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Jurnal Kewirausahaan dan Bisnis
Published by Universitas Sebelas Maret
ISSN : 1979861X     EISSN : 25491555     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 24, No 13 (2019): June" : 6 Documents clear
PEMASARAN ONLINE ANEKA OLAHAN MAKANAN DI DESA JENDI, SELOGIRI, WONOGIRI Irsyadul Ibad; Susilaningsih Susilaningsih
Jurnal Kewirausahaan dan Bisnis Vol 24, No 13 (2019): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.307 KB) | DOI: 10.20961/jkb.v24i13.25382

Abstract

One of the challenges of developing SME products in Jendi is the difficulty in selling their products. Most SME entrepreneurs only sell their products directly around their place even though the development of internet technology and social media has created great opportunities for SME product marketing. These technological developments increase SMEs to be able to market their products with a wider network with minimal costs. However, there are still many who support SMEs that do not yet know how to market online through the internet and social media. Previous results of research on social media turned out to provide information about community consumption. The method used is through increasing the capacity of human resources in managing websites and social media. The stages of this service activity are as follows: Analysis of needs in program planning, Development of internal capacity Activities Increased knowledge of marketing management, Increased knowledge and technical skills in managing websites and social media, Increased soft skills improve website content and social media. The third is the development of a marketing network with relevant stakeholders. The results agreed upon in this activity were among others the initial coordination of activities, in-class training and camera providers as marketing support tools.Keywords: SMEs, Marketing, Online, Internet, Social Media
PERAN MEDIASI CAPAIAN FINANSIAL: PRAKTEK MANAJEMEN KEUANGAN DAN KEPUASAN FINANSIAL PEDAGANG BATIK DAN SOUVENIR DI PASAR BERINGHARJO YOGYAKARTA Risal Rinofah; Pristin Prima Sari
Jurnal Kewirausahaan dan Bisnis Vol 24, No 13 (2019): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.189 KB) | DOI: 10.20961/jkb.v24i13.29084

Abstract

This study aims to investigate the mediation role of financial experience on the link between financial management practice and financial satisfaction of Small Business Enterprise (SME) in Beringharjo Market in Yogyakarta. This study uses primary data and random sampling. This Study uses questionairre with likert scale. This study collects data to respondent in Beringharjo Market of Yogyakarta Special Region. The result of this study is financial experience can be mediator in the link between financial management practice and financial satisfaction. This study can be used to campaign financial management practice to small busniess entreprise (SME), to develop small business entreprise (SME), to make decision in business especially small business entreprise (SME). Keyword : Financial management practice, financial experience, financial satisfaction, SME, Beringharjo Market
PENERAPAN DISCOVERY LEARNING UNTUK MENANAMKAN KARAKTER KEWIRAUSAHAAN MAHASISWA PADA MATA KULIAH MANAJEMEN RITEL Maisaroh Maisaroh
Jurnal Kewirausahaan dan Bisnis Vol 24, No 13 (2019): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.089 KB) | DOI: 10.20961/jkb.v24i13.27758

Abstract

This research tried to develop the learning method through class action using discovery learning methods, on Retail Management classes. Before learning process is carried out, the lecturer developed learning methods, began with designing instructional learning, consisted of the objectives of learning, assessment, and implementation of learning. The learning process was held during 16 meetings, divided into 4 learning outcomes. The discovery learning in this research then elaborated used three learning techniques, those are an industrial internship, case study, and group discussions. Based on the results, all learning outcomes are achieved, with value for every learning outcome ≥ 79%. The level of activeness and the presence of students are ≥ 79.5%. It shows that the discovery learning method gives a positive impact in building the entrepreneurship character, both from aspect cognitive abilities (in the form of mastery of material) and aspect affective abilities (creativity, activeness, presence, the courage to express opinions). Besides that the productivity and performance of lecturers also achieved. Those can be seen from the availability of learning tools, and performance measurement from 3.2 in the previous semester to 3.7 in the relevant semester. It means the discovery learning method has a positive impact on the learning process, both for students and lecturer.Keywords: Retail Management, Entrepreneurship, Entrepreneur character, Discovery Learning
PROSPEK PENGEMBANGAN ES GABUS BUAH DAN SAYUR, CITA RASA JADUL KAYA VITAMIN Zenita Mulya Astuti; Anindya Abdi Nusara; Cisya Vidya Anggraini; Viska Wandhira Wimarnaya; Nurul Fadhila; Bara Yudhistira
Jurnal Kewirausahaan dan Bisnis Vol 24, No 13 (2019): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (97.595 KB) | DOI: 10.20961/jkb.v24i13.30646

Abstract

In this modern era, many snacks that are not safe for health are sold to children and they like them very much. This problem is very serious to note because it is related to children's health. To overcome or reduce this problem, created an innovation of healthy snacks that are rich in vitamins, namely Ice Cork Fruit and Vegetables from various types of vegetables such as carrots, mustard greens, and purple yams. Ice Cork Vegetables are made with the aim of increasing interest in vegetable consumption in children. The target is to attract the interest of children to eat delicious snacks, safe and healthy through EGAYUR (VEGE ICE). Because in general children like to eat snacks that are tasty and refreshing, cork ice for example. The method for realizing this idea is to create an entrepreneurial business program that produces EGAYUR (VEGE ICE). The first thing to do is to make an SOP for making EGAYUR (VEGE ICE). Then do the trial making of EGAYUR (VEGE ICE) products, do research on the taste variants that consumers like, then do the production process. In one production it will produce 75 products, which are done once a week for 4 months. So that the total production for one month is 75 products.Keywords : ice cork, vegetables, vitamins 
PENDAMPINGAN PENDIRIAN UKM ELANG JAWA MELALUI MESIN PEWARNAAN BATIK DAN HKI Susantiningrum Susantiningrum; Kristiandi Kristiandi; Subroto Rapih
Jurnal Kewirausahaan dan Bisnis Vol 24, No 13 (2019): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.652 KB) | DOI: 10.20961/jkb.v24i13.25374

Abstract

UKM Elang Jawa and UKM Ontorejo is an SMEs engaged in batik craft in Sragen Regency. In the batik production process, these SMEs have difficulties in the process of coloring batik, more on color alignment for the purposes of coloring cloth with a length of fabric that exceeds 2.5 meters in length and is less effective in the use of coloring agents. Another problem is the lack of business legality in both SMEs. The purpose of this activity is to improve the technology that can support the development of traditional batik businesses UKM Elang Jawa and UKM Ontorejo through appropriate technology using Batik Coloring Machine (Feeder), business assistance and business legality management assistance with technical assistance, management training and entrepreneurship, and mentoring intensively and sustainably. Activities that have been carried out include the initial activities, the supply of feeder machines, and training in the use of feeder machines.Keywords: batik, feeder, legality, business, technology
STRATEGI MELAHIRKAN MAHASISWA PENGUSAHA PEMULA (STUDI KASUS MAHASISWA UNIVERSITAS MUHAMMADIYAH JAKARTA) Jaharuddin Jaharuddin; Irfan Purnawan; Rully Mujiastuti; Rahmita Nurul Muthmainnah; Meri Prasetyawati
Jurnal Kewirausahaan dan Bisnis Vol 24, No 13 (2019): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.274 KB) | DOI: 10.20961/jkb.v24i13.29310

Abstract

Young people begin his/her entrepreneurial through entrepreneurship programs initiated by various institutions so millennials are increasingly aware of entrepreneurship, some have even engaged in a startup business. The big challenge is how to keep the business spirit alive among millennials and how to equip these studentpreneur in solving various challenges in their business so they can survive and succeed. Entreprenurship development program (Program Pengembangan Kewirausahaan/PPK) at Business Incubator and Entrepreneurship Centre (Pusat Inkubator Bisnis dan Kewirausahaan /PIBK) at Universitas Muhammadiyah Jakarta (UMJ) could answer these challenges. PPK PIBK UMJ collected business proposals from students, selected the business proposals for further funding (these are called tenants), provided the tenants with courses (marketing strategy, finance report and mind set entrepreneurship), monitored omzette and evaluated the productivity of tenants every three months from februari 2017 until januari 2018. Source of PPK PIBK UMJ were funded by Ministry of Research Technology and Higher Education Republic of Indonesia. There were 85 business proposals from UMJ students. 20 proposals were selected as tenants in PPK PIBK UMJ. Of the 20 tenants at the end of 2018, 5 tenants achieved omzette over 5 million IDRs per months with continuous productivity. These 5 tenants were considered as independent startups. In conclusion, PPK PIBK UMJ in 2018 yield 5 independent startups.Keywords: Entrepreneurship, startup business, student preneur, business incubator, tenants, independent startups

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