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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 34, No 1 (2025): July" : 5 Documents clear
The Impact of AI Based Decision Making, Market Intelligence, and Chatbot Integration on Business Performance in Indonesian Start-ups Hasya, Afina; Qalid Md Sabri, Aznul
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.1-10

Abstract

With the fast-growing digital era, artificial intelligence (AI) has emerged as a principal catalyst for enhancing corporate performance, particularly for Indonesian start-ups.  This study examines the effects of AI-driven decision-making, market intelligence, and chatbot implementation on Indonesian start-up business performance.  Quantitative methods were employed to gather data from 250 participants, including founders, managers, and decision-makers of different start-up organizations. Structural Equation Modeling - Partial Least Squares (SEM-PLS) was employed to quantify the extent of association of independent variables with firm performance.  Results indicate that all three dimensions positively and significantly influence business success, with market intelligence affecting most. Artificial intelligence supports enhanced accuracy and efficiency in decision-making, market intelligence allows organizations to comprehend consumer expectations and trends, and chatbots support increased efficiency in client communication and interaction.  These results have significant implications for start-ups and governments to strategically employ AI technologies to boost competitiveness and economic growth in Indonesia.
Integrating Green Product Innovation and AI in Business Strategies for Competitive Advantage: A Study of Indonesian's Future Ardiansyah, Eka
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.11-20

Abstract

This study examines the integration of green product innovation and artificial intelligence (AI) within business strategies in Indonesia, aiming to identify how companies can leverage these elements for competitive advantage. Through a mixed-methods approach, combining qualitative interviews with industry experts and quantitative surveys of business practitioners, the research highlights the pressing need for sustainable practices amid Indonesia's unique environmental challenges. Findings indicate that a significant majority of businesses recognize the importance of green innovation and AI; however, there exists a notable gap in the effective implementation of AI strategies. Barriers, such as a lack of skilled labor and regulatory complexities, hinder progress. Despite these challenges, the integration of AI can enhance operational efficiencies, resource management, and the development of eco-friendly products, which align with consumer preferences for sustainability. The findings provide actionable insights for Indonesian firms seeking to harmonize green product innovation and AI, emphasizing the role of intellectual capital in facilitating this integration. Ultimately, this research contributes to a deeper understanding of how Indonesian businesses can maintain competitiveness while advancing sustainable practices essential for future market success.
The Role of Job Satisfaction in Mediating Quality of Work Life, Work Motivation, and Leadership on Employee Performance Case Study at Fave Rembang Hotel Ariefiantoro, Teguh; Raharja, Edy; Suharnomo, Suharnomo
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.21-38

Abstract

The performance of a company is determined by the condition and behavior of its employees. The phenomenon that often occurs is that the performance of a company that has been so good can be disrupted, either directly or indirectly by various employee behaviors that are difficult to prevent from occurring. Human resources have a very important role in the organization, because human resources cause other resources to function and run. So important is the role of human resources, this factor is what determines the back and forth of the organization. The population in this study were employees of Fave Hotel Rembang. The sampling technique used in this research is non-probability sampling method. The results showed that the variables of Quality of Work Life, Work Motivation, Leadership and Job Satisfaction had a positive and significant effect on Employee Performance of Fave Hotel Rembang. The analysis methods used are Convergent Validity, Discriminant Validity, Composite Reliability and Inner Model. From the results of the research conducted, it shows that Work Motivation has a positive effect on employee performance, Quality of Work Life variables have a positive effect on employee performance, Leadership variables have a positive effect on employee performance, Work Motivation variables have a positive effect on job satisfaction, Quality of Work Life variables have a positive effect on job satisfaction, and Leadership variables have a positive effect on job satisfaction.
Analysis of the Effect of Corporate Governance on Financial Performance with Corporate Social Responsibility as an Intervening Variable (Study on Commercial Banks Listed on the Indonesia Stock Exchange for the Period 2018-2022) Ramania, Shendy; Widyarti, Endang Tri
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.39-49

Abstract

Banks have a very strategic, important and crucial role in sustaining national economic development. Banks are profit-maximizing economic agents and operate to increase shareholder and stakeholder value. This means that shareholders are interested in value maximization, which can be achieved through the company's financial performance. This study discusses the effect of board size, audit committee, managerial ownership, and institutional ownership on the financial performance of Commercial Banks listed on the IDX for the 2018-2022 period through CSR. This study uses quantitative data types with secondary resources obtained through the financial statements of each bank downloaded through Bloomberg, the official website of the Indonesia Stock Exchange (www.idx.co.id) and annual reports downloaded from the website of each commercial bank for the period 2018-2022. The number of samples used was 12 commercial banks listed on the IDX for the period 2018-2022. The analysis method used in this research is a structural equation model (SEM) using an analytical tool in the form of SEM-PLS. The results of this study indicate that BOD has a significant positive effect on ROA, BOD has a significant positive effect on CSR, AC has a significant positive effect on ROA, AC has no effect on CSR, MO has no effect on ROA, MO has no effect on CSR, IO has no effect on ROA, MO has no effect on CSR, and CSR has no effect on ROA of commercial banks listed on the IDX in the 2018-2022 period.
The Influence of Brand Orientation to Donation Intention with Attitude toward Charity as Mediator Ramayanti, Ramayanti
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.39-51

Abstract

This study aims to investigate the impact of brand orientation's dimensions (orchestration, interaction, and affect) on attitudes towards charity and donation intentions. Additionally, it explores whether attitudes towards charity mediate the relationship between orchestration, interaction, affect, and donation intentions. The sample consists of Indonesian residents who have interacted with and/or donated to non-profit organizations in Indonesia. Purposive sampling was used, resulting in a sample size of 282 participants. The data analysis method employed is Structural Equation Modeling (SEM) with Partial Least Squares (PLS) measurements. The research achieved a confidence level of 95%. Findings indicate that the Orchestration dimension has no direct or indirect influence on donation intentions through attitudes towards charity. However, both the Interaction and Affect dimensions directly and indirectly influence donation intentions, with attitudes towards charity serving as a mediator. The mediation effect obtained is weak so that the mediation that occurs is partial mediation.

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