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INDONESIA
Jurnal BISNIS & KEWIRAUSAHAAN
Published by institute teknologi dan bisnis nobel indonesia
ISSN : 22523037     EISSN : 26220806     DOI : 10.37476
Core Subject : Economy,
Economics, Econometrics & Finance
Terbit empat kali setahun pada bulan Januari, April, Juli dan Oktober; setiap volume terdiridari sepuluh tulisan. Berisi tulisan yang diangkat dari hasil penelitian di bidan Bisnis dan Kewirausahaan.
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Articles 19 Documents
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Search results for , issue "Vol 4 No 2 (2015): Jurnal BISNIS " : 19 Documents clear
ANALISIS STRATEGI PENINGKATAN KINERJA RUMAH SAKIT MELALUI FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PERILAKU PELAYANAN PADA RUMAH SAKIT LASINRANG KABUPATEN PINRANG Arfiany, Arfiany
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

Services becomes important for hospitals in Indonesia. This study analyzes the factors that influence the behavior of the service and its impact on organizational performance in RS Lasinrang Pinrang. The formulation of the problem is how to improve the behavior of the service. This study develops a research model and the four hypotheses to answer the problems that exist. Respondents in this study as many as 100 people. The respondents are the employees in RS Lasinrang. This study using Structural Equation Modeling (SEM) which run through AMOS 4:01 as a tool of analysis. The results showed that the research model and the results are acceptable. The research proves that the leadership, communication, and control systems have positive and significant influence on the behavior of the service. Furthermore, the behavior of services and significant positive effect on organizational performance. The higher the leadership, communication, and control systems, the higher the performance of the organization through service behavior. Based on these results, the theoretical implications that can provide a stronger justification for the antecedents that influence the behavior of services, such as leadership, communication, and control systems. Managerial implications of this research is the hospital management should give more attention to the evaluation and feedback activities, hospital management should increase the frequency of discussions with employees, and leaders need to set an example and encouragement to its employees.
PENGARUH ELEMEN JASA TERHADAP KEPUASAN KONSUMEN DAN NIAT UNTUK SETIA ATAU BERGANTI PENYEDIA JASA Pramiarsih, Euis Eka
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

Service quality is not quality of what is delivered (core quality). However , the quality of how the service is delivered (relational quality) can be put into service quality dimensions. Other respect that could be considered by costumers to make a decision to choose which service that they would use was perceived value. Costumers always compare what they had to pay with what they received. And it could impact to behavioral intentions. this research investigated the relationship between three elements-core service quality, relational service quality and perceived value ?and customer satisfaction and future intentions in service industry . Using structural equation modeling, result of this research revealed that three service elements were important drivers of customer satisfaction further, show that perceived value was the most important driver of customer satisfaction, and relational quality was more important driver of customer satisfaction than core quality. It related with a kind of the service that was used in this research , high contact service. Beside that, a direct link between customer satisfaction and future intentions was established . A major conclusion was that both perceived value and service quality dimensions should be incorporated into customer satisfaction models to provide a more complete picture of drivers of satisfaction.
ANALISA PENGARUH KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA PT. BANK MANDIRI (Persero) Tbk MAKASSAR) Parenden, Adrianus
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aimedn to clarify whether the variable Job Satisfaction significant influence on employee performance at PT. Bank Mandiri (Persero) Tbk. Makassar as well as to determine which variables are the dominant influence of the two variable Job Satisfaction on the  performance of employees at PT. Bank Mandiri (Persero) Tbk Makassar.  The sample of using purposive sampling method is directly choosing 50 persons of the employees. The data collection methods that used were interview the parties that involved with the issues being discussed directly and gave questionnaires to the employees in accordance with the research conducted. The data were analyzed with using Qualitative and Quantitative Methods that using five formulas; Simple Regression Analysis, Correlation Analysis, Test T-test, F test and the coefficient of determination (R2) test with the aid of SPSS 18.0 software for windows. The results showed that jointly Job satisfaction significantly influence the performance of employees at PT. Bank Mandiri (Persero) Tbk Makassar. Variable Job Satisfaction regression coefficients positive (+) indicates a unidirectional relationship, in other words, Job Satisfaction will improve the performance of employees at PT. Bank Mandiri (Persero) Tbk Makassar. The correlation or the relationship between Job Satisfaction Employee Performance Performance Work with PT. Bank Mandiri (Persero) Makassar is very strong for (r = 0.923) and the coefficient of determination or the number of Rsquare is 0.853
STRATEGI PENGEMBANGAN USAHA KECIL MENENGAH (UKM) PADA USAHA PISANG IJO DI KOTA MAKASSAR Mariah, Mariah
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

Small to medium sized Businesses are economic productive effort that is stand alone, carried out by the individual or business entity that is not a subsidiary or branch of a company which is owned, controlled, or become part either directly or indirectly with a small business or a large enterprise with a total net worth or annual sales results. The main purpose of this research is to know which variables affect the strategy of the small and medium enterprises from the third variable, product, pricing, promotion, and where the most dominant factor. This research uses descriptive methods of analysis and swot matrix of small enterprises medium-sized bananas green. Product development strategies which have been carried out by small and medium businesses is providing an affordable price, Pricing strategy development undertaken by small and medium enterprises is an affordable set prices in accordance with the wishes of consumers, promotion of development, the strategy undertaken by small and medium enterprises is building a brand that is easily recognized by the community by putting up banners and billboards. Among the three variable, there is a variable which can be developed with respect to small and medium enterprises which are product, pricing, promotion.
ANALISIS METODE PENETAPAN HARGA TERHADAP VOLUME EKSPOR RUMPUT LAUT PADA PT. CAHAYA CEMERLANG MAKASSAR Rasyid, Hj. Nuraini
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aims to determine the level of export sales of seaweed on the PT . Shining light Makassar last 3 years. to determine the contribution of exports to the level keutungan at PT . Shining light Makassar . The results showed that the market price strategy ( Live and Let Live Policy ) and high prices ( Skimming Price) applied by the Shining Light has an average volume of exports of the same seaweed . While the strategy of Live and Let Live Policy and strategy Price Skimming can detarapkan in Light Shining but applied to the circumstances and conditions that enable and between the importer and exporter there are no losers
PENGARUH PERILAKU PEMBELIAN HEDONIC DAN ULTILITARIAN TERHADAP STORE LOYALTY DI MATAHARI DEPARTMENT STORE MAKASSAR Sukardi, Sukardi
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aimed to test and analyze the influence of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Makassar. This study used independent variables; they are: hedonic and ultilitarian buying behavior; and a dependent variable, consumer Store loyalty. This study is a survey research which is used for explanatory purpose or confirmatory, or is also called a study for hypothesis testing that is to explain the influence of variables or a causal relation between variables through a hypothesis testing. The data were obtained by spreading and collecting questionnaires, and then they were analyzed by using logistic regression modeling. From the discussion and the testing of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Makassar, of the hypotheses that had significant influences were hedonic buying behavior to Store Loyalty of Matahari Department Store in Makassar. The hypothesis which did not have significant influence was ultilitarian buying behavior to Store Loyalty of Matahari Department Store in Makassar.
PENGARUH KINERJA OPERASIONAL TERHADAP KEPUASAN KONSUMEN Natsir, Muhammad
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aims to determine the influence of variables there any operational performance of the RPA customer satisfaction PT. Ciomas both simultaneously and partially, and to know which is more influential among variables operational performance of consumer satisfaction RPA PT. Ciomas. This study was carried out to customers RPA PT Ciomas which has transact more than one year. This study is a qualitative research method and an explanatory research design (explanatory research). Total sample of 37 customers RPA PT. Ciomas. Data were analyzed using univariate and bivariate analysis. The results showed there was a significant relationship between the variables operational performance to customer satisfaction (p <0.01), with the flexibility variables (X1) which affect very effective in improving the level of customer satisfaction.
HUBUNGAN KEPUASAN KERJA PEGAWAI DENGAN BUDAYA ORGANISASI SUATU KAJIAN TEORITIS Akil, Nasriah
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aims to conduct a study to explore the theoretical and employee job satisfaction relationship with organizational culture and factors that influence the use of various sources reviuw literature theory and journals - journals. Based on the literature reviuw goals that must be achieved before the job satisfaction obtained is money, prestige, status, security, recognition, a sense of belonging, and creativity. Job satisfaction can be improved in three ways, on the premise that workers feel they are appreciated in his work, namely : increasing the hope that workers can obtain the desired value, increase worker confidence that he is doing the work that gives the results of value, raising the fulfillment according to the value his work .
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. SUCOFINDO, Tbk MAKASSAR Fitriany, Fitriany
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 2 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This research aimed to find out the of service quality at PT. Sucofindo, Tbk.of Makassar involving tangible, reliability, empathy, responsiveness, assurance dimensions and the influence of the service quality on customers? satisfaction at PT. Sucofindo, Tbk. of Makassar. The data in this research consisted of quantitative and qualitative data. They were obtained through observation and questionnaire to 100 respondents who were the customers of PT. Sucofindo, Tbk. of Makassar. They were then analyzed using multiple linear regression, F-test, and test. The formulated hypothesis was also explained to see to what extent it was proved empirically. The results show that both simultaneously and partially service dimension consisting of tangible, empathy, reliability, responsiveness, and Assurance have a significant influence on the customers? satisfaction at PT. Sucofindo, Tbk. of Makassar Reliability dimension has dominant influence on the customers? satisfaction at PT. Sucofindo, Tbk. of Makassar. The dominant influence of this variable is determined by the indicators forming it, that is, capability, acceptance process, trchnical knowledge/skill possessed by the employess, the quickness of certification, the accuracy/quickness of quality test, process, and procedure. All of these indicators are considered to be very good and reliable.

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