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INDONESIA
EQIEN - JURNAL EKONOMI DAN BISNIS
Published by STIE DR. KHEZ MUTTAQIEN Purwakarta
ISSN : 25034413     EISSN : 26545837     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.
Arjuna Subject : -
Articles 1,162 Documents
 113   114   115   116   117 
PERAN DIGITALISASI DAN MANAJEMEN PEMASARAN DALAM MENINGKATKAN KETAHANAN INDUSTRI MIKRO DAN KECIL (IMK) DENGAN COMPETITIVE ADVANTAGE SEBAGAI VARIABEL MEDIASI Putri, Fenina Berliana; Sofyan, Ade; Maulidah, Siti Aisyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2329

Abstract

The acceleration of digital transformation has reshaped the competitive landscape of micro and small industries (IMK). Despite this shift, IMK in Indonesia, particularly within the leather, leather goods, and footwear subsector, continue to face significant challenges in maintaining business resilience due to resource limitations and intense competition from imported products. This study investigates the influence of digitalization and marketing management on IMK resilience, with competitive advantage positioned as a mediating variable. A quantitative approach with a descriptive verificative design was applied, involving 202 respondents selected through the Isaac and Michael formula. Data were analyzed using Structural Equation Modeling with SmartPLS. The findings reveal that digitalization and marketing management significantly enhance both competitive advantage and business resilience. Moreover, competitive advantage serves as a mediating mechanism that links digitalization and marketing management to resilience, emphasizing the pivotal role of differentiation, cost leadership, and service responsiveness in sustaining IMK performance. Theoretically, this study introduces novelty by positioning competitive advantage not merely as an outcome but as a central mediator that bridges digital strategies and resilience, a perspective that remains underexplored in prior research. Practically, the study provides valuable insights for policymakers and entrepreneurs in designing adaptive strategies that strengthen the competitiveness and sustainability of IMK in the digital era. Keywords: Digitalization, Marketing Management, Competitive Advantage, Business Resilience, micro and small industries
Perancangan dan Implementasi Simpuh (Sistem Informasi Pemasaran, Keuangan, dan Unit Usaha) untuk Optimalisasi Kinerja BUMDes Yunanto, Rio; Wahab, Deden Abdul; Anggadini, Sri Dewi; Purfini, Apriani Puti; Yulianto, Hery Dwi
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2346

Abstract

BUMDes (Village-Owned Enterprises) as the primary driver of village economy faces challenges in financial management, operations, and marketing that remain largely manual. Limited digital literacy and lack of integrated systems result in slow, inefficient, and non-transparent business processes. The urgency of IT-based digitalization has become critical to enhance governance effectiveness and economic competitiveness at the village level. Main problems include weak financial governance, low human resource competency, and absence of an integrated system unifying financial, production, and marketing functions. This study aims to develop and implement the Management Information System for Marketing, Finance, and Business Units (SIMPUH) as a digital solution to improve efficiency, transparency, and digital transformation at BUMDesma Dana Amanah Pemberdayaan Masyarakat Maja Maju LKD. The research employs Rapid Application Development (RAD) approach with iterative stages including requirements planning, user design, and construction, observations, FGD, and UAT. Results demonstrate a web-based 3-tier system with five integrated modules: Loans, Bottled Water (AMDK), Kiosk, E-commerce, and Dashboard. System implementation yielded 80% improvement in transaction time efficiency, 20% increase in data accuracy, and 85% user adoption rate. Average user satisfaction reached 4.4/5.

Page 117 of 117 | Total Record : 1162

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