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Fakultas Ekonomi Universitas Warmadewa Jalan Terompong no 24 Denpasar, Bali-Indonesia
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Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2022)" : 6 Documents clear
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH BELANJA DI PASAR BADUNG Ida Ayu Trisna Wijayanthi; Fitra Satam
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.63-75

Abstract

This research is a case study on Badung Market Consumers in Denpasar City. The purpose of this study is to determine: 1) the factors that influence consumer decisions in choosing Badung Market as a place to shop; 2) what are the most dominant factors that influence consumer decisions in choosing Badung Market as a place to shop. Data collection was taken from 100 respondents by distributing questionnaires. The sampling technique used is the Purposive Convinience Sampling model, where the respondents are people who are shopping at Badung Market. The data analysis technique used is Multiple Linear Regression Analysis. Based on the results of the study, it can be seen that: simultaneously cultural factors, social factors, personal factors and psychological factors have a positive and significant effect on consumer decisions in choosing Badung Market as a place to shop. while partially cultural factors, social factors and personal factors have a positive influence, while psychological factors have a negative effect. The factor that has the most dominant influence is the cultural factor, because it has a beta coefficient value of 0.959 compared to the coefficient value of social factors (x2) of 0.027, personal factors (x3) of 0.018, and psychological factors (x4) of 0.008.
ANALISIS PENGARUH PELATIHAN, INSENTIF DAN LINGKUNGAN KERJA TERHADAP KINERJA ATC (AIR TRAFFIC CONTROLLER) PADA PERUM LPPNPI CABANG YOGYAKARTA Nyoman Dicky Surya Negara; S. Subarjo
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.76-90

Abstract

Understanding the importance of the existence of human resources in the current global era, one of the efforts that must be achieved by companies is to improve the quality of human resource performance. Therefore, this study aims to determine the factors that can affect the performance of employees at Perum LPPNPI Yogyakarta Branch. These factors are incentives, training and work environment. High performance will have a positive impact on the company / organization so that company goals can be achieved. Hypothesis testing was done by distributing questionnaires to employees of Perum LPPNPI Yogyakarta, especially ATC.Based on the results of the data calculation and analysis used, the regression equation is obtained, namely: Y = 10,162 (α) + 0,537 X1+ 0,246 X2 + 0,593 X3 Based on the analysis of the Multiple Regression Test conducted, it shows that the education variable has a t count value of 4.905 > t table 2.021 and a significance value of 0.000 < alpha 0.05. These results mean that Ho is rejected and Ha is accepted, which means that the training variable has a significant effect on employee performance. Based on the analysis of the Multiple Regression Test conducted, it shows that the incentive variable has a t count value of 3.350 > t table 2.021 and a significance value of 0.002 < alpha 0.05. These results mean that Ho is rejected and Ha is accepted, which means that the incentive variable has a significant effect on employee performance. Based on the analysis of the Multiple Regression Test conducted, it shows that the work environment variable has a t count value of 2.463 > t table 2.021 and a significance value of 0.018 < alpha 0.05. These results mean that Ho is rejected and Ha is accepted, which means that the work environment variable has a significant effect on employee performance.
DAMPAK PANDEMI COVID-19 PADA SEKTOR KULINER DI BALI Wayan Eny Mariani; I Gusti Ayu Anom; Bagus Kusuma Wijaya
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.91-102

Abstract

The whole world is currently facing the COVID-19 pandemic or also known as the Corona virus. Positive cases infected with the corona virus have now spread in 223 countries. Indonesia is the fourth most populous country in the world and is expected to be significantly affected over a longer period of time. The impact of this pandemic is not only on the world of health, but has also penetrated almost all aspects of social life where people and companies have been urged to carry out restrictions on their activities. This appeal resulted in many companies being unable to operate as usual. One of the business fields affected by the pandemic is a business engaged in the culinary field. This study aims to see the impact of the Covid-19 pandemic on MSMEs, especially those engaged in the culinary field in Bali Province. The results of this study found that the COVID-19 pandemic resulted in a decrease in the growth of gross regional domestic product in Bali.
PENGARUH HARGA, WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA CV. LAGAS JAYA BADUNG I Komang Arthur Mahendra; I Gde Agung Wira Pertama; Ida Ayu Agung Idawati
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.103-111

Abstract

The purchase decision is an action taken by consumers in choosing a product from several alternative choices. This study entitled “The Influence of Price, Word of Mouth and Service Quality on Product Purchase Decisions at CV. Lagas Jaya Badung”. The purpose of this study was to determine and analyze the effect of word of mouth price and service quality on product purchasing decisions on CV. Lagas Jaya Badung both simultaneously and partially. The research data was collected using a questionnaire with a sample of 87 respondents. The research method uses quantitative analysis with multiple linear regression analysis techniques, hypothesis testing (F test and t test). Based on the results of the F test, price, word of mouth, and service quality simultaneously have a significant effect on product purchasing decision on CV. Lagas Jaya Badung. Based on the results of multiple linear regression analysis, the t test found that price, word of mouth and service quality partially have a positive and significant effect on product purchasing decisions on CV. Lagas Jaya Badung
DAMPAK KUALITAS PRODUK, HARGA DAN WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN PADA UD CATUR PUTRA DI MENGWI BADUNG Made Setena; Ni Putu Sri Mariyatni; Ni Made Rai Juniariani
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.112-121

Abstract

The purpose of this study was to examine the impact of product quality, price and word of mouth on consumer purchasing power at UD Catur Putra in Mengwi Badung. Marketing is the key to success of a business organization. Marketing management in era 4.0 besides being able to a competitor, is also capable of being an innovator able to adapt to available technological advances so that promotions related to the products offered besides being offline can also be done online (via social media). UD Catur Putra which is enganged in the production of Balinese gamelan has an obligation to meet consumer buying interest. The factors that can influence consumer buying interest are: product quality, price, and word of mouth. The results of multiple linear regression analysis show a positive direction between product quality, price and word of mouth on consumer buying interest. Thus, it can be stated that the level of consumer buying interest is influenced jointly by product quality, price and word of mouth. The F-test is a test of the significance of multiple linear regression coefficients obtained by F-count 18,151 > F-table 3,093 indicating that it is true that there is a simultaneous significant effect between product quality, price and word of mouth on consumer buying interest. Significance test using t-test the obtained t-count values for variables are 2.381, 2.268 and 3.729 > t-table 1.661 indicating that it is true that there is a significant positive influence individually between product quality, price and word of mouth on consumer buying interest.
KEPUASAN MASYARAKAT ACEH BARAT TERHADAP PELAYANAN PEMBUATAN JKN PADA BPJS KESEHATAN CABANG MEULABOH Ummul Zulfa; Alfian Anas
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.122-132

Abstract

Penelitian ini bertujuan untuk menganalisis apakah masyarakat Aceh Barat puas dengan pelayanan dalam pembuatan JKN yang diberikan oleh BPSJ Kesehatan Cabang Meulaboh, dan apakah pelayanan yang diberikan oleh BPJS Kesehatan sudah sesuai dengan yang diharapkan masyarakat. Penelitian ini menggunakan deskriptif kualitatif. Populasi dalam penelitian ini adalah seluruh peserta pembuatan kartu JKN dengan jumlah sampel 100 orang. Hal ini terlihat dari skor tertinggi pada kesesuaian pelayanan dengan yang diharapkan berada pada kategori baik dengan nilai rata-rata 2,97. Kemudian dengan nilai rata-rata tertinggi kedua dimana reliability dan assurance adalah 2,96. Ketiga, nilai terendah pada tangible dan empati sebesar 2,92. Nilai tersebut dapat menunjukkan bahwa kepuasan masyarakat Aceh Barat terhadap BPJS Kesehatan Cabang Meulaboh adalah baik.

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