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Jurnal Common
Published by Universitas Komputer Indonesia
ISSN : 26549271     EISSN : 25806386     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 8 Documents
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Search results for , issue "Vol. 8 No. 2 (2024): Common" : 8 Documents clear
KOMPETENSI KOMUNIKASI PEMASARAN MAMA-MAMA PAPUA PENJUAL NOKEN DALAM MENINGKATKAN TECHNOPRENEURSHIP DI KOTA JAYAPURA laili, izzatul
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.12238

Abstract

This research analyses marketing communication competencies of the female Naken (traditional Indonesia woven bag native to sellers og papua to increase the technopreneurship in Jayapura. It employs phenomenology methode and takes the female Noken sellers of Papua meeting the criteria such as selling Noken, meeting sosial economic status, and not a member of community such as UMKM (Micro, Small, and Medium-sized Enterprises). The data are collected through in-depth interviews, observation, and documentation study. It is found that the female Noken sellers of Papua understanding of technopreneurship; this the use of digital technology in entrepreneurship is also low. They have no knowledge about how to sell Noken online or via social media platforms such as facebook , Instagram, and whatsapp. In addition, the sell Noken conventionally in front of malls, sidewalk, tradisional market, or roadside because it is considered easier and not complicating. The market communication competencies of the female Noken sellers of Papua is still poor; they sell Noken passively without trying to offer the Noken to the prospects. The seller’ communication with the prospects is unconvincing and limited as there is no bargain whit the buyers. Therefore, the abstacles encountered by the female Noken sellers of Papua in developing the market communication competency in technopreneurship field are that they have same limitations related to ownership og digital gadget such as Cellular Phone, low education background, lack of motivation, and inability to adapt with digital technology. Keywords : Marketing Communication Competency, Technopreneurship, Noken Jayapura
Pengaruh Media Baru Terhadap Partisipasi dan Keterlibatan Anak Muda Dalam Politik Azis, Hasbullah
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.12823

Abstract

The new media is considered to have facilitated a new approach to political engagement and participation because it has a different quality from the previous media. New media has facilitated the production, mobilization, and exchange of political content mediated by various online media platforms. By conducting a literature review, this research refers to the tradition of media effects which cuts media effects into two dimensions. First, the effect of the media is very strong in shaping the behavior of its audience. Second, the effect takes place dynamically where many factors interact variously shaping influence. Based on the result of the review, this article found that new media has great potential not only to mobilize, but also to expand political engagement and participation among young people in addition to other factors such as the cognition process, economics, and the political system of government, which also have an influence on media use which led to the engagement and participation of youth in politics.
PROMOSI DAN EDUKASI PRODUK BAMBU KREATIF MELALUI MARKETING CHANNEL Susanti, Santi; Mogot, Yuni
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.12862

Abstract

Bamboo is a versatile natural resource in Indonesia that serves multiple purposes. One of the benefits is made into creative bamboo products for the needs of human life. Promotion is an important part of marketing the innovative products produced by Studio Dapur. For this purpose, Studio Dapur utilizes available marketing channels. This research aims to reveal creative bamboo products' promotion and education strategies through available marketing channels. We used a qualitative research method with a case study approach. Data was collected through interviews, observation, and documentation review in images and text. The results showed that Studio Dapur uses offline marketing channels, in the form of exhibitions, to gain networks from domestic and foreign buyers and online marketing channels, such as websites, social media, and e-commerce. The online marketing channel contains information about Studio Dapur, the products produced, and education about bamboo and its utilization as a modern product for good quality household needs.
MEDIA KOMUNITAS SUPORTER SEPAKBOLA SEBAGAI OPINION LEADER DI MEDIA SOSIAL: (Studi Etnografi Virtual dan Analisis Isi pada Media Sosial Twitter Komunitas Suporter Persib, Viking Persib Club, Viking Frontline, dan Simamaung) Nurdiantara, Robby Rachman; Rabathy, Qisthy; Komala, Elly; Rizqullah, Annisa Fitri; Rizqullah, Fairuz Rasendriya
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.13318

Abstract

This study focuses on how supporter community media become opinion leaders on Twitter. The objective is to analyze the social media activities of Persib Bandung's supporter community media on Twitter as opinion leaders; to describe the interaction and communication patterns that occur; to identify, analyze, and understand the role of Persib Bandung's supporter community media as opinion leaders on Twitter; and to analyze how these media shape and influence public opinion among Persib supporters using Twitter. A qualitative approach, utilizing virtual ethnography and content analysis, was employed to collect data through observing the virtual community on Twitter. The findings reveal that Viking Persib Club, Viking Frontline, and Simamaung play significant roles in shaping opinions among Bobotoh, Persib supporters. Viking Persib Club engages in direct interaction, information dissemination, and organizes various activities and campaigns that strengthen community solidarity. Viking Frontline stands out with its deep criticism of club-related issues, while Simamaung provides news, information, and in-depth analysis of club performance and policies. The interaction and communication patterns between the community media and their followers demonstrate that social media functions not only as a communication tool but also as a platform for building relationships, solidarity, and supporter identity. Supporters actively participate in discussions about various aspects of the club, not only responding to shared content but also regularly expressing their views. Furthermore, the supporter community media act as opinion leaders on Twitter, successfully shaping and influencing public opinion among supporters. Simamaung, in particular, not only provides information but also builds opinions and influences the actions of Persib supporters through its Twitter activities. The process of shaping public opinion on Twitter occurs through active roles in information dissemination, social action mobilization, and meaningful discussions about issues related to Persib Bandung. This research is expected to provide insights for community media managers and relevant stakeholders on effective communication strategies to influence and manage public opinion on digital platforms. Additionally, this study contributes to a deeper understanding of the dynamics of interaction and communication among football supporter communities in the digital era. Keywords: Bobotoh Persib, Digital Era, Social Media Twitter, Football Supporter Community Media, Opinion Leaders.
Pengaruh Celebrity Endorser Ruben Onsu dan Brand Awareness Ben's Market terhadap Keputusan Pembelian Konsumen Sudrajat, Ratih Hasanah; Zahrani, Amelia Devi
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.13447

Abstract

This study aims to investigate the influence of Celebrity Endorser Ruben Onsu and Brand Awareness Ben’s Market on Consumer Purchase Decisions. The research adopts a quantitative approach with a sample of 400 respondents familiar with the online store Ben’s Market. Data were collected through an online questionnaire. Data analysis employed regression analysis to examine the relationship between Celebrity Endorser and Brand Awareness with Consumer Purchase Decisions. The findings indicate that both independent variables significantly contribute to Consumer Purchase Decisions. This study suggests that leveraging Celebrity Endorsers and enhancing Brand Awareness can be effective strategies in influencing consumer purchasing preferences. The research recommends more targeted marketing strategies to strengthen brand awareness and select appropriate endorsers to enhance consumer trust and influence purchasing decisions. . Keywords: Celebrity Endorser; Brand Awareness; Buying Decision.
PENGARUH MEDIA SOSIAL WEVERSE TERHADAP PEMENUHAN KEBUTUHAN INFORMASI PADA PENGGEMAR K-POP DI WEVERSE Zakia, Rifa; Dianita, Indria Angga; Rochimah, Haris Annisari Indah Nur
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.13674

Abstract

The South Korean culture known as the Korean Wave has spread widely in the world. The popularity of Korean culture includes the entertainment industry such as dramas, movies, and music. The rapid development of technology through online media, facilitates the spread of popular culture from South Korea throughout the world. Fans of the South Korean entertainment industry, especially K-Pop fans, often engage in information seeking behavior related to their idols. One important element in fulfilling the information needs of K-Pop fans is using Weverse, which is one of the popular social media among K-Pop. This study aims to measure how much influence Weverse social media has on fulfilling the information needs of K-Pop fans in Weverse. This research applies a quantitative method with a descriptive approach. Uses and Gratification theory is applied to this research. The research subjects consist of K-Pop fans who know Weverse and have used Weverse. Data was collected by distributing questionnaires to 100 respondents in the form of Google Form. The results showed that social media variables had a large influence reaching 90.4% on the information needs of K-Pop fans in Weverse. While the remaining 9.6% has no effect on information needs. This study proves that variable X, namely social media, has a positive and significant influence on variable Y, namely information needs.
PEMANFAATAN X PADA AKUN AUTOBASE @JDRAMAFESS SEBAGAI MEDIA KOMUNIKASI DI KALANGAN PENGGEMAR DRAMA JEPANG Adhary, Adinda Fara
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.14045

Abstract

Technological developments have resulted in the proliferation of Japanese pop culture worldwide, Indonesia is one of the countries that feels the impact of Japanese pop culture. One form of Japanese pop culture that is currently in demand among Japanese pop fans in Indonesia is Japanese drama. This phenomenon led to the creation of the autobase account @jdramaafess on the X social media application, which aims to be a communication medium for seeking information and discussing Japanese dramas as well as a means of increasing relationships between fans. This research uses a descriptive qualitative approach through in-depth interviews, observation and documentation. The sampling technique was carried out using snowball sampling, where the informant selection process was based on the consideration that the data source with information was relevant and appropriate to the research problem. The subjects in this research were autobase followers @jdramaafess who are fans of Japanese dramas. The informants selected in this study were 5 people. The results of this research show that Japanese drama fans can make very good use of the @jdramaafess autobase account as a communication medium, including in obtaining information needs, a place to build relationships, a means of education, and a means of entertainment. Keywords: Japanese Pop Culture, Japanese Drama, Autobase, X (Twitter).
Gen Z PEMAHAMAN GEN Z TERHADAP TINDAKAN CYBERBULLYING DI PLATFORM INSTAGRAM: Abstrak, pendahuluan, metode penelitian, hasil dan pembahasan, kesimpulan, daftar pustaka pinalis, dallih
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.14530

Abstract

The growing and widespread use of social media can increase acts of cyberbullying and cyber harassment, especially among young people, which actions often occur on the instagram platform. So the higher use of instagram among gen z, especially in Semarang City students, can have a negative impact on cyberbullying. This can be a serious problem because it will have an impact on the victim's mental health, including anxiety depression, anti-social behavior, and have a desire to commit suicide. The purpose of this study to see the level of understanding and influence of gen z, especially students of Semarang City on cyberbullying actions on the instagram platform. This study uses quantitative methods with purposive sampling data retrieval techniques. The population in the study is Semarang City students with a sample obtained as many as 110 respondents through an online Google form questionnaire. The main research result showed that the variable of understanding and gen z had a positive and significant effect on cyberbullying, while the variable of instagram had a negative effect on cyberbullying that occurred in the study of students of Semarang City.Abstract should be written in English. The abstract is written with Times New Roman font, size 10 pt, Italic and single spacing. Please translate the abstract of manuscript written in English into Indonesian. The abstract should summarize the content cover the aim, methods and technique, also the result in no more than 250 words.

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