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INDONESIA
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 5 No 1 (2022)" : 15 Documents clear
A Case Study: Consumer Behavior of Frozen Fruit in terms of Preferences and Purchasing Power Grace Putlia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.553

Abstract

Frozen food or what is known as frozen food is the result of food preservation methods that are carried out by lowering the temperature to the freezing point, this aims to slow down the spoilage process. One published study found that frozen fruit was, in some cases, more nutritious. Of course, this is suitable when conditioned during a pandemic like today, because frozen fruit is more durable, of course, it can minimize the frequency of people going out to buy stock. But on the other hand, apart from the price of frozen fruit which tends to be more expensive, there is a paradigm in the community that fresh fruit is healthier than frozen fruit. Although it is undeniable that fresh ingredients have a high amount of nutrients at harvest, the nutrients will quickly break down when the food is picked, packaged, and displayed. These nutrients will break down even more when placed in the refrigerator. This research is a qualitative research with a case study design. A total of 23 informants as end consumers really helped the completion of this research. The results of this study found that the paradigm in society that fresh fruit is healthier than frozen fruit is still rolling down and down, on the other hand factors such as price are also another cause. Keywords: Case Study, Consumer Behavior, Consumption, Frozen Fruit, Preference.
Analisis Volatilitas Variabel Makroekonomi dan Harga Saham Menggunakan Generalized Autoregressive Conditonal Heteroscedasticity (Garch Model) Paulina Paulina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.533

Abstract

Macroeconomic variables often have an impact on stock price volatility and this is needed especially to determine stock price policies in the future. The approach used to see the extent of the volatility of macroeconomic variables on stock prices is the ARCH/GARCH model. This study aims to analyze the nature of stock price volatility in the food and beverage industry in Indonesia using ARCH/GARCH. The data used in this study is secondary data, namely the stock prices of food and beverage industry companies during the period January 2015 to May 2021. The analysis of stock price volatility was carried out with the help of the Eviews 9 software. The results showed the characteristics of the stock price volatility of food and beverage companies based on the ARCH model. /GARCH is quite risky in the short term but not in the long term (indicated by macroeconomic variables of exchange rates, short-term interest rates), so that stock price movements can be anticipated as an early warning system of an increase or decrease in stock prices in the sector. In addition, it can be estimated that the volatility of stock prices in the future is moderate with changes in macroeconomic variables. For policy makers to anticipate changes in macroeconomic variables in certain situations, such as during the current Covid 19 pandemic.
Peran Knowledge Sharing dan Digital Competence dalam Meningkatkan Motivasi dan Kinerja Pengusaha Muda: Kerangka Kerja Konseptual dan Evaluasi Empiris Hijrah Febriana Utami; Imran Ukkas; Rahmad Solling Hamid; Goso Goso
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.576

Abstract

The purpose of this study was to examine the effect of knowledge sharing, digital competence, motivation and performance of young entrepreneurs. This research is a survey of 200 young entrepreneurs using the snowball sampling technique. Furthermore, validation and refinement tests were carried out, after which hypothesis testing was carried out using a structural equation model. The results show that there is a positive relationship between knowledge sharing, digital competence, motivation and performance of young entrepreneurs. In addition, motivation has a positive impact on the performance of young entrepreneurs. This study has revealed the relationship between knowledge sharing, motivation, and performance of young entrepreneurs as well as the indirect effect of motivational variables on the relationship between knowledge sharing, digital competence and performance of young entrepreneurs, which to the author's knowledge, has not been well explained in previous studies. This research produces practical implications, namely for practitioners and policy makers to be able to increase their understanding of knowledge sharing and be able to determine the right type of digital media as media that processes information, data, and other technological developments to support business activities.
Pengaruh Disiplin dan Budaya Organisasi Terhadap Prestasi Kerja Karyawan PT. Otoparts Tbk. Divisi Shop And Drive Jakarta Jatenangan Manalu
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.578

Abstract

Penelitian ini dilaksanakan di PT. Astra Otoparts Tbk. Divisi Shop & drive Jakarta, dan tujuan dari penelitian ini adalah untuk mengetahui pengaruh disiplin dan budaya organisasi terhadap prestasi kerja karyawan pada PT. Astra Otoparts Tbk. Divisi Shop & drive Jakarta. Dalam penelitian ini populasinya adalah karyawan PT.Astra Otoparts Tbk. Divisi Shop & drive Jakarta yang berjumlah 150 orang. Adapun teknik pengambilan sample dalam penelitian ini adalah dengan menggunakan rumus Slovin, dimana jumlah sample dalam penelitian ini adalah 60 orang. Prestasi kerja karyawan merupakan suatu hal yang sangat penting bagi PT. Otoparts Tbk. Divisi Shop&drive Jakarta. Pentingnya peningkatan prestasi kerja karyawan disebabkan karena adanya kenyataan bahwa tingkat prestasi kerja yang tinggi akan mendorong tercapainya tujuan dan kelangsungan hidup perusahaan Hasil penelitian menunjukkan bahwa disiplin berpengaruh 39,4% persen terhadap Prestasi kerja karyawan, dalam hal ini didukung dari hasil analisis korelasinya r= 0,628. Budaya organisasi berpengaruh 33,5% persen terhadap Prestasi kerja karyawan, hal ini didukung dari analisis korelasinya r= 0,579. Secara bersama-sama variabel disiplin dan variabel budaya organisasi nyata mempengaruhi sebesar 46,8% persen terhadap Prestasi kerja karyawan. Hal ini didukung dari hasil analisis korelasinya r= 0,684, dan sisanya 53,2% dipengaruhi faktor lain yang tidak diteliti Hasil Uji F sebesar 25,116 dengan signifikan F sebesar 0,000 ini menunjukan bahwa model adalah nyata karena diperoleh Signifikansi sebesar 0,000 < 0,05. Ini berarti H0 ditolak atau H1diterima, sehingga dapat dikatakan bahwa seluruh variabel bebas mempunyai pengaruh terhadap variabel terikat. Dengan demikian,tujuan penelitian dapat dibuktikan bahwa Disiplin dan Budaya organisasi secara simultan nyata mempengaruhi Prestasi kerja Karyawan
Dampak Media Sosial Influencer Terhadap Minat Beli Konsumen dan Promosi Produk Sebagai Variabel Intervening Ambo Sakka Hadmar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.682

Abstract

This study aims to determine how much influence of beauty vlogger on consumer purchase intention through the promotion of perfume product. This research is a quantitative analysis with a sample of 100 respondents, who live in Jakarta and Bekasi and have used perfume products which are promoted by certain beauty vlogger (Rachel Goddard). The sample method is nonprobability sampling with purposive sampling techniques. The results of this study indicate that the direct effect is greater than the indirect effect because the influence of beauty vlogger is greater than promotion. The benefit of this research for Perfume Products is to increase consumer buying interest through promotion by beauty vlogger.

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