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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 387 Documents
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The Influence of Brand Orientation to Donation Intention with Attitude toward Charity as Mediator Ramayanti, Ramayanti
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.39-51

Abstract

This study aims to investigate the impact of brand orientation's dimensions (orchestration, interaction, and affect) on attitudes towards charity and donation intentions. Additionally, it explores whether attitudes towards charity mediate the relationship between orchestration, interaction, affect, and donation intentions. The sample consists of Indonesian residents who have interacted with and/or donated to non-profit organizations in Indonesia. Purposive sampling was used, resulting in a sample size of 282 participants. The data analysis method employed is Structural Equation Modeling (SEM) with Partial Least Squares (PLS) measurements. The research achieved a confidence level of 95%. Findings indicate that the Orchestration dimension has no direct or indirect influence on donation intentions through attitudes towards charity. However, both the Interaction and Affect dimensions directly and indirectly influence donation intentions, with attitudes towards charity serving as a mediator. The mediation effect obtained is weak so that the mediation that occurs is partial mediation.
Exploring Financial Stress: A Qualitative Study of Master`s Students Balancing Work and Postgraduate Studies Elsya, Venny Martha; Layyina, Ulya; Kaloeti, Dian Veronika Sakti
JURNAL BISNIS STRATEGI Vol 34, No 2 (2025): December
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.2.88-102

Abstract

Objective: This qualitative research aims to provide deeper insight into master`s students who engage in dual roles as students and work simultaneously. It explored their financial stress based on the psychological and physiological responses to their financial condition.Methods: Interviews were conducted offline and online from various Indonesian universities in Semarang, Yogyakarta, Medan, Aceh, and Padang over the course of a month, each lasting approximately one hour. Participants' inclusion criteria were being a master's student in the current study, being employed, and being at least 21 years old. Following an intensive selection process, 9 students were chosen to take part. Transcripts were analysed using Atlas.ti 23 software through line-by-line open coding, following the principles of qualitative content analysis.Results: The five emerging subthemes provide financial stress responses for working master's students. The data reveal that the participants frequently experience anxiety and pressure due to insufficient income to cover basic necessities. The burden of such debt, identified as a significant source of stress, is worsened by an inability to set aside savings and a lack of financial literacy, which can lead to financial stress.Conclusion: The observed responses to financial stress in master’s students revealed important psychological and physiological indicators related to their financial status. It reveals a significant lack of financial literacy, which may serve as a proximal buffer to financial stress.
Evolving Trends in Financial Stressor Research Across the Asian Continent: A Systematic Review and Bibliometric Analysis Using VOSviewer Elsya, Venny; Layyina, Ulya
JURNAL BISNIS STRATEGI Vol 34, No 2 (2025): December
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.2.103-117

Abstract

Objectives: This study examines financial stressor research trends in Asia from 2015 to 2024, aiming to identify thematic priorities, collaboration networks, and existing gaps, thereby offering evidence for policy development and future research directions.Methods: Following PRISMA guidelines, a total of 1,149 peer-reviewed articles from Scopus, Science Direct, and Google Scholar were examined. VOSviewer (version 1.6.19) was chosen for its ability to visualize extensive datasets via co-authorship networks, keyword co-occurrence maps, and bibliographic coupling. The software’s clustering algorithms revealed research hotspots and collaboration trends, applying keyword thresholds of 15 citations for co-citation analysis and 8 occurrences for thematic mapping.Results: Post-2020, publications surged by 78.3%, driven by COVID-19 impacts. China (26.8%), India (17.2%), and South Korea (9.7%) dominated output, while cross-country collaborations (e.g., China-U.S.: 47 papers) highlighted global linkages. VOSviewer revealed five top keywords from those articles: financial stress (21.3% of studies), financial stability (18.7%), economic policy uncertainty (17.5%), financial literacy emerged as a critical mitigator appearing in 18.7% by 2023 studies and food insecurity on rural populations (6.2% ) and cross-country comparisons (7.8%).Conclusion: Mapping financial stressors across the Asian continent using VOSviewer's strong analytical tools can highlight key stressors and gaps to be resolved. These research findings could be beneficial to inform the financial policy of the state or government, including addressing the lack of financial literacy, which can serve as a proximal buffer against financial stress.
Financial Literacy and Behavior of Indonesian Diaspora Women: A Study of Muslimah Humairah Community in South Korea Maulidina, Alma Syifa; Deny, Muhammad; Prayoga, Widi; Purnomo, Budi Supriatono; Purnamasari, Imas
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.52-62

Abstract

This study aims to analyze the influence of Financial Literacy and Financial Behavior on Financial Stability among Indonesian diaspora women in South Korea, specifically within the Muslimah Humairah Community. Using a quantitative approach and a descriptive-verificative design, data were collected through a structured questionnaire from 88 respondents. The research employed multiple linear regression analysis and tested the classical assumptions, including normality, multicollinearity, heteroskedasticity, and autocorrelation. The results demonstrate that both Financial Literacy and Financial Behavior have a significant positive effect on Financial Stability. Financial Literacy plays a more dominant role, with a standardized coefficient (Beta) of 0.783, compared to Financial Behavior, which has a Beta of 0.173. The regression model explains 79.4% of the variation in Financial Stability (R² = 0.794), confirming its robustness. These findings highlight the importance of integrating financial education with practical behavioral interventions to foster economic resilience. Improving financial knowledge and encouraging disciplined financial habits can empower diaspora women to achieve greater financial stability, particularly in the face of economic challenges in a foreign country.
The Impact of Financial Literacy and Financial Behavior on Investment Decision among Private Sector Employees in Tasikmalaya City Prayoga, Widi; Purnomo, Budi Supriatono; Purnamasari, Imas
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.63-78

Abstract

This study aims to determine the extent of the influence of financial literacy and financial behavior on investment decisions among private sector employees in the city of Tasikmalaya. The population in this study is 39,775, with a sample size of 400 determined using the Slovin formula. The research method used is descriptive and verificative, with purposive sampling as the technique. This study employs multiple linear regression, F-test, and t-test. The results show that both financial literacy and financial behavior have a positive and significant impact on investment decisions, both partially and simultaneously. The added value of this research lies in its ability to provide insights into how financial literacy and financial behavior influence investment decisions, particularly among private sector employees in an emerging region like Tasikmalaya. The findings emphasize the importance of financial education in shaping investment behavior, offering valuable data to improve financial literacy programs and interventions. These insights can guide efforts to enhance financial behaviors and promote more informed investment decisions, supporting better financial decision-making among employees.
A Systematic Review of Personalization Strategies in E-commerce: Examining their Impact on Customer Experience and Purchase Behavior Nurdianasari, Rista; Md. Saad, Nor Hasliza
JURNAL BISNIS STRATEGI Vol 34, No 2 (2025): December
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.2.81-87

Abstract

This systematic review examines the application of personalization strategies in e-commerce and their impact on customer experience and purchasing behavior. Drawing on 21 documents from the Scopus database, the review highlights the most pertinent strategies for product recommendations, user interface customization, and other advanced technologies, such as augmented reality (AR) and generative artificial intelligence (GENAI). The findings suggest that personalization enhances customer satisfaction, loyalty, and conversion rates; however, challenges like data privacy concerns, algorithmic bias, and implementation complexity persist. This review offers actionable insights for practitioners and identifies directions for future research, emphasizing ethical and scalable personalization practices to achieve optimal customer-centric outcomes.
The Effect of Supervisor Support and Work Stress on Employees’ Turnover Intention Mediated by Job Satisfaction Fachquroji, Muhammad; Darmastuti, Ismi; Putra, Tutus Kenanthus Avica; Prasetya, Dikzi Adhi
JURNAL BISNIS STRATEGI Vol 34, No 2 (2025): December
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.2.118-125

Abstract

This study examines the effects of supervisor support and job stress on employees’ turnover intention, with job satisfaction acting as an intervening variable, at KSP Sahabat Bintang Mandiri. A quantitative survey was conducted by distributing an SEM questionnaire (Amos v.26) to 125 permanent employees. The analysis comprised validity and reliability testing, followed by structural regression weight assessment. Results indicate that supervisor support has a significant positive effect on job satisfaction, whereas job stress exerts a significant negative impact. Furthermore, job satisfaction was found to significantly reduce employees’ turnover intentions. These findings underscore the importance of strengthening supervisory support systems and implementing effective stress management to enhance job satisfaction and mitigate turnover intention, particularly among permanent staff.

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