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Kab. gresik,
Jawa timur
INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
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PENGARUH SELEKSI DAN PELATIHAN TERHADAP KINERJA KARYAWAN ROCKET CHICKEN DI GRESIK Mubbaroq, Abdullah
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.951

Abstract

Rocket Chicken in Gresik. This research is important to learn about positive changes that occur in employee performance at Rocket Chicken store. This research uses quantitative with multiple linear analysis. The number of samples taken as many as 52 respondents and collected data was done by questionnaire to collect data. The results of this study are the accountability of Rocket Chicken employee performance in Gresik has a significant positive effect on improving employee performance.DOI 10.5281/zenodo.3629919
PENGARUH KARAKTERISTIK SISTEM PENGENDALIAN INTERN PIUTANG USAHA TERHADAP PIUTANG TAK TERTAGIH PADA KOPERASI KARYAWAN KELUARGA BESAR PETROKIMIA GRESIK (K3PG) Rahayu, Dwi Inggarwati
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.952

Abstract

This study aims to examine and prove the influence of the characteristics of the internal control system of accounts receivable effect on bad debts. This research uses quantitative data and is carried out in the Koperasi Karyawan Keluarga Besar Petrokimia Gresik. Data collection techniques for Independent variables using questionnaire data and the dependent variable uses cut-off data for uncollectible accounts for the period September 2015 to December 2018. Data analysis techniques use multiple linear regression analysis, t test, f test and coefficient of determination. The results of the research on the characteristics of the Internal Control System trade accounts receivable have a positive and significant effect on uncollectible accounts.DOI 10.5281/zenodo.3629922
PENGARUH PENJUALAN, PERPUTARAN PIUTANG, DAN ARUS KAS TERHADAP LIKUIDITAS PADA PT UNILEVER INDONESIA Tbk Rusdiyanto, Rusdiyanto
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.953

Abstract

The research aims to examines and proves the influence of sales growth, receiveable turnover, and operating cash flow on the level of liquidity at PT Unilever Indonesia Tbk for period 2010-2018. This research used a quantitative method, using SPSS version 17. This study aims to find out and analyze the influence of sales growth, accounts receivable turnover, and operating cash flow on the level of liquidity at PT Unilever Indonesia Tbk for the period 2010-2018. This research uses a quantitative approach. The research results obtained are 1) Partial sales growth has no significant effect on the level of liquidity. 2) Partial receivable turnover does not have a significant effect on the level of liquidity. 3) Operating  Cash Flow has an effect and significant to the level of liquidity. 4) Sales growth, receivable turnover, and operating cash flow simultaneously has an significant effect to the level of liquidity.DOI 10.5281/zenodo.3629926
THE IMPACT OF BUDGET PARTICIPATION ON AUTONOMOUS BUDGET MOTIVATION: THE MEDIATING EFFECT OF ORGANIZATIONAL COMMITMENT Wafiroh, Novi Lailiyul
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i1.1068

Abstract

The aims of this reasearch is to test the effect of mediation of organizational commitments in the impact of budget participation on the motivation of autonomous budgets to companies from various industrial sectors in East Java. Quantitative method is a method used by researchers in conducting this research. Researchers are using SmartPLS software application version 3.0 with SEM-PLS as data analysis technique. This research uses the SEM-PLS model because, in this research, the variables used are latent variables (variables that cannot be observed). The Functional Manager, who participated in drafting the company's budget was able to increase its commitment to reach the target budget set. The higher level of the manager's participation in the company's strategic planning can increase the motivation of autonomous budget managers. The autonomous motivation of employees is known to be influenced by the organizational commitments in a positive direction, or in other words have a significant positive relationship. This indicates that when the commitment of oragnization in the employee is at a high level, the level of autonomous motivation that the employees have is also at a high level (Chong & Chong (2002) and Baerdemaeker & Bruggeman (2015)). The analysis of the data conducted shows that the variable of positive budget participation is influential but not significant to the motivation of the autonomous budget through organizational commitment
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI VERANDA PASTA HOUSE & CAFE GRESIK farida, nur
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i1.1071

Abstract

Penelitian ini bertujuan untuk meneliti dan membuktikan pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian di Veranda Pasta House and Cafe Gresik. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda. Jumlah sampel yang diambil sebanyak 78 responden dan pengumpulan data dilakukan dengan kuesioner untuk memperoleh data. Hasil penelitian menunjukkan bahwa kualitas produk yang baik terbukti mempunyai pengaruh positif dan signifikan terhadap peningkatan keputusan pembelian di Veranda Pasta House and Cafe Gresik. Kemudian kualitas pelayanan yang baik berpengaruh positif dan signifikan terhadap keputusan pembelian di Veranda Pasta House and Café Gresik. Akhirnya kualitas produk dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap peningkatan keputusan pembelian di Veranda Pasta House and Cafe Gresik.
ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT TERHADAP KEPUASAN KONSUMEN (STUDI KASUSUD. FROTUNA BROWNIES KUKUS GRESIK) Khadijah, S.E., M.M., Susan Novitasari
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i1.1073

Abstract

The purpose of this study is to identify the factors that most influence consumer satisfaction at UD. Fortuna Brownies Kukus Gresik is based on analysis from the marketing mix (Product, Price, Place and Promotion) to determine alternative marketing strategies for gresik steamed brownies based on the SWOT analysis. The results of this study indicate that there is a relationship simultaneously Marketing mix has an effect on consumer satisfaction. Price variable as the dominant variable influencing consumer satisfaction. The results of the SWOT IFE (internal factor evaluation) and EFE (eksternal factor evaluation) matrix analysis show UD. Fortuna Brownies Gresik steamer is in quadrant 1 which means that the strategy used is the strategy of Strengths Opportunies (SO) or Growth strategy which shows that UD. Fortuna Brownies steamed Gresik belongs to a growing business and has a strong position and opportunity. 
PENGARUH PENERAPAN KAIZEN TERHADAP LABA USAHA PADA PT.ASTRA INTERNATIONAL TBK- TSO CABANG MANYAR GRESIK tuharea, firdaus indrajaya
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i1.1074

Abstract

This research is a study that uses a quantitative approach. Data collection techniques are done by collecting questionnaires and company data. The respondents taken were the Service, Sales and Administration divisions. The research method taken is the multiple linear regression method. The results of this study concluded that the absence of the application of a significant effect between kaizen on operating income at PT. Astra International TBK - TSO Manyar Gresik Branch. But with the results of interviews with the cadre of the company, it states that the one that affects operating income for the company is the regional problem of the company's area. Although not influential, the application  of  the  kaizen  culture  must  always  be  cultivated  to  increase operating profit in the company PT. Astra International TBK - TSO Manyar Gresik.
PENGARUH JANGKA WAKTU DAN PROSEDUR KREDIT TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PADA PT BFI FINANCE INDONESIA GRESIK syafii, mochamad -
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i1.1075

Abstract

 This study aims to examine and examine the effect of credit period and credit procedures on credit decision making. This research takes place at PT BFI Finance Indonesia Gresik.This research is descriptive statistics using a quantitative approach. The method of data analysis with multiple linear regression, which includes the correlation coefficient, coefficient of determination, and t test and F test. The number of samples taken is 89 respondents and data collection is done by questionnaire that has been tested for validity and reliability.The results of the study show that the credit period has a positive and significant effect on credit decision making, which is indicated by the results of t count 2.867> t table 1.66256 and the value of t sign. 0.005 <? = 0.05. And credit procedures have a negative and insignificant effect on credit decision making, indicated by the results of t count 1.389 <t table 1.66256 and the value of t sign. 0.168> ? = 0.05. While simultaneously credit terms and credit procedures have a positive and significant effect on credit decision making, indicated by the calculated F value of 23.491> 3.95 F table and sign value. 0,000 <0,05.
PENINGKATAN KEPATUHAN PELAPORAN WAJIB PAJAK DENGAN MEDIA E-SPT Pramitasari S.Ant S.Ak M.Ak, Dini Ayu
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i1.1076

Abstract

 This research reviewed effort to increase tax payer reporting obedience through e-spt medium performed by socialization, monitoring and evaluation programs to embody tax payer reporting obedience and the e-spt implementation is matched with purpose of taxation administration reform that is effort to realize increasing tax payer reporting obedience and confidence on high tax administration. While from application side, e-spt implementation ruled about e-spt implementation. This study used interpretive qualitative method. Data used were derived from primary data through interview with fiscus and tax payer. The data were completed with related documents. Data analysis method was interpretive analysis according to Miles and Huberman: data collection, data reduction, data serving, and conclusion drawing. Result showed that effort on increasing tax payer reporting obedience with e-spt media as it s program of modernization in taxation administration. Of the research it is suggested to always use information technology in taxation activity in order to increase revenue from tax. 
PENGARUH STORE ATMOSPHERE DAN VARIASI PRODUK TERHADAP MINAT PEMBELIAN ULANG Faizin SPd MM, Muhammad
GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v9i1.1077

Abstract

The research aims to examines and proves the influence of store atmosphere and product variations on the interest in repurchasing in the warunk upnormal branch Gresik. This research is important especially in store atmosphere which can influence the interest of repurchasing consumers and creating loyal consumers. This research uses quantitative approach with multiple linear regression. Amount of sample taken 84 respondents and data collection is done with a questionnaire to obtain data. Result of this research is that store atmosphere have positive significant influence to the interest in repurchasing in the warunk upnormal branch Gresik, and product variations have positive significant influence to the interest in repurchasing in the warunk upnormal branch Gresik.

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