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All Journal Jurnal Siasat Bisnis JURNAL IQRA´ Nyimak: Journal of Communication Jurnal Komunikasi Profesional JEMMA | Journal of Economic, Management and Accounting Jurnal Mantik Enrichment : Journal of Management Jurnal Mandala Pengabdian Masyarakat BEMAS: Jurnal Bermasyarakat Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Sains Manajemen  Nitro Jurnal Manajemen Pendidikan Islam
Abdul Samad Arief
Dosen Pascasarjana Universitas Fajar, Magister Manajemen
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The identification of the superior human resources in managing profitable entrepreneurs’ activities during Covid-19 pandemic in Indonesia Sumar’in Sumar’in; Sardjana Orba Manullang; Abdul Samad Arief; Syahril Syahril; Rita Kartika Sari
Jurnal Siasat Bisnis Vol 25, No 2 (2021)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol25.iss2.art7

Abstract

Purpose: This project aimed to acknowledge the entrepreneurship program in managing human resources in the pandemic era in Indonesia. The essay to understand the entrepreneurship activities in managing human resources in the pandemic era is assumed to have a close connection with acknowledging the entrepreneurship programs in the outbreak of coronavirus 2019 in Indonesia.Methodology: A serial of online information searching and literature review sessions was conducted. After data was gathered, the analysis processing using a qualitative phenomenological approach and profound interpretations were done to see if the research question's reliability and validity were met.Findings: The existing literature on understanding the entrepreneurship program in managing human resources in the pandemic and crisis era of the Covid-19 showed that there are five entrepreneurship activities that were shown relatively significant business program in managing human resources since outbreaks 2020. Finally, we successfully outlined the five related programs as follows: 1) Creating a business crisis plan, 2) More care and services, 3) be among the community, 4) Community relations, 5) Creative thinking endure, 6) Be adjustable.   Originality: Direct insights into the entrepreneurship practices, policymaking, and academic business development are beneficial in creating the next entrepreneurship program plan, especially the strategy to manage human resources with an entrepreneurial role in the pandemic crisis.Research implication: Further project is needed to anticipate the next economic crisis and social-political changes that impacted economic development in Indonesia.
Digital Technology Management Challenges in Marketing Local Farm Products in Developing Countries: Analysis of International Publication Findings Abdul Samad Arief; Seprianti Eka Putri; Amat Suroso; Abdul Wahab Syakhrani; Noor Rahmini
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol 6 No 2 (2021): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v6i2.1378

Abstract

The success of marketing all business products is closely related to how to overcome marketing obstacles. One is the use of digital tools. In other words, there are many challenges that digital marketing tools can identify and solve. For this reason, the researchers have studied data from many international publication journals that discuss the study of marketing agricultural products in various contexts. Furthermore, the researchers examine by involving a data analysis system, rigorous evaluation of the data, and extracting the digests relevant to the formulation of this study's questions. Based on the discussion of the study data, the researchers believe that our findings are valid and reliable. The researchers succeeded in identifying the challenges of marketing agricultural products in developing countries, including the crisis of human resources operating digitally, so that they are often wrong in marketing applications, are reluctant to innovate, and lack professional marketing ideas. Hopefully, the results of this digital marketing study will be helpful for many further studies. Keywords: Digital Marketing, Agricultural Products, Management Challenges
Key Performance Indicator Analysis In Improving The Quality Of Excellent Service On Globalxtreme Companies Bagus Kusuma Wijaya; I Dewa Ayu Agung Tantri Pramawati; Abdul Samad Arief; Mustika Wati Alfia Ningtyas; Umi Juniyarti
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2604

Abstract

In line with the development of technology and information in Indonesia is multiplying. Competition between companies is getting tougher. A policy base can satisfy customers' wishes to anticipate competition in a company's plans. With the intense competition between competitors, a company needs to have good quality in service by satisfying customer needs which can be an advantage in the competition. Companies need measurement because it is an essential tool that supports companies in measuring company performance that is easy to visualize. One company that uses KPI as a Service Standard is GlobalXtreme Bali Branch. GlobalXtreme Bali Branch is a company engaged in technology and IT by providing internet services in several areas in Bali. With this, we need a benchmark that can be used as a benchmark for company performance in achieving this service excellence goal, one of which is a Key Performance Indicator (KPI) in helping a company determine the success or failure of an agency in achieving the targets that have been set. In this study, from the use of KPI calculations, it is known that indicators or processes with Audit Values ??which include Observation, FCR, Knowledge Test and Reactivation and the Customer Service Team, must achieve good Revenue Targets and CSAT. From the beginning, the KPI target became an evaluation material for the company, especially the customer service team, to improve customer service to achieve the KPI target. This result is an evaluation for superiors in the company regarding performance, teamwork, and initiative.
Social Media Skill in Public Relations and Customer Service for Employers Arifah Hidayati; Elfitra Desy Surya; Abdul Samad Arief; Achmad Daengs GS; Jose Marco G. Reyes
Nyimak: Journal of Communication Vol 6, No 1 (2022): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1115.295 KB) | DOI: 10.31000/nyimak.v6i1.4977

Abstract

Public relation is an important part of marketing activities that involves assessing or perceiving the general public’s attitudes and views, as well as general and specific consumers (segments), toward a company’s or product’s activities and brand policies, and then carrying out the necessary activities to create a positive image. This goal can be achieved by using suitable media to complete customer satisfaction so that skills in utilizing social media are the main thing that public relations must do. This study aims to determine the ability to use social media by entrepreneurs such as university graduates when they start working. This study uses a quantitative approach with a survey method. The population in this study is Indonesian entrepreneurs. A survey of 396 entrepreneurs was chosen as the method. The findings show that public relations and customer service are the most sought-after social media skills among university graduates, ahead of knowledge of social media content creation, strategy development, and analytics.Keywords: Social media skill, public relations, customer service, employersABSTRAKHumas adalah bagian penting dari kegiatan pemasaran yang melibatkan penilaian atau persepsi sikap dan pandangan masyarakat umum, serta konsumen (segmen) umum dan khusus, terhadap kegiatan perusahaan atau produk dan kebijakan merek, dan kemudian melakukan kegiatan yang diperlukan untuk menciptakan citra positif. Tujuan tersebut dapat dicapai dengan menggunakan media yang sesuai untuk melengkapi kepuasan pelanggan sehingga keterampilan dalam memanfaatkan media sosial menjadi hal utama yang harus dilakukan oleh humas. Penelitian ini bertujuan untuk mengetahui kemampuan penggunaan media sosial oleh para pengusaha seperti lulusan universitas ketika mereka mulai bekerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pengusaha Indonesia. Sebuah survei terhadap 396 pengusaha dipilih sebagai metode. Temuan menunjukkan bahwa hubungan masyarakat dan layanan pelanggan adalah keterampilan media sosial yang paling dicari di kalangan lulusan universitas, di atas pengetahuan tentang pembuatan konten media sosial, pengembangan strategi, dan analitik.Kata Kunci: Keterampilan media sosial, hubungan masyarakat, pelayanan pelanggan, pengusaha 
Identification Of Creative Economy Marketing Strategies After The Covid-19 Pandemic Disruption Gunawan Widjaja; Hotmaria Hertawaty Sijabat; Asep Saepullah; Abdul Samad Arief; Juliana
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.59 KB) | DOI: 10.35335/enrichment.v12i3.670

Abstract

Looking for various strategies to market the creative economy after a pandemic disruption is the best practice in running a business. Many studies have been conducted regarding one species during a pandemic, but few have led to the identification of post-pandemic strategies. This aticle was looking for some strategic business marketing strategy after pandemic. Therefore, the authors have collected some data from various publications or secondary data. Then we examine it under a phenomenological approach whose aim is to obtain some phenomenal relevant data to answer the discussion of this article, such as coding the data, evaluating the data, and concluding as desired. Get answers to research questions. Based on the existing data and the discussion of relevant topics, we can conclude that the strategies we have obtained include, among others, formulating products and prices for consumers. Furthermore, we try to maximize promotions with various strategies. Some are through social networking; some are paid media ads. A marketing system via email, then internet-based marketing, as well as direct sales strategies and strategies to identify product weaknesses and many methods that we believe are relevant for marketing strategies business after the pandemic. Thus, these findings will be useful material for further studies.
Analysis of the Effect of Using Marketplace Based on Customer Data Security Rizki Dewantara; Wilda Widiawati; Pandu Adi Cakranegara; Abdul Samad Arief; Tienni Mariana Simanjorang
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3018

Abstract

The era of the digital economy has become a trend that facilitates transactions for all individuals. One of them is the existence of a marketplace application that uses the internet network to facilitate the buying and selling process. Currently, numerous individuals use the functionality and convenience of the marketplace application for their various activities and needs. Obviously, the features and convenience of the marketplace application have been significantly adapted to meet the needs of customers, and customer data security has been prioritized. This study examines the level of customer understanding regarding the security of personal data when conducting online transactions and utilizing marketplace applications. Random sampling was used to distribute questionnaires containing 16 questions with guttman scale assestment about environmental and social influences, personal data security facilities, the purpose of using the marketplace, and self-awareness regarding customer data security when using the marketplace application to 80 respondents. 84% of customers stated that the security of their personal data has been entrusted to the used marketplace application, according to the overall findings of the study. Obviously, this is related to the customer's needs in utilizing marketplace features, as 77.5% of customers strongly believe that the marketplace application they use provides a level of security for customer personal information.
Pemberdayaan masyarakat berbasis ekonomi digital untuk meningkatkan pendapatan masyarakat pulau salemo kabupaten pangkep sulawesi selatan Rosnaini Daga; Moh. Hatta; Abdul Samad; Fadliyani Nawir; Adi Sutanto; Vina Salviana Darvina Soedarwo; Oman Sukmana; Ruli Inayah Ramadhan; Rahadi
BEMAS: Jurnal Bermasyarakat Vol 3 No 2 (2023): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK-Sekolah Tinggi Teknologi Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v3i2.385

Abstract

Salemo Island, one of the islands held by Pangkep Regency, is also referred to as Ulama Island since it has produced numerous Ulama in South Sulawesi and serves as a location for religious study. However, Salemo Island's religious beliefs are starting to change. This is the context in which the Kosabangsa Team decided to conduct Kosabangsa on Salemo Island. The goal to be achieved with the Kosabangsa Program is to make Salemo Island a religious tourism island by restoring religious values to Salemo Island. The process involves mapping the Salemo Island Asset Based Development Community, followed by Focus Group Discussions (FGD) tailored to partner needs, such as communication FGD, social media promotion FGD, seafood processing FGD (making shredded crab and shredded tuna), organizing marine product production house, and establishing a tourism awareness community group (POKDARWIS) on Salemo Island, Physical Strengthening through Salemo Island Stirytelling, an Island Website, and Pier Repair funded by the Regional Government of Pangkep Regency. The implementation of this Kosabangsa led to an increase in tourists to Salemo Island as well as a growth in the group of PKK women who make up the UMKM group who are MSME actors and operate a home business. IBK Nitro's partnership with UMM Malang through the Kosabangsa (Social Collaboration to Build the Nation) initiative significantly benefited the Salemo Island Community by providing training techniques for the UMKM Community in collaboration with PKK moms, Mosque Youth, and Salemo Island Bumdes
Analisis Manajemen Resiko dan Dampak Ekonomi pada Petani Gula Merah di Desa Mangkawani Bakri; Rosnaini Daga; Abdul Samad
Jurnal Sains Manajemen Nitro Vol. 1 No. 1 (2022): Juni 2022
Publisher : Program Pasca Sarjana IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.783 KB)

Abstract

Pada penelitian ini, penulis melakukan penelitian yang bersifat kualitatif Penelitian kualitatif adalah jenis penelitian yang temuan-temuannya tidak diperoleh melalui prosedur statistik atau bentuk hitungan lainnya melalui pengumpulan data dari latar alami dengan memanfaatkan diri peneliti sebagai instrumen kunci Metode pengumpula data yang digunakan peneliti adalah wawancara, observasi, kepustakaan dan dokumentasi. Hasil penelitian adalah Jenis-jenis risiko yang dihadapi petani pengolah gulah aren di Desa Mengkawani, Kecamatan Maiwa, Kabupaten Langkat adalah risiko produksi, risiko pembiayaan/biaya, risiko harga/pemasaran dan risiko pendapatan, Risiko produksi dapat diatasi dengan membeli nira aren atau menyewa pohon aren, mengalihkan nira menjadi minuman beralkohol atau disebut dengan tuak yang masih dapat bernilai jual, sistem budidaya tanaman aren mulai diterapkan untuk meningkatkan produksi nira aren. Manajemen risiko pendapatan diatasi melalui manajemen risiko yang bersumber dari risiko produksi, pembiayaan/biaya dan risiko harga/pemasaran itu sendiri, dampak pertumbhan ekonomi dari produksi gula aren terhadap masyarakat desa mengkawani cukup baik dan mengurangi angka kemiskinan dan mengangkat kesjahtraan masyakat.
Analisis Komparasi Unsur Pajak di Kabupaten Enrekang Muhammad Rusli; Abdul Samad; Rosnaini Daga
Jurnal Sains Manajemen Nitro Vol. 1 No. 1 (2022): Juni 2022
Publisher : Program Pasca Sarjana IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.267 KB)

Abstract

Tujuan dalam penelitian ini untuk mengetahui efektivitas dan komparasi antara target dan realisasi Pajak Restoran Pajak Penerangan Jalan Pajak Mineral Bukan Logam, Pajak Bumi dan Bangunan Pedesaan dan Perkotan dan BPHTB di pada kabupaten Enrekang. Dengan menggunakan Metode Analisis Efektivitas dan Komparasi dengan menggunakan aplikasi SPSS ditemukan bahwa, Realisasi Pajak Bumi dan Bangunan efektif terhadap target Pajak Bumi dan Bangunan yang telah ditetapkan oleh Pemerintah Daerah Kabupaten Enrekang, Realisasi Pajak Penerangan Jalan efektif terhadap target Pajak Penerangan Jalan yang telah ditetapkan oleh Pemerintah Daerah Kabupaten Enrekang, Realisasi Pajak Mineral Bukan Logam kurang efektif terhadap target Pajak Mineral Bukan Logam yang telah ditetapkan oleh Pemerintah Daerah Kabupaten Enrekang, Realisasi Pajak Restoran sangat efektif terhadap target Pajak Restoran yang telah ditetapkan oleh Pemerintah Daerah Kabupaten Enrekang, Realisasi BPHTB sangat efektif terhadap BPHTB yang telah ditetapkan oleh Pemerintah Daerah Kabupaten Enrekang.
Analisis Kepuasan pada Pegawai Negeri Sipil pada Badan Keuangan dan Aset Daerah Terhadap Pelayanan Sub Bagian Umum BKAD Kabupaten Enrekang Nelli; Moh. Hatta; Abd. Samad
Jurnal Sains Manajemen Nitro Vol. 1 No. 1 (2022): Juni 2022
Publisher : Program Pasca Sarjana IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.081 KB)

Abstract

Penelitian ini menggunakan metode penelitian survey (survey research method) yang bersifat analitik (explanatory study) dengan analisis utama berasal dari data primer, yaitu pengisian lembar kuesioner oleh responden. Hasil Penelitian ini menunjukkan bahwa sebagian besar responden berumur diatas 40 tahun, dimana lama bekerja dan jenis jabatan memiliki hubungan yang signifikan dengan tingkat kepuasan pelayanan urusan Administrasi Kepegawaian BKAD Kab Enrekang, Dari hasil uji korelasi pearson didapatkan bahwa korelasi antara umur responden dibandingkan dengan tingkat kepuasan memiliki hubungan positif dan korelasi yang sangat lemah satu sama lain, Hasil analisis berdasarkan distribusi frekuensi kepuasan total, responden yang menyatakan puas terhadap pelayanan urusan administrasi kepegawaian, Dilihat dari 5 (lima) dimensi kepuasan, dimana semua dimensi dinyatakan puas akan tetapi ada beberapa item pertanyaaan dari 5 dimensi tersebut dinyatakan tidak puas.
Co-Authors , Elfitra Desy Surya Abdul Wahab Syakhrani Ade Pratiwi Putri Adi Sutanto Ahmad Muhtar Anddy Sung Vioary Arifah Hidayati Asep Saepullah Azfril Bagus Kusuma Wijaya Bakri Budi Sulistiyo Nugroho Cakranegara, Pandu Adi Dayan Abdurrahman Dewantara, Rizki Firdaus Yuni Dharta GS , Achmad Daengs Gunawan Widjaja Haidil Adha Hotmaria Hertawaty Sijabat jahruddin jahruddin Jose Marco G. Reyes Juliana, Juliana Mashur Razak Merlin Maya Lumangkun Moh. Hatta Muhammad Chaerul Muhammad Nasir Muhammad Rezki Muhammad Rusli Mujahid Muliyadi Hamid Munandar Naim Murdin Mustika Wati Alfia Ningtyas Nawir, Fadliyani Nelli Ni Kadek Suryani Noor Rahmini Novita Rosanti Oman Sukmana Oskar Hutagaluh Petrus Jacob Pattiasina Pramawati, I.D.A Tantri Rahadi Rita Kartika Sari Ronald Thomas Rosnaini Daga Ruli Inayah Ramadhan Sahat Parulian Remus Sardjana Orba Manullang Seprianti Eka Putri Setyo Utomo Stevy Chandra Ponto Sumar’in Sumar’in suroso, amat Syahril Syahril Tienni Mariana Simanjorang Umi Juniyarti Vina Salviana Darvina Soedarwo Wardianto Ramadhan Widiawati, Wilda Yusmanizar Yusmanizar Zulkifli Zulkifli