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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 989 Documents
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Transformasi Corporate Identity PT BGR Logistik Indonesia dalam Perspektif Public Relations Alam, Fadhli Noor; Chaerowati, Dede Lilis; Wiwitan, Tresna
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5170

Abstract

Corporate identity transformation is a crucial aspect of business strategy, especially in the context of mergers and corporate restructuring. This research discusses the corporate identity transformation process of PT BGR Logistik Indonesia as part of the IDFood Group, focusing on logo changes and communication strategies from a Public Relations (PR) perspective. This research uses a qualitative method with a case study approach to explore how the logo transformation is not only a visual change but also a representation of the company's values and strategies. The results showed that PT BGR Logistik Indonesia maintained the old logo elements as a differentiation strategy, maintaining a widely recognized brand identity. This transformation process demands an effective PR communication strategy to ensure optimal acceptance from stakeholders. The communication strategy includes internal socialization to employees and external to customers and business partners through social media, press releases, and company events. This research concludes that the transformation of PT BGR Logistik Indonesia's corporate identity not only impacts the company's image but also builds identity continuity amid change. PR communication strategy plays an important role in maintaining consistency and public trust in the company amid the dynamics of the logistics industry.
Examining #RacunTikTok Content and Peer Group Influence on Gen Z Impulsive Buying Amali, Muhammad Thoyib; Farohi, Muhammad Salman
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.4977

Abstract

The phenomenon of content with the hashtag #RacunTikTok has changed consumer behavior in making online purchases, especially among Gen Z. This content functions as a product recommendation and the main trigger for impulsive purchases. Another important factor influencing this phenomenon is peer group, where Gen Z is considered to have high group cohesiveness, highly influenced by recommendations from peers and their online communities. This study aims to analyze the effect of #RacunTikTok content and peer groups on Gen Z's impulsive buying behavior in TikTok Shop. This study employs an explanatory quantitative approach using a multiple regression model analyzed with the SmartPLS program. Data were collected through a survey of 100 Gen Z TikTok users who frequently make online purchases via TikTok Shop. The study results show a positive and significant effect of #RacunTikTok content on impulsive buying behavior. At the same time, peer group does not significantly affect impulsive buying. Still, when combined, #RacunTikTok content and peer group has a positive and significant effect on impulsive buying. Furthermore, as a form of managerial implication, marketers or content creators of #RacunTikTok should create more attention-grabbing content by paying attention to the effectiveness of marketing content or collaborating with digital influencers to increase content exposure.
The Effect of Live Streaming and Discount on Impulsive Buying Instaperfect Cosmetics Maharani, Alma Aria; Rachmawati, Dewi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5003

Abstract

Currently, many buying and selling transactions are conducted online. One promotional strategy is through live streaming. For individuals who want to buy a product through live shopping, most of them will aim to take advantage of discounts that will trigger impulsive behavior. This study aims to determine the effect of live streaming and discounts on consumer impulsive buying behavior for Instaperfect cosmetic products through the Shopee Indonesia e-commerce platform. This research method uses quantitative research and 100 respondents were selected by non-probability sampling and met certain criteria according to the Lemeshow formula. This study used validity tests, reliability tests and classical assumption tests, Correlation Tests, Multiple Linear Regression, Determination Tests, F-tests and T-tests. The results show that live streaming has a significant positive effect on impulsive buying. Then, discounts also have a significant positive effect on impulsive buying. The results also show that live streaming and discounts simultaneously have a significant effect on impulsive buying. This study provides theoretical implications, especially regarding the strengthening of the Stimulus-Organism-Response Theory and the concept of online marketing. Meanwhile, practical implications are useful for Instaperfect cosmetic products and similar products in their online marketing.
Representasi Ideologi dalam Film Dokumenter “Pulau Plastik” Salma Nisrina Nur Fadhilah; Ferry Darmawan; Septiawan Santana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.5952

Abstract

The documentary “Pulau Plastik”  is seen as conveying the ideology reflected in the struggle of three selected activists to pressure those in authority to implement large-scale solutions to prevent environmental damage caused by waste. This study aims to examine the ideological representations reflected by the three activists using a qualitative research method with a semiotic analysis approach based on John Fiske’s model. Each finding is analyzed at three levels—the level of reality, the level of representation, and the level of ideology—to identify the meanings conveyed by the signs of opinion and ideology within the film’s advocacy framework, as shaped by the director. The research results indicate that the roles of the activists in “Pulau Plastik” serve as a medium to pressure those in authority or power, represented through the narrative of large-scale demonstrations and investigations into the abuse of power. The concept of the ideology of positional power explains that when someone holds power, they possess significant authority to regulate and direct a given environment. Meanwhile, the dissemination of ideology is evident in the concept of the “Pulau Plastik” narrative, which highlights the misconduct of certain individuals, the understanding that spheres of power will always disadvantage those without power.
Model Penerapan Strategi Storytelling Public Relations Dalam Promosi Budaya Lokal Zon Vanel; Lina Sinatra Wijaya
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.6158

Abstract

This study aims to analyze and formulate a Public Relations (PR) storytelling strategy model in promoting local culture, specifically keris as a Javanese cultural heritage in Surakarta. Keris, recognized by UNESCO as an intangible cultural heritage, faces serious challenges, including declining interest among younger generations, limited regeneration of empu (traditional keris craftsmen), and the lack of optimal utilization of digital media in cultural promotion. This research employed a descriptive qualitative approach through in-depth interviews with empu, lecturers, and students of the Keris Study Program at ISI Surakarta, digital content observation, and questionnaires distributed to the public. The findings reveal that PR storytelling strategies through transactional storytelling, experiential storytelling, and narrative persuasion significantly enhance audience engagement, emotional connection, and public brand awareness toward keris culture. The implementation of digital storytelling campaigns on Instagram and TikTok successfully encouraged active audience participation through challenges, testimonial videos, and persuasive narrative content. Furthermore, this study proposes a new cultural communication framework called the Kerisverse Campaign Model, which integrates participatory interaction, authentic experiences, and emotional narratives within a digital ecosystem. The model is considered effective in strengthening local cultural preservation, positioning keris as a living heritage, and increasing youth involvement in digital-based cultural preservation efforts.
Social Enterprise Communication Management Tab Space in Supporting Disabled Artists Nayla Ramadhanisa; Lusy Mukhlisiana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.5422

Abstract

Artists with disabilities often face limited access and information in promoting their work. Tab Space, a studio based in Bandung, takes on the role of a social enterprise   that supports artists with disabilities through art and creative products. This study aims to explore how Tab Space manages its communication strategies in supporting artists with disabilities. Using a qualitative approach with a case study method and an interpretive paradigm, data were collected through in-depth interviews, observations, and documentation. Informants included the board of directors, Art facilitators, artists with disabilities, and expert informants. The findings reveal that Tab Space’s communication management is based on three main pillars: consistency, innovation, and collaboration. The consistency pillar is reflected in ongoing internal support for the creative process. Innovation is demonstrated through the adaptation of artworks into commercial products such as merchandise. Meanwhile, collaboration is established through partnerships with various external parties to expand reach and social impact. The study also identified communication barriers, both internal and external, which can potentially hinder the effectiveness of communication management. These findings highlight the importance of communication that is well-directed, responsive, and inclusive, to keep Tab Space a productive and sustainable space for artists with disabilities.
Model Komunikasi Media Alternatif untuk Pemberdayaan Perempuan Pascatambang Timah Bangka Belitung Joko Mohamat Santoso; Achmad Riyadi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.6004

Abstract

This study aims to formulate a women’s empowerment communication model in post-tin-mining environmental governance in Bangka Belitung, Indonesia. Women affected by ecological degradation caused by mining experience multiple vulnerabilities, including loss of economic access, increasing domestic burdens, and marginalization in environmental decision-making processes. This research employed a qualitative case study approach through in-depth interviews, field observations, and focus group discussions involving women tin panners, academics, environmental activists, and policymakers. Data were analyzed using grounded theory-based coding techniques, data reduction, and triangulation. The findings reveal that women’s voices remain confined to private and informal community spaces due to patriarchal pressures and economic dependence on mining activities. The study identifies five main components of the women’s empowerment communication model: community dialogue as a space for critical consciousness, community-based alternative media as an advocacy channel, gender-based digital literacy to strengthen communication capacity, data-based knowledge as a source of environmental advocacy legitimacy, and policy access through participatory village forums and regional planning mechanisms. The model demonstrates that communication functions as a strategic instrument to transform women from passive victims into active subjects in inclusive, gender-just, and sustainable environmental governance.
Makna Komunikasi Ritual dalam Praktik Kahik Malar pada Suku Tetun Belu Donna Isra SIlaban; Mikhael Rajamuda Bataona; Marianus Diaz Yanto; Aprilia Kuth; Maria Lelugoa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.6242

Abstract

This study examines the meaning of ritual communication in the Kahik Malar practice of the Tetun tribe in Belu, East Nusa Tenggara. Kahik Malar is a healing tradition believed to recall the souls of accident victims. Using a qualitative descriptive method with an interpretive paradigm and James W. Carey's theory of ritual communication, this study aims to understand the meaning of messages within the context of the ritual. Data were collected through in-depth interviews, observations, and literature studies. The results show that ritual communication in Kahik Malar does not only focus on the transfer of information, but rather emphasizes sharing a common culture and strengthening collective identity. This is evident in the collective involvement of the community, the use of the symbolic Tetun language, and the utilization of various ritual media such as cotton, koba, white chicken, bamboo twigs, and thread, each of which has a special meaning. This ritual serves as a means to strengthen social solidarity, preserve cultural values, and strengthen the belief system of the Belu community. This study provides an in-depth understanding of the meaning of the spiritual ritual of Kahik Malar as an integral part of local culture that needs to be preserved.
Measuring the message of Vaping’s Harm Exposure on Followers’ Attitudes and Intentions Jesslyn Sihotang; Amanda Bunga Gracia; Rita Destiwati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.5690

Abstract

This study investigates the influence of exposure to vaping harm information, particularly through the TikTok account @geraldvincentt, on followers’ attitudes and their intention to not quit vaping. As e-cigarette use continues to rise among young adults, understanding how health messages on social media affect user behavior becomes increasingly important. Grounded in the Theory of Reasoned Action (TRA), this study explores whether exposure to negative health content can shape attitudes and reduce the intention to continue vaping. A quantitative approach was used, involving 400 respondents who follow @geraldvincentt. Data were collected using a Likert-scale questionnaire distributed via Google Form and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that exposure to vaping harm content significantly leads to more negative attitudes toward vaping and decreases the intention to continue its use. Furthermore, attitude mediates the relationship between information exposure and behavioral intention. The model demonstrates moderate explanatory power and predictive relevance. These findings suggest that while exposure to information alone may not immediately change behavior, shaping attitudes is a crucial step toward influencing behavioral intentions. This highlights the role of influencers like @geraldvincentt in strengthening public health messages through digital platforms.
Intercultural Adaptation and Cultural Dominance between Engganese and Kaamay Endang Saputra; Intan Permata Sari; Dhanurseto Hadiprashada
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.5977

Abstract

Engganese are a community that adapts well to change. They can anticipate social, political, and economic changes around them by using Engganese customs as a guide. This article aims to describe the adaptation strategies and intercultural communication between the Engganese and migrants (kaamay) to reduce the potential conflict. This study integrates Young Yun Kim’s Integrative Communication Theory to analyze the process of migrants' deculturation, and Larry Samovar’s concept of High-Context Communication to explain the power of customary rules as a singular guide to life. This study employs a qualitative method through observation and in-depth interviews with Engganese community leaders and migrants. The findings reveal that the Engganese engage in three forms of adaptation: 1) forming kaamay as a form of cultural strategy; 2) using Bahasa as a tool for communication with kaamay; and 3) engaging in intermarriage for social integration. These findings indicate that the Engganese, as a minority group, have successfully demonstrated cultural dominance by preserving Engganese customs and compelling the Kaamay to relinquish their cultural identities and conform to Engganese customs.

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