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EQIEN - JURNAL EKONOMI DAN BISNIS

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Published by STIE DR. KHEZ MUTTAQIEN Purwakarta

ISSN : 25034413 EISSN : 26545837 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.

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Articles 1,162 Documents

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ANTESEDEN DAN KONSEKUENSI KETERLIBATAN MEREK KONSUMEN PADA PRODUK PEMBERSIH Rani Dwi Hapsari; Zunan Setiawan; Purwoko Purwoko; Fitroh Adilla
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study investigates the impact of social media marketing elements, namely entertainment, customization, interaction, electronic word of mouth and trends, on consumer engagement on brands and brand knowledge. This study collected 233 usable responses from respondents who are social media users. Overall, the sample profile is broadly representative of social media users in the Special Region of Yogyakarta and according to the research objectives. Testing the hypothesized relationship, an online survey was used to collect data from a sample consisting of all consumers who had used Magic Clean cleaning products in the Special Region of Yogyakarta. This online survey takes approximately 10 minutes to complete. Invitations to participate in surveys and links to questionnaires have been posted on several social media. The questionnaire featured a 5-point Likert scale, using measurement items adopted from the study of Cheung, Pires, and Rosenberger (2020). This analysis features partial least squares structural equation modeling (PLS–SEM) using SmartPLS v3.2.8. This study also finds that consumer involvement in brands has a strong and significant influence on brand awareness and brand image. These results mean that consumer engagement in brands should not only be considered as a means to enhance brand recall and recognition, but as an important factor in building brand image.

Bormasa MANAJEMEN PENGELOLAAN DANA DESA DALAM MENGATASI DAMPAK COVID’19 PADA DESA WUNLAH KECAMATAN WUARLABOBAR KABUPATEN KEPULAUAN TANIMBAR Monica Feronica Bormasa; Yulius Luturmas
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

In order to adapt to the impact of Covid'19 (Corona Virus), the village government must be able to take village fund budget management policies by paying attention to the conditions and needs of the people in the village, this is done so that the solutions to the problems faced can be handled easily From the results of the research, the community felt that the most visible impact of covid'19 was the economic, health and social impacts, these three impacts made the community feel stressed because the sensitivity of the village government in overcoming these impacts was still far from what was expected. In this research, the method used is qualitative research method with qualitative descriptive research type. Based on the results of the research, the village government basically has to be wise in the management process of managing the Village Fund in taking urgent action against the impact of Covid'19 on the community, because it is slow in taking policies to help the community from the economic impact, and health which is an impact that affects people's lives. This happened because basically the policy in taking action was not overcoming the impact of covid', but the policy taken from the beginning of the emergence of covid'19 was to open a guard post and create a village entrance portal for outsiders who wanted to visit the village of Wunlah. This is a wrong policy.

PENGARUH FAKTOR INTERNAL DAN EKSTERNAL PERUSAHAAN TERHADAP HARGA SAHAM PADA PERUSAHAAN LQ45 Nurul Izzah; Fajar Syaiful Akbar
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The company's internal factors have an influence on the stock price. Besides that, the stock price is also influenced by the company's external factors. As a result, the purpose of this research is to determine the impact of internal and external factors on stock prices in LQ45 companies from 2017 to 2019. The sample was taken using the purposive sampling method. A total of 75 samples were taken from 25 companies during 3 observation periods. The analytical method used is multiple linear regression analysis. The independent variables in this research are asset growth, profit growth, dividend payout ratio, BI rate, and economic growth, and the dependent variable is LQ45 stock price. The findings revealed that LQ45 stock prices were affected by asset growth, profit growth, dividend payout ratio, BI rate, and economic growth all at the same time. Profit growth and dividend payout ratio have a significant effect on LQ45 stock prices, while asset growth, BI rate, and economic growth also have no effect on LQ45 stock prices.

ANTESEDEN DAN KONSEKUENSI KEPUASAN KONSUMEN SERTA PERAN MEDIASI SIKAP TERHADAP MEREK PADA LOYALITAS DALAM LAYANAN SHOPEE Dwi Puspa Maharani Usali Rachman; Zunan Setiawan; Sukardi Sukardi
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study investigates the impact of social media marketing elements, namely entertainment, customization, interaction, electronic word of mouth and trends, on consumer engagement on brands and brand knowledge. This study collects Research conducted using an online survey distributed to 273 respondents by distributing questionnaires and meeting the criteria of respondents who are Shopee service users. Overall, the sample profile broadly matches the research objective, namely shopee service users in representatives of major cities in Indonesia based on a 5-point Likert scale, using measurement items adopted from the Smith study (2020). This analysis presents a partial least squares structural equation modeling (PLS–SEM) using SmartPLS v3.2.8.

PREDICTION OF FINANCIAL DISTRESS IN INDONESIA FAST MOVING CONSUMER GOODS (FMCG) INDUSTRY Letizia Neves Pinheiro Lobo Pinto; Pandu Adi Cakranegara
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study aims to find and analyze to prove and test differences in health status results between the Altman Z-Score, Springate, Zmijewski, and Grover. Prediction models in the FMCG Industry for the 2016-2020 period. Samples were taken by the purposive sampling method. Of the 25 listed companies, 16 companies meet the criteria. Data collection techniques collect the required information from the company's financial statements downloaded from www.IDX.co.id. The data analysis technique used is Multiple Discriminant Analysis. The hypothesis test uses the Kruskal Wallis H Test and Accuracy Test. This study indicates that there are differences between the Altman Z-Score, Springate, Zmijewski, and Grover methods in predicting corporate bankruptcy. This can be seen from the probability value of all methods smaller than 0.05, which is 0.00. The accuracy test shows that the methods of Altman, Springate, Zmijewski, and Grover have different accuracy levels, namely 75%, 81%, 97.8%, and 88%, respectively. The high level of accuracy obtained by the Zmijewski methods is 97.8%, respectively. This means that the Zmijewski method is more recommended for companies or investors in assessing the financial condition of manufacturing companies to make decisions. The conclusion is that there are differences between the Altman Z-Score, Springate, Zmijewski, and Grover methods. And the highest accuracy prediction method is the Zmijewski method).

ANALISIS FAKTOR-FAKTOR YANG BERPENGURUH TERHADAP KAPASITAS FISKAL DAERAH KABUPATEN/KOTA DI INDONESIA PADA PERIODE 2019-2020 Widi Dian Istiningsih; Andy Dwi Bayu Bawono
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Local government autonomy becomes independent in managing its authority. This can be seen from the strengthening of Fiscal Capacity or Regional Original Income. However, the purpose of implementing regional autonomy is to realize strong Regional Fiscal Capacity (KFD) in creating regional independence. This study aims to determine the effect of Regional Tax (PD), Regional Retribution (RD), Tax Revenue Sharing (BHP) and Gross Regional Domestic Product (GRDP) on Fiscal Capacity (KF). This study uses quantitative analysis techniques, and the method used in sampling in this study is purposive sampling. The number of samples collected is 998 districts/cities, there are 158 outlier data so that the number of samples used in this study is 840 districts/cities. The data that has been collected was analyzed using data analysis which first tested the classical assumptions before testing the hypothesis. Testing the hypothesis in this study using multiple regression analysis with t test, f test, and determinant coefficients. The results of this study indicate that Regional Tax (PD), Regional Retribution (RD), Tax Revenue Sharing (BHP) and Gross Regional Domestic Product (GRDP) have a significant effect on Fiscal Capacity (KF).

PENGARUH PROMOSI, KEMUDAHAN, DAN KEGUNAAN TERHADAP KEPUTUSAN PENGGUNAAN DOMPET DIGITAL SHOPEEPAY PADA MAHASISWA JURUSAN MANAJEMEN BISNIS SYARIAH ANGKATAN 2018 Umi Nadirotul Umah; Siswahyudianto Siswahyudianto
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This research aims to analyze the influence of promotion, convenience, and usability on the decision to use shopeepay digital wallets in students majoring in Sharia Business Management Class of 2018. The approach used in this research is a quantitative research approach with a type of associative quantitative research. The data sample used in this study amounted to 100 respondents taken from students majoring in Sharia Business Management Class of 2018. The data is analyzed using instrument tests (validity tests and reliability tests), classical assumption tests (normality tests, multicollinearity tests, heterochemicity tests, multiple regression tests), hypothesis tests (partial tests (t), simultaneous tests (f), and determination coefficient analysis (R2). The results of this study showed that partial (1) promotion had a positive and significant effect on usage decisions. (2) Convenience of positive and insignificant effect on usage decisions. (3) Usability has a positive and significant effect on usage decisions. Then simultaneously it can be known that (4) promotion, convenience, and usability have a positive and significant effect together on the decision to use Shopeepay Digital Wallet in Students of the Department of Sharia Business Management Class of 2018.

VALUATION OF DIGITAL START-UP BUSINESS : A CASE STUDY FROM DIGITAL PAYMENT SOLUTION SERVICES COMPANY Aulia Dwi Ikhwan; Raden Aswin Rahadi
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Despite its promising, innovative and fast growth in the last several years, startup business is a high risk enterprise with potential high return on investment. Funding investment plays critical role in this issue in terms of supporting the development of startup business. A startup's ability to acquire financing at the right time is critical to its long-term success. Therefore, business valuation is become critical and essential for startup business as the fundamental step of funding process. Based on this notion, PT. AXY is willing to determine their value in order to manage investment opportunity ahead. Estimating value of PT. AXY’s business is referring to its strategic plan since investment will be support to expand team and realizing projects. The strategic plan is divided into three scenario which are optimist, base, and pessimist. By using First Chicago Method (FCM) and Venture Capital Method (VCM) as two among several methods which considered suitable with PT.AXY’s current condition. After compiling those three scenario using weighted sum, the results of valuation using FCM is IDR 556,550,469,235 and using VCM is IDR 506,381,073,478. Finally by using pareto optimality, we determine that overall valuation of PT.AXY is IDR 546,516,590,084. Sensitivity Analysis also used to determine which factors that directly impact to the valuation. By assessing several parameters that change for each variable to be swinged +/- 20%, as result revenue growth, discount rate and salary expense are parameters that considered as sensitive that management could pay attention to since it will be directly affect to the company’s valuation.

PENGARUH PROMOSI, KEPERCAYAAN, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN MELALUI MARKETPLACE SHOPEE PADA MAHASISWA JURUSAN MANAJEMEN BISNIS SYARIAH ANGKATAN 2018 UIN SAYYID ALI RAHMATULLAH TULUNGAGUNG Windy Widiyawati; Siswahyudianto Siswahyudianto
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This research aims to analyze the effect of promotion, trust, and online customer reviews on purchasing decisions through the Shopee marketplace for students majoring in MBS class 2018 UIN Sayyid Ali Rahmatullah Tulungagung. The research method used in this research is quantitative method with associative research type. The technique used in sampling is non-probability sampling with purposive sampling. The sample studied was 100 respondents from students majoring in MBS class 2018 UIN Sayyid Ali Rahmatullah Tulungagung and had made purchases through Shopee. The analysis used is using the instrument test (validity test, reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression test, hypothesis test (partial (t) test, simultaneous (f) test), and coefficient of determination test (R2) using the SPSS application. The results of this study are partially (1) promotion has a positive and significant effect on purchasing decisions, (2) trust has a positive and significant effect on purchasing decisions, (3) online customer reviews have a positive and significant effect on purchasing decisions, (4) promotion, trust, and online customer reviews simultaneously have a positive and significant effect on purchasing decisions through the Shopee marketplace for students majoring in MBS class 2018 UIN Sayyid Ali Rahmatullah Tulungagung

PENGARUH PROMOSI, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI DIGITAL CARD BY.U DI KOTA Hartini Hartini; Moh Afifulloh Syaekhun
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Given the scale of the use of data packets in Indonesia to add ourh great opportunities for telecommunications companies. Telkomsel as the largest internet service provider in Indonesia at the end of 2019 launched a new product called by.U which is now starting to be used by people in various regions, one of which is in the city of Sumbawa. The challenge for new products is to attract buying interest in these products, one of which is through promotion. Price strategy and product quality. This study aims to determine whether promotion, price perception and product quality affect the interest in buying digital cards by.U in the city of Sumbawa. Collecting data in this study using a questionnaire distributed to 100 respondents who were taken based on purposive sampling technique. The data were analyzed using descriptive quantitative analysis. The results showed that the independent variables of promotion, price perception and product quality had a partial effect on the dependent variable of interest in buying digital cards by.U in the city of Sumbawa

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Home Page

OAI Link

Editorial Team

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Contact Name salman imbari

Contact Email salmanimbari@stiemuttaqien.ac.id

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Location Kab. purwakarta, Jawa barat INDONESIA

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Contact Name
salman imbari

Contact Email
salmanimbari@stiemuttaqien.ac.id

Phone
-

Journal Mail Official
jurnalstiemuttaqien@gmail.com

Editorial Address
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Location
Kab. purwakarta,

Jawa barat

INDONESIA