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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 6 No. 2 (2022)" : 7 Documents clear
Designing profile products as promotional media for brin publishers Cempaka Destcarolina Natalita; Daniel Susilo
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The development of BRIN (Indonesian Research and Innovation Bureau) publishers today is inseparable from the important role of the development of Information and Communication Technology. Its utilization brings the community into the era of 4.0 whose use is through digital systems. Through these developments, BRIN Publishers are required to transform, the transformation carried out is a change in the offering that used to be physical products now into digital products and publishing services in the form of open access and utilizing social media as a tool in promotional media. Based on this, it encourages BRIN publishers to form promotional strategies using new media. Profile products are used as a promotional medium for BRIN publishers who are expected to create a good perception in building brand awareness and impact BRIN publisher engagement. This research uses a case study perspective, where one of the researchers takes an internship at the BRIN publisher The results of the profile product are expected to be an asset that can be officially uploaded into one of BRIN's social media platforms.
The social resistance to homosexuality in McCafe Taipei's advertising Altobeli Lobodally
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Advertising is not a tool to sell a product. The ideology that has been carried by the advertising creator is used to resist the common ideology. Homosexuality isstill thought of as a sexual deviation and a crime. This research’s purpose is to disassemble the homosexuality in the Taipei McCafe’s advertising. Thisresearch is using popular culture, and Barthes’s analysis. From the second order of signification (denotation, connotation, and myth) it is shown that havinga gay son is a shame condition for a parent commonly. It is a hard situation for each parent to find out that his son loves a guy too. Through this study, theresearcher also found that homosexuals are part of the family whose existence must be accepted by parents. Homosexuals in this advertisement areconsidered as people who can determine their right to choose their partners and can be accepted as part of the family. In the beginning, advertising is only atool to sell the product, but this situation shows that becoming gay is a common thing. Homosexuality is just the sexual preference. Homosexuality it is not asexual deviation. So, parent nowadays, has to accept their son’s sexual preference. From this advertising, the advertisers are trying to resist the ideology about refusing the homosexuality.
Online reputation management with an Electronic word of mouth approach Maria Advenita Gita Elmada; Maria Vina Elmaresa; Shabriena Wardhani; Wita Adelina Noer Putri
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Opportunities for managing online reputation for organizations have now begun to be captured by business activists in the communication technology industry in Indonesia. Several corporations from various industries have tried this service to increase their reputation in the digital world, especially on social media. One of the service companies that started to run an online reputation management business and became the subject of this research is Company S, which provides the service of managing reputation in social media. Company S's managing online reputation will be analyzed using three stages of online reputation management: prevention, reaction, and evaluation. This study uses a qualitative approach and the nature of descriptive research, using case study methods, and collecting data using interviews and observations. As a result, Company S has implemented the process of online reputation management in the service they provide. The use of e-WOM, the presence of influencers, the selection of suitable social media, and attractive content planning also affect the online reputation of the clients' organizations.
Model corporate social responsibility dalam penanganan komunikasi krisis selama pandemi covid-19 di Indonesia Budi Sulistiyo Nugroho; Abdul Samad Arief; Firdaus Yuni Dharta; Kadek Suryani; Setyo Utomo
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Problems or challenges that arise during the implementation of the Corporate Social Responsibility program that have been determined require company management assistance to resolve and place the company in a positive position. A list of noteworthy Corporate Social Responsibility issues includes issues that are frequently discussed, and the media can be used to help explain Corporate Social Responsibility programs to all stakeholders. This study aims to determine the Corporate Social Responsibility model in handling critical communication during the Covid-19 pandemic in Indonesia. The method used in this study is a literature review. The unit of analysis in this study is a journal article that has been obtained by researchers through Google Scholar during the 2022 period. The conclusion of this study is that the Corporate Social Responsibility model in handling critical communication during the Covid-19 pandemic in Indonesia uses a partnering model with other parties.
Peran public relations di perguruan tinggi: teknis atau manajerial? Intan Primadini; Angelia Heriyanto; Naomi Tehillah; Kadek Tri Anggraeni S. C. P; Chininta Rizka Angelia
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Educational institutions, especially higher education, have long been aware of the role of Public Relations practitioners to perform structured communication activities. However, there are still many university leaders, even public relations practitioners themselves who do not understand their role in helping organizations achieve their goals. In general, the role of Public Relations practitioners is divided into two, namely technical and managerial. This study aims to analyze the role of Public Relations practitioners in higher education institution, especially Universitas Indonesia, using The Five-Factor Dimension Model. This is a descriptive qualitative research and the data is obtained through in-depth interviews with six participants. The results of the study show that Public Relations practitioners at Universitas Indonesia has ideally implemented both technical and managerial roles. However, their role is still dominated by technical role rather than managerial role.
Dinamika komunikasi pada keluarga yang memiliki istri berpenghasilan lebih dari suami Ahmad Khairul Nuzuli; Ivan Sunata
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

Marriage is a human nature where the individual goes through the human cycle and becomes a family. In marriage, women tend to be placed in the domestic sphere, while men are placed in the public sphere. Along with the times, many women have entered the public work sector and often women's income is higher than men's. The wife's income which is greater than the husband's in a family often becomes one of the conflicts in the household. This study aims to look at the dynamics of communication in families whose wives earn more than their husbands. The method used is descriptive qualitative with a phenomenological approach. The results of the study show that what needs to be considered in the division of roles is mutual understanding and respect from partners. The thing that needs to be considered in maintaining harmony is the intensity of communication which aims to increase mutual understanding between partners.
Video pembelajaran ramah disabilitas bagi komunitas e- sports ability Indonesia Charlie Tjokrodinata; Cendera Rizky Anugrah Bangun; Helga Liliani Cakra Dewi; Dian Nuranindya; Riatun
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

E-Sports Ability Indonesia (EAI / IG @ebility.id) is an esports community that is equalized for people with disabilities. The community, which was founded in 2019, has managed to get 123 members. One of the goals of establishing EAI is to become a shelter for people with disabilities so that they can develop their interests and talents in the field of esports. The lack of friendly job providers for the disabled makes it difficult for them to find work outside of community activities. In addition, the knowledge of people with disabilities on how to apply for a job or make a good CV is still very minimal. Especially during the current COVID-19 pandemic, companies are forced to reduce the number of employees and even close to reduce operational costs. One alternative that can be done by people with disabilities in the midst of the current limitations is to sell online through e-commerce. In addition to not requiring a physical store presence, selling online can also be learned easily. For this reason, this Community Service activity is intended to provide training materials to facilitate the process of finding or applying for jobs in the form of disability-friendly videos. So that people with disabilities can easily follow and understand the training materials presented. It is hoped that users of this video will gain practical knowledge about how to apply for a job and how to increase income by selling online through e-commerce.

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