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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 412 Documents
 7   8   9   10   11 
COMBINING SERVQUAL AND IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE SERVICE QUALITY IN A HOTEL IN TOBRUK, LIBYA: A SUGGESTION FOR PRACTITIONERS Perdhana, Mirwan Surya; Ahshen, Omelkhair Ali
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 3 (2017): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.61 KB) | DOI: 10.14710/jspi.v16i3.195-202

Abstract

The aim of this study is to present the alternative method in measuring service quality. This study investigates the service quality literatures and introduces the practical method to measure the service quality. To measure service quality, a modified SERVQUAL instrument was distributed towards 100 guest of an international hotel located in Tobruk, Libya. The Importance-Performance Analysis was conducted based on the questionnaire results. Managerial implications and further research opportunities were also discussed.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PERPINDAHAN MEREK DENGAN REFERENCE GROUP SEBAGAI VARIABEL MODERATING (Studi kasus pada pengguna provider Indosat M3 di Kota Semarang) Ariani, Yulia Putri
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 2 (2014): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.399 KB) | DOI: 10.14710/jspi.v13i2.189-210

Abstract

Samples of this study are the ones who are still using Indosat IM3 and use other providers inthe area of Semarang with the number of respondents is 150 people. Techniques analyzedusing Structural Equation Modeling (SEM) with WarpPLS program version 2.0. The data hasbeen tested using validity to test the validity of the list of questions by looking at the value ofAPC, ARS, VIF, AVIF and discriminant validity whereas reliability test using the approach ofcomposite reability and Cronbach’s Alpha and hypothesis testing is measured based on asignificance level of 5% .Data results show that the model proposed in this study can be accepted, so it can be concludedthat the higher variety seeking behavior, the higher the interest in brand switching (hypothesis1) with a path coefficient of 0.125, the higher the effectiveness of the lower interest advertisingbrand switching (hypothesis 2) with a path coefficient of -0.118, the higher the customer satisfaction,the lower the interest in brand switching (hypothesis 3) with a path coefficient of -0694, thehigher the customer satisfaction, the lower the interest in brand switching, if the dominantreference group (hypothesis 4) with path coefficient of -0.151.
PENGARUH BUNDLING STRATEGY TERHADAP KEUNGGULAN BERSAING setiawan, heri
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 3, No 2 (2004): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1355.768 KB) | DOI: 10.14710/jspi.v3i2.111 - 126

Abstract

Bundling Strategy·. merupakan salah satu altematif populer dalam strategi pemasaran.  Agar potensi bundling strategy dapat berdaya secara optimal, maka  anteseden  dan karakteristik strate_gi tersebut harus  dipahami dan dike/ala dengan baik.  Tulisan ini menqupes permas�lahan kekaburan pemahaman   dan   kesenjangan   hasil   penelitian   pengaruh   penerapan bundling   strategy  dan  ha/  yang  me/ingkupinya   terhadap   keunggulan bersaing perusahaan.  lnkonsistensi definisi,  temuan,  dan hasil penelltian tentang pengaruh  bundling strategy  telah  menimbulkan  kesimpangsiuran persepsi  pelanggan  pada  product  bundle  itu  sendiri.   Padahal  persepsi penghematan  akan nilai bundle  menjadi sebuah jembatan  emas  dalam menuju  pemenangan  persaingan   pasar  yang  berkelanjutan. Uji  empirik dilakukan dengan kuesioner kepada 100  manajer perusahaan percetakan di Kota Semarang dengan menggunakan teknik analisis Structural Equation Modeling. Dan  ternya ta  ditemukan  fakta   bahwa  secara   umum  terdapat pengaruh signifikan antara kinerja bundling strategy terhadap persepsi penghematan  pelanggan dalam mewujudkan keunggulan bersaing.  Pada bagian akhir,  direkomendasikan sebuah kerangka kerja bundling strategy dalam pasar kompetitif
ANALISIS PENGARUH BEBRBAGAI FAKTOR TERHADAP CUSTOMER-RELATIONSHIP QUALITY SEBAGAt UPAYA MENINGKATKAN KINERJA TENAGA PENJUALAN (STUDI KASUS PADA TENAGA PENJUALAN PT. SINAR NIAGA SEJAHTERA (SNS) REGIONAL JAWA TENGAH) Sase, fitra Aprilindo; Ferdinand, Augusty Tae
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 3 (2015): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1614.146 KB) | DOI: 10.14710/jspi.v14i3.231 - 253

Abstract

Penelitian ini merupakan penelitian dasar untuk mengisi gap penelitian pada studi kinerja tenaga penjualan.  Studi-studi sebelumnya menyebutkan prilaku tenaga penjua/an berorientasi pe/anggan cJapat meningkatkan kinerja tenaga penjua/an,  namun penelitian Jainnya berpendapat ada faktor yang menjembatani hubungan tersebut.  Hal ini menimbulkan pertanyaan apa yang menjembatani hubungan  tersebut untuk meningkatkan kinerja tenaga penjualan. Penelitian ini mengusu/kan sebuah kons&p prilaku tenaga penjualan berorientasi pe/anggan,  berseme-seme dengan konsep kompetensi tenaga  penjua/an  dan  pengalaman  Menjual memegang peran  kunci dalam meningkatkan  customer-relationship  quality  sebagai prasyarat untuk meningkatkan kinerja tenaga  penjualan.  Lima hipotesis dikembangkan dan diuji dengan  menggunakan data yang dikumpulkan dari 110 responden tenaga penjua/an PT  Sinar Niaga Sejahtera,  Regional Jawa Tengah yang merupakan distributor resmi GamdaFood  Indonesia.  Data dianalisis menggunakan software  statistik SEM AMOS  21  dan  hasilnya  mendukung   empat hipotesis.  Penelitian  ini menunjukkan bahwa prilaku tenaga penjualan berorientasi pe!anggan memegang posisi strategis untuk memperkuat customer-relationship quality dalam meningkatkan kinerja tenaga penjualan
ANALISIS PENGARUH KEPERCAYAAN DAN KOMITMEN TERHADAP KEDEKATAN HUBUNGAN DAN INOVASI DALAM UPAYA PENCAPAIAN KEUNGGULAN BERSAING BERKELANJUTAN (Studi Empirik Pada Pengusaha Pengurusan Jasa Kepabeanan di Semarang) Sumarsono, Sumarsono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 6, No 3 (2007): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1127.555 KB) | DOI: 10.14710/jspi.v6i3.347-360

Abstract

Banyaknya PPJK yang gulung  tikar karena ketidaksanggupan dalam  bersaing menunjukkan bahwa  perlu  diadakan  penelitian yang  mengkaji faktor-faktor yang  berpengaruh  terhadap keunggulan  bersaing berkelanjutan. Data dikumpulkan  dari 100 responden yang berasal dari seluruh  pimpinan  Pengusaha  Pengurusan Jasa  Kepabeanan  (PPJK)  Semarang,  kemudian data tersebut dianalisis dengan  menggunakan  analisis  SEM  dengan  program AMOS  4.0. Hasil  ana/isis  menunjukkan   bahwa  semua   hipotesis  yang  diajukan  dalam  penelitian  ini diterima, sehingga model tersebut dapat menggambarkan hubungan  kausalitas yang terjalin antar  variabel.   Dalam  penelitian  ini juga  menghubungkan  hasil penelitian  ini  terhadap implikasi teoritis maupun manajerial. Implikasi manajerial merekomendasikan kepada  PPJK Semarang untuk meningkatkan keunggulan  bersaing berkelanjutan melalui pengembangan hubungan    dekat   dengan    konsumen     dan    melakukan    inovasi    yang    berkelanjutan. Keterbatasan dari penelitian ini dan agenda penelitian  mendatang dapat digunakan  sebagai referensi oleh peneliti berikutnya
STUDI MENGENAI PERSEPSI RESIKO (PERCEIVED RISK) TERHADAP MINAT BELI ONLINE SHOPPING (KASUS PADA TOKO ONLINE WWW.KASKUS.COM) Fajarratri, Dwi Astuti
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 10, No 3 (2011): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.958 KB) | DOI: 10.14710/jspi.v10i3.270 - 282

Abstract

Perkembangan e-Commerce di Indonesia sendiri cukup pesat. Saat ini telah banyak perusahaan di Indonesia yang menggunakan Internet sebagai media transaksi, baik sebagai pendukung maupun sebagai sarana utama. Perkembangan e-Commerce di Indonesia yang cukup pesat, ternyata tidak diikuti dengan tingginya minat beli belanja melalui online shopping. Berdasarkan survey yang dilakukan dilakukan oleh MARS (2008), kebanyakan masyarakat di Indonesia masih menggunakan internet untuk keperluan social networking, browsing, downloading.Penelitian ini meneliti proses dari persepsi akan resiko (perceived risk) dalam meningkatkanminat  beli  online  shopping.  Penelitian  ini  dilakukan  karena  adanya  researchgap  dari  penelitianterdahulu mengenai tingkat persepsi akan resiko yang dikemukakan dalam penelitian Vijayasarathy & Jones (2000) menemukan bahwa tingkat persepsi akan resiko mempengaruhi minat beli online shopping. Namun, hal ini bertentangan dengan penelitian yang dilakukan oleh Leelayouthayotin (2004) yang menyatakan bahwa tingkat persepsi akan resiko tidak mempengaruhi minat beli melalui online shopping.Dari permasalahan di atas yang mendasari dilakukan penelitian ini, yaitu untuk mengetahui bagaimana  mengelola persepsi akan resiko (perceived  risk) dalam meningkatkan  minat beli online shopping. Dalam penelitian ini dikembangkan suatu model teoritis dengan mengajukan lima hipotesis yang akan diuji dengan menggunakan Structural Equation Model (SEM) dengan menggunakan software AMOS 16. Responden yang digunakan dalam penelitian ini adalah semua lapisan masyarakat yang tinggal di kota Semarang, minimal berumur 18 tahun, tingkat pendidikan minimal SMA dan berminat melakukan online shopping melalui www.kaskus.com sebanyak 150 responden.Hasil dari pengolahan data SEM untuk model penuh dengan indeks modifikasi sebagian besar telah memenuhi kriteria goodness of fit sebagai berikut chi square = 157,120; probability = 0,065; GFI =0,900; AGFI = 0,867; TLI = 0,985; CFI = 0,987; CMIN/DF = 1,195; RMSEA = 0,036. Dengan demikian dapat dikatakan bahwa model ini layak untuk digunakan. Hasil penelitian ini menunjukkan proses untukmeningkatkan minat beli online shopping melalui persepsi resiko yaitu melalui persepsi manfaat danpersepsi kemudahan penggunaan transaksi online shopping.
LINGKUNGAN EKSTERNAL,,FAKTOR INTERNAL,DAN ORIENTASI PASAR PENGARUHNYA TERHADAP KINERJA PEMASARAN Praetya, Dicky Imam
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 1, No 3 (2002): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1870.301 KB) | DOI: 10.14710/jspi.v1i3.219-240

Abstract

The positive  effect of market orientation  on business performance had been well documented.  However, the identification  processes  of which factors  driving  the  degree  of market  orientation  and its relation with performance  have  been  the subject  of long  debate.  Some  scholars proposed that environmental conditions  moderate  market  orientation-performance  link,  while  the others found  empirical  evidence that  environmental factors  can  be treated as antecedents  of market  orientation.   Thereby  the present study is intended to develop an integrative model of market orientation in the context of business units of Bank  Bali.   The  model  describe  that  external  environment  and internal factors  are  hypothesised  as antecedents   of market  orientation.   The  model  subsequently  delineate  market  orientation  - marketing performance  link.  Bank Bali is chosen  due to recent conditions  can offer  an ideal venue for testing the models.  In this study,  the external environment is conceptualized along the dimensions of dynamism and munificence,  while internal factors  are comprised  of the dimensions offormalization and centralization. Furthermore,   market   orientation   consists   of  three   behavioural   components:   customer  orientation, competitor  orientation,   and interfunctional  coordination,  where  marketing  performance  incorporates efficiency,  effectiveness,  and adaptability  criteria into the measurement. The  sampling frame  of this  research  consist  of senior  managers  of 155  business  units of Bank  Bali whom  are randomly  selected.  Structural  Equation  Modeling  (SEM)  which  is run by Amos software  is employed to  analyze  the  data.   The result shows  that  environmental  dynamism positively   affects  the degree of market orientation while each of environmental  munificence, formalization,  and centralization has negative  impact.  Furthermore,  market orientation  is proven  to have a positive  effect  on marketing performance.  The empirical findings suggest  that senior managers of  business unit of Bank Bali should strive   to  improve   the  market  orientation   of  their   business  units  in  their  efforts   to  attain   higher performance  by analyzing  the  external  context  in  which  the business  unit  operates  and  the  internal context beforehand.  The theoretical implications and suggestions for future research  are also discussed.
STUDI TENTANG LOYALITAS MEREK (KASUS PADA SHAMPO SUNSILK DI KOTA SEMARANG) Santoso, Fitri Dhiastuti
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 9, No 2 (2010): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (821.895 KB) | DOI: 10.14710/jspi.v9i2.205 - 229

Abstract

Hair is the most valuable crown for women. For this reason, many shampoo producers competeone each other to provide the consumers’ need and want to produce the good shampoo forthe consumer. Nevertheless, shampoo is classified to nondurable goods. Therefore, producersmust have a certain marketing to increase the brand preference in order to achieve theconsumers’ brand loyalty. Sunsilk is a product of Unilever Indonesia, ltd. Unilever Indonesia, ltdcarry out some ways in marketing their product, such as advertise it on TV starred by famousartist, alter the package shape and size, add the shampoo variety, and logo alteration as well.Those efforts aim to increase the brand preference and then become a loyalty to Sunsilk.The research proposes 7 hypothesis, they are: brand focus advertisement influences the brandawareness (hypothesis 1), star attraction in advertisement influences the brand awareness(hypothesis 2), product design innovation influences the brand association (hypothesis 3),product package attraction influences the brand association (hypothesis 4), brand awarenessinfluences the brand preference (hypothesis 5), brand association influences the brand preference(hypothesis 6), brand preference influences the brand loyalty (hypothesis 7).The research sample is women in Semarang who use Sunsilk and ever watched Sunsilk advertisement“Ariel Peter Pan” version. There were 167 respondents. The analysis of data usedSEM (Structural Equation Model) from AMOS 16 software package. The proposed researchmodel is which is more than 2, 58 and the Determinant of Covariance Matrix value 81,741. Themeasurement of exogenous and endogen constructions tested using confirmatory analysisand proper full model test analyzed by using SEM where the value of Goodness of Fit Chisquare = 274, 835: probability = 0,55; GFI = 0, 874; AGFI = 0, 842; CFI = 0, 986; TLI = 0, 984;RMSEA = 0, 030; CMIN / DF = 1, 150. Based on the result, it can be concluded that theproposed model, is accepted. Therefore, Sunsilk brand loyalty can be reached by increasingbrand preference through brand awareness and brand association.
PENGUATAN KINERJA PEMASARAN MELALUI PENGEMBANGAN INOVASI DAN KREATIVITAS PROGRAM KERJA PADA WIRAUSAHA MUDA DI SEMARANG Sijabat, Rauly
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.334 KB) | DOI: 10.14710/jspi.v16i1.26-42

Abstract

Marketing performance is related to the results achieved by the company. A review of previous studies conducted leads that marketing performance can be achieved by building the capabilities of business networks created through innovation and creativity of marketing programs. These findings are then directing this research in providing empirical evidence related to the influence of innovation variables, marketing program creativity, business network capabilities and marketing performance. The data required in this study was obtained through interviews using a questionnaire on a scale of 1-7. The data obtained were analyzed by using Multiple Regression Test. The results of multiple regression testing indicate that the innovation and creativity of marketing programs proved to have a significant positive impact on business network capabilities as well as innovation, creativity of marketing programs and business network capabilities proved to improve marketing performance.
ANALISIS PENGARUH HEDONIC VALUE, PERSEPSI MANFAAT, DAN PERSEPSI KREDIBILITAS TERHADAP KUALITAS LAYANAN DAN DAMPAKNYA PADA MINAT BELI ULANG DENGAN MEDIASI CUSTOMER VALUE Studi kasus pada Oriflame Produk Lipstik di Kota Semarang Fajariah, Fathi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 1 (2014): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.624 KB) | DOI: 10.14710/jspi.v13i1.74-96

Abstract

The purpose of this research is to test the influences of hedonic value, perceived usefulness,and perceived credibility on service quality and customer value to increase rebuying intention.Using these variables, the usage of these variables are able to solve the arising problemwithin PT. Oriflame Semarang.Using the Structural Equation Modeling (SEM). The samples size of this research is 100customers PT. Oriflame Semarang. The results show that the hedonic value, perceivedusefulness, and perceived credibility on service quality and customer value to increase rebuyingintention.The effect of hedonic value on service quality are significant; The effect of perceived usefullnesson service quality are significant; The effect of perceived credibility on service quality aresignificant; The effect service quality on customer value are significant; The effect of hedonicvalue on rebuying intention are significant; The effect of perceived credibility on rebuyingintention are significant; The effect of customer value on rebuying intention are significant;and The effect service quality on rebuying intention are significant.

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