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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 106 Documents
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Search results for , issue "Vol. 11 No. 2 (2024): September" : 106 Documents clear
Analysis of User Satisfaction with the KAI Access Application Using the Technology Acceptance Model (TAM) Lubis, Farach Nur Fachri; Nasution, Muhammad Irwan Padli; Nurbaiti
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.959

Abstract

The aim of this research is to examine the variables that influence user satisfaction with the KAI Access application at PT Kereta Api Indonesia. The data collection method used an online questionnaire distributed to individuals using the KAI Access application in Binjai City. Data analysis was conducted using the Technology Acceptance Model (TAM). The research findings indicate that user satisfaction with the application increases because it is easy to use, which in turn boosts users' intention to continue using it in the future. Additionally, PT KAI (PERSERO) has the capability to conduct ongoing user research to address any issues users encounter while using the KAI Access application. The purpose of this research is to identify the challenges users face when using digital applications in the transportation industry and to provide guidelines for improving user satisfaction.
Designing a Promotion Strategy to Increase Online Sales Kismo, Heri; Lahindah, Laura
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.975

Abstract

This study aims to analyze the digital promotional strategies implemented by Batik Hafiyan to address the significant revenue decline caused by the COVID-19 pandemic, which led to an 80% decrease in sales in 2020. In response, Batik Hafiyan established online sales channels on platforms like Shopee, Tokopedia, Lazada, and WhatsApp. Using a qualitative research method, the study focuses on Shopee, a prominent marketplace in Indonesia with a predominantly female and fashion-oriented customer base, aligning with Batik Hafiyan's business model. Data analysis incorporates internal and external analyses, Porter’s Five Forces, SWOT matrix, and Business Model Canvas to assess value proposition and feasibility. The findings highlight the effectiveness of strategies like product discounts, Flash Sales, and targeted advertising in boosting visibility and customer engagement. The study provides practical implications for SMEs navigating e-commerce transitions, offering actionable insights into leveraging digital marketplaces for sustainable business growth amidst global challenges.
Analysis of Marketing Mix Strategies to Enhance Brand Awareness in Restaurants in Denpasar City Samin; Gede Sri Darma
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.980

Abstract

In an era of fierce competition and ever-changing consumer trends, a deep understanding of purchase intent is essential for a company's survival and growth. This study aims to examine the impact of marketing mix strategies on brand awareness in restaurants in Denpasar. The research employs a quantitative descriptive approach, involving 150 respondents. The results indicate that the marketing mix—comprising product, place, price, promotion, and service quality—positively influences brand awareness, particularly when moderated by digital marketing. Furthermore, increased brand awareness significantly affects customers' purchase decisions and repurchase intentions. Based on these findings, it is recommended that restaurant businesses focus on the factors of the marketing mix to enhance brand awareness, thereby influencing customers' purchase decisions and encouraging repurchase behavior.
Applying An Analytical Hierarchy Process For Strategic Decision-Making Of Business Solution To Address Sales Decline In SMEs: (Case study: TB. Buyung Mas Putri) Perdana, I Komang Wira Yuda; Putro, Utomo Sarjono
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.990

Abstract

This research addresses the sales decline experienced by TB. Buyung Mas Putri, a retail building materials store in Indramayu, caused by inefficiencies in manual processes, the absence of digital marketing and e-commerce platforms, and disorganized financial reporting. Coupled with increasing market competition, these challenges have significantly impacted sales performance. However, the company’s strategic location, loyal customer base, and diverse product offerings present opportunities for recovery and sustainable growth. To address these issues, the study employs a combination of analytical methods: SWOT analysis to identify internal and external factors, TOWS matrix to develop actionable strategies, Kepner-Tregoe decision-making framework to prioritize solutions, Analytical Hierarchy Process (AHP) to evaluate and rank strategies, and Fishbone analysis to uncover the root causes of operational inefficiencies. The findings highlight four key strategies: automating inventory management to reduce stockouts and errors, implementing financial management tools to improve reporting and decision-making, collaborating with contractors to ensure steady demand and long-term partnerships, and adopting digital marketing and e-commerce platforms to expand market reach by implementing these strategies, TB. Buyung Mas Putri can enhance operational efficiency, restore sales growth, and establish a foundation for long-term success in a competitive retail market..
Improving Effectivity of Certified Work Training Programs: A Case Study of Dinas Tenaga Kerja Kota Bandung Ramadhan, Andika Yudhistira; Putro, Utomo Sarjono
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.991

Abstract

The Certified Work Training Program (CWTP) by Dinas Tenaga Kerja Kota Bandung aims to address unemployment challenges in Bandung. Key gaps include limited post-training support and poor alignment with labor market needs. The study evaluates CWTP using the Kirkpatrick Model, SWOT analysis, TOWS matrix, and Analytical Hierarchy Process (AHP), benchmarking it against global programs like Singapore’s SkillsFuture. Findings show moderate success in skill improvement but limited employability outcomes. Recommendations include mentoring, employer partnerships, and robust evaluation systems to enhance workforce sustainability and ensure alignment with market demands, contributing to long-term employment solutions tailored to Bandung’s unique economic context.
The Effect of Servant Leadership and Organizational Commitment on Employee Performance Study at PT. Bank Rakyat Indonesia Sumedang Branch Pany Amelya; Nina Nurani
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.1049

Abstract

One of the most important aspects of employee engagement is the focus on managing new organizational dynamics. The purpose of this study is to analyze narratively and simultaneously the influence of employee leadership and organizational commitment on employee performance at PT Bank Rakyat Indonesia. The method used is quantitative and survey methods, data collection is done through questionnaires. The respondents of this study are a combined sample that includes all permanent employees. A total of 38 people used single regression and multiple regression methods in data analysis to test the relationship and influence of independent variables on dependent variables. The findings show that employee leadership and one-time management commitment have a significant impact on improving employee performance. However, the noble side of a servant has signs that are not included in the category of goodness, namely the romantic side. Management hopes that this can encourage managers to give praise regularly, not only for big achievements but also for small things that support improving employee performance.

Page 11 of 11 | Total Record : 106

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