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INDONESIA
Jurnal Manajemen Bisnis Krisnadwipayana
Published by Universitas Krisnadwipayana
ISSN : 23384794     EISSN : 25797476     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi manajemen produksi dan operasional, manajemen pemasaran, manajemen sumber daya manusia, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharapkan berbagai hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat , yaitu bagi pengembangan ilmu manajemen dan bisnis, sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya, dan bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
Arjuna Subject : -
Articles 253 Documents
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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH PADA PT ADIRA DINAMIKA MULTIFINANCE Tbk Rasmansyah Rasmansyah, MM.; Erfine Kumala Furi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.79

Abstract

Multifinance bussiness is not always being about financing a vehicle transportation but the service quality for their consumer and the promotion do also, which is in those case the company will also trying to reach the satisfaction of consumer and company loyalty. The strategy have been done by Adira Finance before, but the problem which they faced was can not reach the optimal goals still. The problem was approached cause the strategy in service all at once the marketing strategy cant increase the loyalty which Company’s wanted yet, where its belonging indicated with the connection of consumer satisfaction. This research had a purpose, and it is to knowing the service quality and the promotion towards consumer loyalty through the satisfaction which is held by Adira Finance. The research also had a hypothesis which are service quality, the promotion and consumer satisfaction have a significant direct effect to consumer loyalty of Adira Finance. This research method using the survey method and the quetioner for doing the interview with respondents. By purposive sampling, Adira Finance consumer who was came to branch office (car exspecially) on Jakarta ( South Jakarta, Pancoran, Kelapa Gading Car, and West Jakarta) from Monday till Saturday, so being a hope, those sample can be represent a whole of car consumer at Jakarta. The data result will be analyze with SPSS 20 version. The research result show us that the promotion variable have a significant direct effect towards loyalty consumer, but its not also happened to service quality which not have a direct effect either. The service quality have its significant direct effect just for consumer satisfaction, and in the other side doing the direct effect towards consumer loyalty. This thing said that if the Company wants to increasing the loyalty of consumer then the consumer satisfaction is the good intervening variable for it, as well known the service quality have a significant effect and together with promotion will be affect the loyalty of consumer. But there is an another variable and factor in other than service quality, promotion and consumer satisfaction which can affect Adira Finance’s consumer loyalty. The company have to consider and learning more those another causes or factors and increasing the positive effect one, because the effect can be bigger than effect of the three variable in this research
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PT. GLOBAL SHINSEI INDONESIA Ismail Razak; Ryan Ichwanto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i3.61

Abstract

The aim of this study was to analize the influence of product quality and service quality on customers loyalty. Secondary data was obtained from PT. Global Shinsei Indonesia, while primary data was obtained from customers of PT. Global Shinsei Indonesia, Tbk through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality no significant and service quality significant influenced the customers loyalty. The conclution of this study is that service quality was dominant than the product quality in influencing customers loyalty
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN SEKRETARIAT NASIONAL PEMBERDAYAAN PEREMPUAN KEPALA KELUARGA Widodo Widodo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 3 (2017): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i3.161

Abstract

This study aims to analyze the effect simultaneously and partially between compensation and motivation on employee performance at the National Secretariat for Women Empowerment Head of the Family. The research population is all employees of the National Secretariat for Women Empowerment Head of Family which amounts to 51 people. Sampling technique using saturated sampling technique. The result of the research shows that there is simultaneous influence of variable of compensation and motivation to employee performance of National Secretariat of Women Empowerment Head of Family 0,691, there is partial influence of compensation variable to employee performance 0, and there is partial influence of motivation variable to employee productivity equal to 0,522.
ANALISIS PERBANDINGAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH KPR KONVENSIONAL ATAU KPR SYARIAH saminem saminem
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i1.172

Abstract

The purpose of the study is to examine the factors influencing the customer to choose home financing in East Jakarta. Then compare if there are any significant differences between the driving factors influencing the customer in selecting conventional home financing or Islamic home financing. Distributing questionnaires were carried out on respondents to collect the primary data. This data were processed by using Statistical product and Service Solution (SPSS) 20.0 for windows. The indicators were using are the level of awareness, the knowledge of the product, marketing strategy, the perception toward the product, product features, and the service quality. In the analysis using means compare independent sample t-test and discriminant analysis. The finding revealed that there were no significant differences between the driving factor groups of conventional home financing and Islamic home financing. However, in terms of means value there were differences between the two groups. The result showed that the level of awareness of customers in selecting Islamic home financing is higher than conventional home financing (13,56>12.98). Moreover, the knowledge of the product of customers who selecting Islamic home financing is better than conventional home financing (16,08>15,76). While in terms of marketing strategy, the perception toward the product, product features, and the service quality of conventional home financing is superior compare to Islamic home financing.
ANALISIS PENGARUH INFLASI DAN SUKU BUNGA TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA TAHUN 2005 – 2015 Siwi Indriyani
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 2 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i2.37

Abstract

The research studied to determine the effect of The Inflation, and Interest Rate to Indonesia’s Economic Growth In Indonesia’s The Period 2005 – 2015. The data that used in this research is secondary data namely The Inflation, and Interest Rate which devired from the website of bank Indonesia and Badan Pusat Statistik (BPS). The method used is multiple linear regression. The regression of research results show that simultaneoust the inflation and Interest Rate does significant effect to Indonesia’s economic growth in the year 2005 – 2015.
Outlook Ekonomi Indonesia 2014-2030 Wachyudi n N
Jurnal Manajemen Bisnis Krisnadwipayana Vol 2, No 1 (2014): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v2i1.146

Abstract

Outlook ekonomi Indonesia merupakan frame ekonomi indonesia atau rancangan perekonomian indonesia
ANALISIS PENERAPAN METODE PROJECT MANAGEMENT PADA BAGIAN PERENCANAAN “ PT X “ Harry Indra
Jurnal Manajemen Bisnis Krisnadwipayana Vol 3, No 3 (2015): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v3i3.12

Abstract

Along with the industrial competition nowaydays, an exact and strategic planning is highly required particulary for project. There are alot of tasks and activities within, which need to be broken down, in this term for its time line. Every success and failure is caused by raw palnning. The obyective of this research is to find efective time needed to complete a project. Method used are Critical Path Method (CPM) , Program Evaluation and Review Technique (PERT), andGantt Chart.
PENGARUH DEBT TO EQUITY RATIO , NET PROFIT MARGIN DAN EARNING PER SHARE TERHADAP HARGA SAHAM PT MANDOM INDONESIA Tbk Herry Winarto; Istiqomah Istiqomah
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 3 (2017): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i3.152

Abstract

In investing, investors should be able to determine what investment goals will be done. The investment decision in question is the decision to buy, sell, or retain ownership of shares. This study aims to analyze the effect simultaneously between Debt to Equity Ratio (DER), Net Profit Margin (NPM) and Earning Per Share (EPS) on Stock Price, analyze partially influence between Debt to Equity Ratio (DER) to Stock Price and Analyze the partial influence between Net Profit Margin (NPM) on Stock Price and to analyze the partial influence between Earning Per Share (EPS) on Stock Price at PT Mandom Indonesia Tbk in Indonesia Stock Exchange. The analytical method used multiple linear regression analysis with the help of SPSS version 20. The result of research shows that the relationship between Debt to Equity Ratio (DER), Net Profit Margin (NPM) and Earning Per Share (EPS) to stock price is very strong and positive, partially closeness relationship between Debt to Equity Ratio (DER) to the stock price is very strong and positive. Partially it can be seen that the closeness of relationship between Net Profit Margin (NPM) to stock price is low and positive, and partially closeness relationship between Earning Per Share (EPS) The stock is moderate and positive
PENGARUH PERIKLANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG Iwan Kurniawan Subagja, SE., MM.; Winda Pramita
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 3 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i3.222

Abstract

This study aims to analyze the influence of advertising and brand image on Samsung brand purchasing decisions. The population in this study were 137 students of the Faculty of Economics, University of Krisnadwipayana who used Samsung smartphones consisting of 84 students majoring in management and 53 students majoring in accounting. The sampling technique in this study used a non-probability sampling technique, which used purposive sampling technique, which was an economics faculty student who used a Samsung mobile phone and who had seen a Samsung advertisement. The results showed that there was an influence of advertising and brand image on the purchase decision of the Samsung brand at the Faculty of Economics at University of Krisnadwipayana.
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN DAMPAKNYA TERHADAP CUSTOMER LOYALITY PADA PERUSAHAAN JASA Harry Indra
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 2 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i2.112

Abstract

The purpose of this study was to determine the effect of the Customer Service Quality satisfaction and their impact on customer loyalty. In this study the services company is used as an example.This research is associative and aims to achieve the goal of researchers. The study was conducted by questionnaire distributed direcly to a sample 100 customer of this company. Structural Path Analysis is used for data analysis techniques. This research is important to prove Service Quality affecting Customer Satisfaction, Customer Satisfaction influential Loyalty, Service Quality effect on Loyalty with Customer Satisfaction as an intervening variable. The results of the study can be used by services company to determine the company's strategy, in the future or to help the company to resolve the problems being faced.

Page 9 of 26 | Total Record : 253

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