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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 11 No 1 (2019): UltimaComm" : 5 Documents clear
Anatomi Konflik Komunikasi dalam Penanganan Neglected Tropical Disease di Media Sosial Herlina Agustin; Dadang Rahmat Hidayat; Dandi Supriadi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1870.538 KB) | DOI: 10.31937/ultimacomm.v11i1.1109

Abstract

Cases of snakebite resulting casualties have been found almost all over the world. In Indonesia, thereis only a few official information about them. However, the fact shows that the number of fatalitiesin Indonesia is considerably high. Approximately, more than 100,000 snakebite victims per year havebeen reported. The sparse data is caused by the lack of serious attention from all parties, includingthe government. As a result, there are so much misinformation and confusion regarding the handlingof snakebites amongst communities, including physicians. Snakebite Accident Indonesia is the onlyinformational service about snake bites available on social media platforms. The service in a formatof the Facebook closed group is the source of information that referred the most by snakebitevictims. However, communication conflicts frequently happen because of the heterogeneous of thisgroup where the members came from a variety of backgrounds and understandings. Thisphenomenon becomes the main interest of this study because the conflicts have affected the crucialefforts to handle snake bites that hang the life of people on a thread. By implementing the case studymethod, this research raises the anatomy of the communication conflict. The results indicate theinvolvement of primordialism, socio-cultural, economic, and psychological problems within theconflict. To overcome this problem, a communication system, especially concerning health issues, isneeded to bridge the dispute. The need is crucial because the conflicts must be minimized to supportcontinuous efforts of educating people.Keywords: communication conflicts, snake bites, facebook, world health organization, healthcommunication
Dampak Dinamika Komunikasi di Media Sosial terhadap Pelestarian Lingkungan Dandi Supriadi; Herlina Agustin
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1665.967 KB) | DOI: 10.31937/ultimacomm.v11i1.1111

Abstract

Social media has transformed into a "free" advertising instrument. By using User-Generated Contents (UGC) technology, an instant publication about engaging activities in a particular area will encourage other people's interest to have the same experience. However, the effectiveness of tourism promotion turned out to have negative impacts, one of them is related to environmental issues because the behavior that has been published is not necessarily on the same track with the perspective of environmental conservation. It happened to Mount Kamojang and Papandayan nature reserve, West Java, where a part of the area has been converted into a nature tourism park. One reason for the change of status is to attract people's interest to visit the Kamojang and Papandayan areas. This interest could be seen from the many comments on social media that also promote the natural beauty of the place. By using a qualitative method with a case study approach, this study explains the dynamics involved in social media that influence the counter-productive behaviors in environmental issues. The results of the study show that social media contents have encouraged the public to access nature tourism areas, including the closed area in the Garut Regency. Additionally, the viral information was then used by stakeholders as a weapon to persuade the authorities to change the status of the area into a a tourist attraction. This study recommends a review of the policy related to the nature reserve's status amendment, considering the sustainability of environmental conservation in Indonesia. Keywords: kamojang papandayan, nature reserve, social media, UGC, promotion
Media Sosial dan Komunikasi Krisis Dani Akhyar; Arum Sekar Pratiwi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1612.007 KB) | DOI: 10.31937/ultimacomm.v11i1.1112

Abstract

This article discusses the communication crisis that occurs and is done through social media. The two cases chosen were from the telecommunications industry. The speed and complexity of the telecommunications industry is the main reason for choosing the main theory in this study, which is the Situational Crisis Communication Theory (SCCT) developed by Coombs (2007). The telecommunications industry is one of the industries that vulnerable to crisis, moreover when telecommunications products such as smartphones and the internet have become one of the basic needs of every person. Using qualitative methods, the results of this study indicate that the application of SCCT in the telecommunications industry requires some special records. First, the need for a crisis marking system that is sensitive to the emergence of a potential crisis. Second, the response system should be more responsive because of the behavior of telecommunications customers who tend to be impatient and quickly spread negative news with their social media. Keywords: situational crisis communication theory, crisis communication, telecommunication industry
Setelah Guncangan Digital Samiaji Bintang Nusantara; Ignatius Haryanto; Albertus Magnus Prestianta
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1404.371 KB) | DOI: 10.31937/ultimacomm.v11i1.1113

Abstract

Working as a journalist is still aspired by some of Indonesia’s young generation, called the millennials. However, the media industry landscape in Indonesia is rapidly changing in recent years due to digital disruption. Several printed media have to work hard to adopt digital tools as a publication platform to reach news consumer, while others have desperately managing to expand its audience applying convergence strategies. Meanwhile, some media industries which could not compete in the digital market have decided to stop their publication. Since 2014, there were several media stop operating their production. In many cases, the media closure is followed by termination of employment among journalists. This study finds that it has not only impacted the future of the former journalists but also has caused precariousness condition for a young journalist. These journalists were the young generation, or the millennials age 24-35 years. Some of the millennials had worked for more than a year and enjoyed the privilege as a journalist. But when digital disruption came and hit the media where they worked, most of these young age journalists had not registered nor joined in a labor union that could have helped advocate them when facing disagreement with the media company. Besides, from 2014 to 2017, it is a difficult time for the journalist to adapt in the midst of the transition from conventional media to digital media. Keyword: digital disruption, young journalist, media closure
Relationship Marketing on Loyal Customer Rizki Jaya Putra; Elke Alexandrina
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1314.671 KB) | DOI: 10.31937/ultimacomm.v11i1.1169

Abstract

Total Bangun Persada (TOTAL) is a construction company that builds international-standard buildings and focuses on high-end market segmentation. It has Customer Care Department which maintains relationships by answering customers’ inquiries. TOTAL’s Customer Care - after sales service takes place after the project maintenance period, to support TOTAL’s core service: “building construction”. TOTAL delivers quality service through its Customer Care as part of their relationship marketing strategy. The research is meant to discover how TOTAL’s Customer Care contributes to the relationship marketing strategy. Data analysis of the study would describes the ‘relationship marketing’ on customer market as conducted by Customer Care and to define the obstacles of the communication process in Customer Care activity. The research methodology used is qualitative to describe the communication process of relationship marketing implementation in TOTAL’s Customer Care. Serving a segmented market, TOTAL has ‘differentiation focus’ competitive advantage through lifetime guarantee in after sales service. TOTAL’s relationship marketing on customer market defined by their after sales service, does not limited to serve building repairs – compensation for damages besides civil work might occur if the cause was within TOTAL’s scope of work. With no significant communication obstacles apparent, TOTAL provides multi-channel integration for their customers such as Email for communicating detailed information; Whatsapp contact for short message or call for immediate response; office landline contact also available. External informant has positive response about TOTAL’s after sales service responsiveness provided by Customer Care Department.

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