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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Komunikasi Profesional Jurnal Ilmiah Edunomika (JIE) Jurnal ComunitA Servizio Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies E-Jurnal Manajemen
Ni Kadek Suryani
Institut Desain Dan Bisnis Bali
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

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Business Creation through Creativity and Innovation among Students Ni Kadek Suryani; Luh Komang Candra Dewi; John EHJ Foeh
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.20981

Abstract

This study investigates the relationship between creativity, innovation, and the feasibility of business ideas created by students while taking entrepreneurship courses. Data were collected using an online questionnaire. Hypothesis testing uses structural equation modeling. The test results show that creativity has no direct effect on the feasibility of a business idea. Creativity affects the feasibility of a business idea through innovation. Creativity has a positive impact on innovation, and innovation positively impacts the feasibility of a business idea. This research proves creativity itself is not enough to produce a viable business; it requires innovation.
Program Pengabdian Kepada Masyarakat Bersih Pantai Kuta Bali Ni Putu Emilika Lestari; Ni Kadek Suryani
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 2 No. 2 (2022): Maret 2022 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/altifani.v2i2.219

Abstract

Pantai Kuta, merupakan destinasi wisata utama di Bali, menjadi tujuan bagi wisatawan International maupun Domestik. Saat ini Kuta masih mampu memberikan kenyamanan bagi bagi para pengunjungnya khususnya bagi mereka yang ingin menikmati keindahan pantai dengan ombaknya serta kilauan sunsetnya.  Dibalik pesona keindahannya, Pantai Kuta masih menghadapi masalah tahunan terkait penumpukan sampah laut. Sampah yang dibawa oleh ombak laut telah menimbulkan masalah serius bagi keberlanjutan keindahan pariwisata pantai di Bali. Tumpukan sampah terjadi setiap tahun, khususnya di musim angin dan musim penghujan. Berbagai bentuk sampah dibawa oleh ombak ke tepi pantai, dari sampah kayu, plastik, daun, botol dan sebagainya. Membersihkan tumpukan sampah tersebut, tidak dapat dilakukan hanya oleh petugas penjaganya, namun diperlukan bantuan dari berbagai pihak guna mengembalikan Kuta menjadi tempat yang nyaman untuk dinikmati.Tidak hanya dari masyarakat umum, peran perguruan tinggi dalam program pengabdian kepada masyarakat diharapkan turut membantu turun ke lapangan. Kali ini Institut Desain dan Bisnis Bali, berkolaborsi bersama pemerhati lingkungan turut serta ambil bagian dalam program bertajuk “Kuta Berseri songsong Pariwisata Bangkit Lagi”. Program bersih pantai Kuta ini dilakukan pada Minggu 26 Desember 2021 yang dihadiri oleh para Mahasiswa dan Dosen.
Model corporate social responsibility dalam penanganan komunikasi krisis selama pandemi covid-19 di Indonesia Budi Sulistiyo Nugroho; Abdul Samad Arief; Firdaus Yuni Dharta; Kadek Suryani; Setyo Utomo
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.132 KB)

Abstract

Problems or challenges that arise during the implementation of the Corporate Social Responsibility program that have been determined require company management assistance to resolve and place the company in a positive position. A list of noteworthy Corporate Social Responsibility issues includes issues that are frequently discussed, and the media can be used to help explain Corporate Social Responsibility programs to all stakeholders. This study aims to determine the Corporate Social Responsibility model in handling critical communication during the Covid-19 pandemic in Indonesia. The method used in this study is a literature review. The unit of analysis in this study is a journal article that has been obtained by researchers through Google Scholar during the 2022 period. The conclusion of this study is that the Corporate Social Responsibility model in handling critical communication during the Covid-19 pandemic in Indonesia uses a partnering model with other parties.
Pendampingan Pelatihan Strategi dan Daya Saing Toko Tradisional menghadapi Maraknya Toko Modern di Bali Ni Kadek Suryani; Ni Ketut Karwini
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 5 No. 2 (2023): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v5i2.5029

Abstract

Abstract The purpose of this community service is to provide assistance and guidance regarding the strategies used in running a traditional retail store business in dealing with the rise of modern stores in the last year. This service was carried out at UD SP, which has three grocery store branches in Batubulan Village, Sukawati District, Gianyar Regency, Bali. This service is carried out by looking directly into the field, with data analysis using a qualitative descriptive approach through SWOT analysis. Observations showed that UD. SP has great advantages and opportunities to remain competitive with modern stores. The main strategy that must be implemented is digitizing operations such as payments, recording transactions and inventory, and promoting them through social media, thereby expanding market reach. Maintaining strengths and trying to improve weaknesses and increase existing opportunities. Key words: business strategy, competitiveness, SWOT analysis
THE EFFECT OF OCCUPATIONAL HEALTH ON EMPLOYEE PERFORMANCE WITH WORK ENVIRONMENT AS A MODERATING VARIABLE Ni Kadek Suryani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13052

Abstract

Abstract Researchers believe that if an employee has good health, it can make the employee work more productively, efficiently, enthusiastically, and of course can have a good impact on the employee's performance. Based on this, this research aims to analyze the influence of occupational health on employee performance. In contrast to a number of other studies, this research adds the Work Environment variable as a moderating variable which is believed to strengthen the influence of the Work Environment variable on the Employee Performance variable. The data used in this research is primary data that researchers obtained from 450 employees of Rumah Makan Pagi Sore spread throughout Indonesia. The data obtained from the research was collected using an online questionnaire method in the form of multiple choice questions with 3 major themes covering Occupational Health, Employee Performance and Work Environment. Of course, this research is quantitative research with an exploratory approach by using previous related research as a foundation for leaping higher to discover new novelties. The result in this article show good occupational health can make employees more productive at work, work results more efficient, and time to achieve work targets more effective, which in the end can influence employee performance. The first researcher's hypothesis and speculation could be proven because the P-Values were below the 0.05 significance level, namely 0.011.. Apart from the first hypothesis, researchers can also prove the second hypothesis if a comfortable, safe and peaceful work environment variable, both physical and non-physical, can increase the influence of occupational health on employee performance. The second statement and hypothesis is proven from the results of the third P-Values table, the second line Path Coefficient which is below the significant level of 0.05, namely 0.000, is more significant than the direct tester's 0.011. Based on this, the first and second hypotheses that researchers believe in this article can be proven and accepted. Keywords: Occupational Health, Employee Performance, Work Environment
THE INFLUENCE OF INFLUENCER CREDIBILITY ON CONSUMER PURCHASE INTEREST WITH PRICE AS A MODERATING VARIABLE Ni Ketut Karwini; Ni Kadek Suryani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13051

Abstract

Abstract Researchers believe that an Influencer has credibility and can make potential consumers decide to buy a product based on the trust that comes from the Influencer's good credibility. Based on this, this research aims to analyze the influence of Influencer Credibility on Purchasing Decisions. Different from a number of other studies, this research adds the price variable as a moderating variable which can strengthen the influence of the Influencer Credibility variable on Purchasing Decisions. This research is quantitative research with an exploratory approach which uses previous research related to Influencer Credibility, Purchasing Decisions, and Price as a benchmark for finding elements of novelty in subsequent research. The data used in this research uses primary data obtained from Suzuki sales spread throughout Indonesia with 300 employees. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this research show that the Influencer Credibility variable can have a positive relationship and have a significant influence on purchasing decisions because the P-Values results are positive and are below the 0.05 significance level, namely 0.017. These results were obtained due to consumer trust in Influencers who have good credibility. Apart from that, in the second row of the third table the Path Coefficient is also the second hypothesis in this research, showing that the Price variable can strengthen the influence of the Influencer Credibility variable on Purchasing Decisions. With affordable prices and service accompanied by good Influencer Credibility, it can make consumers more confident in making purchasing decisions. This statement can be proven from the results of the P-Values which show a positive relationship and a significant influence because it is below 0.05, which is 0.000, more significant than the direct test of 0.012. Based on these results, the first and second hypotheses in this research can be accepted and proven. Keywords: Influencer Credibility, Consumer Purchase, Price
Analisis Dampak Pelatihan dan Pengembangan, Kepuasan Kerja, dan Komitmen Organisasional terhadap Kinerja Karyawan Ni Kadek Suryani; Delyana Rahmawany Pulungan; Itot Bian Raharjo; Yamolala Zega; Muhammad Syafri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6758

Abstract

This study aims to determine the effect of training and development, job satisfaction, and organizational commitment on employee performance. Data collection techniques using observation, interviews and questionnaires to 52 respondents with census techniques. The research method uses causal research. The results of this study are training and development have a positive and significant effect on employee performance. Job satisfaction has a positive effect on employee performance. Organizational commitment has a positive and significant effect on employee performance.
PENGARUH USER GENERATED CONTENT DAN ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI PRODUK WARDAH DI KOTA DENPASAR Sukma Nur Aulia; Ni Kadek Suryani; Inten Pertiwi
E-Jurnal Manajemen Vol. 14 No. 9 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i9.p02

Abstract

Penelitian ini bertujuan untuk mengetahui dampak dari user generated content serta electronic word of mouth yang disebarluaskan melalui media sosial Tiktok terhadap minat beli pada produk Wardah di kalangan konsumen di Kota Denpasar. Penelitian ini didasari oleh teknologi digital yang semakin berkembang pesat, khususnya pada media sosial, yang telah mengubah perilaku konsumen dalam mencari informasi dan membuat keputusan pembelian. Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif dengan metode survei, yaitu penyebaran kuesioner kepada 100 responden yang merupakan pengguna TikTok dan pernah melihat maupun berinteraksi dengan konten terkait produk Wardah. Teknik analisis data pada penelitian ini dilakukan untuk menguji hipotesis menggunakan pengujian parsial dan simultan melalui analisis regresi linier berganda. Data yang terkumpul kemudian diolah menggunakan bantuan perangkat lunak Statistical Product and Service Solution (SPSS) versi 25. Berdasarkan hasil analisis secara parsial menunjukkan bahwa user generated content dan electronic word of mouth masing-masing berpengaruh positif dan signifikan terhadap minat beli konsumen terhadap produk Wardah. Begitupun hasil uji secara simultan yang juga menunjukkan bahwa user generated content dan electronic word of mouth secara bersama-sama berpengaruh yang positif dan signifikan terhadap minat beli produk Wardah.   The purpose of this research is to determine the impact of user generated content and electronic word of mouth desseminated through Tiktok social media on buying interest products among consumers in Denpasar City. This research is based on the rapidly growing digital technology, especially on social media, which has changed consumer behavior in seeking information and making purchasing decisions. The approach used in this research is a quantitative approach with a survey method, namely distributing questionnaires to 100 respondents who are TikTok users and have viewed or interacted with Wardah related content. The data analysis technique in this study was carried out to test the hypothesis using partial and simultaneous testing through multiple linear regression analysis. Based on the partial analysis results, it shows that user generated content and electronic word of mouth each have a positive and significant effect on consumer buying interest in Wardah products. Likewise, the simultaneous test results also show that user generated content and electronic word of mouth together have a positively and significantly influence on consumer’s interest in purchasing Wardah products.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION PADA PRODUK JARIMANIS PATISSERIE Kadek Prashita Dwi Fridayanthi; Ni Kadek Suryani; Inten Pertiwi
E-Jurnal Manajemen Vol. 14 No. 11 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i11.p01

Abstract

Pemasaran yang dilakukan melalui media sosial mampu menciptakan interaksi langsung antara perusahaan dengan konsumen, sehingga konsumen lebih tertarik untuk mempertimbangkan produk atau jasa yang ditawarkan. Tujuan penelitian ini adalah untuk mengetahui sejauh mana pengaruh social media marketing terhadap brand awareness dan purchase intention pada produk Jarimanis Patisserie. Dengan menggunakan metode kuantitatif dan teknik pengambilan sampel yaitu non-probability sampling, penelitian ini melibatkan responden sebanyak 100 orang. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan menerapkan teknik statistik Partial Least Square (PLS), dimana perhitungannya dibantu dengan perangkat lunak SmartPLS versi 4. Hasil analisis menunjukkan bahwa secara parsial, social media marketing memberikan pengaruh yang signifikan terhadap brand awareness. Demikian pula, ditemukan bahwa social media marketing berpengaruh signifikan terhadap purchase intention. Selain itu, brand awareness juga terbukti berpengaruh signifikan terhadap purchase intention, yang mendukung. Penelitian ini juga mengindikasikan adanya peran brand awareness sebagai variabel intervening dalam hubungan antara social media marketing dan purchase intention. Temuan dalam penelitian ini, diharapkan dapat dimanfaatkan Jarimanis Patisserie untuk mempertahankan dan meningkatkan kesadaran merek di kalangan konsumen melalui strategi pemasaran yang kreatif dan konsisten, terutama melalui media sosial, agar dapat meningkatkan niat beli produk mereka.   Marketing through social media enables direct interaction between companies and consumers, making consumers more inclined to consider the offered products or services. This study aims to determine the extent to which social media marketing influences brand awareness and purchase intention for Jarimanis Patisserie products. Using a quantitative method and a non-probability sampling technique, the study involved 100 respondents. Data were analyzed using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS) technique, assisted by SmartPLS version 4 software. The results show that social media marketing significantly influences brand awareness. Likewise, social media marketing significantly affects purchase intention. In addition, brand awareness also influences purchase intention, providing supporting evidence. This study further indicates the role of brand awareness as a mediating variable between social media marketing and purchase intention. These findings are expected to help Jarimanis Patisserie maintain and enhance brand awareness through creative and consistent social media strategies to increase purchase intention.
Co-Authors Abdul Samad Arief Budi Sulistiyo Nugroho Firdaus Yuni Dharta Inten Pertiwi Itot Bian Raharjo John E.H.J. Foeh Kadek Prashita Dwi Fridayanthi Luh Komang Candra Dewi Muhammad Syafri Ni Ketut Karwini Ni Ketut Karwini Ni Putu Emilika Budi Lestari Setyo Utomo Sukma Nur Aulia Yamolala Zega