Jurnal Manajemen Strategi dan Aplikasi Bisnis
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Articles
207 Documents
<![CDATA[Stres peran dan kinerja karyawan: pengujian model hubungan inverted-U ]]>
<![CDATA[Hendryadi Hendryadi]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.77
<![CDATA[The purpose of this study is to examine the impact of role stress (role overload, role ambiguity, and role conflict) on the frontline employees' performance. The study employs a direct survey through a self-administered questionnaire handed out to 132 employees in the restaurant business in Jakarta, Indonesia. Hierarchical Regression Analysis is used to test the hypotheses. The finding of the study shows that the role conflict and role ambiguity affects negatively to the performance, while role overload has a positive effect. Locus of control is proven to moderate the relationship between role overload-performance and role-ambiguity-performance, but not for role conflict - performance. Implications for managers are important to reduce the role conflict and role ambiguity in the workplace to maximize employee performance.]]>
<![CDATA[Pengaruh citra merek dan kualitas produk terhadap loyalitas konsumen sepatu futsal ]]>
<![CDATA[Filemon Redo]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This study aims to determine whether there is an influence between brand image and product quality on consumer loyalty for Nike futsal shoes in East Jakarta. This research uses a quantitative approach through a survey of 88 users of Nike futsal shoes. The sampling method is non probability sampling. The results of the hypothesis (t test) indicate that the brand image variable is significantly related to consumer loyalty. This is indicated by t count 2.139 which is greater than t table and product quality variables are also significantly related to consumer loyalty with t count 2.082 which is greater than t table. The conclusion from this study that the brand image and product quality variables are related to consumer loyalty. This can be interpreted that, decrease or increase in customer loyalty depends on the brand image of the quality of products made and in accordance with the needs and desires of consumers]]>
<![CDATA[Pengaruh profitabilitas, likuiditas, solvabilitas terhadap harga saham ]]>
<![CDATA[Idris Ramadhani]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[The research objective is to analyze the effects of profitability, liquidity, and solvency on stock prices. Data were collected using purposive sampling method, the samples that meet the criteria are 43 manufacturing companies listed on IDX in the period 2013-2017. Through the panel data regression analysis shows that profitability and solvency have no significant effect on stock prices, but liquidity has a significant effect on stock prices. Practical implications for investors and companies are discussed in this paper.]]>
<![CDATA[Pengaruh earning per share, net profit margin, price earning ratio terhadap return saham ]]>
<![CDATA[Sarah Rafi Wulandari]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[The research aims to provide empirical evidence of the relationship between Earning Per Share (EPS), Net Profit Margin (NPM), and Price Earning Ratio (PER) on stock returns. Data sample companies are listed on IDX in the Property and Real Estate sector for the 2012-2016 period using the purposive sampling method. Based on the analysis using multiple linear regression, the results of the study prove that earnings per share can affect stock returns. Whereas Net Profit Margin and Price Earning Ratio have no significant effect on stock returns. This research can provide practitioners with useful information to evaluate the factors that influence stock returns in the property and real estate sector.]]>
<![CDATA[Mekanisme GCG dan leverage terhadap manajemen laba pada sektor manufaktur ]]>
<![CDATA[Hildah Hildah]]>;
<![CDATA[Santi Retno Sari]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This study aims to provide empirical evidence regarding the effect of Good Corporate Governance and Leverage on Earnings Management. The object of this research is Manufacturing companies registered in IDX for the period 2012-2016 using purposive sampling techniques in data collection. Testing the hypothesis of the study using panel data regression analysis techniques with E-Views 8. The findings in this study that all variables can have a direct effect on earnings management. Also, the Audit Committee, the Board of Directors and Leverage cannot influence earnings management, while the Independent Commissioner has a significant effect on earnings management. Practical implications can be found in this article.]]>
<![CDATA[Pengaruh viral marketing dalam dimensi messenger, message dan environment terhadap keputusan pembelian ]]>
<![CDATA[Agnes Fiorentina]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[The purpose of this research is to understand the influence viral marketing in dimensions messenger, message and environtment towards purchase decision of Miting Lobster. This research is a quantitative research by using the SPSS Statistic 20 with 191 respondent of sample which is consumer Miting Lobster in DKI Jakarta and Bekasi who have bought prducts Miting Lobster three times or more using non-probability sampling method. The result of this research show that psychological factors significantly influence the purchase decision with the coefficient of regression is 0,611. The implications of this research can be a reference for the management team in formulating Miting Lobster sales strategy related to viral marketing in the discussion of messenger, message, environtment and purchase decision]]>
<![CDATA[Pengaruh kualitas produk dan harga terhadap keputusan pembelian: peran minat beli sebagai variabel moderating ]]>
<![CDATA[Sandro Christian]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This study aims to determine how much influence the quality of products and prices on purchasing decisions and the purchase interest as a moderating variable. This research is a quantitative study using the SPSS Statistics 22 program with a total sample of 72 respondents who used futsal specs in Jabodetabek who had bought futsal specs using non-probability sampling and purposive sampling techniques. The results of this study indicate that the factors that influence purchasing decisions are product quality. Buying interest moderates the relationship of all independent variables with the dependent variable. The implications of this research can be a reference for the management team in formulating futsal shoes sales strategy related to product quality, price, buying interest.]]>
<![CDATA[Pengaruh bauran promosi dan gaya hidup terhadap minat beli pada kedai kopi serasi ]]>
<![CDATA[Yosie Anne Putri]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.84
<![CDATA[The purpose of this research is to understand the influence of promotion mix and lifestyle towards purchase intention of Kedai Kopi Serasi product. This research is a quantitative research with 130 respondent of sample which are consumers of Kedai Kopi Serasi in Cilincing who coincidentally met with the researcher if deemed concerned was appropriate to be used as a source of data by using non-probability sampling method and incedential sampling techniques. The result of this research show that promotion mix influence significantly to purchase intention and lifestyle influence significantly to purchase intention. The implications of this research can be a reference for the management team in formulating Kedai Kopi Serasi increase purchase intention strategy through promotion mix and lifestyle.]]>
<![CDATA[Analisis probabilitas gagal bayar (problem loans) debitur menggunakan model regresi logistik biner ]]>
<![CDATA[Krishna Prafidya Romantica]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.87
<![CDATA[Credit distribution is an activity that dominates the bank's business in its function as an intermediary institution. In the process of lending, banks are often faced with a risk known as credit risk or problem loans. One of the causes of problem loans is the failure of banks to conduct credit analysis to prospective borrowers. The process of credit analysis of prospective debtors is carried out by coding the dummy variables involved in the research data. After that, the independent variable is estimated by its parameter value by maximizing the Likelihood function. The estimated value of the parameters was tested for significance by using the Likelihood Ratio test, the Wald test, and the Hosmer and Lameshow tests. At the 95% significance level, there are four independent variables that significantly affect problem loans, namely Age, Year_Emp, Income, and Debt_Income. The estimated parameter values of significance are substituted into the Binary Logistic Regression Model to determine the probability of debtor default.]]>
<![CDATA[Pengaruh physical evidence, harga dan produk terhadap kepuasan serta dampaknya terhadap loyalitas pelanggan hypermarket ]]>
<![CDATA[Vanessa Jacobus]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.88
<![CDATA[The goal of this research was to analyze the effect of physical evidence, price and products on loyalty with customer satisfaction as a mediating variable of Hypermarket A and B in East Jakarta region. The population on this research were all the people who lived in East Jakarta and Bekasi which eased the researcher to find consumers from both Hypermarkets. Sampling method was using convenience sampling technique with the calculation of sampling using Slovin formula so it obtained at least 100 samples. The source of this research was a primary and secondary source. A primary source was collected by fill the questionnaires by respondents and literature studies as a second source. The method for analysis was the classic assumption test and partial t-test. The result of the hypothesis shows that; price and product were positively impacted on customer satisfaction and so do the satisfaction on customer loyalty.]]>
