cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Agung Suharyanto
Contact Email
agungsuharyanto@staff.uma.ac.id
Phone
-
Journal Mail Official
agungsuharyanto@staff.uma.ac.id
Editorial Address
-
Location
Kota medan,
Sumatera utara
INDONESIA
JURNAL AGRICA
Published by Universitas Medan Area
ISSN : 19798164     EISSN : 2541593x     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
AGRICA Journal of Agribusiness Agriculture which aims to container for researchers in the field of agribusiness agriculture to publish the results of research. Coverage of AGRICA includes agricultural economics, agricultural policy, marketing and banking, agribusiness entrepreneurship. AGRICA Journal of Agricultural Agribusiness is published by Magister Agribisnis Universitas Medan Area, Indonesia.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 11, No 2 (2018): JURNAL AGRICA" : 10 Documents clear
ANALISIS PEMANFAATAN HUTAN MANGROVE DAN PERAN STAKEHOLDERS DI KABUPATEN INDRAMAYU Ikhsanudin, Nur; Kusmana, Cecep; Basuni, Sambas
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.561 KB) | DOI: 10.31289/agrica.v11i2.1753

Abstract

Increasing aquaculture is not accompanied by the sustainability of mangrove forests which are ecosystems along the coast of Indramayu. This research aims to estimate the extent of existing mangrove forest, to identify of mangrove forest utilization, to analyze the interests and influence of stakeholders involved in the management and utilization of mangrove forest in Indramayu Regency. The methods used are desk study, observation, and interview. Primary data were obtained from interviews with semi-structured interviews. The data were analyzed using stakeholders analysis methods. The primary data also obtined is Landsat 8 OLI image data recorded in June 2017. Secondary data is obtained from OPD in several maps type, regulation documents and main task of OPD. Spatial analysis compares the existing land cover with forest area maps and Spatial Plan. The result of the research shows that the area of mangrove vegetation cover is 2,228,79 Ha. There are 27 stakeholders involved in mangrove forest management in Indramayu Regency. The results of stakeholder mapping indicate that there are six stakeholders in the quadrant subject (high interest, low influence), eight stakeholders in the key player quadrant (high interest, high influence), eleven in the crowd quadrant (low interest, low influence), and one stakeholder in the quadrant context setters (low interest, high influence).Keyword: interest, mangrove, utilization, influence, stakeholders
STRATEGI PENGELOLAAN USAHA TANI PADA PERKEBUNAN RAKYAT DI KAWASAN PERBATASAN PULAU SEBATIK Adisono, Muhamad Tulodo; Purwanto, M Yanuar J; Mulatsih, Sri
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.058 KB) | DOI: 10.31289/agrica.v11i2.1754

Abstract

This research was conducted with the aim of knowing land use pattern, farmer earnings analysis, sustainability analysis and establishing effective strategy used to manage banana farming in Sebatik area. The method used is survey by using data that is quantitative and analysis using statistical media. Spatial analysis compares between existing land use and spatial plan. Analysis of farming using RC ratio analysis yields all commodities in the border area for every Rp 1.00 the cost incurred will generate revenue into the profitable category because the R / C value> 1. Data analysis using RAP-FARM with multidimensional scaling method (MDS) . The results show that the status of sustainability of farm management in border area is quite sustainable. (56,064). Five priority strategies are: (a) Agro-tourism development (b) Improve marketing and skills to manage sustainable agriculture resources. (c) Increasing the intensity of cultural events (d) and using agricultural technology effectively and efficiently (e) Optimizing the institutional function.                    Key Factors: Strategy, Sustainability, Boreder, MDS, SWOT
PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHICKEN NUGGET FIESTA DI KOTA PADANG Putri, Siska Lusia; Deniza, Mutiara Putri
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.968 KB) | DOI: 10.31289/agrica.v11i2.1831

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan brand loyalty terhadap keputusan pembelian produk chicken nugget fiesta di kota Padang. Objek penelitian ini adalah konsumen chicken nugget fiesta yang berada di kota Padang berjumlah 100 orang. Metode penelitian yang digunakan adalah dengan menggunakan metode accidental sampling. Hasil penelitian menunjukkan bahwa brand awareness berpengaruh positif dan signifikan terhadap keputusan, hal ini dikarenakan nilai T statistic (2.045) > nilai t-statistik (1.96). Brand loyalty pun  berpengaruh positif dan signifikan terhadap Keputusan, hal ini dikarenakan nilai T statistic (2.169) > nilai t-statistik (1.96).
PENERAPAN 12 TAHAPAN HAZARD ANALYSIS AND CRITICAL CONTROL POINT (HACCP) SEBAGAI SISTEM KEAMANAN PANGAN BERBASIS PRODUK PERIKANAN prayitno, sutrisno adi
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.946 KB) | DOI: 10.31289/agrica.v11i2.1808

Abstract

Salah satu sektor perikanan yang memiliki potensial tinggi adalah udang. Udang mampu dikembangkan sebagai produk bernilai tambah. Perusahaan perikanan PT Missaja Mitra yang berada di Provinsi Pati Jawa Tengah adalah perusahaan yang mampu membuat produk dalam bentuk udang beku berbalut roti, yang biasa disebut dengan panko ebi. Dalam operasionalnya, menganut manajemen sistem untuk menghasilkan produk yang berkualitas. Suatu cara untuk menjaga keamanan pangan adalah dengan melakukan penerapan sistem manajemen keamanan pangan yang disebut sebagai HACCP (Hazard Analysis and Critical Control Point). Dalam melakukan kajian HACCP dilakukan dengan menggunakan buku panduan penyusunan rencana HACCP yang menganut 7 prinsip.  Hasil kajian menunjukkan bahwa yang ditetapkan sebagai CCP adalah pada tahap proses penerimaan bahan baku dan pengecekan logam (metal detector).  Pada semua lini bahwa CCP mendapatkan pengawasan yang optimal. Dalam melaksanakan operasional manajemen HACCP, salah satu prosedur dan tindakan yang dianggap efektif atas penerapan HACCP adalah adanya kegiatan verifikasi. Kesesuaian dalam penerapan sistem HACCP yang diharapkan adalah mampu meningkatkan mutu atau kualitas dalam produk yang dihasilkan. Karena adanya pengembangan sistem penjaminan keamanan pangan atau makanan secara keseluruhan adalah sesuatu yang menjadi persyaratan dalam industri makanan.  
Analisis Strategi Pemasaran Tempe Kelompok Usaha Kecil Menengah (UKM) di Desa Sei Mencirim Kecamatan Sunggal Kabupaten Deli Serdang Mardiana, Siti; Yanis, M. Nazarul; Ayu, Sri Fajar
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1476.919 KB) | DOI: 10.31289/agrica.v11i2.1830

Abstract

This research used descriptive and qualitative methods, with 3 samples of tempe entrepreneurs. The analytical tools are marketing channel analysis, marketing margin, marketing efficiency and SWOT. The average age of producer is 35 years with an average education level is 12 years.            The results of marketing channel analysis consist of II type, that is channel I from producer to retailer then consumer. Channel II from the manufacturer directly to the consumer and is on the order of highest efficiency. The producer performs all marketing functions except the purchase function. While retailers only perform the functions of purchasing, sales, storage, financing, and market information. Price spread and share margin marketing agency on channel I is the average price of producers per pack starting from Rp 800/100 gram and Rp 1,500/200 gram. Component manufacturer cost Rp 635.9/100 gram and Rp 981,8/200 gram. Production Margin Rp 164,1/100 gram and Rp 518,2/200 gram. Production profit margin ratio of 0.3/100 grams and 0.5/200 grams. The selling price of retailers for consumers is Rp 1,009,7/100 gram and Rp 2,009,7/200 gram. With marketing costs Rp 7.5/pack. Retail profit margin of Rp 202.1/100 gram and Rp 502,1/200 gram. Retail profit margin ratio of 31.5/100 grams and 78.3/200 grams. Components share the producer cost margin of 63%/100 grams and 48.9%/200 grams. It is also known that the largest total cost margin share is issued by retailers 0.7%/100 gram and 0.4%/200 gram. The retail profit margin is 20%/100 gram and 25%/200 gram. On channel II the marketing margin is Rp 0/pack. Average manufacturer price of Rp 800/100 gram and Rp 1,500/200 gram. Costs incurred by producers Rp 635.9/100 gram and Rp 981,8/200 gram. Profit margin ratio is 0.3/100 gram, profit margin ratio is 0.5/200 gram, producer margin share 100%, producer profit margin 16.2% / 100 gram and 25,8% / 200 gram. SWOT analysis of internal-external matrix on tempe industry business is in quadrant I, then marketing strategy applied in this quadrant is SO (Strength-Opportunities).Keywords : Marketing Strategy, Tempe, Sei Mencirim, SWOT
STRATEGI PENGELOLAAN USAHA TANI PADA PERKEBUNAN RAKYAT DI KAWASAN PERBATASAN PULAU SEBATIK Muhamad Tulodo Adisono; M Yanuar J Purwanto; Sri Mulatsih
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v11i2.1754

Abstract

This research was conducted with the aim of knowing land use pattern, farmer earnings analysis, sustainability analysis and establishing effective strategy used to manage banana farming in Sebatik area. The method used is survey by using data that is quantitative and analysis using statistical media. Spatial analysis compares between existing land use and spatial plan. Analysis of farming using RC ratio analysis yields all commodities in the border area for every Rp 1.00 the cost incurred will generate revenue into the profitable category because the R / C value> 1. Data analysis using RAP-FARM with multidimensional scaling method (MDS) . The results show that the status of sustainability of farm management in border area is quite sustainable. (56,064). Five priority strategies are: (a) Agro-tourism development (b) Improve marketing and skills to manage sustainable agriculture resources. (c) Increasing the intensity of cultural events (d) and using agricultural technology effectively and efficiently (e) Optimizing the institutional function.                    Key Factors: Strategy, Sustainability, Boreder, MDS, SWOT
PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHICKEN NUGGET FIESTA DI KOTA PADANG Siska Lusia Putri; Mutiara Putri Deniza
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v11i2.1831

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan brand loyalty terhadap keputusan pembelian produk chicken nugget fiesta di kota Padang. Objek penelitian ini adalah konsumen chicken nugget fiesta yang berada di kota Padang berjumlah 100 orang. Metode penelitian yang digunakan adalah dengan menggunakan metode accidental sampling. Hasil penelitian menunjukkan bahwa brand awareness berpengaruh positif dan signifikan terhadap keputusan, hal ini dikarenakan nilai T statistic (2.045) > nilai t-statistik (1.96). Brand loyalty pun  berpengaruh positif dan signifikan terhadap Keputusan, hal ini dikarenakan nilai T statistic (2.169) > nilai t-statistik (1.96).
PENERAPAN 12 TAHAPAN HAZARD ANALYSIS AND CRITICAL CONTROL POINT (HACCP) SEBAGAI SISTEM KEAMANAN PANGAN BERBASIS PRODUK PERIKANAN sutrisno adi prayitno
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v11i2.1808

Abstract

Salah satu sektor perikanan yang memiliki potensial tinggi adalah udang. Udang mampu dikembangkan sebagai produk bernilai tambah. Perusahaan perikanan PT Missaja Mitra yang berada di Provinsi Pati Jawa Tengah adalah perusahaan yang mampu membuat produk dalam bentuk udang beku berbalut roti, yang biasa disebut dengan panko ebi. Dalam operasionalnya, menganut manajemen sistem untuk menghasilkan produk yang berkualitas. Suatu cara untuk menjaga keamanan pangan adalah dengan melakukan penerapan sistem manajemen keamanan pangan yang disebut sebagai HACCP (Hazard Analysis and Critical Control Point). Dalam melakukan kajian HACCP dilakukan dengan menggunakan buku panduan penyusunan rencana HACCP yang menganut 7 prinsip.  Hasil kajian menunjukkan bahwa yang ditetapkan sebagai CCP adalah pada tahap proses penerimaan bahan baku dan pengecekan logam (metal detector).  Pada semua lini bahwa CCP mendapatkan pengawasan yang optimal. Dalam melaksanakan operasional manajemen HACCP, salah satu prosedur dan tindakan yang dianggap efektif atas penerapan HACCP adalah adanya kegiatan verifikasi. Kesesuaian dalam penerapan sistem HACCP yang diharapkan adalah mampu meningkatkan mutu atau kualitas dalam produk yang dihasilkan. Karena adanya pengembangan sistem penjaminan keamanan pangan atau makanan secara keseluruhan adalah sesuatu yang menjadi persyaratan dalam industri makanan.  
ANALISIS STRATEGI PEMASARAN TEMPE KELOMPOK USAHA KECIL MENENGAH (UKM) DI DESA SEI MENCIRIM KECAMATAN SUNGGAL KABUPATEN DELI SERDANG Siti Mardiana; M. Nazarul Yanis; Sri Fajar Ayu
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v11i2.1830

Abstract

This research used descriptive and qualitative methods, with 3 samples of tempe entrepreneurs. The analytical tools are marketing channel analysis, marketing margin, marketing efficiency , and SWOT. The average age of producer is 35 years with an average education level is 12 years. The results of marketing channel analysis consist of II type, which is channel I from producer to retailer then the consumer. Channel II from the manufacturer directly to the consumer and is on the order of the highest efficiency. The producer performs all marketing functions except for the purchase function. While retailers only perform the functions of purchasing, sales, storage, financing, and market information. Price spread and share margin marketing agency on the channel I am the average price of producers per pack starting from Rp 800/100 gram and Rp 1,500/200 gram. Component manufacturer cost Rp 635.9/100 gram and Rp 981,8/200 gram. Production Margin Rp 164,1/100 gram and Rp 518,2/200 gram. Production profit margin ratio of 0.3/100 grams and 0.5/200 grams. The selling price of retailers for consumers is Rp 1,009,7/100 grams and Rp 2,009,7/200 grams. With marketing costs Rp 7.5/pack. A retail profit margin of Rp 202.1/100 gram and Rp 502,1/200 gram. Retail profit margin ratio of 31.5/100 grams and 78.3/200 grams. Components share the producer cost margin of 63%/100 grams and 48.9%/200 grams. It is also known that the largest total cost margin share is issued by retailers 0.7%/100 grams and 0.4%/200 grams. The retail profit margin is 20%/100 grams and 25%/200 grams. On channel II the marketing margin is Rp 0/pack. Average manufacturer price of Rp 800/100 gram and Rp 1,500/200 gram. Costs incurred by producers Rp 635.9/100 gram and Rp 981,8/200 gram. Profit margin ratio is 0.3/100 gram, profit margin ratio is 0.5/200 gram, producer margin share 100%, producer profit margin 16.2% / 100 gram and 25,8% / 200 gram. SWOT analysis of the internal-external matrix on tempe industry business is in quadrant I, then the marketing strategy applied in this quadrant is SO (Strength-Opportunities).Keywords: Marketing Strategy, Tempe, Sei Mencirim, SWOT
ANALISIS PEMANFAATAN HUTAN MANGROVE DAN PERAN STAKEHOLDERS DI KABUPATEN INDRAMAYU Nur Ikhsanudin; Cecep Kusmana; Sambas Basuni
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v11i2.1753

Abstract

Increasing aquaculture is not accompanied by the sustainability of mangrove forests which are ecosystems along the coast of Indramayu. This research aims to estimate the extent of existing mangrove forest, to identify of mangrove forest utilization, to analyze the interests and influence of stakeholders involved in the management and utilization of mangrove forest in Indramayu Regency. The methods used are desk study, observation, and interview. Primary data were obtained from interviews with semi-structured interviews. The data were analyzed using stakeholders analysis methods. The primary data also obtined is Landsat 8 OLI image data recorded in June 2017. Secondary data is obtained from OPD in several maps type, regulation documents and main task of OPD. Spatial analysis compares the existing land cover with forest area maps and Spatial Plan. The result of the research shows that the area of mangrove vegetation cover is 2,228,79 Ha. There are 27 stakeholders involved in mangrove forest management in Indramayu Regency. The results of stakeholder mapping indicate that there are six stakeholders in the quadrant subject (high interest, low influence), eight stakeholders in the key player quadrant (high interest, high influence), eleven in the crowd quadrant (low interest, low influence), and one stakeholder in the quadrant context setters (low interest, high influence).Keyword: interest, mangrove, utilization, influence, stakeholders

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2018 2018


Reset
Filter By Issues
All Issue Vol. 18 No. 2 (2025): JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA Vol. 17 No. 1 (2024): JURNAL AGRICA Vol. 16 No. 2 (2023): JURNAL AGRICA Vol. 16 No. 1 (2023): JURNAL AGRICA Vol 15, No 2 (2022): JURNAL AGRICA Vol. 15 No. 2 (2022): JURNAL AGRICA Vol 15, No 1 (2022): JURNAL AGRICA Vol. 15 No. 1 (2022): JURNAL AGRICA Vol. 14 No. 2 (2021): JURNAL AGRICA Vol 14, No 2 (2021): JURNAL AGRICA Vol 14, No 1 (2021): JURNAL AGRICA Vol. 14 No. 1 (2021): JURNAL AGRICA Vol 13, No 2 (2020): JURNAL AGRICA Vol 13, No 1 (2020): JURNAL AGRICA Vol 12, No 2 (2019): JURNAL AGRICA Vol 12, No 1 (2019): JURNAL AGRICA Vol 12, No 1 (2019): JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA Vol 11, No 1 (2018): JURNAL AGRICA Vol 11, No 1 (2018): JURNAL AGRICA Vol 8, No 1 (2015): JURNAL AGRICA Vol 7, No 2 (2014): JURNAL AGRICA Vol 7, No 1 (2014): JURNAL AGRICA Vol 6, No 2 (2013): JURNAL AGRICA Vol 6, No 1 (2013): JURNAL AGRICA Vol 5, No 2 (2012): JURNAL AGRICA Vol 5, No 1 (2012): JURNAL AGRICA Vol 4, No 2 (2011): JURNAL AGRICA Vol 4, No 1 (2011): JURNAL AGRICA Vol 3, No 2 (2010): JURNAL AGRICA Vol 3, No 1 (2010): JURNAL AGRICA Vol 1, No 2 (2008): JURNAL AGRICA Vol 10, No 2 (2017): JURNAL AGRICA Vol 10, No 2 (2017): JURNAL AGRICA Vol 10, No 1 (2017): JURNAL AGRICA Vol 10, No 1 (2017): JURNAL AGRICA Vol 9, No 2 (2016): JURNAL AGRICA Vol 8, No 2 (2015): JURNAL AGRICA Vol 9, No 2 (2016): JURNAL AGRICA Vol 9, No 1 (2016): JURNAL AGRICA Vol 9, No 1 (2016): JURNAL AGRICA Vol 8, No 2 (2015): JURNAL AGRICA Vol 8, No 1 (2015): JURNAL AGRICA Vol 7, No 2 (2014): JURNAL AGRICA Vol 7, No 1 (2014): JURNAL AGRICA Vol 6, No 2 (2013): JURNAL AGRICA Vol 6, No 1 (2013): JURNAL AGRICA Vol 5, No 2 (2012): JURNAL AGRICA Vol 5, No 1 (2012): JURNAL AGRICA Vol 4, No 2 (2011): JURNAL AGRICA Vol 4, No 1 (2011): JURNAL AGRICA Vol 3, No 2 (2010): JURNAL AGRICA Vol 3, No 1 (2010): JURNAL AGRICA Vol 1, No 2 (2008): JURNAL AGRICA Vol 1, No 1 (2008): JURNAL AGRICA Vol 1, No 1 (2008): JURNAL AGRICA More Issue