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JURNAL EKONOMI
Published by STIE Muhammadiyah Cilacap
ISSN : 16935748     EISSN : 2623291X     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Jurnal Ekonomi (JEKO) STIE Muhammadiyah Cilacap mempublikasikan artikel ilmiah yang memuat hasil penelitian dan pengabdian kepada masyarakat mengenai ilmu-ilmu ekonomi, manajemen dan akuntansi.
Arjuna Subject : -
Articles 114 Documents
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PENGARUH KUALITAS PRODUK, HARGA, KEMASAN, DAN DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN MS GLOW SKINCARE DI KECAMATAN WANGON Jayanti, Esih; Fiannanda, Rismaya; Sugiharto, Irwan Saputro
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
Publisher : JURNAL EKONOMI

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Abstract

This study aims to examine the effect of Product Quality (X1), Price (X2), Packaging (X3), and Digital Marketing (X4) on Customer Loyalty (Y) of Ms Glow's skincare in Wangon District. The sampling technique in this study used non-probability sampling with a sample of 100 respondents. The data collection technique was carried out by distributing questionnaires via Google Forms. Analysis prerequisite tests include normality, linearity, multicollinearity, and heteroscedasticity tests. Data analysis technique using multiple linear regression. Statistical tests through the T, F, R square test (R2), and the classical assumption tests. The results showed that: (1) Product quality had an effect on Ms Glow skincare customer loyalty, (2) Prices had an effect on Ms Glow skincarecustomer loyalty, (3) Packaging had no effect on Ms Glow skincare customer loyalty, (4) Digital marketing had no effect on Ms Glow skincare customer loyalty, (5) Product quality, price, packaging, and digital marketing simultaneously affect customer loyalty.
DETERMINAN PENGUNGKAPAN ISLAMIC SOCIAL REPORTING (ISR) PADA BANK UMUM SYARIAH Oktafiana; Yulian, Tri Nurindahyanti; Kristanto, Eri
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
Publisher : JURNAL EKONOMI

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Abstract

The purpose of this research is to examine the relationship between analyze the Effect of Cost Efficiency, Leverage, Institutional Ownership, and ProfitSharing Ratio on Disclosure of Islamic Social Reporting (ISR) in Islamic Commercial Banks Registered at OJK in 2018 – 2022. The sample in this study amounted to 51 data from 12 Islamic Commercial Banks which presented financial reports regarding variables related to this research. The analytical method used is descriptive analysis test, multiple regression analysis test, classic assumption test, partial test (t-test), and coefficient of determination test. The results of this study indicate that Cost Efficiency has no effect on disclosure of Islamic Social Reporting (ISR), Leverage has an effect on ISR disclosure, Institutional Ownership has no effect on ISR disclosure, and ProfitSharing Ratio has no effect on ISR disclosure.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA TERHADAP KEPUASAN KONSUMEN M, Mugiatin; Jayanti, Esih; Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
Publisher : JURNAL EKONOMI

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Abstract

This study aims to test and analyze The Effect of Service Quality, Price, and Image on ConsumerSatisfaction (Case Study at Alumni of Ganesha Operation Tutoring Institute in Cilacap City). Data collection was carried out by distributing questionnaires to 100 respondents. The sampling technique in this study used technique purposive sampling. Data analysis techniques used, including validity tests; reliability tests; MSI (Method of Successive Interval); classical assumption tests including linearity tests, normality tests, multicollinearity tests, and heteroscedasticity tests; multiple linear regression analysis; hypothesis tests including t-tests and F tests; and coefficient of determination analysis (R2). The analysis results showed that the quality of service did not significantly affect customersatisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.618 > 0.05. Price positively and significantly affects consumer satisfaction with a significance value = 0.000 < 0.05. Image has a positive and significant effect on consumer satisfaction with a significance value = 0.001 < 0.05. Service quality, price, and image simultaneously positively affect customer (student) satisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.000 < 0.05.
DETERMINAN KEPATUHAN WAJIB PAJAK UMKM CILACAP Rahman, Kristanti; Anggraeni, Rahayu
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
Publisher : JURNAL EKONOMI

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Abstract

This study aims to examine the effect of tax awareness (X1), tax sanctions (X2), fiscal attitudes (X3) on taxpayer compliance (Y) in Cilacap UMKM. The sampling technique in this study used non-probability sampling with a sample of 64 respondents. The data collection technique was carried out by distributing questionnaires via Google Forms. The analysis prerequisite tests include normality, linearity, multicollinearity, and heteroscedasticity tests. Data analysis techniques using multiple linear regression. Statistical tests through the T test, R square (R2), and classical assumption tests. Research results: (1) tax awareness affects taxpayer compliance (2) tax sanctions affect taxpayer compliance (3) the attitude of the tax authorities has no effect on mandatory compliance.

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