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INDONESIA
EQIEN - JURNAL EKONOMI DAN BISNIS
Published by STIE DR. KHEZ MUTTAQIEN Purwakarta
ISSN : 25034413     EISSN : 26545837     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.
Arjuna Subject : -
Articles 1,182 Documents
 115   116   117   118   119 
PERAN DIGITALISASI DAN MANAJEMEN PEMASARAN DALAM MENINGKATKAN KETAHANAN INDUSTRI MIKRO DAN KECIL (IMK) DENGAN COMPETITIVE ADVANTAGE SEBAGAI VARIABEL MEDIASI Putri, Fenina Berliana; Sofyan, Ade; Maulidah, Siti Aisyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2329

Abstract

The acceleration of digital transformation has reshaped the competitive landscape of micro and small industries (IMK). Despite this shift, IMK in Indonesia, particularly within the leather, leather goods, and footwear subsector, continue to face significant challenges in maintaining business resilience due to resource limitations and intense competition from imported products. This study investigates the influence of digitalization and marketing management on IMK resilience, with competitive advantage positioned as a mediating variable. A quantitative approach with a descriptive verificative design was applied, involving 202 respondents selected through the Isaac and Michael formula. Data were analyzed using Structural Equation Modeling with SmartPLS. The findings reveal that digitalization and marketing management significantly enhance both competitive advantage and business resilience. Moreover, competitive advantage serves as a mediating mechanism that links digitalization and marketing management to resilience, emphasizing the pivotal role of differentiation, cost leadership, and service responsiveness in sustaining IMK performance. Theoretically, this study introduces novelty by positioning competitive advantage not merely as an outcome but as a central mediator that bridges digital strategies and resilience, a perspective that remains underexplored in prior research. Practically, the study provides valuable insights for policymakers and entrepreneurs in designing adaptive strategies that strengthen the competitiveness and sustainability of IMK in the digital era. Keywords: Digitalization, Marketing Management, Competitive Advantage, Business Resilience, micro and small industries
Perancangan dan Implementasi Simpuh (Sistem Informasi Pemasaran, Keuangan, dan Unit Usaha) untuk Optimalisasi Kinerja BUMDes Yunanto, Rio; Wahab, Deden Abdul; Anggadini, Sri Dewi; Purfini, Apriani Puti; Yulianto, Hery Dwi
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2346

Abstract

BUMDes (Village-Owned Enterprises) as the primary driver of village economy faces challenges in financial management, operations, and marketing that remain largely manual. Limited digital literacy and lack of integrated systems result in slow, inefficient, and non-transparent business processes. The urgency of IT-based digitalization has become critical to enhance governance effectiveness and economic competitiveness at the village level. Main problems include weak financial governance, low human resource competency, and absence of an integrated system unifying financial, production, and marketing functions. This study aims to develop and implement the Management Information System for Marketing, Finance, and Business Units (SIMPUH) as a digital solution to improve efficiency, transparency, and digital transformation at BUMDesma Dana Amanah Pemberdayaan Masyarakat Maja Maju LKD. The research employs Rapid Application Development (RAD) approach with iterative stages including requirements planning, user design, and construction, observations, FGD, and UAT. Results demonstrate a web-based 3-tier system with five integrated modules: Loans, Bottled Water (AMDK), Kiosk, E-commerce, and Dashboard. System implementation yielded 80% improvement in transaction time efficiency, 20% increase in data accuracy, and 85% user adoption rate. Average user satisfaction reached 4.4/5.
Pengaruh Persepsi Dukungan Organisasi dan Keterlibatan Kerja terhadap Kinerja Organisasi Pemeritahan Kenagarian dengan Organizational Citizenship Behaviour (OCB) sebagai Variabel Mediasi Nofriadi, Doni Nofriadi Doni; Deperiky, Dedet Deperiky Dedet; Andri, Gus Andri Gus
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.1948

Abstract

This study aims to examine the effect of perceived organizational support and work engagement on organizational performance, with organizational citizenship behavior (OCB) as a mediating variable. The research employed a quantitative method using a survey design. The respondents consisted of all officials and institutional members of the Nagari Government in Kenagarian Lubuk Alung, Lubuk Alung District, Padang Pariaman Regency, in 2023, totaling 142 individuals selected through a total sampling technique. Data were collected using questionnaires with a 5-point Likert scale and analyzed using PLS-SEM with the assistance of SmartPLS 4.0.9.5 software. The findings reveal that perceived organizational support does not significantly affect organizational performance, while work engagement and OCB have a significant effect on organizational performance. In addition, perceived organizational support and work engagement significantly influence OCB, and OCB mediates the relationship between perceived organizational support and work engagement and organizational performance.
Analisis Bibliometrik Kewirausahaan Sosial Di Indonesia: Pemetaan Struktur Intelektual dan Kolaborasi Penelitian Suzanti, Lizza; Disman, Disman; Nuryanti, B Lena
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2171

Abstract

Social entrepreneurship has become a strategic approach to addressing social and economic problems, particularly in developing countries such as Indonesia. Research on this topic continues to grow; however, the mapping of its intellectual structure and research collaboration remains limited. This study aims to analyze research trends in social entrepreneurship in Indonesia, identify publication patterns, conceptual structures, and collaboration networks among researchers. The method used is bibliometric analysis, with data collected from the Scopus database covering the period from 2020 to 2024. The analytical tools employed include RStudio, VOSviewer, and Excel. The findings indicate that the main themes emerging in social entrepreneurship research in Indonesia include social innovation, sustainability, community empowerment, and the role of technology in developing social enterprises. Furthermore, research collaboration networks remain fragmented, with several major groups dominating publications. The study concludes that social entrepreneurship research in Indonesia is expanding with increasingly diverse focuses; however, stronger collaboration among researchers is needed to enhance the research ecosystem and support more sustainable implementation of social entrepreneurship.
Strategies For Digital Acceleration And Revitalization Of Msmes To Achieve Business Sustainability, Resilience, And Competitiveness Sulistyanto, Tri Hadi; Utami, Indri Putri; Rachmawati, Silmi; Suryana, Salsa Billah Arianti
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2184

Abstract

This study examines the urgency of digital transformation for Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City as a strategy to achieve sustainability, resilience, and competitiveness. Although digitalization has been widely addressed in existing literature, limited attention has been given to localized strategies for digital acceleration and revitalization. To address this gap, a qualitative approach was applied using in-depth interviews with leaders of MSME associations, who simultaneously act as practitioners and stakeholders with comprehensive insights into the digitalization landscape. The data, collected from interview transcripts, were analyzed through keyword mapping and cluster analysis using Visualization of Similarity (VoS) software, allowing for a systematic exploration of recurring themes and interconnections. The findings indicate that, prior to the establishment of MSME associations, business activities were predominantly individual, limited, and traditional, with unstructured training opportunities, constrained market access, and insufficient digital literacy and equipment. The study further highlights that digital technologies serve as enablers for expanding market reach, while MSMEs require continuous support in the form of funding, technological equipment, and capacity-building programs. Digitalization emerges as an inevitable necessity for MSMEs to thrive in a rapidly evolving economic and technological environment. This research provides practical recommendations to guide stakeholders in formulating policies and strategies tailored to local needs, ultimately supporting digital acceleration and revitalization to foster sustainable MSME development.    
The Influence Of Price, Service Quality, And Physical Environment Towards Customer Loyalty At Salon Industry Putri, Fenina Berliana; Lestari, Wiwin; Mulyasari, Suci
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2201

Abstract

The rapid development of the beauty industry in Indonesia has led to intense competition among salons, making customer retention a critical issue in sustaining business growth. This study aims to analyze the influence of price, service quality, and physical environment on customer satisfaction and its subsequent effect on customer loyalty in the salon industry, with a specific focus on Fenina Salon & Reflexology in Cikarang. Utilizing a quantitative research method, data were collected through an online questionnaire employing a 7-point Likert scale and analyzed using Structural Equation Modeling (SEM) via Smart PLS 4. A total of 121 valid responses were used. The findings reveal that customer satisfaction strongly and significantly influences customer loyalty. Both price and physical environment significantly affect satisfaction, whereas service quality does not show a statistically significant impact. These results indicate that while competitive pricing and a pleasant physical setting enhance satisfaction, perceived service quality alone may not drive it in this context. This study concludes that customer satisfaction acts as a key mediator between operational factors and loyalty. The insights emphasize the importance for salon managers to prioritize pricing strategies and environmental aesthetics over service quality alone. Future research should consider broader age groups and include other psychological or experiential factors for a more comprehensive understanding of customer loyalty in the salon sector.
Workload dan Work Life Balance Terhadap Turnover Intention Pada Generasi Z di Kota Bekasi Dewi, Oktaviana Ratna Sari; Ekawaty, Novian
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2256

Abstract

This research aims to analyze the influence of workload and work-life balance on turnover intention among Generation Z employees in Bekasi City using a quantitative approach. At its core, this research addresses the structural and psychological difficulties Generation Z faces during their transition into professional life. Data were collected through questionnaires from 400 respondents aged 20 to 28 years, working as laborers, employees, or staff. The analysis was conducted using multiple linear regression and scale range measurements. The findings reveal that workload has a significant positive effect on turnover intention by 5.31%, while work-life balance has a significant negative effect of -23.87%. Simultaneously, both variables contribute 40.29% to turnover intention, while the remaining 59.71% is affected by other variables beyond this study. Companies are expected to formulate effective retention strategies to better manage the turnover intention among Generation Z employees in Bekasi City.
The Benefits of Halal Labels to Encourage Purchasing Desire in The Culinary Business Nadaraniya; Heri Prasetyo
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2260

Abstract

This study aims to find out how influential the Halal Label is on Sadasa Catering's customers' purchase decisions. This study uses a survey method with a sample of 85 regular customers of Sadasa Catering, the data is analyzed using the Statistical Package for the Social Sciences (SPSS) version 26 with a simple linear regression analysis technique. The results of the study showed a significant value of 0.000 which is smaller than 0.05 which means that the Halal Label has an effect on the purchase decision. This shows that the availability of halal labels plays a significant role in influencing Sadasa Catering's customers' purchasing decisions. Although the impact is negative, it shows that in addition to the halal label factor, customers also consider other factors that are not included in this study. In addition, companies must consider other elements that influence customer choice. This research can be used as a reference by companies to increase product sales.
Analisis Aspek Mikro Fundamental Terhadap Pola Investasi Bertahap Pada UKM (Transformasi Bertahap dari Ikremental ke Radikal) Emella Kansa Sulthanah Gumay; Wisnu Yuwono; Erilia Kesumahati
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2269

Abstract

Small and Medium Enterprises (SMEs) now mostly rely on digital transformation to stay competitive among technological upheaval. This study intends to investigate the impact of basic micro aspects—including organization, mechanization of information technology (IT) use, simple products, organizational structure, and owner involvement—on the slow investment pattern in the digital transformation of SMEs. Furthermore investigated in this paper is the moderating influence of cognitive response on this link. Data were gathered from 134 SMEs in Batam using a quantitative approach and purposive sampling technique by means of a validated and dependable Likert scale questionnaire and subsequently subjected to partial least squares (PLS) analysis. While direct owner involvement has no appreciable direct influence, the research findings show that organization, IT mechanization, simple products, and organizational structure greatly affect the gradual investment pattern. Nevertheless, the impact of owner involvement and IT mechanization becomes notable when controlled by cognitive reactions, so stressing the relevance of cognitive processes in digitalization decision-making.
Peran Chatbot Berbasis Kecerdasan Buatan Dalam Menciptakan Keputusan Pembelian Melalui Kepercayaan pada Pengguna Tiktok Shop Rasi Putri Kurniawati; Soni Harsono
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2277

Abstract

Kemajuan teknologi kecerdasan buatan (AI) telah menciptakan perubahan signifikan dalam perilaku konsumen, terutama pada platform sosial-commerce seperti TikTok Shop. Penelitian ini bertujuan untuk menguji sejauh mana peran chatbot berbasis AI dapat memengaruhi keputusan pembelian konsumen melalui mekanisme kepercayaan, pengalaman, keterikatan, dan kepuasan. Menggunakan pendekatan kuantitatif dan metode Structural Equation Modeling – Partial Least Squares (SEM-PLS), data diperoleh dari 300 pengguna TikTok Shop di Indonesia melalui survei daring. Hasil penelitian menunjukkan bahwa chatbot berbasis AI memiliki pengaruh signifikan terhadap peningkatan pengalaman dan keterikatan konsumen, yang selanjutnya berdampak positif terhadap kepuasan dan keputusan pembelian. Namun, kepercayaan sebagai variabel moderasi tidak menunjukkan pengaruh signifikan terhadap hubungan antara kepuasan dan keputusan pembelian. Temuan ini memperkuat bukti bahwa penggunaan chatbot AI yang responsif dan interaktif dapat meningkatkan keterlibatan emosional konsumen serta mendorong pembelian yang lebih informatif. Kesimpulan dari studi ini menyoroti pentingnya strategi berbasis AI dalam menciptakan pengalaman pengguna yang unggul dan menumbuhkan loyalitas, meskipun peran kepercayaan masih perlu diperdalam dalam konteks e-commerce sosial. Penelitian ini memberikan kontribusi praktis bagi pengembang teknologi, pelaku bisnis digital, serta akademisi yang ingin memahami dinamika keputusan pembelian di era digital yang dipengaruhi oleh teknologi interaktif seperti chatbot AI.

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