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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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PENGARUH TERPAAN JINGLE IKLAN COCA-COLA VERSI “WAVIN FLAG” TERHADAP BRAND IMAGE Oktavia, Rani
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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One of the products that advertise products are Coca Cola, Coca Cola is one of the famous trademark in the world. Much has been done to conduct marketing, including through advertisements on television. In product advertise on television, today included jingles or musical accompaniment that interesting, to increase the attractiveness of the people who see these ads. Departing from this, the authors were interested in conducting research on the influence of Coca Cola jingle for Coca Cola’s brand image, especially after the World Cup, where Coca Cola was the official sponsor of the tournament. The above research goals is to determine whether or not the influence as well as to determine how much influence exposure Coca Cola jingle version “wavin flag” against the Coca Cola brand image. This method is quantitative explanatory writing. Where there are two variables in the study. In conducting this study, the authors use the SOR theory, where one can expect or predict a strong link between media messages and audience reaction, the main elements in this theory is the message (stimulus), receiver (organism), and effects (response ). In addition, the authors also use AIDCA theory (Attention, Interest, Desire, Convinction, Action), which explained that in an advertisement must contain the elements - elements contained in AIDCA, in order to succeed to advertise its products. The population in this study were 77 members of the Manchester United fans, United Indonesia Chapter Depok. In data collection techniques, the authors conducted a review of literature and questionnaires, and the data processing is done with SPSS (Statistics Package Social Science). Based on the research that has been done, it is known that the Coca-Cola ad version “Wavin Flag” well known by the public, and in addition there is the influence of Coca Cola jingle version of “Waving Flag” of the brand image of Coca Cola, but the results are still relatively low.
SEJARAH DAN PERKEMBANGAN RISET KOMUNIKASI ORGANISASI Sukardi, Sukardi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 4, No 3 (2005)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Studi komunikasi organisasi mengalami fragmentasi dengan adanya beragam istilah, seperti komunikasi bisnis, komunkasi manajemen, komunikasi perusahaan, komunikasi organisasi istilah yang dipandang lebih bersifat umum. Oleh karenanya sebagai suatu disiplin ke Ilmuan, penelurusan dan pemahaman terhadap sejarah komunikasi Organisasi menjadi penting sebagaiupaya memahami konstek awal dan relevansinya denjan perkembangan saat ini.
DISTINGSI SEBAGAI STRATEGI KEKUASAAN SIMBOLIK (STUDI TENTANG RELASI PRODUKSI DAN KONSUMSI BRAND LIFESTYLE) Murwani, Endah
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 2 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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DISTINGSI SEBAGAI STRATEGI KEKUASAAN SIMBOLIK (STUDI TENTANG RELASI PRODUKSI DAN KONSUMSI BRAND LIFESTYLE)
KOMUNKASI ISlAM QURBAN DAN PENSVARlATANNYA Muhtadin, Muhtadin
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 7, No 23 (2008)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Generally speaking,  communcation  can be  defined   as an effort   to  intluence.  invite  and tranfer thought, ideology,  knowledge   and acts to others so that  they  want to observe  our thought,   ideology,  knowledge   or acts.  Meanwhile,  communication   of Islam is to invite  or to  tranfer   or  to  impeiemnt   Islamic  ideas,  or  to  persuade   others   to  give   up   what  is forbidden  by god  and to what is commanded by him.A.Hasyami   says that  communication    in Islam is a call for believing   in and  impiementinq Islamic Sharia.  Sim!larly,   Prof   Tone  Yahya Umar,   MA maintains   that  communication    of Islam   a   religious   call   through    persuasion     education,    or   teechinq.     Thus,    Islamic communication as a religious call has a broad and  complex  meaning.In Islam,  sacrifice is slaughtenng  sacrificial animals  (camel,  cow and sheep)  in 10,   11, 12, or 13  of Dzulh!Jjah  intended   to get  closer to  God   Islam commands its followers to  do  the sacrifice as one of religious rites. However,  based  on Ouren and  hadits, Mus/tin scholars have two  different  opinions  on  the status  of sacrifice in Islam :1.     Wajib,  for those able  to sacrifice2.     Sunat muakkad,  for able to sacrificeMeanwhile,   for those  who has passed  aways,  Muslim scholars state  state  that the  sacrifice is allowed  with the following  conditions:1.     it involves those stilt alive2.     the sacrifice is carried out forparticular  will of the death3.       the sacrifice for the death  is categorized  as sadaqa (religious alms)Neverheless,  this kind of sacrifice (for the death)  has never been  practiced  by the  Prophet Muhammad,   Peace be upon  him. 
AGENDA TERSELUBUNG MEDIA MASSA DIBALIK ISU WAR OF TERRORISME Dewi, Yuni Retna
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 1 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Kegiatan manusia dalam masyarakat akan melahirkan realitas media yang diwujudkan dalam format Verbal maupun non verbal atau format visual maupun non visual.Masing-masing format membawa tuntutan teknis yangberkonteks pada sifat bawaan media yang digunakan.Kajian media dalam perspektif budaya akan melihat fenomena komunikasi.disinilah terlihat adanya komponen dalam proses penggunanya sehingga keberadaan model komunikasi menurut kepentingannya sebagai fungsi pragmatis dan budaya.
SEMANGAT MEMBANGUN IDENTITAS KAMPUS MERAH PUTIH Santoso, Prasetya Yoga
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 21 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Major General Prof Dr. Moestopo was given his idea based  on soul and the spirit of  Pancasila  and  Merah  Putih when  he  found  Prof.  Dr.   MoestopoUniversity.  Therefore/ the Campus  was identified as the Merah Putih Campus. However,,  the   identity  has   become   no   longer.   So   that    it  is  become responsibility   of superiors of  the university to return the identity of Prof  Dr. Moestopo  as Meiah  Pufth Campus  and will easily for other to recognize and remembered for everlastingly..    Mayor   Jenderal    Prof    Dr.   Moestopo     ketika    mendirikan    UniversitosProt.Dr.Moestopo, melandaskan pemikironnya pada iiwa dan semangot Pancasila   don    Merah   Putih,   kareno   itu -       Kampus   yang    didinkannya diidentifikasi sebogai kampus merah putih.   Tetapi kin! identitas itu tidak lagi fampak.  /tu/oh salah safu tanggungjawab  para pefinggi universifas ini untuk membongun  kembali   idenfifos   universitos  Prof   Dr.   Moesfopo   sebagoi kampus  merah  pufth.  Melalui  idenfifas ituloh  universitas ini  akan  mudah dikenal dan diingaf oleh sefiap anggota masyarakat seponjang  massa.
STRATEGI HUMAS DINAS PERHUBUNGAN DARAT DKI JAKARTA DALAM MENGATASI KEMACETAN LALU-LINTAS DI IBUKOTA Dewi, Yuni Retna
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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The focus of the problem is, “How is the strategy of Land Transportation Office of Public Relations Jakarta to address traffic congestion in the capital” .Strategi is essentially planning (plan) and management to achieve one goal. According to Ruslan Rosady meaning of the strategy is: “an integrated part of a plan (plan), while the plan is the product of a planning (Planning), which in turn planning is one of the basic functions of the management process” .Strategi Terrestrial Relations Public Relations Jakarta in address traffic congestion can be summarized as follows: Compliance with the implementation of the Act and Regulations traffic; coordination efforts (Synergy through coordination seek solutions and advice with discordant-related agencies such as the Department of traffic and Road Transport (DLLAJR); Office Traffic police; Hansip, Municipal Police; Department of Education; the military in times of emergency, and other agencies): Empowerment media (Synergy with the Jakarta Government and business media, Public Relations Jakarta Land Transportation pursuing a strategy in the form of an appeal to road users highway through the mass media: traditional, print, and electronics has been done. Even RASOGEL (Sonder radio waves) that is used by traffic police appeal to public road users so orderly and obedient with a loudspeaker); Empowerment Resources with the Government of DKI Jakarta Teknologi.Bersinergi put through the empowerment of technology resources include the installation of electronic signs, CCTV Control, electronic timer lamp, Model Busway, Doublereil Electric Railway, (the settlement plan Monoreil) and still in the plan of mass transit trains under land and river transportation empowerment. Efforts to use Model Nine Steps of Strategics PR, TC’S Of Public Relations Communication and Public Relations Planning Strategy aims to address challenges associated with congestion control strategy in Jakarta)
ANALISIS VISI DAN MISI FIKOM-UPDM (B) Salampessy, ASB
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 1, No 4 (2003)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Visi  merupakan sebuah pernyataan khas yang mernbedak dengan perguruan tinggi lainnya,dan memberikan arah dan mewujudkan suatu kondisi internal yang   di ingin kan pada masa yang  akan dating sebagai representasi dari filosofi UPDM (B). Karena itu visi merupakan tujuan jangka panjang yang dicita-citakan. Tujuan ini harus meliputi teknologi , produk dan pemasaran . Sementara itu misi merupakan sebuah pernyataan khas sebagai pedoman dalam melaksanakan tugas manajerial untuk mencapai tujuan jangka pendek , menengah dan jangka panjang. Karena itu misi perlu diterjemahkan menjadi rencana kerja, jangka pendek,  menengah, dan panjang yang  menjelaskan tentang mekanisme kerja, teknologi,  produk akhir dan pengawasan. Misi sebagai pedoman untuk mengikuti arah yang jelas menuju tujuan jangka panjang.      maka   visi  peril di analisis dan diterjemahkan agar dapat diukur setepat  mungkin di dalam visi perlu di analisis dan di terjemahkan agar dapat diukur setepat mungkin. Di dalam visi FIKOM-UPDM (B), terkandung tiga pokok pikiran yang, kesejatan pensiunan(tunjangan hari tua )Asuransi dll,   yang mengacu kepada peraturan dan undang-undang yang   berlaku bagi sektor swasta,   bukan Pegawai Negeri Sipil dan Tentara Nasional       Indonesia   (PNS danTNI). Walaupun begitu pengaturan ini  tidak  dapat diberlakukan  secara absolut,karena kemampuan keuangan menjadi persyaratan yang  sangat utama. Ketentuan jumlah jam kerja yang dibatasi  usia masa bakt iperlu diperhatikan agar pemanfaatan potensi produktivitas setiap orang menjadi optimal dan tidak terjadi pembebanan yang tidak perlu bagi FIKOM UPDM (B).
PUBLIC RELATIONS DI INDONESIA DITINJAU DARI PERSPEKTIFKARIR DAN PROFESIONALISME Richardo, Freddy
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Title of paper "Public Relations in Indonesia viewed from the perspective of Career and Profession" identical with the Public Relations Public Relations (PR). This article addressing the tendency of leaders, executive in government and enterprise organizations understand the function, role and duties of public relations as an in­ formation service, as well as complement the work unit, are inconsistent with the philosophy of PR is a two­way communication.The purpose of this writing intended to give advice for the role, functions and duties of Public Relations to serve as a future career position or profession in the field of communication, in establishing the relationship between the organization/institution with the public (stakeholders) through two­way communication, so that in the same time,   are both getting benefits for both parties.The methodology used in collecting data in this paper, first,  conducted from various sources directly from the field by requesting information directly from some PR practitioners in government and private institutions. Second, supported by secondary data, in the form of literature that is relevant with the title of this paper.Through this paper, expected future associations engaged in the PR I Public Relations can develop the role functions and duties of public  relations as a career job,  other than as a profession with special position in society because they make relationships based on trust, do work that is considered highly valuable, have the necessary expertise and knowledge.
CUSTOMER RETENTION MARKETING BLUE BIRD DALAM MEMPERTAHAN LOYALITAS PELANGGAN Setiawan, A Judhie; Rahayu, Tyas Puji
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 1 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Persaingan jasa transportasi umum Indonesia terutama taksi di Ibukota semakin ketat. Hal ini dikarenakan munculnya berbagai jenis jasa transportasi maupun jasa aplikasi transportasi online. Masing-masing perusahaan berlomba berinovasi dalam bentuk produk dan layanan dengan cara dan inovasi yang berbeda-beda. Persaingan promosi saat ini juga terbilang sengit, karena masing-masing perusahaan menawarkan tawaran jasa, produk, layanan, dan harga yang beragam dan menarik. Bagi penginovasi raksasa di bidang transportasi darat, melakukan inovasi baik berkelanjutan maupun disruptif menjadi realistis, mengingat segala kekuatan yang dimiliki oleh para pelaku bisnis transportasi darat. Inovasi disruptif pada bisnis transportasi darat tidak harus ditentukan dari kecanggihan teknologi yang digunakan untuk menciptakan keunggulan performa, akan tetapi inovasi disruptif juga ditentukan dari harga yang ditawarkan merusak harga pasar dan harga pesaing. Hal ini dapat dilihat dari belum adanya regulasi pemerintah mengenai tarif atas dan tarif bawah untuk bisnis tranportasi darat. Pentingnya pemerintah menentukan batas atas dan batas bawah karena batas bawahnya untuk melindungi kompetisi biar tidak semena-mena, dan batas atasnya untuk melindungi masyarakat. Pada faktanya, Grab, Gojek dan Uber dapat memberikan harga semurah mungkin dan ada saatnya juga mereka memberikan harga yang sangat tinggi.

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