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Sketsa Bisnis
Published by Universitas Yudharta Pasuruan
ISSN : 23563672     EISSN : 24600989     DOI : https://doi.org/10.35891/jsb
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Sketsa Bisnis is a six-month scientific publication published by the faculty of social and political sciences, Yudharta Pasuruan University. with No : No ISSN Online 2460-0989 , No ISSN PRINT No : 2356-3672 .Sketsa Bisnis as a scientific study and information on agriculture contains scientific papers, summaries of the results of research, the latest critical thinking. Editors accept writers, researchers, practitioners, and anyone interested in contributing writings and scientific works that have never been published in other print media. Sketsa Bisnis is a scientific journal that focuses on all areas of business, which includes; entrepreneurship, marketing and finance, operations, logistics, management and human resources Business Administration is defined as the process of managing a profit or non-profit company or organization in order to maintain organizational stability and growth. Thus the Sketsa Bisnis is the basic framework in developing all aspects of the scientific knowledge-based business economy. Sketsa Bisnis has been indexed by Google Scholar, LIPI, Garuda, SINTA, Dimension Portal, etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 9 No 1 (2022)" : 8 Documents clear
Strategi Pemasaran Layanan Perpajakan Online Dalam Masa Pandemi COVID-19 Dian Eka Prangga; Ernani Hadiyati
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.2483

Abstract

(English Version)The aims of this study is to analyze alternative formulas and marketing strategies for online taxation services according to the SWOT matrix during the Covid-19 pandemic and in the coming years. This research method uses a SWOT analysis through the IFAS and EFAS approach with 17 informants of KPP Pratama Malang Utara and 13 taxpayers who are registered in KPP Pratama Malang Utara. The results showed that the online service marketing strategy of Kantor Pelayanan Pajak Pratama Malang Utara was in quadrant II (supporting the stability strategy), which had a very large opportunity, but also faced several internal weaknesses. The focus on this strategy is to use the strengths of the company to minimize internal weaknesses so as to maximize greater opportunities, so that the marketing objectives of online tax services can be optimized by making various alternative strategies. (Versi Indonesia)Tujuan penelitian ini adalah menganalisis formula alternatif dan strategi pemasaran layanan perpajakan online sesuai matrik SWOT dalam masa pandemi Covid-19 dan tahun mendatang. Metode penelitian ini menggunakan analisis SWOT melalui pendekatan IFAS dan EFAS dengan jumlah informan sebanyak 17 pegawai KPP Pratama Malang Utara dan 13 Wajib Pajak yang terdaftar di KPP Pratama Malang Utara. Hasil Penelitian menunjukan bahwa strategi pemasaran layanan online Kantor Pelayanan Pajak Pratama Malang Utara berada pada kuadran II (mendukung stability strategy) yaitu memiliki peluang yang sangat besar, tetapi juga menghadapi beberapa kelemahan internal. Fokus pada strategi ini adalah menggunakan kekuatan yang dimiliki organisasi guna meminimumkan faktor kelemahan internal sehingga dapat memaksimalkan peluang yang lebih besar, sehingga tujuan pemasaran layanan perpajakan online dapat optimal dengan membuat berbagai alternatif strategi
Pengaruh Social Capital dan Human Capital Terhadap Kinerja UMKM yang Tergabung pada Sukorejo Smart Any Urwatul Wusko; Eko Agus Alfiantoro
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.2794

Abstract

(English Version) The post-pandemic national economy is still not fully stable, this is indicated by the high inflation rate and the number of bankrupt businesses. It is important for business actors to continue to maintain their business in order to improve welfare for the business itself and for the state. The objectives of this study are 3, namely: 1) knowing and explaining whether social capital has a significant effect on the performance of MSMEs, 2) knowing and explaining whether intellectual capital has a significant effect on the performance of MSMEs, 3) knowing and explaining whether social and human capital simultaneously have a significant effect on the performance of MSMEs. MSME performance. This research belongs to the type of explanatory or explanatory research. Methods of data collection using survey techniques. This research was conducted on MSMEs in Pasuruan Regency which are associated with Sukorejo Smart in the food and beverage sector with a total sample of 147. Purposive sampling was used as a means of determining the research sample, while the analysis used was multiple linear regression. The test results show that the social capital variable partially has a positive and significant effect on the performance of MSMEs, while human capital has no significant positive effect on the performance of MSMEs, and simultaneously human and social capital have a significant positive effect on the performance of MSMEs.(Versi Indonesia) Perekonomian nasional pasca pandemi masih belum sepenuhnya stabil, hil ini di tunjukkan oleh nilai inflasi yang tinggi dan jumlah usaha yang bangkrut. Penting bagi pelaku usaha untuk terus mempertahankan usahanya guna meningkatkan kesejahteraan bagi usaha itu sendiri maupun bagi negara. Tujuan penelitian ini ada 3 yaitu: 1) mengetahui dan menjelaskan apakah social capital berpengaruh signifikan terhadap kinerja UMKM, 2) mengetahui dan menjelaskan apakah intelectual capital berpengaruh signifikan terhadap kinerja UMKM, 3) mengetahui dan menjelaskan apakah social dan human capital secara simultan berpengaruh signifikan terhadap kinerja UMKM. Penelitian ini tergolong pada jenis eksplanatori atau explanatory research. Metode pengumpulan data menggunakan teknik survei. Penelitian ini dilakukan pada UMKM di Kabupaten Pasuruan yang ter-asosiasi Sukorejo Smart sektor food and beverage dengan jumlah sampel 147. Purposive sampling digunakan sebagai alat penentuan sampel penelitian, sedangkan analaisis yang digunakan adalah multiple linear regresion. Hasil pengujian menunjukkan bahwa variabel social capital secara parsial berpengaruh positif signifikan terhadap kinerja UMKM, sedangkan human capital berpengaruh positif tidak signifikan terhadap kinerja UMKM, dan secara simultan human dan social capital berpengaruh positif signifikan terhadap kinerja UMKM.
Pengaruh Customer Trust dan Customer Satisfaction Terhadap Brand Loyalty Melalui E-WOM Abdul Hamid; Mokhammad Natsir; Harianto Respati
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.2800

Abstract

(English Version) In the midst of the times, the competition is very tight, making the company trying to maintain its business continuity. So, producers should seek various ways to maintain customer satisfaction and loyal customers to AFB Advertising. The type of research used is explanatory research. The population in this study is AFB Advertising customer. The sample technique used purposive sampling as many as 105 people as respondents. This study uses a questionnaire as a data collection instrument whose results will be analyzed using the Structural Equation Model (SEM) equation model with path analysis. The results of his research show that: (1) Customer trust and customer satisfaction have a significant effect on brand loyalty through E-WOM which has an E-WOM beta coefficient value of (α = 0.05). (2) Customer trust is determined by trusting belief and trusting intention. Then, customer satisfaction is determined by service quality, personal selling and complaint handling. However, E-WOM is determined by intensity, valence of opinion and content. Brand loyalty is determined by information sharing, positive information, Friend recomendation, and continuing purchase. Then, Brand Loyalty affects Share Information. (Versi Indonesia) Di tengah perkembangan zaman persaingan sangat ketat menjadikan perusahaan berupaya untuk mempertahankan kelangsungan bisnisnya. Sehingga produsen harus mengupayakan berbagai cara untuk menjaga kepuasan konsumen dan pelanggan yang setia terhadap AFB Advertising. Jenis penelitian menggunakan penelitian eksplanatori dengan populasi dari customer AFB Advertising. Teknik sampel menggunakan purposive sampling sebanyak 105 orang sebagai responden. Penelitian ini menggunakan kuesioner sebagai instrumen pengumpulan data yang hasilnya akan dianalisis dengan menggunakan model persamaan Structural Equation Model (SEM) dengan Path Analysis. Hasil penelitiannya menunjukkan bahwa: (1) Customer Trust dan Customer Satisfaction berpengaruh signifikan terhadap brand loyalty melalui E-WOM memiliki nilai koefisien beta E-WOM sebesar (α = 0,05); (2) Customer trust ditentukan oleh Trusting Belief dan Trusting Intention, Customer Satisfaction ditentukan oleh service quality, personal selling dan complain handling serta E-WOM ditentukan oleh Intensity, Valence Of Opinion dan Content kemudian Brand Loyalty ditentukan oleh Share Information, Say Positif Things, Recommended Friends dan Continue Purchasing. Brand Loyalty berpengaruh terhadap Share Information.
Analisis SWOT Perumusan Strategi Pemasaran Online Untuk Menciptakan Keunggulan Bersaing Saat Pandemi COVID 19 Fedianty Augustinah; Subardini, Subardini; Liling Listyawati
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.2901

Abstract

(English Version) SMEs have a strategic role in the Indonesian economy. There are at least 4 strategic roles of SMIs, namely: (1) large numbers and spread in every economic sector, (2) great potential in absorbing labor and (3) utilizing local raw materials, and (4) the resulting production is a product that is needed by the community at affordable prices. The current era of the Covid-19 pandemic is taking place in various aspects of life, including the business world where business people respond quickly by competing to change the concept of doing business from conventional (offline) to digital (online) to face increasingly fierce business competition. Based on the market analysis conducted, it shows that the marketing of Pamekasan Batik Madura still has a large market opportunity to be developed using several appropriate marketing development strategies. The marketing position of IKM Batik Pamekasan products through the SWOT Matrix shows build and grow. The general strategy used is intensive (market penetration, market development and product development) or integration (backward integration, forward integration and horizontal integration). market, market penetration, product development, vertical integration (front/back,) horizontal integration, concentric diversification. The grand strategy for developing the marketing of IKMBatik Pamekasan products that leads to an increase in RISE-N (Relevance, Internal management, Sustainability, Efficiency and productivity, Networking). Good cooperation between the government, the private sector and investors needs to be improved so that IKM Batik Pamekasan products have an impact on sustainable development and are able to raise the welfare of the people of Pamekasan and its surroundings. (Versi Indonesia) IKM mempunyai peran strategis dalam perekonomian Indonesia. Setidaknya terdapat 4 peran strategis IKM, yaitu: (1) jumlahnya besar dan tersebar di setiap sektor ekonomi, (2) potensi besar dalam penyerapan tenaga kerja dan (3) memanfaatkan bahan baku lokal, dan (4) produksi yang dihasilkan adalah produk yang dibutuhkan masyarakat dengan harga terjangkau. Era pandemi Covid-19 saat ini sedang berlangsung pada berbagai aspek kehidupan, tidak terkecuali dunia bisnis dimana para pelaku bisnis merespon cepat dengan berlomba-lomba melakukan perubahan konsep berbisnis dari konvensional (offline) menjadi digital (online) untuk menghadapi persaingan usaha yang semakin ketat. Berdasarkan analisis pasar yang dilakukan menunjukkan bahwa pemasaran batik Pamekasan Madura masih memiliki peluang pasar yang besar untuk dikembangkan dengan menggunakan beberapa strategi pengembangan pemasaran yang tepat. Posisi pemasaran produk IKM Batik Pamekasan melalui Matriks SWOTmenunjukkan build and grow (bina dan tumbuh). Strategi umum yang dipakai adalah intensif (penetrasi pasar, pengembangan pasar dan pengembangan produk) atau integrasi (integrasi ke belakang, integrasi ke depan, dan integrasi horizontal). Analisis SWOT pemasaran produk IKM batik diperlukan pemilihan strategi yang berupa penggunaan setiap kekuatan untuk menghadapi setiap ancaman dengan pengembangan pasar, penetrasi pasar, pengembangan produk, integrasi vertikal (depan/belakang), integrasi horizontal, diversifikasi konsentrik. Strategi besar (grand strategy) pengembangan pemasaran produk IKM Batik Pamekasan yang mengarah pada peningkatan RISE-N (Relevance, Internal Management, Sustainability, Efficiency and Productivity, Networking). Kerjasama yang baik antara pemerintah, pihak swasta dan investor perlu ditingkatkan agar produk IKM Batik Pamekasan memiliki dampak untuk pembangunan berkelanjutan dan mampu mengangkat kesejahteraan warga Pamekasan dan sekitarnya.
Faktor Anteseden Penerapan E-Filling pada Masa Pandemi COVID-19 Budiraharjo, Dadang Eko; Orbaningsih, Dwi
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.3058

Abstract

The purpose of this study is to analyze the effect of income on taxpayer behavior and individual taxpayer compliance, e-filing policy on taxpayer behavior and individual taxpayer compliance, taxpayer behavior on individual taxpayer compliance, income and e-filing policies towards individual taxpayer compliance. individual taxpayer compliance through taxpayer behavior. The research method used is PLS on 91 taxpayer respondents at the North Malang Primary Tax Office by using accidental sampling. The results show that the effect of income on taxpayer behavior is negative and insignificant, e-filing policy on taxpayer behavior is positive and insignificant, taxpayer behavior towards personal taxpayer compliance is negative and significant, income on personal taxpayer compliance is positive. and significantly, e-filing policy on personal taxpayer compliance is positive and significant, income and e-filing policy on personal taxpayer compliance through taxpayer behavior has a significant effect.
Hubungan Karakteristik Pekerjaan, Kompensasi, dan Kepemimpinan Transformasional, terhadap Kinerja Operasional: Studi Kasus Perusahaan Beton Siap Pakai di PT. XYZ Area Banten Santoso, Sugeng; Minanda, Ratih; Swastantomo, Rizki; Kusnadi, Kusnadi; Syarifah, Linda
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.3139

Abstract

(English Version)Readymix concrete is a common product that produce in plant that called batching plant, every batching plant must have Operational Performance required by design to ensure that product received well at the right time and the right grade to the project. This research purpose is to analyze work characteristic (1), compensations (2), and leading style (3) compare with operational Operational Performance (4) starts from raw material receiving to concrete delivery. Technic sampling method is using quota technics sampling with 80 respondence. This research population collected from PT XYZ readymix concrete company in Regional Banten that have 8 batching plants across. This need to be analyse in a written research due operational production activity needs to improve Operational Performance at PT XYZ company.Indo (Version)Beton siap pakai adalah produk umum yang diproduksi di pabrik yang disebut batching plant. Semua pabrik campuran harus memiliki kinerja operasional yang diperlukan untuk memastikan bahwa produk diterima dengan baik pada waktu dan kualitas yang tepat untuk proyek tersebut. Penelitian ini bertujuan membandingkan karakteristik pekerjaan (1) penghargaan (2) gaya kepemimpinan (3) dan kinerja manajer (4), mulai dari penerimaan bahan baku hingga pengiriman beton. Sebagai metode pengambilan sampel, kami mengadopsi metode pengambilan sampel kuota sebanyak 80 responden. Subyek penelitian ini berasal dari perusahaan beton siap pakai PTXYZ di pedesaan Banten, dimana terdapat delapan mixing plant yang tersebar. Hal ini perlu dianalisis dalam sebuah studi tertulis karena operasi manufaktur perlu meningkatkan kinerja operasional di PTXYZ.
Improving ‘TAS’ Performance With Competence, Implementation of SOP, Work Environment and Utilization Of Ergo-Iconic Service Value Sumarni, Sumarni; Andriyansah, Andriyansah; Suryanto, Adi
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.3164

Abstract

(Versi Indonesia) Penelitian ini bertujuan untuk menganalisa apakah hipotesis dalam penelitian ini mampu menunjukan bahwa variabel-variabel dalam penelitian ini memiliki korelasi terhadap Peningkatan Kinerja Tenaga Administrasi Sekolah (TAS). Penelitian ini memiliki variabel yang masih kebaruan dalam penelitian manajemen SDM yakni Pemanfaatan Nilai Pelayanan Ergo-ikonik, dengan obyek penelitian terdiri dari sembilan SMA dan delapan SMK Negeri di Kab.Wonosobo dengan jumlah responden sebanyak 165 orang. Desain Penelitian kuantitatif dengan jenis penelitian survey. Pengumpulan data dengan link google form dan analisis data dengan software SmartPLS versi 3.3..Hasil penelitian menunjukan bahwa secara langsung : Kompetensi,implementasi SOP, lingkungan kerja memiliki korelasi positif dan signifikan terhadap Peningkatan Kinerja TAS, dan juga memiliki korelasi positif dan signifikan terhadap pemanfaatan nilai pelayanan ergo ikonik. Kompetensi, implementasi SOP, lingkungan kerja memiliki korelasi lebih kecil terhadap peningkatan kinerja TAS dibanding pengaruh langsung jika dimediasi Pemanfaatan nilai pelayanan ergo-ikonik (English Version) This study aims to analyze whether the hypothesis in this study is able to show that the variables in this study have a correlation to the Performance Improvement of School Administrative Personnel (TAS). This study has a variable that is still new in HR management research, namely the Use of Ergo-iconic Service Values, with the object of research consisting of nine SMA and eight State Vocational Schools in Wonosobo Regency with a total of 165 respondents. The research design is quantitative with the type of survey research. Data collection using google form links and data analysis using SmartPLS software version 3.3. iconic ergo service. Competence, SOP implementation, work environment have a smaller correlation to improving TAS performance than the direct effect if mediated. Utilization of ergo-iconic service values.
Peranan Kepuasan Kerja Sebagai Variabel Intervening Antara Kompetensi dan Budaya Organisasi Terhadap Kinerja Pegawai Kantor Distrik Navigasi Kelas III Sibolga Hasugian, Sustih
SKeTsa Bisnis (e-jurnal) Vol 9 No 1 (2022)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i1.3188

Abstract

Abstract English VersionThis study aims to obtain empirical data, facts, and valid and reliable informationabout the influence of organizational culture, competence and learning on employeeperformance, causal studies at the Class III Navigation District Office, Sibolga. This researchwas conducted using a quantitative research approach, using a survey method, carried outfrom January 2022 to March 2022, including pre-survey activities, consolidation, testinginstruments through validity testing and reliability calculations, as well as collecting andprocessing research data. The sample of this research is the entire population that isaffordable, and has the same characteristics, namely as many as 109 state civil servantswith 86 state civil servants in the Sibolga Class III Navigation District Office for the researchsample, which is taken simple randomly, with the number of respondents from all over thearea. state civil servants who meet the research requirements. Measurements in this studywere carried out by giving the value of each question item from all variables, the measure ofthe value given in each statement using the "Likert scale". Data from questionnaires wereanalyzed for data analysis. To prove the influence of the variable Competence (X₁) andOrganizational Culture (X2) on Job Satisfaction (Y) and its implications for performance (Z) inthis study, data analysis techniques were carried out using Path Analysis Abstrak versi IndonesiaPenelitian ini bertujuan untuk mendapatkan data empiris, fakta, dan informasi yang shahih (valid) dan benar, serta dapat dipercaya (reliabel) tentang Pengaruh BudayaOrganisasi, Kompetensi dan Pembelajaran terhadap Kinerja Karyawan, studi kausal diKantor Distrik Navigasi Kelas III Sibolga. Penelitian ini dilakukan dengan menggunakanpendekatan penelitian kuantitatif, dengan menggunakan metode survei, dilakukan mulaibulan Januari 2022 sampai dengan bulan Maret 2022, meliputi kegiatan pra survei,konsolidasi, uji coba instrumen melalui uji validitas dan perhitungan reliabilitas, sertapengumpulan dan pengolahan data hasil penelitian. Sampel penelitian ini adalah seluruhpopulasi yang terjangkau, dan berkarakter sama, yaitu sebanyak 109 orang aparatur sipilnegara dengan 86 orang aparatur sipil negara di lingkungan Kantor Distrik Navigasi Kelas III Sibolga untuk sampel penelitian, yang diambil secara acak sederhana, dengan pengundiannomor responden dari seluruh aparatur sipil negara yang memenuhi syarat penelitian.Pengukuran dalam penelitian ini dilakukan dengan memberikan nilai dari setiap butirpertanyaan dari semua variabel, ukuran nilai yang diberikan dalam setiap pernyataanmenggunakan ”Skala Likert”. Data yang berasal dari penyebaran kuesioner dilakukananalisis data. Untuk membuktikan Pengaruh variabel Kompetensi (X₁) dan BudayaOrganisasi (X2) terhadap Kepuasan Kerja (Y) dan implikasinya terhadap Kinerja (Z) padapenelitian ini, dilakukan teknik analisis data dengan Analisis Jalur (Path Analysis).

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