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KESADARAN MEREK, HARGA DAN KUALITAS PRODUK PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK RINSO Jayanti, Esih
JURNAL EKONOMI Vol. 7 No. 2 (2017): Jurnal Ekonomi - Agustus 2017
Publisher : JURNAL EKONOMI

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Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, harga, dan kualitas terhadap keputusan pembelian produk Rinso. Penelitian ini dilakukan terhadap konsumen sabun pencuci pakaian Rinso dan jumlah sampel yang ditetapkan sebanyak 100 responden dengan menggunakan metode Purposive Sampling. Pengumpulan data dilakukan dengan menyebar kuesioner. Metode analisis data dilakukan dengan regresi linier berganda menggunakan software SPSS. Data yang telah memenuhi uji validitas, uji reliabilitas, dan uji asumsi klasik dan Uji Regreasi Linier Berganda. Dimana variabel Keputusan Pembelian (Y), kesadaran Merek (X1), Harga (X2), Kualitas Produk (X3). Pengujian hipotesis menggunakan uji t menunjukkan bahwa ketiga variabel independen yang diteliti terbukti secara positif dan signifikan mempengaruhi variabel dependen keputusan pembelian. Kemudian melalui uji F dapat diketahui bahwa variabel citra merek, harga dan kualitas produk layak untuk menguji variabel dependen keputusan pembelian. Angka R Square sebesar 0,852 menunjukkan bahwa 85,2 persen variasi keputusan pembelian dapat dijelaskan oleh keempat variabel independen dalam persamaan regresi. Sedangkan sisanya sebesar 14.8 persen dipengaruhi oleh variabel lain yang tidak dijelaskan dalam persamaan regresi dalam penelitian ini.Kata Kunci : Keputusan Pembelian, Kesadaran Merek, Harga dan Kualitas ProdukABSTRACTThis study aims to determine the effect of brand awareness,price and quality of product to buying decisions of Rinso. The research was conducted on consumers laundry soap Rinso sample set of 100 respondents using Purposive Sampling methods. Data ware collected by distributing questionnaires. Data analysis method was performed by multiple linear regression using SPSS software. Data that has met the test of validity, test reliability, and test the assumptions of classical processed. Where Buying Decisions variable (Y), Brand Awareness (X1),Prices (X2), Quality of Product (X3). The hypothesis testing using t test showed that the four independent variables studied proved to be positively and significantly affect the dependent variable buying decisions. Then through the F test showed that the variables of brand awareness, prices, quality of product, is appropriate to test the dependent variable buying decisions. Figures Adjusted R Square of 0.852 indicates that 85.2 percent of the variation of buying decisions can be explained by the four independent variables in the regression equation. While the rest of 14.8 percent is influenced by other variables that are not explained in the regression equation in this study.Keywords: Buying Decisions, Brand Awareness Price, Quality of Product, Brand

PENGARUH BIAYA AGENSI, KEBIJAKAN HUTANG DAN TAHAP DAUR HIDUP PERUSAHAAN TERHADAP KEBIJAKAN DEVIDEN Jayanti, Esih
JURNAL EKONOMI Vol. 6 No. 2 (2016): Jurnal Ekonomi - Agustus 2016
Publisher : JURNAL EKONOMI

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The objective of this research is to explores the dividend policy of the listed firms in the Indonesian Stock Exchange of 2011-2015 period. The Agency theory argues that the dividend policy will reduce the agency cost and problems. The percentage of institutional ownership of a common stock firm is used as a proxy for agency cost and it can be used as a mechanism to reduce agency problems. The research is, also, to examine the effect of debt policy towards dividend policy on a firm life cycle that is growth and mature as Agency theory does. The totally of sample are 44 of listed firm in Indonesia Stock Exchange. Group of growth firm are 8 and group of mature firm are 34. Classifying of firm become growth and mature firms group used sales growth for five years. The result of this research indicates that there is a support on agency theory. Agency cost is found the negative and significant effect toward dividend policy. Moreover, in the debt policy has the positive and significant effect toward dividend policy in mature phase and has a negative effect when is on growth phase.Key Words: Agency Cost, Institutional Ownership, Dividend Policy, Debt Policy Firm Life cycle.

PENGARUH DIMENSI BRAND COMMUNITY TERHADAP PURCHASE INTENTION : Studi Kasus Mi Fans Indonesia Esih Jayanti; Pranidimas Nino Pratama
JURNAL EKONOMI Vol. 10 No. 2 (2020): Jurnal Ekonomi - Agustus 2020
Publisher : JURNAL EKONOMI

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The object of this research is members of the Mi Fans Indonesia (A case study of the Mi Fans Indonesia). The sample determination uses purposive sampling as many as 79 people. Based on the results of the study it can be concluded that: 1) Consciousness of kind has a significant effect on the purchase intention of the Mi Fans Indonesia. 2) Rituals and traditions have no significant effect on the purchase intention of the Mi Fans Indonesia. 3) Moral responsibility has a significant effect on the purchase intention of the Mi Fans Indonesia. 4) Brand communities have a significant effect on the purchase intention of the Mi Fans Indonesia.The advice to Xiaomi brand is expected to further increase their closeness to the Mi Fans communities at the regional to national level, the Xiaomi brand is expected to further improve product quality and after-sales service to increase community members' trust in the Xiaomi brand, and researchers are expected to be able to search other factors that can affect the purchase intention of the Mi Fans Indonesia. Keywords: Brand community, consciousness of kind, ritual and tradition, moral responsibility, purchase intention.

PENGARUH LEVERAGE, UKURAN PERUSAHAAN DAN PERTUMBUHAN PERUSAHAAN TERHADAP PROFITABILITAS: STUDI KASUS PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN DI BEI TAHUN 2016 â€“ 2018 Esih Jayanti; Sukarno, Dena
JURNAL EKONOMI Vol. 10 No. 1 (2020): Jurnal Ekonomi - Februari 2020
Publisher : JURNAL EKONOMI

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This study aims to test the Leverage (X1), Company Size (X2) and Growth of the Company (X3) against the Profitability (Y) in the manufacture companies sub sector food and beverage financial statements listed on the BEI. The sample in this study were 11 companies listed on the BEI. The results in this study were collected through secondary data that was processed and analyzed using multiple regression analysis. The method used in this research is Purposive Sampling technique. Test the quality of the data used in this study is descriptive statistics. To test the hypothesis in this study using the t test and f test. The results of this research data indicate leverage it shows that it has an influence on profitability in manufacture companies sub sector food and beverage with a significance value of 0,005. For company size and growth of the company have no effect in manufacture companies sub sector food and beverage with a significance value of 0,717 and 0,489 respectively. For simultaneous testing, all variables have a significant effect on 0,035. Keywords: Leverage, Company size, Growth of the Company and Profitability.

PENGARUH PROFITABILITAS, LIKUIDITAS DAN UKURAN PERUSAHAAN TERHADAP STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2014 â€“ 2017 Esih Jayanti; Rafiq Ahady; Sudiyono
JURNAL EKONOMI Vol. 9 No. 2 (2019): Jurnal Ekonomi - Agustus 2019
Publisher : JURNAL EKONOMI

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This study aims to determine effect Profitability, Liquidity and Firm Size of Capital Structure of the Manufacturing companies listed on Indonesia Stock Exchange for 4 years from 2014-2017. The population of this research is manufacturing companies which are still listed in Indonesia Stock Exchange period 2014-2017. Sampling technique using purpose sampling, and obtained by 45 Manufacturing Company. The results of this study show that: Profitability significant effect on Capital Strructure, Liquidity significant effect on Capital Strructure, Firm Size significant effect on Capital Strructure. Simultaneously Profitability, Liquidity and Firm Size of Capital Structure of the Manufacturing Companies significant effect to Capital Strructure. Keywords : Profitability, Liquidity, Firm Size and Capital Strructure

PENGARUH MOTIVASI KERJA DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. SARANA MEDIA SELULAR KABUPATEN CILACAP Esih Jayanti; Tri Dwi Puspitasari
JURNAL EKONOMI Vol. 8 No. 2 (2018): Jurnal Ekonomi - Agustus 2018
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The purpose of this research is to partially analyze the influence of work motivation and leadership on employee performance, to analyze simultaneusly the influence of work motivation and leadership on employee performance and to analyze the variables that have the most dominant influence on employee performance at PT. Sarana Media Selular Cilacap. The sample used is 30 people consisting of admin, sales, cashier and front liner. The research instrument used questionnaires, which were arranged on a scale of 1-5, score 1 for very dissatisfied responses and a score of 5 for responses strongly agreed. Data analysis technique used is descriptive analysis and multiple regression analysis. To know the magnitude of the influence oh motivation and leadership on the performance of employees in PT. Sarana Media Selular of Cilacap Regency used multiple linear regression analysis. To test the effect simultaneously used F-tes with degrees of freedom (df) = k and (n-k-2) with a confidence level of 5% (Î±=0,05). Pursuant to result of T test of work motivation variable got value tcount>ttable that is 2,361 > 2,048 hypothesis accepted. Job satisfaction variable obtained by tcount>ttable is 2,087 > 2,048 hypothesis accepted. The result of the analysis is Fcount>Ftable that is 23,381 > 3,328. Based on the results of research the most dominant variables affect the performance of employees in PT. Sarana Media Selular of Cilacap that is motivation with beta coefficient of 0,447 is greater than leadership of 0,395. The value of coefficient of determination adjusted Rsquare equal to 72,7% performance variable of employees can be explained by motivation and leadership variable, while 36,6% is explained by other variable outside this research. Keywords: motivation work, leadership, performance of employees.

PENGARUH RETURN ON ASSET (ROA), PERTUMBUHAN ASET, DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN (Studi Kasus pada PT. Indofood Sukses Makmur Tbk Tahun 2016 â€“ 2019) Sovia Tunisa; Esih Jayanti; Zamroni
JURNAL EKONOMI Vol. 11 No. 2 (2021): Jurnal Ekonomi - Agustus 2021
Publisher : JURNAL EKONOMI

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This study aims to test the Return on Asset (X1), Asset Growth (X2), Sales Growth (X3) against the Value Of The Company (Y) in the PT. Indofood Sukses Makmur Tbk. The sample in this study were 48 months financial statements listed on BEI in the period 2016-2019. The result in study were collected through secondary data that was processed and analysed using multiple regression analysis. The method used in this research Purposive Sampling technique. Test the quality of the data used in this study is descriptive statistics. To test the hypotesis in this study using the t-test and f-test. The result of this research data indicate return on asset it shows that has an influence value of the company in PT. Indofood Sukses Makmur Tbk with a significance value 0,000 which means variable ROA has a positive and significant effect to value of the company. For asset growth and sales growth with a significance value 0,024 and 0,000 respectively which means variable asset growth, and sales growth has a positive and significant effect to value of the company. For simulateneous testing, all variables have a significant effect on 0,000. respectively which means variable asset growth, and sales growth has a positive and significant effect to value of the company. Keywords : Return on Asset, Asset Growth, Sales Growth and Value Of The company.

PENGARUH RETURN ON ASSET (ROA), PERTUMBUHAN ASET, DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN (Studi Kasus pada PT. Indofood Sukses Makmur Tbk Tahun 2016 â€“ 2019) Esih Jayanti; Sovia Tunisa
JURNAL EKONOMI Vol. 11 No. 2 (2021): Jurnal Ekonomi - Agustus 2021
Publisher : JURNAL EKONOMI

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This study aims to test the Return on Asset (X1), Asset Growth (X2), Sales Growth (X3) against the Value Of The Company (Y) in the PT. Indofood Sukses Makmur Tbk. The sample in this study were 48 months financial statements listed on BEI in the period 2016-2019. The result in study were collected through secondary data that was processed and analysed using multiple regression analysis. The method used in this research Purposive Sampling technique. Test the quality of the data used in this study is descriptive statistics. To test the hypotesis in this study using the t-test and f-test. The result of this research data indicate return on asset it shows that has an influence value of the company in PT. Indofood Sukses Makmur Tbk with a significance value 0,000 which means variable ROA has a positive and significant effect to value of the company. For asset growth and sales growth with a significance value 0,024 and 0,000 respectively which means variable asset growth, and sales growth has a positive and significant effect to value of the company. For simulateneous testing, all variables have a significant effect on 0,000. respectively which means variable asset growth, and sales growth has a positive and significant effect to value of the company. Keywords : Return on Asset, Asset Growth, Sales Growth and Value Of The company.

PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK SOPHIE PARIS PADA MEMBER JARINGAN BISNIS CENTER SUGENG BUDHI HANDOYO AREA CILACAP Jayanti, Esih; Fatmawati, Siti
JAB (Jurnal Akuntansi & Bisnis) Vol 6, No 02 (2020): Vol. 6, No. 02 DESEMBER 2020
Publisher : JAB (Jurnal Akuntansi & Bisnis)

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This study aims to: Lifestyle, Halal Labels and Prices on Purchasing Decisions of Sophie Paris Cosmetics for Sophie Paris members of the Sugeng Budhi Handoyo Business Center network in the Cilacap area. The population in this study was all Sophie Paris Leader rank members in the Cilacap area who consumed Sophie Paris cosmetics. The method used in this research is quantitative methods. The sample used in this study was 50 people. The data collection technique in this research is a questionnaire, data processing using SPSS for windows version 24.0. The results showed that: there was no influence of Lifestyle on the Purchase Decision of Sophie Paris cosmetics on the members of the Sugeng Budhi Handoyo Business Center network in the Cilacap area, there was a positive effect of the Halal Label on the Purchase Decision of Sophie Paris cosmetics in the Sugeng Budhi Handoyo Business Center network in the Cilacap area, there was no The influence of Price on the Purchase Decision of Sophie Paris cosmetics in the Sugeng Budhi Handoyo Business Center network in the Cilacap area, there is a simultaneous influence of Lifestyle, Halal Label and Price, on the Purchase Decision of Sophie Paris cosmetics on members of the Sugeng Budhi Handoyo Cilacap Business Center network.Â Keyword: Lifestyle, Halal Label, Price, Purchase Decision.

STRATEGI PROMOSI PULAU MOMONGAN PADA ERA NEW NORMAL DI KABUPATEN CILACAP Esih Jayanti; Rustina Dewi Werdiasih
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Momongan is one of the potential for marine tourism in Cilacap Regency which has the potential to developed. Momongan Island is located in Jetis Village, in the karst mountains and in the middle of the Bodo Ijo river which must be reached by boat from the Jetis Fish Auction Place. There ere a lot of people inside and outside of the Cilacap Regency do not know about the destinations of Momongan Island, so the promotion of Momongan Island is very necessary. The media used to promotions in the new normal era as today is sosial media which is low-budget high-impact. The purpose of this study is to develop Momongan Island through an effective promotion strategy as a leading tourist destination in Cilacap Regency based on competitive advantage in the New Normal. This study used a accidental sampling technique with 195 interviewed respondents stated that Momongan Island needs more promotion. Next step, the quesionnaire data from 103 sample respondent who use instagram was processed using Regression analysis by testing dependent and independent variable. The result of the analysis show that sosial media Instagram is a suitable tool as a promotional media for Momongan Island.

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