Jurnal Manajemen Strategi dan Aplikasi Bisnis
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Articles
207 Documents
<![CDATA[Pemanfaatan Data Pemasaran Digital Dalam Penentuan Lokasi Geografis Terbaik Untuk Penempatan Iklan Produk ]]>
<![CDATA[Tinton Ramadhan]]>;
<![CDATA[Ika Suhartanti Darmo]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v3i1.138
<![CDATA[Penelitian ini bertujuan untuk mengetahui cara menggunakan data pemasaran digital yang diperoleh dari kampanye pemasaran iklan menggunakan “facebook ads” dalam menentukan lokasi geografis terbaik untuk penempatan iklan produk. Metode penelitian yang digunakan adalah eksperimen iklan dengan cara uji coba rancangan iklan produk yang menghasilkan data pemasaran digital. Data tersebut kemudian dianalisa dengan data penjualan pada periode iklan untuk mendapatkan lokasi geografis dengan performa terbaik yang dilihat dari wilayah yang menghasilkan penjualan terbanyak. Hasilnya dengan memfokuskan penempatan iklan pada wilayah yang menghasilkan penjualan terbanyak pada eksprerimen sebelumnya, persentase beban iklan dibandingkan pendapatan yang dihasilkan berhasil menurun dari 84% saat diatur penempatan-nya di seluruh Indonesia menjadi 47% di tingkat wilayah provinsi dengan penjualan terbanyak dan menurun lagi menjadi 31% saat di fokuskan di tingkat kota dengan penjualan terbanyak]]>
<![CDATA[Dampak Pertumbuhan Ekonomi, Jumlah Penduduk Dan Belanja Modal Terhadap Pendapatan Asli Daerah ]]>
<![CDATA[Diana Purnama Lestari]]>;
<![CDATA[Swarmilah Hariani]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This study aims to determine the impact of economic growth, population, and capital expenditure on the original income of the district/city in Bengkulu Province. The population of this study is all regencies/cities in Bengkulu Province, amounting to 9 districts and 1 city. The sample consists of the entire population, using local government financial reports, regional financial statistical reports, and regional statistical reports for the period 2014 - 2018. The analytical method used in this study is the multiple linear regression analysis. The results of the study concluded that economic growth had a positive and significant impact on regional own-source revenue, the population had a positive and significant impact on regional own-source revenue, while capital expenditure had a positive and not significant effect on regional own-source revenuen.]]>
<![CDATA[The Purchase Intention and Brand Equity in Co-Branding Indomie Rasa Chitato Sapi Panggang ]]>
<![CDATA[Grace Putlia]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v3i2.182
<![CDATA[Food producers have a new challenge in this era, where producers are challenged to be able to offer a variety of products if they still want to exist in the midst of fierce competition. The phenomenon also seems clear that many brands collaborate and then launch new products. One of them is that some time ago Indofood released its Indomie Hype Abis Goreng Rasa Chitato Sapi Panggang.Qualitative research with case study design gets answers to existing research problems after successfully conducting data processing from 27 informants who meet the criteria. The answer to research issue 1 is that Indomie's purchase intention and brand equity Indomie rasa Chitato Sapi Panggang resulting from co-branding is very good from the viewpoint of the community. Also answered research problem 2 is that the co-branding of the two well-known brands can be a guarantee of new products that are sure to succeed in the market. The difference lies in the reason, namely: succeed in the market for a long period of time or just a trend, because a new thing will always attract attention either through purchase intention or brand equity. But the survival time in the market must not be spared.]]>
<![CDATA[Bank Financial Performance in Indonesia: Customer Assisted and Customer Transparent ]]>
<![CDATA[Ossi Ferli]]>;
<![CDATA[Ilham Wahyu Alfajri]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[The purpose of this research is to determine the effect of innovation technology on the financial performance. Population of this research are 30 banks in Indonesia Stock Exchange in 2017 that conduct online banking. Samples for each bank are average from 3 respondents. The independent variable uses primary data obtained from questionnaire are Customer Independent, Customer Assisted, and Customer Transparent as a calculation of Innovation technology. The dependent variables use secondary data from financial reports in Indonesia Stock Exchange are financial performance which uses 5 indicators consisting of Non Performing Loans (NPL), Return on Assets (ROA) and Capital Adequacy Ratio (CAR). The data processing method used is the Partial Least Square (PLS) method using Smart PLS 3.0 software. The results show that Customer Independent have no significant effect on financial performance. Customer Assisted and Customer Transparent have a positive significant on financial performance]]>
<![CDATA[Pengaruh Return On Asset, Current Ratio, Struktur Aktiva, Dan Pertumbuhan Penjualan Terhadap Struktur Modal ]]>
<![CDATA[Fitria Ernawati]]>;
<![CDATA[Roy Budiharjo]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[The purpose of this study was to determine the effect of return on assets, current ratio, asset structure, and sales growth on capital structure. This research uses secondary data in the form of the annual report. This study uses multiple linear regression analysis were for partial testing using the t statistical test and simultaneous testing using the ANOVA statistical test. A statistical test is done by the t-test and multiple linear regression analysis before this test is done first classic assumption test. The result of the research shows that: 1) Based on the partial research result, it can be seen that the amount of return on asset produced by the company has a positive significant effect on debt to equity ratio; 2) The current ratio of the company has a negative significant effect on debt to equity ratio; 3) The assets structure has a positive insignificant effect on debt to equity ratio; 4) The sales growth has a negative insignificant effect on debt to equity ratio; 5) Based on the results of the study simultaneously stated that the variable return on asset, current ratio, asset structure, and sales growth together have a significant influence on the debt to equity ratio.]]>
<![CDATA[Pengaruh Pajak, Exchange Rate Dan Kepemilikan Asing Terhadap Transfer Pricing ]]>
<![CDATA[Wendy Salim Saputra]]>;
<![CDATA[Caroline Angela]]>;
<![CDATA[Cindy Agustin]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[The purpose of this study was to determine the factors that influence the transfer pricing policy of the company. This study uses secondary data, namely financial statements and annual reports of manufacturing companies listed on the Indonesia Stock Exchange (BEI) from 2016 to 2018. The sample selection technique that will be used is using a purposive sampling method. The analysis technique used is multiple linear regression analysis. Taxes and exchange rates have no effect on transfer pricing while foreign ownership has a positive effect on transfer pricing. The company has various reasons for conducting transfer pricing so investors need to carefully analyze company policies so as not to get caught up in the reports presented by the company's management. In addition, the government as a regulator must also review various policies related to transfer pricing to minimize the occurrence of adverse transfer pricing actions. The limited manufacturing companies with a multinational level so that the samples obtained are still limited and the lack of information about the transfer pricing carried out by the company.]]>
<![CDATA[Pengaruh Green Intellectual Capital Terhadap Business Sustainability ]]>
<![CDATA[Kezia Josephine]]>;
<![CDATA[Bryan Alexander Ciptadi]]>;
<![CDATA[Jason Aloysius]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[Economically, the company tries to make a profit as part of its natural motivation (business). Meanwhile, socially, the company must also have a beneficial impact on the community so that its existence gets social legitimacy. This study examines the effect of Green Intellectual Capital (GIC) on Business Sustainability (BS). In practice, green intellectual capital consists of Green Human Capital (GHC), Green Structural Capital (GSC), and Green Relational Capital (GRC) that reflects the intangible assets owned by the company including knowledge, wisdom, experience, and innovation with due regard to environmental welfare. This study uses 150 data samples of manufacturing companies in the period 2016-2018. Hypothesis testing uses SPSS statistical software version 24. The results of this study prove that only GHC and GRC have an influence on BS.]]>
<![CDATA[Pengaruh Inventory Turnover Dan Volume Penjualan Terhadap Laba Bersih ]]>
<![CDATA[Agus Solikin]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This study aims to determine whether there is an effect between sales and inventory turnover on net income at UD. Sido Mulyo, which is located in Ds. Sumberjo, Sutojayan District, Blitar Regency. This study uses a quantitative approach with secondary data collection. The analysis technique used is multiple linear regression with the help of the SPSS program. The results showed that inventory turnover and sales both had a significant effect on net income. These results indicate that the net income received by the company can be predicted through an increase in inventory turnover and sales in accordance with the theory.]]>
<![CDATA[Nature Republic dan Innisfree Sebagai Soft Power Brand Ambasador and Personality Korea Selatan di Indonesia ]]>
<![CDATA[Aditya Putra Pratama]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 1 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i1.263
<![CDATA[Brand Ambassador is an instrument of achieving the interests of the state which is popularly used South Korea as one example of countries that use their Brand Using (Hallyu) as the mediums to get achieved success in Indonesia. in 2002, Indonesia began to look at South Korea by showing Korean drama with the introduction of Korean drama in Indonesia through private television. The reason for the development of Korean pop culture (Korean Wave) in Indonesia is the embodiment of globalization. In the communication and cultural dimensions, South Korea is increasingly recognized by the Indonesian public drama that aired in Indonesia became the gateway for the entry of other Korean cultural products or known by the name Hallyu / Korean Wave, such as Korean pop music (K-Pop), Korean food (K-Food ), and Korean language and letters (Hangeul). It also makes many products made in Korea also enter Indonesia, including cosmetics, automotive, electronics, etc. As a form of Korean Nation Brand in Indonesia. So, Indonesian people can feel about (Hallyu) that came in. The purpose of this study will look at how Indonesia's attitude in responding to it and what is driving Indonesia's response to the phenomenon of Korean Skincare that uses as Diplomacy in Indonesia.]]>
<![CDATA[Return on Asset dan Investment Opportunity Set dalam Memprediksi Dividend Payout Ratio Perusahaan Manufaktur Sektor Consumer Goods ]]>
<![CDATA[Moch Fathony]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 1 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i1.264
<![CDATA[Among factors that may be instrumental in affecting the dividend payout decision, this study aims to determine the effect of return on assets (ROA) and investment opportunities on dividend distribution in a company. Using secondary data from 10 Consumer Goods companies listed on the Stock Exchange in the period 2015 - 2019, the data were analyzed using panel regression using EVIEWS. This study found that ROA and investment opportunities can predict the Dividend Payout Ratio in the Consumer Goods Industry. The results suggest that the more profitable a company is, the more likely it is to pay high dividends. Also, high investment opportunities are good position increases a firm's ability to pay dividends.]]>
