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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 393 Documents
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The Influence of Green Knowledge and Green Transformational Leadership on Environmental Performance Mediated by Green Creativity on MSMEs Shabrina Putri Ardani; Sabihaini Sabihaini
JURNAL BISNIS STRATEGI Vol 34, No 2 (2025): December
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.2.186-199

Abstract

Environmental damage has become a significant global challenge, encouraging SME actors to adopt environmentally friendly business practices. This study examines the influence of green knowledge and green transformational leadership on environmental performance, mediated by green creativity in SMEs of Grebeg UMKM DIY. Using quantitative methods, data was collected from 43 SMEs through questionnaires and analyzed using Partial Least Square (PLS). Results show that green knowledge and green transformational leadership positively affect both environmental performance and green creativity. Green creativity positively influences environmental performance and mediates the effect of green transformational leadership on environmental performance. However, it does not mediate the relationship between green knowledge and environmental performance. This research highlights the importance of green transformational leadership and creativity in enhancing SMEs' environmental performance. Future studies should expand the sample to other SME sectors and explore additional mediating variables.
Artificial Intelligence and Digital Marketing Impact on Purchase Intention Mediated by Perceived Value on Shopee E-commerce Owen Yehezkiel
JURNAL BISNIS STRATEGI Vol 34, No 2 (2025): December
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.2.142-148

Abstract

This study explores the effects of Artificial Intelligence (AI) and Digital Marketing on Purchase Intention, with Perceived Value as a mediator, in Shopee's e-commerce context. Using data from 290 University of Riau students analyzed via SEM-PLS, the study finds that AI positively impacts Perceived Value and Purchase Intention both directly and indirectly. In contrast, Digital Marketing positively influences Perceived Value but negatively affects Purchase Intention, with Perceived Value mitigating this impact. The findings highlight the importance of AI-driven personalization and the risks of overly aggressive Digital Marketing, offering insights for optimizing e-commerce strategies to improve user experience and drive purchases.
The Influence of Service Quality and Product Quality on Repurchase Intention with Customer Satisfaction as Intervening Variable on Bubur Ayam Jakarta Ronggo Pekanbaru Fitria Mardhatillah
JURNAL BISNIS STRATEGI Vol 34, No 2 (2025): December
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.2.149-156

Abstract

This study aims to determine the influence of service quality and product quality on repurchase intention with customer satisfaction as intervening variable on Bubur Ayam Jakarta Ronggo Pekanbaru  In this study, data collected from 100 respondents In this study, data collected from 100 respondents who have visited more than 2 times with the age of 12 years and over and domiciled in Pekanbaru were analyzed using SEM-PLS. The results showed that service quality has a positive and significant effect on customer satisfaction and repurchase intention, while product quality has no significant effect on customer satisfaction and repurchase intention. Customer satisfaction is proven to have a positive and significant influence on repurchase intention and acts as a significant mediator in the relationship between service quality and repurchase intention. However, customer satisfaction does not significantly mediate the relationship between product quality and repurchase intention.

Page 40 of 40 | Total Record : 393

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