Jurnal Manajemen Strategi dan Aplikasi Bisnis
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Articles
212 Documents
<![CDATA[Pengaruh good corporate governance terhadap profitabilitas perusahaan ]]>
<![CDATA[Suci Subiyanti]]>;
<![CDATA[Rachma Zannati]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i3.93
<![CDATA[The purpose of this study is to provide empirical evidence regarding the effect of the size of the Independent Commissioners and Managerial Ownership on Profitability as measured by ROA. The object of this study is a banking company listed on the Stock Exchange in the 2013-2017 period. Based on the purposive sampling method that is based on the criteria that have been determined, 15 companies were obtained as research samples. The analysis technique uses panel data regression using E-Views 9 software. The results of the study prove that the Independent Board of Commissioners has no significant effect on profitability, while managerial ownership has a significant effect on profitability. Implications and suggestions are explained in this study.]]>
<![CDATA[Strategi Manajemen Pembentukan Badan Usaha Milik Desa (BUM Desa) ]]>
<![CDATA[Eka Nuraini]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.95
<![CDATA[Based on preliminary studies in Air Saga Village, the problems faced by villages to form BUM Desa are lack of ability to map village potentials, it is difficulty to find human resources who will manage BUM Desa, lack of understanding to start establishing BUM Desa, and lack of ability to compile BUM Desa administration. These problems must be addressed immediately by conducting research activities aimed at formulating management strategies for the formation of BUM Desa, especially in Air Saga Village. The research method uses qualitative methods with the following steps: (1) conducting observations to obtain information about the potential of the village, (2) conducting interviews with village heads and BPD, (3) conducting FGD. The collected data were analyzed using qualitative descriptive techniques. The results showed that an aggressive strategy is the right strategy to form a BUM Desa in Air Saga Village, Tanjungpandan District, Belitung Regency. The implementation of the strategy for establishing BUM Desa must involve village facilitators and be evaluated in each of its activities]]>
<![CDATA[Kajian Budaya Organisasi Dalam Upaya Peningkatan Kinerja Pegawai Di Kalbis Institute ]]>
<![CDATA[Windayanti Windayanti]]>;
<![CDATA[Ignatius Ario Sumbogo]]>;
<![CDATA[Nikolas Ivan Waskita Adiyasa]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.96
<![CDATA[This study aims to analyze the process of forming organizational culture at the Kalbis Institute, as well as providing advice and input on the application of work culture in improving employee performance at the Kalbis Institute. This study uses a qualitative approach with a qualitative descriptive design format through in-depth interviews and in-depth observation (participant-observers) that will be conducted to research informants. Data validity and data credibility are tested using triangulation techniques. The conclusion of this study is the application of organizational culture and employee performance at Kalbis Institute is good enough.]]>
<![CDATA[Pentingnya budaya kolaboratif : suatu tinjauan literatur ]]>
<![CDATA[Yuni Kasmawati]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.97
<![CDATA[At present, cooperation between organizations and within organizations is demanded that an organization be able to compete. In the educational environment, collaborative culture is considered as an important component in influencing overall school success. Based on a literature review, this article discusses the importance of collaborative culture in educational organizations as a strategy in increasing school effectiveness and increasing teacher capacity. This research shows that collaborative culture has an important role not only at the teacher and student level but also at the school level and ultimately will improve the quality of the school.]]>
<![CDATA[Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion ]]>
<![CDATA[Mariah Mariah]]>;
<![CDATA[Dewi Nurbaiti]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.113
<![CDATA[This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products.]]>
<![CDATA[Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia ]]>
<![CDATA[Elizabeth Rahayu]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v3i1.114
<![CDATA[Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel]]>
<![CDATA[Pengaruh Harga Dan Fitur Produk Terhadap Keputusan Pembelian Telepon Pintar ]]>
<![CDATA[Ermalina Ermalina]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v3i1.115
<![CDATA[The purpose of this research is to understand the price and product feature towards purchase decision smartphone V. This research is a quantitative research by using the SPSS Statistic 25 with population unknown and 120 respondents of sample which use smartphone V in South Jakarta who have bought smartphone V. The sample design in this study uses non probability sampling method and purposive sampling techniques. The result of this research data technical used multiple linear regression analysis and it shows significant effect both partially and simultaneously between price and product feature toward purchase decision.]]>
<![CDATA[Pengaruh Pemasaran Digital dan Suasana Toko Terhadap Minat Beli di Kedai Kopi S ]]>
<![CDATA[Khalifachri Albi]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v3i1.116
<![CDATA[This study aims to analyze the influence of digital marketing and store atmosphere on buying an interest in Kedai Kopi S. Sources of data were obtained from observations on Kedai Kopi S’s customers in May 2019. The method used was the descriptive method by distributing questionnaires through Google Form, then processed using IBM SPSS Statistics application. Based on 105 respondents who have come to Kedai Kopi S and have accessed the Kedai Kopi S Instagram. The results show that digital marketing and store atmosphere affect buying interest. The accepted hypothesis was decided based on the results of the t value analysis. It can be concluded that Kedai Kopi S needs to improve promotion through social media so that consumers can consider more about coming to Kedai Kopi S.]]>
<![CDATA[Pengaruh kualitas layanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening ]]>
<![CDATA[Rita Zahara]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v3i1.121
<![CDATA[This study aims to determine whether the direct effect of service quality on loyalty and indirect influence through customer satisfaction. This type of research is a quantitative associative that discusses the influence of service quality on customer loyalty with customer satisfaction as an intervening variable. The object of research is the users of Gojek service applications during the period of October 2018 to August 2019. The path analysis technique is used to test the hypothesis. The results showed that service quality has an influence on customer satisfaction and customer loyalty, but satisfaction does not significantly affect loyalty so that the indirect relationship between quality and loyalty through customer satisfaction cannot be verified. Implications and suggestions are explained in the article.]]>
<![CDATA[Munculnya Digital Influencer Merubah Perilaku Konsumen Pada Promosi Produk, Pemilihan Produk, dan Keputusan Pembelian Generasi Milenial: Studi Pada Akun YouTube Ria SW ]]>
<![CDATA[Grace Putlia]]>;
<![CDATA[Nataya Niken Thioanda]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v3i1.136
<![CDATA[Indonesia shows a change in the behavior patterns of modern consumers who rely on social media sites to get information and reviews of desired products. In line with this, an interesting phenomenon is that after going through a pre-test, Bunda Mulia University students belonging to the millennial generation claimed that a lot of information on where to eat their destination came from digital influencers that they often watched through YouTube. Qualitative research with case study design was used as a research design. The results of the study stated that the 19 informants namely students in the millennial generation gave the same statement regarding digital influencers that indeed changed their consumer behavior, especially on the YouTube Ria SW account. The difference lies in the reason - behavioral variables, namely: digital influencers, products, and reference groups that have a direct impact.]]>
