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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 381 Documents
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The Influence of DANA E-Wallet's Ease of Use on User Interest (Case Study of Private University Students in Tasikmalaya City) Wulandari, Saripah Dwi; Abdillah, Wildan Army; Andriati, Yumi Sri
JURNAL BISNIS STRATEGI Vol 33, No 2 (2024): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.2.150-157

Abstract

This research aims to determine the influence of DANA e-wallet’s ease of use on user interest among private university students in Tasikmalaya City. This study employs a quantitative method, using both primary and secondary data. Data collection was conducted through surveys/questionnaires. The population in this study comprises private university students in Tasikmalaya City, totaling 18,173 individuals, with sample selection through probability sampling. The sample size for this study is 100 people. The data analysis techniques used include descriptive analysis and verification analysis (simple linear regression analysis, coefficient of determination test, and t-test). The results show that the ease of use of the DANA e-wallet has a positive and significant influence on user interest, with a t-table value of 1.984 < t-count 4.817 and a significance value of 0.000 < 0.05. The contribution of DANA e-wallet’s ease of use to user interest is 19.1%, while the remaining 81.9% is influenced by other variables not included in this study. This means that the higher the ease of use of the DANA e-wallet, the greater the increase in user interest.
The Influence of Store Atmosphere and Service Quality on Consumer Purchasing Decisions at Allbaik Chicken Sawah Lebar Bengkulu City Ilhami, Mardhiyah Dwi; Sari, Lina Dwita
JURNAL BISNIS STRATEGI Vol 33, No 2 (2024): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.2.94-99

Abstract

The aim of the research is to determine the influence of store atmosphere and service quality on consumer purchasing decisions at Allbaik Chicken Sawah Width , Bengkulu City. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents.The population used in this research were consumers in Allbaik Chicken Sawah Lebar , Bengkulu City and sampling in this research used a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation form Y = 9,100 + 0.277 (X1) + 0.506 (X2) is obtained. The research results and hypothesis show that Store Atmosphere and Service Quality have a positive effect on Purchasing Decisions.
Challenges to the Sustainability of Exports of Indonesian Commodity Products from the European Union’s Environmental Perspective Sidabutar, Victor Tulus Pangapoi
JURNAL BISNIS STRATEGI Vol 33, No 2 (2024): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.2.100-107

Abstract

The European Union Deforestation Regulation (EUDR) aims to reduce the consumption of products entering the European Union that are linked to deforestation and forest degradation. This regulation will directly affect the global supply chain of Indonesian exports to European Union countries for palm oil products and indirectly affect importing countries as Indonesia's trading partners supply the European Union market, especially for forestry products. This could happen due to requests from Indonesian trading partners who sell their products to the European Union who apply EUDR rules. The Indonesian government needs to firmly implement supportive policies to facilitate export activities related to forest products. Apart from that, the Indonesian government must also pay attention to the impact of this regulation on Small and Medium Enterprises which will be affected because they are also importers for companies or large traders.
Investment Decision Quality Improvement Model in the Context of Behavioural Finance Kurniasari, Erika; Giovanni, Axel; Nurunnisa, Ika Amalia; Fitriani, Maulida Eka; Fajrin, Nurul Afisa; Nizhaty, Putri Zahra
JURNAL BISNIS STRATEGI Vol 33, No 2 (2024): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.2.108-123

Abstract

This study aims to identify themes, trends, and networks in the mechanisms that shape the quality of investment decisions in the context of behavioural finance using bibliometric. The results show that good financial literacy can reduce the negative influence of cognitive biases such as heuristics, framing effects, and herd mentality in investment decision-making. In addition, improved financial literacy also plays a role in moderating the effects of behavioural biases on investment decisions, resulting in more rational and profitable decisions. Therefore, financial literacy is an effective strategy to improve the quality of investment decisions by reducing the impact of cognitive biases.
A Comparatives Study of How Social Media Influences The Buying Motivation of Gen Y and Gen Z Novita, Dian; Lina, Lia Febria
JURNAL BISNIS STRATEGI Vol 33, No 2 (2024): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.2.124-132

Abstract

This study primarily conducted an in-depth investigation to obtain information about factors that make the young generation purchase smartphones influenced by social media. The analysis focused on the millennial or the 'Me' generation (Gen Y) and the 'True' generation (Gen Z). These two generations represent the present-day dominant youth cohort. This qualitative study utilized the technique of conducting semi-structured interviews for data collection. No differences were found in Gen Z's and Y's smartphone purchasing motivations. The buying decisions of both generations were equally and materially influenced by genuine reviews on social media, especially content in the form of social media live streams such as YouTube and TikTok videos, especially when well-known influencers conveyed pertinent information. The interviews revealed the distinctive features of the two generations studied: they are rational in making purchase decisions and consider both quality and price. Unlike Gen Y, Gen Z   does not like to compare new products against other or previous products because it takes advantage of its proximity to the manufacturing company to obtain adequate information about a product. Practically, it can be a reference for smartphone retailers to better understand youth purchase behavior.
Mobile Banking Adoption: Development Of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) on BSI Customers in Riau Province Mukarromah, Lukluil; Setyono, Joko
JURNAL BISNIS STRATEGI Vol 33, No 2 (2024): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.2.158-172

Abstract

The rapid development of technology in the 5.0 era demands innovation to maximize the functions of technology that can be used by humans in various fields, including the banking sector, with one of its products being mobile banking. The emergence of mobile banking has shown positive impacts with numerous benefits for customers. The purpose of this research is to study important factors that can explain customers' intention and behavior in adopting mobile banking by using constructs found in the UTAUT 2 model, then adding personal innovativeness, trust, and security variables as model developments in explaining intention and behavior in adopting BSI mobile banking. The method used is quantitative, where data were collected through online questionnaires (Google Form) distributed to 360 customers who adopted BSI mobile banking services, then analyzed using structural equation modeling techniques (SEM-PLS version 3.0). The results show that the variables of price value, habit, and security have a significant positive influence on behavioral intention. Then, habit, personal innovativeness, and behavioral intention have a significant positive influence on use behavior, while effort expectancy has an influence but a significant negative effect on behavioral intention. The empirical results of this study imply that the proposed model extension has not yet been fully applied, indicating that the adoption rate still needs improvement.
The Impact of AI Based Decision Making, Market Intelligence, and Chatbot Integration on Business Performance in Indonesian Start-ups Hasya, Afina; Qalid Md Sabri, Aznul
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.1-10

Abstract

With the fast-growing digital era, artificial intelligence (AI) has emerged as a principal catalyst for enhancing corporate performance, particularly for Indonesian start-ups.  This study examines the effects of AI-driven decision-making, market intelligence, and chatbot implementation on Indonesian start-up business performance.  Quantitative methods were employed to gather data from 250 participants, including founders, managers, and decision-makers of different start-up organizations. Structural Equation Modeling - Partial Least Squares (SEM-PLS) was employed to quantify the extent of association of independent variables with firm performance.  Results indicate that all three dimensions positively and significantly influence business success, with market intelligence affecting most. Artificial intelligence supports enhanced accuracy and efficiency in decision-making, market intelligence allows organizations to comprehend consumer expectations and trends, and chatbots support increased efficiency in client communication and interaction.  These results have significant implications for start-ups and governments to strategically employ AI technologies to boost competitiveness and economic growth in Indonesia.
Integrating Green Product Innovation and AI in Business Strategies for Competitive Advantage: A Study of Indonesian's Future Ardiansyah, Eka
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.11-20

Abstract

This study examines the integration of green product innovation and artificial intelligence (AI) within business strategies in Indonesia, aiming to identify how companies can leverage these elements for competitive advantage. Through a mixed-methods approach, combining qualitative interviews with industry experts and quantitative surveys of business practitioners, the research highlights the pressing need for sustainable practices amid Indonesia's unique environmental challenges. Findings indicate that a significant majority of businesses recognize the importance of green innovation and AI; however, there exists a notable gap in the effective implementation of AI strategies. Barriers, such as a lack of skilled labor and regulatory complexities, hinder progress. Despite these challenges, the integration of AI can enhance operational efficiencies, resource management, and the development of eco-friendly products, which align with consumer preferences for sustainability. The findings provide actionable insights for Indonesian firms seeking to harmonize green product innovation and AI, emphasizing the role of intellectual capital in facilitating this integration. Ultimately, this research contributes to a deeper understanding of how Indonesian businesses can maintain competitiveness while advancing sustainable practices essential for future market success.
The Role of Job Satisfaction in Mediating Quality of Work Life, Work Motivation, and Leadership on Employee Performance Case Study at Fave Rembang Hotel Ariefiantoro, Teguh; Raharja, Edy; Suharnomo, Suharnomo
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.21-38

Abstract

The performance of a company is determined by the condition and behavior of its employees. The phenomenon that often occurs is that the performance of a company that has been so good can be disrupted, either directly or indirectly by various employee behaviors that are difficult to prevent from occurring. Human resources have a very important role in the organization, because human resources cause other resources to function and run. So important is the role of human resources, this factor is what determines the back and forth of the organization. The population in this study were employees of Fave Hotel Rembang. The sampling technique used in this research is non-probability sampling method. The results showed that the variables of Quality of Work Life, Work Motivation, Leadership and Job Satisfaction had a positive and significant effect on Employee Performance of Fave Hotel Rembang. The analysis methods used are Convergent Validity, Discriminant Validity, Composite Reliability and Inner Model. From the results of the research conducted, it shows that Work Motivation has a positive effect on employee performance, Quality of Work Life variables have a positive effect on employee performance, Leadership variables have a positive effect on employee performance, Work Motivation variables have a positive effect on job satisfaction, Quality of Work Life variables have a positive effect on job satisfaction, and Leadership variables have a positive effect on job satisfaction.
Analysis of the Effect of Corporate Governance on Financial Performance with Corporate Social Responsibility as an Intervening Variable (Study on Commercial Banks Listed on the Indonesia Stock Exchange for the Period 2018-2022) Ramania, Shendy; Widyarti, Endang Tri
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.39-49

Abstract

Banks have a very strategic, important and crucial role in sustaining national economic development. Banks are profit-maximizing economic agents and operate to increase shareholder and stakeholder value. This means that shareholders are interested in value maximization, which can be achieved through the company's financial performance. This study discusses the effect of board size, audit committee, managerial ownership, and institutional ownership on the financial performance of Commercial Banks listed on the IDX for the 2018-2022 period through CSR. This study uses quantitative data types with secondary resources obtained through the financial statements of each bank downloaded through Bloomberg, the official website of the Indonesia Stock Exchange (www.idx.co.id) and annual reports downloaded from the website of each commercial bank for the period 2018-2022. The number of samples used was 12 commercial banks listed on the IDX for the period 2018-2022. The analysis method used in this research is a structural equation model (SEM) using an analytical tool in the form of SEM-PLS. The results of this study indicate that BOD has a significant positive effect on ROA, BOD has a significant positive effect on CSR, AC has a significant positive effect on ROA, AC has no effect on CSR, MO has no effect on ROA, MO has no effect on CSR, IO has no effect on ROA, MO has no effect on CSR, and CSR has no effect on ROA of commercial banks listed on the IDX in the 2018-2022 period.

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