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<![CDATA[Pengaruh Social Media Marketing Brand Apparel Lokal Di Instagram Terhadap Purchase Intention Generasi Z Dengan Customer Trust Dan Perceived Value Sebagai Mediasi ]]>
<![CDATA[Genacius Cokro, Jovan Audric]]>;
<![CDATA[Kurniawati, Kurniawati]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[This research is aimed to analyze the impact of social media marketing of Instagram on purchase intention with customer trust and perceived value as mediating variables within local apparel brand industry in Indonesia. This study used primary data in the form of questionnaires from 300 respondents which were distributed non-probabilistically to generation Z who are familiar with local apparel brands in the period October – November 2022. Hypothesis was analyzed with SEM-PLS method and the Baron and Kenny method using AMOS. Research finding shows that social media marketing has a positive effect on customer trust, perceived value, and purchase intention. Then, perceived value also has positive effect on purchase intention. However, customer trust does not have positive effect on purchase intention. In addition, customer trust and perceived value partially mediated the relationship from social media marketing to purchase intention]]>
<![CDATA[Pengaruh Hedonic Experience & Opinion Leadership Terhadap Quality Content Yang Dirasakan Dari Konten Pada Aplikasi Tiktok ]]>
<![CDATA[Nisa, Choirul]]>;
<![CDATA[Vandayuli Riorini, Sri]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[This study aims to analyze the extent to which the quality of influencer content on TikTok affects followers' belief that influencers can provide Opinion Leadership. TikTok is one of the social media that is increasingly used by consumers to collect information as a basis for decision making. Influencers on social media like TikTok are considered role models and influencers for their followers, especially when it comes to fashion, lifestyle, photography, and travel. Previous research has shown that the quality of influencer content and affective factors such as influencer-follower proximity, homophily, and emotional contagion influence favorable follower responses to influencer publications. Therefore, this study will focus on the quantity and quality of influencer posts as an important factor to increase the influence capacity and trust of followers towards influencers as opinion leaders on TikTok. This research is about the influence of Hedonic Experience and Opinion Leadership on Quality Content on the TikTok application, and based on the results of descriptive statistics, it can be concluded that TikTok application users consider that the application can provide a pleasant experience, offer interesting short videos that show creative ideas from influencers, and like short video content created by influencers.]]>
<![CDATA[Pengaruh Persepsi Manajemen Perubahan Terhadap Kinerja Dokter Dengan Gaya Kepemimpinan Transformasional Dan Resistensi Sebagai Variabel Intervening ]]>
<![CDATA[R. M, Elvina.]]>;
<![CDATA[Adhikara, M.F Arrozi]]>;
<![CDATA[Kusumapradja, Rokiah]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[Physician performance cannot be assessed in general because it concerns the patient's clinical outcomes to the services provided. Change management is a strategy used to maintain the position of RS in today's business world, if change management is not prepared and managed properly, it will cause resistance and affect performance, especially if without the support of leaders who have a transformational leadership style. The purpose of this study was to analyze the effect of change management on physician performance mediated by transformational and resistance leadership styles. This study is an explanatory research with a quantitative approach in the form of using hypothetical causality on 62 doctors who worked at least 1 year before change management occurred. The data analysis methods used are the Three Box Method and path analysis. In this study, it was found that the perception of change management has a negative and significant influence on doctor performance, the perception of change management does not have a significant effect on transformational leadership style, the perception of change management has a positive and significant effect on resistance, transformational leadership style has a positive and significant effect on doctor performance, resistance has a positive and significant effect on doctor performance, leadership style Transformational has a positive and significant effect on resistance and the perception of change management has a significant positive effect on clinician performance if mediated by transformational leadership style and resistance as intervening variables.]]>
<![CDATA[Portofolio Optimal Berdasarkan Model Indeks Tunggal Untuk Saham Lq-45 Selama Juli 2019-Juli 2020 ]]>
<![CDATA[Meliana Ivana Dewi, I Gusti A.A]]>;
<![CDATA[GedeSuarjaya, A.A]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[This investment is one example of economic activity carried out by a person or organization. Stocks are an investment tool. Investors should conduct a stock valuation analysis that takes into account various macroeconomic variables that affect company profitability. Theepurposeeoffthissstudyyisstoodetermine which stockssin theeLQ-45 index are most suitable for building annoptimalpportfoliooanddtoodetermineethee expecteddreturnnanddriskkoffthe portfolio from July 2019 to July. 2020. The single indicator model used is a descriptive analysis technique. Theddataauseddinnthis research is secondary data frommBEI, YahoooFinance and Bank Indonesia. This researchhwas conducted on the LQ-45 stock index of the Indonesia Stock Exchange from July 2019 to July 2020. The population for this study used stocks listed on the LQ-45 during the study period, where the research sample was 39 LQ-45 stocks indexed on period July 2019 to July 2020. Theeresultssofftheestudyyshowwthattthereeare two stocks, BRPT 76% and REP 24%, which can help you build an ideal investment portfolio with the right proportions. The expected returnnon this securityyis 5% and the risk assessment offthe portfolio is 11.9%.]]>
<![CDATA[Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen ]]>
<![CDATA[Yunisah, Firda]]>;
<![CDATA[Rakhman, Abdullah]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[Kotler dan Amstrong (2018: 249) mengungkapkan kualitas produk memengaruhi kinerja produk atau layanan yang sesuai dengan kemampuannya untuk memenuhi kebutuhan pelanggan yang dinyatakan atau tersirat. Lewis & Booms (1983) mengungkapkan kualitas layanan bisa diartikan sebagai ukuran seberapa besar tingkat layanan yang diberikan mampu sesuai dengan ekspektasi pelanggan (Tjiptono, 2017:142). Harga didefinisikan sebagai pengorbanan keseluruhan yang bersedia dilakukan konsumen dalam rangka mendapatkan produk atau jasa spesifik (Grewal & Levy, 2022:448). Kepuasan adalah perasaan senang atau kecewa seseorang sebagai akibat dari membandingkan produk atau performa (atau hasil) layanan yang dirasakan dengan ekspektasi (Kotler & Keller, 2021:89).Penelitian ini bertujuan untuk menguji pengaruh antara variabel kualitas produk, kualitas layanan dan harga terhadap kepuasan konsumen pengguna sewa Gudang Tertutup di Marunda PT. XYZ. Faktor yang membuat konsumen merasa puas dipengaruhi oleh banyak hal. Beberapa faktor yang memengaruhi kepuasan konsumen adalah Kualitas Produk, Kualitas Pelayanan dan Harga.Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Jumlah responden dalam penelitian ini adalah 94 investor. Sampel yang digunakan adalah investor pengguna sewa Gudang Tertutup di Marunda PT. XYZ dan perusahaan yang telah menyewa lebih dari 1 tahun. Teknik pengambilan sampel berdasarkan purposive sampling dengan menggunakan metode kuesioner yaitu dengan memberikan daftar pertanyaan kepada responden. Metode analisis menggunakan Analisis Regresi Berganda dengan program SPSS versi 20.0. Dari penelitian ini dapat ditarik kesimpulan bahwa Kualitas Produk memiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen Pengguna sewa Gudang Tertutup di Marunda PT. XYZ, Kualitas Pelayanan memiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen sewa Gudang Tertutup di Marunda PT. XYZ dan juga Harga memiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen Pengguna sewa Gudang Tertutup di Marunda PT. XYZ.]]>
<![CDATA[Analisis Dampak Rasio Keuangan Terhadap Total Return Saham Pada Perusahaan Industri Manufaktur Yang Membagikan Dividen ]]>
<![CDATA[Yadi, April]]>;
<![CDATA[Ardiansyah, Ginanjar]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[Every business owner tries to make his business successful, one of which is by opening stock opportunities. The availability of investors as company shareholders, whose financial contributions can help manufacturing companies' ability to operate, so that they can influence the company's success. Everyone who puts money into a company with the hope of getting a stock return. Therefore, researchers are interested in testing the impact analysis of financial ratios on total stock returns in manufacturing industry companies that pay dividends. The purpose of this study is to gain knowledge about the impact of financial ratios on total stock returns, in manufacturing companies that issue dividends. Descriptive quantitative methods were used in this research, and data were collected by analyzing the financial statements of fifty manufacturing companies selected using a probability-based random selection procedure. Then SPSS is used to analyze the collected data, and the results show that the CR, DER, ROA, and ROE metrics all have a positive and significant influence (with a value of 89.3%) on the total return on shares of manufacturing companies that pay dividends.]]>
<![CDATA[Prediksi Intensi Konsumen Melakukan Online Review Pada Layanan Online Food Delivery: Go-Food ]]>
<![CDATA[Prasetyo, Christanto]]>;
<![CDATA[Sejati Ananda, Artha]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[Online reviews are important for the success of restaurants, especially restaurants that join online food delivery. This research is to find out why customers still do so few online reviews. Especially in online food delivery, how customers want to leave their reviews. This study relates to the usefulness of online food delivery applications and culinary products that are in online food delivery, as well as customer satisfaction when using online food delivery applications and intention to write online reviews. In addition, this study explores the moderating role of review involvement and helping the restaurant between customer satisfaction and their willingness to do online reviews. This study uncovers some interesting findings and adds to the literature in understanding online review post behavior. Theoretical and managerial implications will be explained in this study.]]>
<![CDATA[Studi Kesiapan Pt Asuransi Staco Mandiri Menjelang Pemisahan (SPIN OFF) Unit Syariah ]]>
<![CDATA[Nabhan, Nabhan]]>;
<![CDATA[Lestari Prasilowati, Sri]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[This research aimed to determine the readiness of the Syariah Unit of PT Asuransi Staco Mandiri's readiness to fulfill the spin-off obligations as mandated in the Insurance Law number 40 of 2014, no later than 2024. The research variables consist of equity, contributions, underwriting surplus of tabarru' fund, profit company, and the availability of human resources both quantitatively and qualitatively. This research uses secondary data obtained from research objects plus relevant information from credible sources. The analytical method used is ARIMA and combined with the Double Smoothing Exponential to predict the financial and operational aspects of the Company. The study results show that PT Asuransi Staco Mandiri's Sharia business unit is ready to spin off. However, regarding human resources, it is necessary to carry out efforts and programs that focus on fulfilling them with the remaining time available.]]>
<![CDATA[Analisa Akuntansi Pertanggungjawaban Dan Partisipasi Anggaran Dalam Penilaian Kinerja Manajerial ]]>
<![CDATA[Ardilla, Alfin]]>;
<![CDATA[Trisnaningsih, Sri]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[Budget participation and accountability accounting are important elements in preparing the budget because with these two elements being effective, it will achieve the targets that have been prepared so that good performance can be achieved. In this study, the aim is to analyze more deeply about responsibility accounting and budgetary participation in improving managerial performance. The researcher uses a literature review approach, which is a systematic, explicit and reproducible method for identifying, evaluating and synthesizing research work and ideas that have been produced by researchers and practitioners. The data source used by the author is in the form of secondary data, where the researcher uses 10 articles obtained from the Google Scholar database. The results of this study indicate that changes in managerial performance are in line with changes in responsibility accounting, responsibility accounting has an important role as an evaluation and to see the financial situation in the organization, without accountability accounting everything regarding funds within the company cannot run optimally. In preparing the budget, a managerial approach is needed for its members which can reduce the performance of organizational members and participation from below so that it can be implemented effectively in related agencies.]]>
<![CDATA[Pengaruh Ukuran Perusahaan, Profitabilitas, Likuiditas, Leverage, Dan Pertumbuhan Perusahaan Terhadap Opini Audit Going Concern ]]>
<![CDATA[Natalia, Lidya]]>;
<![CDATA[Sugara, Kathryn]]>
<![CDATA[ GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Gresik ]]>
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DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927
<![CDATA[This study aims to determine whether there is an effect of company size, profitability, liquidity, leverage, and company growth on Going concern audit opinion. The type of research used is quantitative. sampling technique of this research is to use a purposive sampling method with a sample of 122 manufacturing companies listed on the Indonesia Stock Exchange in 2018-2020. The data analysis technique uses logistic regression analysis with SPSS 26 test equipment. The results of this study indicate that company size and liquidity have a significant negative effect on going-concern audit opinion, while profitability, leverage and company growth have no significant effect on going-concern audit opinion.]]>
