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Visualita : Jurnal Online Desain Komunikasi Visual
Published by Universitas Komputer Indonesia
ISSN : 26552140     EISSN : 23015144     DOI : https://doi.org/10.34010/visualita
Core Subject : Humanities, Art,
Arts Humanities
The Online Visual Communication Design Visualita Journal is dedicated to disseminating findings or research and original ideas about design, applied arts, and visual culture, which is published in 2 (two) episodes a year, namely in April and October. The scope of the Visualita Journal covers an unlimited variety of visual culture starting from visual, contemporary, and traditional arts, visual communication design, and graphic and technical design with other sciences such as communication, culture, sociology, marketing, psychology, language, etc.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 10 No 1 (2021)" : 7 Documents clear
REPEARTITION: VISUALISASI PERULANGAN PADA KARYA SENI RUPA SEMI-TIGA DIMENSIONAL Rahim, Muhamad Ali
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (26558.145 KB) | DOI: 10.34010/visualita.v10i1.4008

Abstract

In its appreciation, the works form of art created in various and varied forms is always interesting to be listened to and examined. The focus is not merely on what is represented, but also on how to display it. In its development since modern art has shown a variety of displays that are increasingly difficult to categorize. Because various technical developments, mediums, but also the philosophical concepts and ideas of works enable unlimited space for creation. The work with the theme REPEARTITION was designed as a form of response to the phenomenon; the form of the work will focus on the display of repetitive visualization patterns on referential 'objects', both representative and as real objects themselves. In the design an exploration-comparative method for mixed-media is carried out through the use of ready-made objects as "found-objects". Done with a simple form experimentation through a combination of ways, namely painting, and assembly to produce the semi-three dimensional visual art works. Through this repetition pattern, it is intended to show that the aesthetic expression of artworks can also be achieved with harmony and regularity in appearance.
PENINGKATAN DAYA SAING UMKM MINUMAN OLAHAN KOPI MELALUI STRATEGI BRANDING (STUDI KASUS: LASKAR KOPI ARJASARI) Lukito, Wahyu
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2648.178 KB) | DOI: 10.34010/visualita.v10i1.4813

Abstract

The increasing number of MSMEs in the Bandung area, especially in the field of processed coffee drinks, has resulted in increased competition among business actors. This competition creates problems for MSMEs to develop. Apart from experiencing one of these external problems, MSMEs also have internal problems. The majority of internal problems experienced by MSMEs are in terms of marketing. From these problems, a study is needed to analyze and formulate a branding strategy through visual identity, to increase the competitiveness of coffee-processed beverages MSME which is the object of research. This study uses a qualitative phenomenological approach, by conducting research methods of literature study, observation and interviews. It is hoped that by carrying out this analytical study the relevant stakeholders, both business actors and designers, will make this research a reference in determining the right, effective and efficient branding strategy for MSMEs. The strategy that can be done is the focus of differentiation. The results achieved, Laskar Kopi Arjasari can focus on developing product values ​​and optimizing its brand identity. Laskar Kopi Arjasari brand identity can be optimized by implementing it in promotional media, both offline promotion media and online promotion media.
OPTIMIZING VISUALLY IMPAIRED ABILITY TO READ TACTILE PICTOGRAM THROUGH TEXTURE DESIGN Fadhlillah, Fariz
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2585.182 KB) | DOI: 10.34010/visualita.v10i1.5091

Abstract

ABSTRACT. This experiment aims to optimize the visually impaired ability when reading tactile pictograms through texture design. Experiment was motivated by two previous studies results by authors show that the visually impaired need a tool to make the reading process more efficient. Overall, the visual semiotic was used to adapt the Space-Time-Curve (STC), Tabrani's visual language theory, as a texture media design system. The design result produces media textures with size composition differences. The media was tested on 20 visually impaired people directly with quantitative analysis technique. The results show that the design system for media textures is not able to optimize visually impaired reading. In general, it concluded that the visually impaired do not perceive a system without memory regarding its variable mechanism as a whole.
REPRENTASI PERUNDUNGAN PADA VIDEO MUSIK BABYMETAL – IJIME, DAME, ZETTAI- ANALISIS SEMIOTIKA ROLAND BARTHES Kusumandyoko, Tri Cahyo
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2385.415 KB) | DOI: 10.34010/visualita.v10i1.5279

Abstract

ABSTRACT. Bullying is a negative action carried out by an individual or group that intentionally causes harm to others, which is carried out repeatedly. Indonesian people are increasingly carrying out bullying during this pandemic through electronic media. This is due to the high level of depression in Indonesian society during the pandemic, 64.8% (Sagita, 2020). The bullying eradication campaign has also been carried out by various groups, one of which is a metal musician from Japan, Babymetal. Babymetal has one single titled Ijime, Dame, Zettai; where the word “Ijime” literally means bullying, Babymetal advised its fans to unite and not bully others. The music video released on Babymetal's youtube channel caught the attention of many people and has been viewed 27 million times. This research was conducted to understand the message and meaning of the music video using Roland Barthes semiotic analysis. The analysis results are presented descriptively by researchers using qualitative methods with data analysis techniques using four stages of design review so that messages and meanings will be obtained the Indonesian people can understand that to eradicate bullying.. Keywords : Bullying, Music Video, Babymetal, Metal, Barthes, Semiotic.
PERBANDINGAN VISUAL FOTO PADA KEMASAN INDOMIE VARIAN MI GORENG TAHUN 2006 DAN 2010 Wantoro, Wantoro; Kurniawan, Ivan
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4951.778 KB) | DOI: 10.34010/visualita.v10i1.5600

Abstract

Kemasan digunakan untuk melindungi produk dan dimanfaatkan sebagai media persuasi, seperti pada kemasan makanan yang memiliki ilustrasi penggugah selera. Kemasan Indomie varian Mi Goreng tampil dengan ilustrasi foto makanan. Hal ini terlihat baik pada kemasan versi tahun 2006 dan 2010 yang bertujuan untuk menampilkan kesan rasa sedap. Walaupun kedua kemasan tersebut menggunakan teknik fotografi dalam ilustrasi makanan, namun terlihat perbedaan signifikan terhadap foto makanan pada kemasan Indomie varian Mi Goreng tahun 2006 dan 2010. Hal ini menjadi hal yang penting untuk dikaji sehingga dapat diketahui bagaimana Indomie sebagai sebuah perusahaan besar mempersuasi konsumen melalui perubahan foto pada kemasannya. Foto pada kemasan Indomie varian Mi Goreng tahun 2006 dan 2010 dikomparasikan untuk menemukan unsur apa saja yang berubah dan bagaimana perbedaannya secara sudut pandang ilmu fotografi dan persepsi masyarakat. Teori yang digunakan yaitu teori food phototgraphy dari Lou Manna yang menganalisis foto makanan melalui unsur food styling, prop styling, komposisi, dan pencahayaan. Hasil dari penelitian berupa kesimpulan tentang foto manakah yang paling menggugah selera menurut teori Lou Manna dan persepsi masyarakat serta relevansinya. Selain itu, penelitian ini juga dapat dijadikan penelitian lanjutan atau rujukan bagi para fotografer dalam membuat suatu karya foto makanan.
PERANCANGAN MEDIA KOMUNIKASI VISUAL ORANG TUA SAHABAT ANAK REMAJA DI MASA PANDEMI Karlina, Nichi Hana
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1970.11 KB) | DOI: 10.34010/visualita.v10i1.5690

Abstract

One of the community forums that can become a vehicle for community empowerment through various programs that lead to efforts to change people's attitudes, behavior and way of thinking (mindset) in a better direction is KB Village. One of the activities carried out by Kampung KB is Youth Family Development (BKR). Program Bina Keluarga Remaja (BKR) is the concern of Kampung Ceria KB during the pandemic because teenagers can only stay at home, not infrequently this causes problems between teenagers and their parents, the BKR program has material about parents being friends of children who can minimize the problems that usually occur between parents and teenagers, but counseling activities still use traditional counseling media. This design aims to disseminate BKR program material regarding the friendship of parents and teenagers through social media content that is easily accessible to the public. In collecting data, this design uses qualitative methods by conducting interviews with the head of the Kampung KB Ceria, residents of RW 02, TKP Bojongloa Kidul District, and Psychologist Puspaga Bandung. The results of this design can be seen that the media used works quite optimally, both in terms of access, distribution, and outreach, so that it is effective in disseminating the BKR program material for Kampung Ceria
CITRA VISUAL MUSEUM HOUSE OF SAMPOERNA SEBAGAI IDENTITAS WISATA ARSITEKTUR Kristiana, Nova
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2034.584 KB) | DOI: 10.34010/visualita.v10i1.5783

Abstract

ABSTRACT. The House of Sampoerna Museum does not only look how the history of cigarettes was made, but also the value of this historical place, such as the struggle to achieve success. Visiting the House Of Sampoerna Museum we will see art and cultural performances, live music, art galleries, unique cafes, shops selling various forms of handicrafts. The promotional strategy that has been carried out by managers of the House of Sampoerna is currently still not optimal and this has made the name of the House of Sampoerna limited to a cigarette museum. With the emergence of these problems, data were collected through field observations and interviews. Meanwhile, for the design of this study using 5W1H technical analysis in accordance with the needs of the problems studied to determine effective and communicative promotional media, namely merchandise in the form of key chains in the form of flip-flops with visuals from the House of Sampoerna Museum. Key word: promotion, tourism, architecture, House Of Sampoerna, museum

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