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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 381 Documents
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The Influence of Organizational Culture, and Work Motivation on Employee Performance with Job Satisfaction as an Intervening Variable Faturrahman, Satria; Yuniawan, Ahyar
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.31-44

Abstract

This study investigates the critical link between human capital and organizational success by examining the influence of organizational culture and work motivation on employee performance. We hypothesize that job satisfaction plays a  mediating role in this interplay. Employing a quantitative approach with 90 respondents at Hotel Grandhika Pemuda Semarang, Indonesia, we analyze data using multiple linear regression. Our findings reveal a significant positive influence of both organizational culture and work motivation on job satisfaction. Furthermore, all three variables demonstrate a robust impact on employee performance. Notably, job satisfaction emerges as a significant mediator, underscoring its crucial role in translating positive organizational factors into improved performance. These findings highlight the multifaceted nature of human capital management. To optimize employee performance, organizations like Hotel Grandhika Pemuda Semarang should prioritize fostering a positive organizational culture, nurturing employee motivation, and cultivating a sense of job satisfaction among their workforce.
The Effect of Service Quality, Product Quality, and Pricing on the Level of Customer Satisfaction at PT. IT Matsuoka Winner Industry Wulandari, Romadona Ayu; Yuniawan, Ahyar
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.45-54

Abstract

This study aims to understand the level of customer satisfaction with service quality, product quality, and price at PT. Ti Matsuoka Industry Winner. This study uses variables of service quality, product quality and price as independent variables and consumer satisfaction as the dependent variable. The population in this study used all consumer data of PT. Ti Matsuoka Industry Winner. With a sample of 118 individuals using the purposive sampling method. The data analysis method used in this study is multiple linear regression technique. The results of the analysis show that the variables of service quality, product quality and price have a positive and significant effect on consumer satisfaction at PT. Ti Matsuoka Winner Industry. And in this study price has a dominant influence on consumer satisfaction.
Development of Vegetable Export Business Model Based on Farmer Partnerships Sunandar, Muhammad Prayoga; Hasbullah, Rokhani; Asnawi, Yudha Heryawan
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.1-8

Abstract

This study examines the development of company's business model, which initially relied on a single supplier to source vegetables, later evolved into a new business model through the introduction of partnerships with farmers, including direct purchasing and growing cabbage on the farm. Financial analysis shows a significant improvement in the company's performance, highlighted by increased revenue and greater social impact. Additionally, the company is now able to meet market demand by shipping 300 containers per year, an unprecedented achievement for the Taiwanese market. Management implications and strategic recommendations include expanding partnerships, capacity building for farmers, commitment to sustainable agricultural development, active market research and diversification of agricultural products.
The Influence of Leadership Style, Work Motivation, and Compensation on the Performance of MSME Center Employees in Semarang City Suheri, Kasih Febrina; Raharjo, Susilo Toto
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.55-65

Abstract

This study aims to test and analyze the influence of leadership style, work motivation, and compensation on employee performance at the Semarang City MSME Center. This research was motivated by the emergence of employee dissatisfaction during the reorganization. Many factors trigger employee dissatisfaction in carrying out work, including those related to leadership qualities that have not been in line with expectations. In addition, the turmoil that arises comes from leadership that is less capable. The purpose of this study is to analyze the influence of leadership, work motivation and compensation on job satisfaction of MSME Center employees in Semarang City. The population determined in this study is UMKM Center Semarang. This study involved 75 respondents using census / saturated sample techniques. The instrument used in this study was in the form of a questionnaire and in its measurement in the form of a Likert scale, by testing it using the help of SPSS. Data testing techniques used in this study include validity test with factor analysis, reliability test with Alpha Cronbach. Test classical assumptions and multiple linear regression analysis, to test and prove research hypotheses. The results of this study show that leadership has a positive and insignificant effect on employee performance. Meanwhile, work motivation and compensation have a positive and significant effect on the performance of MSME Center employees in Semarang City.
The Influence of Brand Equity, Brand Experience, and Brand Reputation on Brand Loyalty (Study of DANA E-Wallet Application users in Semarang City) Pangestika, Teta Kirana; Indriani, Farida
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.9-13

Abstract

The increasingly rapid development of technology has an impact on the use of e-wallet transactions. E-wallet is an innovation supported by technological developments as a digital wallet that can be accessed easily and cheaply. One e-wallet that is often used by people is DANA. This application provides many benefits to its users such as providing free transfer services and payments to various other platforms. The aim of this research is to determine the influence of brand equity, brand experience and brand reputation on brand loyalty among DANA e-wallet users. The method used in this research is a quantitative method with a sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results of this research show that brand equity has a significant influence on brand loyalty as evidenced by the calculated t value being greater than the t table (8.011>1.660). Likewise, brand experience has a significant influence on brand loyalty as evidenced by the calculated t value being greater than the t table (4.004>1.660). The influence of independent variables such as brand equity and brand experience simultaneously influences dependent variables such as brand loyalty by 73%, while 27% is influenced by factors not discussed in this research.
Financial Management: Fundamental Factors Against Stock Prices on the Indonesia Stock Exchange Marjohan, Masno
JURNAL BISNIS STRATEGI Vol 33, No 1 (2024): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.1.25-34

Abstract

This study aims to analyze internal fundamental factors that affect the share prices of consumer industry companies listed on the Indonesia Stock Exchange against stock prices for the period 2013 – 2022. The population in this study is annual financial statements, while the samples used are balance sheets, financial statements, income statements, financial statements, and other reports for the last 10 years. The methods used are multiple linear regression test analysis, coefficient of determination, partial t- test, and simultaneous F test, using SPSS. The results showed that the adjustment value of the R square coefficient of determination was 0.874, which means that the independent variable affects the dependent variable by 87.4% and the remaining 12.6% is influenced by other variables outside this study. The results of Test F prove that there is a simultaneous influence of fundamental factors on Stock Price, while the results of Test t prove that some fundamental factors on Stock Price have no effect. The recommendation for the next researcher is to add variables, the scope of research is further expanded, and for investors to pay attention to the stock price and value of the Company.
The Influence of Liquidity and Profitability on Firm Value with Capital Structure as The Intervening (Study on Mining Sector Listed on IDX 2016-2020) Fiqri, Nurul Izzah; Rokhmawati, Andewi; Rahmayanti, Elvi
JURNAL BISNIS STRATEGI Vol 33, No 1 (2024): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.1.35-43

Abstract

This study aims to determine The Influence of Liquidity and Profitability on Firm Value with Capital Structure as The Intervening that study on the Mining Sector listed on IDX 2016-2020. The population used in this study were all mining sector companies listed on the Indonesia Stock Exchange (IDX) from 2016 to 2020. The population in this study were 52 mining sector companies conducted at the Indonesia Stock Exchange (IDX). The Indonesian Stock Exchange was determined as the research location by considering that the Indonesian Stock Exchange is one of the centres for selling shares of companies that go public in Indonesia. Secondary data which contains dependent and independent variables which were carried out in mining sub-sector manufacturing companies listed on the IDX for the period 2016 –  2020. In this study, the authors used a quantitative method with a descriptive and verification research approach. The technique of taking research samples using purposive sampling technique (8 companies). The results show that liquidity has a significant negative effect on firm value. profitabilityhas a significant negative effect on firm value, liquidity has a significant negative effect on capital structure, profitability has a significant negative effect on capital structure, capital structure has a significant positive effect on firm value, capital structure is unable to mediate the relationship between liquidity and firm value, capital structure is unable to mediate the relationship between profitability and firm value. 
The Effect of E-Service Quality and Brand Image on E-Satisfaction with Customer Loyalty as an Intevening Variable Yuwono, Daniel; Anggiani, Sarfilianty
JURNAL BISNIS STRATEGI Vol 33, No 1 (2024): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.1.45-70

Abstract

The research to analyze and test the influence of brand image and e-service quality on e-loyalty with e-satisfaction as an intervening variable for Shopee consumers in Semarang City. The population of this research is Shopee consumers in Semarang City. Data was obtained using an online questionnaire via Google Form, namely 65 respondents. The data analysis method used is descriptive analysis and Partial Least Square analysis (SEM-PLS). Analysis is assisted by the Smart PLS 3.0 program. The research results show that e-service quality (X1) has a positive and significant effect on customer satisfaction (Y1), brand image (X2) has a negative and insignificant effect on customer satisfaction (Y1), e-service quality (X1) has a positive and significant effect on customer loyalty (Y), brand image (X2) has a positive and significant effect on customer loyalty (Y), customer satisfaction (Z) has a positive and significant effect on customer loyalty (Y), customer satisfaction (Z) improves e-service quality relationships (X1) to customer loyalty (Y), customer satisfaction (Z) increases the relationship between brand image (X1) to customer loyalty (Y).
The Influence of Service Quality and Promotion on Consumer Loyalty Through Customer Satisfaction as an Intervening Variable Haryanti, Denny Septa; Hermawanti, Nanik; Prilyana, Cindy; Anggiani, Sarfilianty
JURNAL BISNIS STRATEGI Vol 33, No 1 (2024): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.1.71-93

Abstract

This research aims to examine and analyze the influence of Service Quality and Promotion on Consumer Loyalty through Customer Satisfaction as an intervening variable for customers at Sulawesi Grilled Fish.  The dependent variable used in this research is Consumer Loyalty (Y), the intervening variable used is Customer Satisfaction (Z), while the independent variables used are Service Quality (X1) and Promotion (X2). The sample in this study was 96 respondents.  The sampling technique uses purposive sampling with the criteria being that the respondent is at least 18 years old and has made at least 2 purchases.  The analytical method used is Convergent Validity, Discriminant Validity.  Composite Reliability, Inner model. The results of the research conducted show that Service Quality and Promotion have a positive and significant effect on Customer Satisfaction, the Service Quality and Promotion variables have a positive and significant effect on Consumer Loyalty, the Service Quality variable has a positive and significant effect on Consumer Loyalty through Customer Satisfaction, and the Promotion variable has an effect positive and significant towards Customer Loyalty through Customer Satisfaction.
Receivable and Profitability: Analysis of Nigeria Manufacturing Companies with Random Effect Adegbite, Tajudeen Adejare
JURNAL BISNIS STRATEGI Vol 33, No 2 (2024): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.2.133-149

Abstract

ABSTRACTThis study examined the effect of receivable on profitability in Nigeria manufacturing companies. Panel data analysis components such as random, and fixed effects as well as pooled regression were employed to analyse the data collected from annual reports of selected manufacturing companies in Nigeria. Based on the finding for the reliable analytical tools, it was discovered that Days Sales Outstanding (DSO) increased Profitability significantly. Also credit policy increases profitability positively and significantly indicating that there is a positive effect of credit policy on Profitability. Conversely, other variables which are the control variables such as industry types, economic environment, and company size had negative effect on profitability. Conclusively, receivable has positive impact on profitability in Nigeria manufacturing industries. It is recommended that companies should inversely reduce Days Sales Outstanding periods foe the collection of debts owned by their consumers for effective production utilization so as to ultimately upsurge Nigeria companies’ profitability significantly and tremendously. Also, the credit policy of the companies should be reviewed to be friendlier for the customers so that accommodate more customers for effective increment in patronage and profitability.

Page 37 of 39 | Total Record : 381

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