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Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi
Published by Universitas Wijaya Kusuma Surabaya
ISSN : 16931378     EISSN : 25989952     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
EQUILIBRIUM journal is published by Research Institution and Community Service Wijaya Kusuma Surabaya University. EQUILIBRIUM journal accepts any manuscripts or articles in the field of economics, management and accounting studies from both national and international academicians and researchers.
Arjuna Subject : -
Articles 294 Documents
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PENGARUH INVOLVEMENT, FAMILIARITY,BRAND LOYALTY, DAN PRICE SENSITIVITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU BUBUK MEREK DANCOW DI SURABAYA SELATAN
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 9, No 2 (2011): Edisi Oktober
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v9i2.144

Abstract

This study entitled "Effect of Involvement, Familiarity, Brand Loyalty, Price Sensitivity and Product Purchasing Decision Against Brand Milk Powder Dancow in South Surabaya. The main purpose of this study was to examine the effect of involvement, familiarity, brand loyalty and price sensitivity in decision making. Data was collected using a survey questionnaire distribution to 100 respondents, but only 77 questionnaire swhich can be further investigated. Research using primary data from 100 respondents. The sampling technique used in this study was purposive sampling. Using multiple linear regression analysis using SPSS version 16. The respondents of this research are people who buy milk powder Dancow from Nestle for their children. The results showed that there was a significant influence of brand loyalty on Purchase Decision Making Powdered Milk Products Brand Dancow in South Surabaya. The results also show that involvement, familiarity, price sensitivity has no effect on Decision Making. Brand Loyalty significantly influence decisions simultaneously and in part for people to buy milk powder Dancow. Based on the analysis in this study obtained evidence that is obtained by calculating the F value that is equal to 3.282 which is greater than the F table is 2.4989 which means that the independent variable consisting of Involvement (X1), Familiarity (X2), Brand Loyalty (X3), Price Sensitivity (X4) simultaneously has a significant influence on purchase decisions (Y), and based on the t value obtained from each of the variables, namely Involvement (X1)=-0.125, Familiarity (X2) =-0.042, Brand Loyalty (X3) =3.00, and Price Sensitivity (X4) =0.152. While the tablet value 1.9935. t count of Brand Loyalty is bigger than t table value, while t count of Involvement variable (X1), Familiarity (X2), and Price Sensitivity (X4) is smaller than t table. So it canbe said that the only variable is the partial Brand had an influence on purchase decisions. Variable Brand Loyalty (X3) is a variable that has a dominant influence on purchase decisions because of the partial coefficient of determination (r2) Brand Loyalty variable (X3) of 0.089401 is greater than the value of the partial coefficient of determination (r2) the other independent variables.
PERBEDAAN ABNORMAL RETURN SEBELUM DAN SESUDAH KENAIKAN HARGA BBM PADA PERUSAHAAN LQ45 (Event Study Pada Peristiwa Naiknya Harga BBM pada Tanggal 1 Oktober 2005) Surenggono, Surenggono
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 6, No 2 (2008): Edisi Oktober
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v6i2.280

Abstract

Penelitian ini mencoba menguji kekuatan muatan informasi (information content) dari suatu peristiwa ekonomi terhadap aktivitas di bursa efek dengan mengamati reaksi pasar modal terhadap event berupa peristiwa ekonomi berskala nasional yaitu ada/tidaknya perbedaan abnormal return saham sebelum dan sesudah peristiwa kenaikan harga bahan bakar minyak pada tanggal 1 Oktober 2005, sehingga para pelaku pasar diharapkan dapat menyikapi suatu peristiwa ekonomi yang berskala nasional d.imasa yang akan datang. penelitian ini menggunakan teknik metode purposive sampling. dengan kriteria bahwa perusahaan yang dijadikan sampel penelitian adalah perusahaan yang tergabung dalam perusahaan LQ-45 atau 45 perusahaan yang paling aktif memperdagangkan sahamnya di lantai bursa pada bulan September dan Oktober 2005. Hipotesis yang diajukan yakni ada perbedaan abnormal return sebelum dan sesudah peristiwa kenaikan bahan bakar minyak, tidak dapat terbukti kebenarannya untuk ke-45 perusahaan yang tergabung ke dalam perusahaan LQ-45.
ANALISA KEBIJAKAN PANGAN TERHADAP PENDAPATAN USAHA TANI PADI DI DESA PUCUNG KECAMATAN BALONGPANGGANG GRESIK
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 1, No 3 (2003): Edisi Desember
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v1i3.161

Abstract

Dalam perspektif usaha tani beras, sebenanya ada dua kebijakan dasar pemerintah dalam melindungi tingkat pendapatan petani antara lain: subsidi input dan subsidi output. Subsidi input dalam hal ini adalah subsidi harga pupuk, sedangkan subsidi output antara lain: bea masuk (tarif) impor beras dan harga dasar gabah bagi petani. Penelitian ini bertujuan menguji adanya keunggulan komparatif pada usaha tani meskipun terdapat penghapusan proteksi dan menguji perlu tidaknya proteksi untuk mempertahankan dan meningkatkan pendapatan usaha tani padi. Penelitian ini mengambil sampel 31 petani di Desa Pucung, Kecamatan Balongpanggang, Kabupaten Gresik. Metode analisis dalam penelitian ini menggunakan Pol icy Analysis Matrix (PAM) dan Domestic Resource Cost (DRC). Hasil dari analisis menunjukkan bahwa usaha tani padi memiliki keunggulan komparatif sebesar 0,703, artinya, pemerintah mampu menghemat devisa sebesar 0,422 rupiah pada setiap satu rupiah biaya yang dikeluarkan. Di samping itu, untuk mempertahankan tingkat pendapatan petani pada tingkat pendapatan yang layak, maka pemerintah hares memberikan proteksi output berupa tarif impor beras minimal sebesar 22 % atau bea masuk sebesar Rp 423,- per kg beras, dan proteksi input berupa subsidi pupuk sebesar 16,86 % untuk pupuk urea, dan 14,7 % untuk pupuk ZA, serta 4% untuk pupuk TSP.
PENENTUAN TEMPAT STUDI LANJUT S3 (DOKTORAL) BERDASARKAN KEPUTUSAN INDIVIDUAL DAN KEPUTUSAN KELOMPOK DENGAN MENERAPKAN ANALYTIC HIERARCHY PROCESS (AHP) Djamilah, Siti
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 7, No 2 (2009): Edisi Oktober
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v7i2.296

Abstract

The purpose of this research is to determine location of doctoral (S3) study. In choosing a location, this research used multi criterion (multi attribute) decision making that comprised the quality of university, tuition fee and near location. Alternative's university were Gadjah Mada .University, Braw~aya University & University of Airlangga. This research tested to lecturer of economic faculty of University of naya Kusuma Surabaya, especially the lecturer of management to make individual decision. Beside that, this research used group decision for choosing location of doctoral study. Questionnaires for group decision were distributed to finanace assistant of rector, head of management and lecturer of management. The analytic hierarchy process (AHP) was used to determine location of doctoral study by individual decision and group decision. Both of individual decision and group decisison had the same result AHP. The result of AHP indicated that Gadjah Mada University was the best alternative to conduct study of doctoral.
ANALISIS PENGARUH FAKTOR-FAKTOR SUMBER STRES (STRESSOR) DI TEMPAT KERJA TERHADAP STRES KERJA INDIVIDU KARYAWAN PADA PT SIANTAR TOP DI SIDOARJO Prasetya, Hendra
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 2, No 4 (2004): Edisi April
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v2i4.181

Abstract

Studi ini meneliti tentang pengaruh faktor-faktor sumber stres (stressor) di tempat kerja yang terdiri dari lingkungan fisik stressor individu, stressorkelompok dan stressor keorganisasian terhadap stres keja individual karyawan. Hasil dari analisis ini menujukkan bahwa faktor faktor stres di tempat kerja mempunyai pengaruh yang signifikan terhadap sires kerja individual.
PENERAPAN STATISTICAL PROCESS CONTROL DALAM RANGKA PENGENDALIAN KUALITAS (STUDI EMPIRIS PT. PRIMA SANTOSA)
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 2, No 6 (2004): Edisi Desember
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v2i6.193

Abstract

Tujuan penelitian ini adalah untuk mengetahui peran analisis statistical process control dalam mengendalikan produk cacat dan mengendalikan biaya kualitas Berta untuk mengetahui penerapan analisis statistical process control dalam pengendalian produk cacat dan mengefisienkan biaya produk. Dari basil penelitian ini dapat diketahui bahwa dengan penerapan analisis statistical process control diharapkan biaya rework yang dikeluarkan perusahaan semakin berkurang sehingga biaya produksi yang dikeluarkan semakin efisien
PEMBENTUKAN STRUKTUR PORTOFOLIO MENGGUNAKAN MODEL BETA PADA INDUSTRI PERTANIAN DAN PERTAMBANGAN DI BURSA EFEK INDONESIA Lestari, Lestari
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi 2017: Edisi Khusus Oktober
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v0i0.417

Abstract

The main objective of investors in making investments is to gain profit (Return). To maximize expected returns, investors do a strategy that can increase returns or can reduce risk. Because investors basically love investments that generate high returns, but do not really like the risk One strategy that can be used in forming an optimal portfolio structure is to look at the risks and returns of each stock that enter the portfolio structure. Meanwhile, to estimate the amount of risk and the amount of return that will be offered. One model to estimate the magnitude of the risk of securities (shares) is by beta method. Then choose an industry or a group of industries that have good financial performance or industry that is easy / resistant to the onslaught of various internal environmental changes both economic, political, market and other aspects. Some industries that are resistant to the onslaught are agriculture sector and mining sector. Based on the above description, this research tries to raise the theme related to the Formation of Portfolio Structure Using Beta Model in Agriculture and Mining Industry in Indonesia Stock Exchange.
PENGARUH TINGKAT PENGETAHUAN DAN PEMAHAMAN KARYAWAN TENTANG PERATURAN PERUSAHAAN UNTUK MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN PADA PERUSAHAAN KARTU KREDIT PT CALINA BUANA CABANG SURABAYA
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 3, No 8 (2005): Edisi Agustus
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v3i8.209

Abstract

Tujuan penelitian ini untuk menguji pengaruh tingkat pengetahuan dan pemahaman karyawan tentang peraturan perusahaan terhadap prestasi kerja karyawan di PT. Calina Buana Cabang Surabaya, dan untuk menguji hipotesis digunakan model regresi tinier sederhana. Hasil pengujian hipotesis menunjukkan bahwa variabel bebas yaitu variabel tingkat pengetahauan dan pemahaman karyawan tentang peraturan perusahaan mempunyai pengaruh yang signifikan terhadap tingkat produktivitas kerja karyawan.
Front Cover, Daftar Isi, Susunan Dewan Redaksi, Petunjuk Penulisan
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 3, No 9 (2005): Edisi Desember
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v3i9.225

Abstract

Front Cover, Daftar Isi, Susunan Dewan Redaksi, Petunjuk Penulisan
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 11, No 2 (2013): Edisi Oktober
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v11i2.107

Abstract

Page 18 of 30 | Total Record : 294

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