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Jurnal Manajemen Strategi dan Aplikasi Bisnis

JMSAB
Website

Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium

ISSN : 2655237X EISSN : 2655237X DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.

Arjuna Subject : -

Articles 11 Documents

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Search results for , issue "Vol 2 No 1 (2019)" : 11 Documents clear

Peranan marketing public relations Bukalapak.com dalam mempertahankan brand reputation melalui kegiatan integrated marketing communications Astrid Haryanti; Siti Dewi Sri Ratna Sari
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observation. The secondary data used company profile, news from internet and journals. The data method analysis in this study used coding techniques with open coding, axial coding and selective coding. To validate the data, this study used triangulation technique by using the source. The results of this study is the MPR of Bukalapak.com used several integrated marketing communication activities such as advertising, public relations, sales promotions, sponsorship, interactive marketing, direct marketing and personal selling to maintain the brand reputation as a leading e-commerce company in Indonesia.

Kualitas situs web, kepercayaan, dan loyalitas konsumen Tokopedia Fanny Suzuda Pohan; Zida Fajar Aulia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

The purposes of this research are to determine the effect of the website quality on the Tokopedia’s customer trust, and the effect of trust on Tokopedia's customer loyalty. As an independent variable, website quality was reflected by information, security, convenience, comfort, and service. Data was collected using questionnaires on 100 respondents through a non-probability sampling approach. Structural Equation Modeling PLS was used to model testing. The results show that the partial factors of website quality (information and security) have a significant effect on customer trust and trust has a significant effect on Tokopedia's customer loyalty. Implications and suggestions are discussed in the paper.

Pengaruh motivasi, kepuasan kerja, dan kepemimpinan terhadap kinerja karyawan pada PT. XYZ Nikolas Ivan Waskita Adiyasa; Windayanti Windayanti
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to determine whether there is influence between motivation, job satisfaction, and leadership on employee performance of PT XYZ. This research uses a quantitative approach by distributing questionnaires to 45 employees of PT XYZ. The result shows that motivation and leadership have a significant effect on employee performanc, but job satisfaction variable has no significant effect. The implication of this finding is that increasing leadership capacity and motivation simultaneously can be determinants of employee performance.

Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ Ermalina Ermalina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.

Pengaruh sales promotion terhadap impulse buying konsumen Rita Zahara
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This research is conducted to analyze the influence of sales promotion on impulsive buying at ABC Hypermarket in East Jakarta. The aims of this research is also to know the sales promotion that influence the impulse buying, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at ABC Hypermarket in East Jakarta. The sistematic sampling is used as sampling technique. Data are analyzed by qualitative analysis and correlation regresion analysis. The analysis confirms that there are influences of sales promotion on impulse buying at ABC Hypermarket in West Jakarta. That is, if sales promotion is carefully done, it will increase impulse buying

Pengaruh kompetensi auditor independen dan tekanan anggaran waktu terhadap pendeteksian fraud Presti Rosiana; Indra Mahardika Putra; Yopie Aprianto Setiawan
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to examine the effect of independent auditor competencies and time budget pressures on fraud detection. The population of this study is the auditors in the Jakarta area. Data collection in this study uses the survey method. Statistical testing uses multiple linear regression analysis with a significance level of 5%. The type of research used is quantitative by using a population of auditors working at the Public Accounting Firm (KAP) in DKI Jakarta. Data is obtained by distributing questionnaires to auditors who meet the criteria. The results of this study, it can be concluded that Auditor Competency has an effect on Fraud Detection, but Time Budget Pressure has no effect on Fraud Detection.

Peranan cash internal controlling dalam menunjang cash management effectivity Herlina Herlina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to determine the adequacy of the internal control of cash in Perusahaan SMG. The method of observation and data collection techniques was used questionnaires, and interviews. The descriptive method was used in this study. Based on the results of internal control conducted by Perusahaan SMG has been adequate, it is supported by elements of the control environment, risk assessment, control activities, information and communication, and monitoring. The cash management applied by Perusahaan SMG has been effective this is reflected in their procedures for cash receipts, petty cash receipts, cash disbursements, and a small cash outlay. Finally, it can be concluded that the internal control of cash has been instrumental in supporting the effectiveness of cash management.

Analisis pengaruh citra perusahaan dan kualitas layanan terhadap loyalitas pelanggan melalui kepuasan pelanggan Bambang Bambang; Triyono Arief Wahyudi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to find out the effect of corporate image and its service quality to consumer loyalty and its impact on customer satisfaction. This research uses quantitative data with 100 respondents in JaBoDeTaBek. The method used in this research is regression and the colleration of each variable with 2 sub model using SPSS. The result from this study shows that there is a significant effect between corporate image to costumer satisfactory, a significant effect between quality of service to costumer satisfactory, and also a significant effect between costumer satisfactory to costumer loyalty. Therefore, Team Wound, PT XYZ Jakarta and Bekasi needs to perform effective activities and to always up to date periodically so that the costumers are more loyal to use its products.

Pengaruh promosi penjualan dan brand knowledge terhadap minat beli sepeda motor Yamaha Machmed Tun Ganyang
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v2i1.62

This research aim to determine the effect of sales promotion and brand knowledge on purchase intention of Yamaha motorcycles. This research used quantitative approach and use survey to collect data from 100 respondents who rided Yamaha motorcycles. The sample technique used is purposive sampling. Questionnaire was used for measuring respondent’s response, which was distributed through Google Form to respondents. Analysis of the data use hypothesis testt ( t-test). The result of this research indicates that sales promotion has an effect significantly on purchase intention and brand knowledge has an effect significanly on purchase intention.

Penggunaan metode decision tree pada PT. HIS Tour & Travel untuk pembukaan cabang baru Sofiyatun Sofiyatun; Haryadi Sarjono
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

The purpose of this research is to find out the forecasting of flight ticket sales at PT. HIS Tour & Travel Branch MM 2100 Cibitung. This research method uses forecasting with 7 methods namely Exponential Smoothing, Moving Average, Trend Projection, Addictive Decomposition Average All, Addictive Decomposition Centered Moving Average, Multiplicative Average All and Multiplicative Decomposition Centered Moving Average. This research is supported bya QM For Windows application. The results of this study indicate that the Addictive Decomposition Centered Moving Average method is the best method because it has the smallest MAD and MSE value of 104.76 and 22.897,57 with the results of sales forecasting in the next period which is 1371. This study also uses the Decision Tree method for opening decision new branch, the results obtained are the opening of new branches in the city of Bekasi with an expected value of Rp 280,560,000. Keywords: sales promotion, Forecasting, MAD, MSE, QM For Windows, Decision Tree

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Home Page

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Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

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Abstract

Contact Name
Hendryadi

Contact Email
editor.jmsab@gmail.com

Phone
-

Journal Mail Official
editor.jmsab@gmail.com

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA