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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 240 Documents
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Analisis Sistematis tentang Bagaimana Analisis Big Data Mempengaruhi Pengambilan Keputusan Bisnis dalam Sistem Informasi Manajemen Muhammad Iffan; Muhamad Nur Ramadhan; Arjuna Rizaldi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19514

Abstract

This study examines how can Big Data Analytics contributes to better business decision-making through the use of Management Information Systems. This research is driven by the urgent need for organizations to make faster and more accurate decisions amidst intense competition as traditional information systems are no longer able to handle large and complex data. This study adopted a literature observation method compiled with PRISMA guidelines which analyzed a total of 20 scientific articles to investigate the latest research that discusses the relationship between analytical capabilities and systems in supporting management processes. The results show that the collaboration between Big Data Analytics and MIS can help companies understand market changes, assess operational efficiency, and formulate strategies based on real-time information. However, issues related to data accuracy, system readiness, and a shortage of skilled personnel remain major obstacles in this research. This study is recommended to understand how the use of analytics in Management Information Systems (MIS) can improve decision-making quality and organizational performance, while emphasizing the importance of balancing technology, human capabilities, and managerial practices. Keywords: Big Data Analytics; Management Information Systems; Decision Making; Business Intelligence; Systematic Literature Review
The Impact of Market Segmentation on the Sales Performance of Brand Fashion Threvé Ely Suhayati Suhayati; Maitsaa Azzahra Azzahra
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19518

Abstract

This study aims to examine the influence of market segmentation on sales performance at Threvé, a local fashion brand, within the context of offline marketing across different locations. The central issue addressed is the variation in sales performance despite relatively consistent products, pricing, and brand identity. A case study approach was employed using qualitative analysis based on the company’s internal sales data. The analysis focused on identifying responsive market segments through sales patterns observed across various offline marketing locations. The findings reveal that differences in sales performance are largely shaped by the alignment between market segment characteristics and the marketing location context. Market segmentation based on actual consumer behavior provides a more contextual understanding than generalized segmentation approaches. These results indicate that sales performance data can serve as an effective basis for market segmentation in marketing decision-making. This study contributes conceptually to the development of behavior-based market segmentation using operational data and offers practical insights for managing marketing strategies in local fashion brands with limited resources. Keywords: Marketing Management; Market Segmentation; Sales Performance; Offline Marketing; Local Fashion Brand
Penghindaran Pajak: Apakah Intensitas Persediaan Memoderasi Profitabilitas dan Kepemilikan Institusional? Najwa Aulia; Krisdiana Krisdiana
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19673

Abstract

This study investigates the roles of profitability and institutional ownership in explaining tax avoidance practices, while examining inventory intensity as a moderating factor among food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2021–2024 period. A quantitative causal research design was employed using secondary data derived from published financial statements. The analytical procedure applied Moderated Regression Analysis (MRA) processed using SPSS version 29. The empirical findings reveal that higher profitability is associated with lower levels of tax avoidance, indicating a significant negative relationship. In contrast, institutional ownership demonstrates a significant positive association with tax avoidance behavior. Inventory intensity shows no direct influence on tax avoidance and does not moderate the relationship between profitability and tax avoidance. Nevertheless, the moderating test indicates that inventory intensity weakens the effect of institutional ownership on tax avoidance, suggesting its conditional role within this relationship. These findings extend empirical evidence regarding the determinants of tax avoidance and provide practical insights for corporate decision-makers, investors, and tax authorities in strengthening monitoring mechanisms and improving the understanding of corporate tax behavior. Keywords: Tax Avoidance; Profitability; Institutional Ownership; Inventory Intensity; Agency Theory
Islamic Financial Literacy Influence on Generation Z E-Commerce Impulsive Buying Rahmat Hidayat; Naufal Siantria
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.18307

Abstract

This study examines the influence of Islamic financial literacy on impulsive buying behavior among Generation Z in the province of West Sulawesi, Indonesia, within the context of e-commerce consumption. The increasing use of digital payment systems and persuasive online marketing strategies has encouraged spontaneous purchasing tendencies, which may conflict with Islamic principles of responsible financial behavior. The purpose of this research is to assess whether the dimensions of Islamic financial literacy knowledge, attitude, and skills can reduce impulsive buying tendencies. A quantitative explanatory method was employed, and data were collected through an online questionnaire distributed to 100 respondents aged 18–25 who actively make purchases on e-commerce platforms. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings indicate that all dimensions of Islamic financial literacy significantly influence impulsive buying behavior; however, the effect is positive, indicating that higher literacy does not necessarily reduce impulsiveness. These results highlight a knowledge behavior gap and underscore the need for behavioral-based Islamic financial education. Keywords: Islamic financial literacy; impulsive buying; Generation Z; e-commerce; SEM-PLS
Tampilan Feed Instagram sebagai Mediasi antara Social Media Marketing dan Purchase Intention Anannda Lailatul Fauziah; Ratih Amelia
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19776

Abstract

Digital marketing via Instagram indicates that high levels of Social Media Marketing activity do not always lead to an increase in Purchase Intention. This suggests the influence of other factors, particularly visual aspects reflected in the Instagram feed as a representation of the brand. This study aims to analyze the influence of Social Media Marketing on Purchase Intention and to test the role of the Instagram feed as a mediating variable in this relationship. A quantitative approach was employed using a survey method involving 110 respondents who are Instagram users and follow the Kopi Kenangan account. Data were collected via a questionnaire and analyzed using the PLS-SEM method. The results indicate that Social Media Marketing has a positive and significant influence on Purchase Intention as well as on the Instagram feed’s visual presentation. The Instagram feed appearance also has a significant effect on Purchase Intention and acts as a mediating variable in the research model. These findings confirm that the Instagram feed appearance functions not only as an aesthetic element but also as a visual mechanism that reinforces the influence of marketing activities on consumer responses. This study contributes by positioning feed management as part of a visual marketing strategy within the framework of Social Media Marketing. Keywords: Social Media Marketing; Instagram Feed Appearance; Purchase Intention; Visual Marketing; Mediation
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JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 2 No. 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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Optimasi Perekrutan Strategis Melalui Big Data dan Sistem Informasi Manajemen Tatang Supriyadi; Okta Five; Agus Riyanto; Suryatno Wiganepdo Soegoto; Trustorini Handayani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19513

Abstract

Human resource management is reaching a tipping point in the digital age, as data-driven approaches are beginning to outperform traditional intuition-based hiring techniques. In order to create a framework for strategic decision-making in the hiring process, this study attempts to summarize the function of Big Data in Management Information Systems. In this study, 20 chosen publications from scholarly databases are subjected to a systematic literature review (SLR) using the PRISMA standard. According to the findings, hiring can now take on a predictive function with a person-job matching accuracy of up to 98.1% thanks to the integration of Big Data and AI in Management Information Systems. It has been demonstrated that using blockchain technology and cloud architecture increases operational effectiveness and data security. Big Data is a strategic tool that helps HR professionals become skilled data analysts by reconstructing their function. Technically, ethical governance to mitigate privacy threats and an integrated SIM infrastructure are necessary for execution. There is currently a gap in the literature about the impact of an algorithm-based recruitment approach on employee psychological elements, such as affective commitment and individual inventiveness, which has to be empirically tested in future research. Keywords: Big Data; Human Resource Management; Information System; Recruitment; Strategic Decision
MEMANFAATKAN BIG DATA DAN SISTEM INFORMASI MANAJEMEN UNTUK KELINCAHAN STRATEGIS: TREN DAN TANTANGAN DALAM EKONOMI DIGITAL Mayar Mohammed Sabah Ali Alkaabi; Arjuna Rizaldi; Dina Novianty
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19519

Abstract

The digital economy has changed the way businesses understand and manage risk, and this has made the combination of Big Data Analytics (BDA) and Management Information System (MIS) fundamental to any organization. This research focuses on how the combination of BDA and MIS facilitates strategic agility in digitally led companies. This research utilizes the PRISMA framework in conducting a systematic literature review of 20 peer-reviewed articles between 2020 and 2025 sourced from Google Scholar. The research shows that while MIS integrates data within organizational frameworks, structures, and governance, data analytics increases the organization’s strategic sensing and forecasting interpretive abilities. While Strategic agility has been identified within the literature as a mediating capability explaining the relationship between the adoption of digital technologies and the improvement of organizational outcomes, and not as a direct result of its adoption, the literature does present a paradox, characterized by complex data governance, skill gaps, limited interoperability, and excessive analytical dependence that may narrow scope for managerial discretion. Keywords: Big Data Analytics, Digital Economy, Management Information Systems, Strategic Agility, Systematic Literature Review
Marketing Strategy and branding approach to achieve customer value in local business Suryatno Wiganepdo Soegoto; Dedi Sulistiyo Soegoto
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19972

Abstract

The role of marketing and brand strategy in the business world, both nationally and locally, has implications for the value expected to be received by customers. So we need an empirical analysis of these variables through research methods based on quantitative methods, multiple linear regression analysis. The variables measured were: Marketing Strategy and brand as exogenous variables (X) and customer value as endogenous variables (Y). Objects of research include product shops in Bandung as the unit of analysis. The data collection technique used saturated random sampling with 100 respondents from product shop customers in Bandung. Statistical analysis using classical assumption test and hypothesis testing Z, T and F with a significant level (α) 5% and calculated by statistical analysis. The results showed a significant influence between marketing strategy, brand, on customer value. Marketing strategy and brand variables affect customer value either partially or simultaneously. Keywords: Marketing Strategies; Brand; Customer Value; Retail Business; Bandung
Sustainable Purposed Marketing on Brand Loyalty, Competitive Advantage, and Customer Loyalty Dadang Supriatna; Dadang Munandar; Putut Raka Santosa
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.20124

Abstract

The goals of this study are to know the influence of sustainable and purpose driven marketing on brand loyalty and its impact on competitive advantage and customer loyalty. Researchers use a quantitative approach and survey method. Respondents as much as 96 persons, drawn from the population used Cochran Formula, are the consumers of Major Indonesian Online Shops, such as Shopee, Lazada, Tokpedia and Bukalapak in Bandung City. Results of the study are as follows: First, Sustainability and Purpose Driven Marketing affects significantly Brand Loyalty simultaneously. Second, Sustainability affects significantly Brand Loyalty partially. Third, Purpose Driven Marketing affects significantly Brand Loyalty partially. Fourth, Brand Loyalty affects significantly Competitive Advantage partially. Fifth, Brand Loyalty affects significantly Customer Loyalty partially. Sixth, Sustainability and Purpose Driven Marketing affects significantly Competitive Advantage through Brand Loyalty simultaneously. Seventh, Sustainability affects significantly Competitive Advantage through Brand Loyalty. Eighth Purpose Driven Marketing affects significantly Competitive Advantage through Brand Loyalty. Ninth, Sustainability and Purpose Driven Marketing affects significantly Customer Loyalty through Brand Loyalty simultaneously. Tenth, Sustainability affects significantly Customer Loyalty through Brand Loyalty partially. Eleventh, Purpose Driven Marketing affects significantly Customer Loyalty through Brand Loyalty partially. Keywords: sustainability; purpose driven marketing; brand loyalty; competitive advantage; customer loyalty

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