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Media Mahardhika
Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika
ISSN : 08540861     EISSN : 24074950     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
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Articles 16 Documents
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Search results for , issue "Vol 17 No 2 (2019): January 2019" : 16 Documents clear
PEMBERDAYAAN MARKETING COMMUNICATION PADA PERUSAHAAN GEMILANG LIMA JAYA Dewi, Liliana; Saputro, Tirza Natalia
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.79

Abstract

Gemilang Lima Jaya (GLJ) has done such a word of mouth promotion, personal selling, sales promotion, and advertising. But in fact, GLJ generates sales is low due to lack of brand awareness on a sandal with a brand of NIMS. The purpose of this study was to evaluate communication marketing that can support GLJ’s brand awareness. This type of research is a qualitative method with semi structured interviews with GLJ’s consumers, CEO of GLJ, lecturers who supervise the project and experts, and documentation in collecting data. The results showed that (1) the overall that marketing communication applied in support of brand awareness GLJ is still not effective (2) factor marketing communication that supports brand awareness is advertising. (2) Advertising and personal selling GLJ yet effective, the need for evaluation in improvingInstagram such as posting the supporting images and increase the intensity of advertising. Personal selling by increasing design stand, do partnership, and doexhibition surveys. (3) Word of mouth and sales promotion has been running quite effectively. Still, Word of mouth needs evaluation by expanding markets outside the community. Sales Promotion is in compliance with the target market GLJ, yet still needs to be improved by offeringpromotional goods such as stamp and voucher.
ANALISIS PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MENGGUNAKAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Dewi, Nuning Nurna
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.84

Abstract

The aim of this study is to examine the effect of leadership style and work environment to work motivation to improve employee performance. The approach used is quantitative parametric method of Structural Equation Model. The study object is the production employees of PT Suparma Tbk. The results showed leadership style has positive but not significant  effect on work motivation; work environment has positive and significant effect on employee motivation; leadership style has  negative but not significant effect on employee performance; the working environment is not significant positive effect on employee performance; and motivation has positive and significant effect on employee performance. Work Motivation as intervening variable (Y),  is able to be explained by exogenous variables leadership style variable (X1) and Work environment (X2) by 55.4%, and the remaining 44.6% is explaiened by variables outside the models. Whereas endogenous variables, employee performance (Z) which is explained by the work motivation variable (Y), work environment (X1), and the style of leadership (X2) amounted to 94.1%, and the remaining 5.9% is explained by variables outside the model. With the calculation of sub-structural equation 1 is Y = 0,053X_1 + 1,065X_2 + 0,833, and the calculation of substructural equation 2 is Z = -0,193X_1 + 0,529X_2 + 0,723Y + 0.338.
PENGARUH CITRA MEREK DAN WORD OF MOUTH TERHADAP NIAT BELI KONSUMEN LAPIS KUKUS PAHLAWAN DI SURABAYA Putri, Husni Indrawati Wijaya
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.75

Abstract

The purpose of this study was to determine the effect of brand image and word of mouth on the purchase intention of consumers of Lapis Kukus Pahlawan in Surabaya. The variables in this study are brand image (X1), word of mouth (X2), and purchase intention (Y). The population in this study were consumers of the Lapis Kukus Pahlawan in Surabaya. The sample in this study were respondents with the characteristics of consumers of Lapis Kukus Pahlawan, residing or domiciled in Surabaya. The analysis technique uses multiple linear regression. The results of the study showed that brand image and word of mouth had a significant effect on the purchase intention of consumers of Lapis Kukus Pahlawan in Surabaya.
STRATEGI BAURAN PROMOSI DALAM MENINGKATKAN JUMLAH MAHASISWA BARU TAHUN AKADEMIK 2017/2018 POLITEKNIK TMKM KARAWANG Gojali, Taufan
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.89

Abstract

Basically promotion needs at an educational of institution. Remember, market development and competition more strict. Promotion of strategy to be spearhead  a marketing plan. That is more impotant in an educational of institution. The educational of institution   has been planning the purpose, and can to do that.            Author researched at Politeknik TMKM. The purpose of research knowed the strategy and implementation of promotion activities at the Politeknik TMKM. The subject in research was Director of Politeknik TMKM and Team of Promotion New Student Reception as information. The object was about implementation promotion, its limited on promotion of Politeknik TMKM at 2017/2018. The method used qualitative descriptive, it described and analized data was collected. And than data collection method was interview and documentation.             The result research described method of promotion mix strategy. The promotion mix staretgy used combination of promotion, like as personal selling, mass selling, sales promotion, public relations, and direct marketing. Publication of media used socialization or presentation in front of class with brochure and questionnaire as promotion support, scolarship program and banner. The receiption of new student was hoped to increase used promotion tools and publication media in 2017/2018 year as many as 200%.
PERAN INDIVIDUAL INNOVATION CAPABILITY, MOTIVASI INTRINSIK, DAN SELF-EFFICACY TERHADAP KINERJA INDIVIDU DALAM ORGANISASI MAHASISWA Kimberly, Jessica Fiona; Prakoso, Dimas Bagus; Efrata, Tommy Christian
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.80

Abstract

The successful accomplishment of organizational goals, targets, and work programs is closely related to the organization's human resources. Any evaluation regarding organizational performance is likely to involve the accomplishment of the organization's vision, mission, and work programs. Such evaluation is conducted by the human resources within the organization. Therefore, the purpose of this research is to determine the influence of individual innovation capability, intrinsic motivation, and self-efficacy on the student organizations' individual performance at Ciputra University. Proportional random sampling is used to select 265 respondents as research samples, while Multiple Linear Regression analysis is used to analyze the research data. The results of the hypothesis tests can be summarized as follows: (1) Individual Innovation Capability significantly influences Individual Performance; (2) Intrinsic Motivation significantly influences Individual Performance; and (3) Self-efficacy significantly influences Individual Performance. The findings of this research can be used as a reference for the organization to improve the individual performances in the future
ANALISIS PENGARUH PROMOSI, KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUSANA LADYFAMESHOP BANDAR LAMPUNG Reny, Armalia
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.869 KB) | DOI: 10.29062/mahardika.v17i2.165

Abstract

Society needs to dress up and dress is very advanced and follows the world fashion trends, so that big people?s desire to follow the development and style of dress according to the fashion new trends.  This study was conducted in search of how much influence arises from each variable that is promotion, quality, and price in the independent variable.In determining the number of samples to be taken, the researcher used a simple random sampling technique by taking samples at random regardless the strata found in the population.  Because it is believed that the sample was homogenous.  Determination of the number of samples of research carried out by using the computation slovin. Based on the calculation formula slovin, the study used sample as many as 71 customers Ladyfameshop clothing store located in Bandar Lampung. Based on partial analysis, it turns this study show that each of the independent variables examined in this particular study has convincing influence on the dependent variable.  The variable is evident in the promotion,quality, and price have a convincing influence on the dependent variable is purchase decisions on Ladyfameshop Clothing Stores Bandar Lampung.  Simultaneous testing, evidently the results prove that each of the independent variables (Promotion, Quality, and Price) simultaneously has significant influence on purchase as dependent variable of the store purchasing decisions Ladyfameshop Bandar Lampung.

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