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RAIDAH INTIZAR
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jcos@uim-makassar.ac.id
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Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245
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Journal of Communication Sciences (JCoS)
Published by Universitas Islam Makassar
ISSN : -     EISSN : 26548755     DOI : 10.55638
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal of Communication Sciences (JCoS) is an academic journal concerned with the study of mass media studies, new media studies, film studies, interpersonal communication studies, group communication studies, organization communication studies, political communication studies, public relations studies, etc.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 4 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2021): Oktober 2021" : 4 Documents clear
Strategi Komunikasi Sosialisasi Program Generasi Berencana BBKBN Di Kota Gorontalo Adnan, Miftahul Jannah; Ratnasari, Dwi; Ramansyah, Ramansyah
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.338 KB) | DOI: 10.55638/jcos.v4i1.334

Abstract

The program of Generasi Berencana (GenRe) or Generation Planning is a program designed to prepare and plan youthfor family life. In this program, the Office of the Population and Family Planning Agency promotes the maturity of themarriage age with the aim of increasing the media of the marriage age, especially for women. This study aims todiscover the communication strategy carried out by the Office of the Population and Family Planning Agency ofGorontalo Province in socializing the Generation Planning Program (GenRe) in Gorontalo City. This study uses adescriptive qualitative research method. The data collection is through observation and interviews. This study applies adata analysis technique with stages consisting of data collection, data reduction, data presentation, andverification/conclusion. The results of this study illustrate that the communication strategy carried out by the Office ofthe Population and Family Planning Agency of Gorontalo Province has been quite effective and efficient. However,there are still some obstacles that often occur during the socialization of the GenRe Program, namely in terms ofchoosing communication media, assessing the purpose of messages, and the role of communicators.
Strategi Komunikasi Pemasaran Online Shop Brand Mabello Melona dalam Menarik Minat Konsumen di Makassar Fahmi Adiba; Nahdiana Nahdiana; Pramudita Budi Rahayu
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.459 KB) | DOI: 10.55638/jcos.v4i1.340

Abstract

This study aims to analyze the marketing communication strategies of online shops employed by Mabello Melona inincreasing customers' interest in purchasing Mabello products. This is descriptive qualitative research by investigatingfacts. Data were obtained through interviews and observations of informants which were analyzed by a triangulationmethod. The result showed that Mabello Melona's marketing communication strategies employed Instagram and Tik Toksocial media and use a Shoopee marketplace application as the main sakes medium. In addition, this brand also advertised itsproduct in Instagram ads, and Tik Tok ads, and used endorsements from local and national public figures. Meanwhile, salespromotion efforts are carried out by providing giveaways, discounts, and package sales.
Pengaruh Terpaan Iklan Media Online Produk Wardah Terhadap Prilaku Mahasiswi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Islam Makassar Yunita Prastia Dewi; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.436 KB) | DOI: 10.55638/jcos.v4i1.341

Abstract

This study aims to determine how, the effect of exposure to online media advertisements for Wardah products on thebehavior of students at the Faculty of Social and Political Sciences, Makassar Islamic University. The type of researchused is quantitative research with data collection techniques through surveys and google form questionnaires with dataanalysis using Simple Linear Regression Analysis with the help of SPSS version 20. The results show that the influence ofexposure to online media advertisements for Wardah products on the behavior of students of the Faculty of Social andPolitical Sciences Makassar Islamic University so that H0 is rejected because there is no significant effect and Ha isaccepted because it has a strong and significant positive influence on buying interest in Wardah products, the effectgiven is 79.8% with a sig level. 0.000<0.005. While the remaining 20.2% is influenced by other factors.
Pengaruh Media Sosial Akun Instagram @Jjs_Pangkepp terhadap Minat Berkunjung Followers ke Objek Wisata Pangkep Musdalifah Musdalifah; Sabaruddin Machmud; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.105 KB) | DOI: 10.55638/jcos.v4i1.342

Abstract

This study aims to find out how the influence of social media on the Instagram account @jjs_pangkepp on followers'interest in visiting Pangkep tourism objects. The type of research used is quantitative research with data collectiontechniques through surveys with data analysis Multiple Linear Regression Analysis using SPSS version 20.The results showed that the influence of social media on the Instagram account @jjs_pangkepp gave a strong andsignificant positive influence on followers' interest in visiting the Pangkep tourist attraction, the magnitude of theinfluence given was 61.2% with a sig level. 0.000 < 0.005. While the remaining 38.8% is influenced by other factors.

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