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<![CDATA[Single Parents and Communication Patterns in Post-Migrant Families: Insights from Resapombo Village ]]>
<![CDATA[Hartono, Ariel Rizky Putra]]>;
<![CDATA[Santoso, Nobertus Ribut]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[This research aims to identify and analyze the communication patterns of single parents in post-migrant families in Resapombo Village, Doko District, Blitar Regency. The study employs a qualitative method, utilizing in-depth interview techniques for data collection. Three informants participated in this study, consisting of one father and three mothers, all of whom are single parents from post-migrant families. The findings reveal that the communication patterns of single parents in these families exhibit high levels of conversation and conformity dimensions, indicating a consensual family type with an authoritative parenting style. These parents engage in open dialogues with their children, encouraging discussions while also emphasizing the importance of family values and norms. The authoritative parenting style observed reflects a balance between responsiveness and demandingness, where single parents maintain control while nurturing their children's independence. This study provides valuable insights into the dynamics of communication within post-migrant families, highlighting the unique challenges and adaptations faced by single parents. Understanding these patterns is crucial for developing support systems and interventions tailored to the needs of single-parent post-migrant families. The results of this study contribute to the broader discourse on family communication, especially in the context of migration and its impact on family structures. Future research should explore the long-term effects of these communication patterns on children's development and well-being in post-migrant settings, as well as the role of community support in enhancing family resilience.]]>
<![CDATA[A Now You See Me: Discussing Youth Privacy Paradox and Contextual Integrity in TikTok ]]>
<![CDATA[Firdhausi, Azmi]]>;
<![CDATA[Nurlatifah, Mufti]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[Privacy has emerged as a critical subject for media and communication research, especially with the youth's growing use of TikTok as a social networking site. This study aims to describe privacy among active young TikTok users through the perspective of the Contextual Integrity Privacy Theory by Helen Nissenbaum and the Privacy Paradox. This study adopts a qualitative research approach and a single case study. This research was analyzed through in-depth interviews with seven TikTok users aged 15-24. The findings reveal how youth navigate privacy concerns in their data practices, highlighting the role of contextual integrity in shaping their decisions. Participants demonstrated an acute awareness of privacy risks and employed strategies such as selective sharing, pseudonym use, and engagement with privacy tools to safeguard personal information. However, the study also highlights the persistence of the privacy paradox, where the desire for social validation often conflicts with privacy behaviors. These insights contribute to the theoretical discourse on privacy and offer practical recommendations for robusting safer and more transparent digital environments for youth.]]>
<![CDATA[Bundling Product Program as A Marketing Public Relations Strategy of Erafone Mal-Pik-Avenue in Maintaining Brand Awareness ]]>
<![CDATA[Septiana, Rizka]]>;
<![CDATA[Laavinia, Michelle]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[This research is motivated by the emergence of negative reviews on the Google Review platform, which have the potential to threaten the company’s positive image and Erafone’s position as a leading smartphone retail company. As part of PT Erajaya Swasembada Tbk, a company engaged in the distribution and sales of information and communication technology products.The purpose of this study is to explain how the bundling program is designed within the framework of the MPR communication strategy, in line with the Three Ways Strategies concept, to share public opinion, strengthen brand image, and enhance brand awareness. This study employs a descriptive qualitative approach by analyzing Erafone Mal PIK Avenue’s communication strategy in implementing the product bundling program as part of its MPR activities. The results show that MPR activities such as News, Publication, Speech, Public Service Activities, Identity Media, Event, and Sponsorship are considered effective in supporting the company’s various products to achieve competitive advantage and build a consistent brand image.. Overall, Erafone’s communication strategy focuses not only on promotion but also on strengthening public relations and creating a sustainable customer experience.]]>
<![CDATA[AI Narratives in Indonesian Online Media: a Corpus Approach to Framing Analysis ]]>
<![CDATA[Asmarantika, Rossalyn]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[With an emphasis toward two popular Indonesian news websites, Kompas.com and Detik.com, this study aims to find out how artificial intelligence (AI) is framed within the framework of Indonesian online news media. This study uses AntConc linguistic analysis tools to do a corpus study on 88 news articles about artificial intelligence in order to expose the linguistic patterns and framing present in the selected news items. The results expose the opposing hopeful and cautions stories the media presents when interacting with artificial intelligence. The positive viewpoints underline how artificial intelligence can boost the healthcare industry, inspire creativity, and raise educational results among other things. These optimistic points of view highlight how important artificial intelligence is in helping to maximize daily activities. Conversely, the cautionary stories presented by critics highlight the major restrictions and possible risks connected to artificial intelligence, including the worrisome possibility of job displacement for many workers, urgent issues about data privacy that compromise personal confidentiality, and ethical conundrums resulting from the application of intelligent systems. These crucial factors remind the audience of the several difficulties and complex issues that are intrinsically related with the acceptance and integration of such transforming technologies into our countries.]]>
<![CDATA[Media Relations Strategy of Seqara Communications in Maintaining Oppo's Image ]]>
<![CDATA[wibianto, andie]]>;
<![CDATA[Swarnawati, Aminah]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[Media relations remains a cornerstone service offered by public relations firms to safeguard a product's reputation within the realm of marketing communications. This study aims to analyze Seqara Communications' media relations strategy to maintain Oppo's brand image. The research methodology utilizes a qualitative, phenomenological approach, which seeks to understand a social phenomenon by gathering in-depth data about individuals' experiences, including their motivations, attitudes, beliefs, and behaviors. Seqara Communications' media relations strategy for Oppo involved a multi-step process. This included: target media research; identification and mitigation of potential issues; development of compelling stories and media spokespersons; cultivation of relationships with editors and key journalists aligned with their reporting agendas; provision of tailored media kits to priority journalists; follow-up with journalists to facilitate news coverage or understand why content was not published; and ongoing monitoring of media reports and evaluations.]]>
<![CDATA[Formative Research as a Strategic Foundation of Public Relations in Digital News Media: A Case Study of Tribunnews ]]>
<![CDATA[Islami, Fenty Fauziah Nur]]>;
<![CDATA[Priyonggo, Ambang]]>;
<![CDATA[Murtiningsih, Bertha Sri Eko]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[In the digital era, mass media is required to adapt to changes in public information consumption behavior. Tribunnews, as one of the largest local news portals in Indonesia, faces the challenge of maintaining relevance and audience trust amidst intense competition. In response to this situation, Tribunnews has developed various public relations strategies to establish itself as a quality and trustworthy local media outlet. This research aims to analyze the public relations strategies implemented by Tribunnews. The research focus includes identifying the needs and expectations of the local audience, analyzing the main strategies used, evaluating the communication tactics applied, and assessing the effectiveness of these strategies in achieving the company's goals. A qualitative approach was used with the case study method, involving interviews and analysis of internal documents. The research results indicate that Tribunnews employs Ronald D. Smith's nine-step communication strategy model, starting from formative research to evaluation.........]]>
<![CDATA[Optimizing Radio Broadcasting in the Digital Age: Effective Planning and Management Strategies ]]>
<![CDATA[Harliantara, Harliantara]]>;
<![CDATA[Didik Sugeng Widiarto]]>;
<![CDATA[Ahmadi]]>;
<![CDATA[Bahar Ozturk]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[In the contemporary digital era, radio stations are confronted with novel challenges and opportunities that require more effective planning and management strategies. This study explored the significance of comprehensive planning and management in optimising radio broadcasting, particularly in the context of evolving technology and shifting audience preferences. Through an analysis of case studies and current research, this study identifies the key components of broadcast management planning, including programming strategy, resource management, and budget management. In addition, it examines the challenges confronting radio stations in the digital age, such as their adaptation to new technologies, industry competition, and evolving audience preferences. Adopting a holistic stance, this study proffers pragmatic recommendations for radio stations to enhance their operational efficiency, content quality, and audience engagement. The findings of this study are anticipated to provide guidance to broadcasting professionals, enabling them to plan and manage their operations more efficaciously in the digital era.]]>
<![CDATA[Remote Work, Motivation, and Organizational Communication: Post-Pandemic Lived Experiences in Indonesia ]]>
<![CDATA[Aditya Bayu Nugroho]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[Using Indonesia as a case study, this research examines how remote and hybrid work arrangements have impacted employee motivation and organizational communication during and after the COVID-19 pandemic. It presents the lived experiences of workers applying the Self-Determination Theory (SDT), which emphasizes autonomy, competence, and relatedness, and features in-depth interviews with ten professionals across various industries. Thematic analysis identified three prominent themes: flexibility and control of the environment (autonomy), connectedness and inclusion (relatedness), and conditional performance and digital adaptation (competence). Although remote working has led to greater autonomy and work-life integration, it has also caused issues of emotional detachment and ineffective communication, particularly in roles that require high levels of interaction and collaboration. Those findings suggest that workplace designs that meet the basic psychological needs of employees can maintain a high level of motivation and performance. This study is particularly relevant and will help to understand the overall post-pandemic organizational change better, providing practical insights for companies that want to adopt effective hybrid work policies by basing the analysis in the context of Indonesia.]]>
<![CDATA[Environmental Communication Based on Local Wisdom: An Ethnographic Study of the Lubuk Larangan Tradition in Tanjung Belit Village, Indonesia ]]>
<![CDATA[Cahya Wiguna, Dimas]]>;
<![CDATA[Dias Adiprabowo, Vani]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[This research examines environmental communication strategies based on local wisdom, focusing on the Lubuk Larangan tradition in Tanjung Belit Village, Riau Province. In the context of global ecological crises, such as water quality degradation, pollution, and climate change, it is essential to explore how local communities have safeguarded their ecosystems. Lubuk Larangan is a tradition that prohibits fishing in certain areas during specific periods, which serves as a conservation practice and as a means of environmental communication that educates the community about the importance of maintaining the balance of nature. The research method used is qualitative with an ethnographic approach, which allows researchers to explore the social and cultural interactions of the community in maintaining this tradition. The results showed that Lubuk Larangan serves as a symbol of cultural identity, supports social ties, and builds collective awareness of the importance of environmental sustainability. Despite modernization and economic pressures, participatory communication and traditional rituals have proven effective in preserving local wisdom. This research provides valuable insights for developing cultural preservation strategies and raising awareness of local traditions' role in maintaining a sustainable environment.]]>
<![CDATA[Social Criticism as Digital Political Discourse: A Semiotic Analysis of Bintang Emon’s YouTube Stand-Up Comedy ]]>
<![CDATA[Muhyi, Akhmad Abdul]]>;
<![CDATA[Fajarina]]>
<![CDATA[ ULTIMA Comm Vol 17 No 1 (2025): Regular Issue ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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<![CDATA[Stand up comedy has now developed from just a means of entertainment into a kind of public space to freely voice aspirations and social criticism. On several occasions, comedians also often reveal material about inequality, injustice, and hypocrisy that occurs in society by highlighting developing issues, in addition, social criticism through stand up comedy has a fairly important role in revealing social realities that are often overlooked. This study aims to determine how Bintang Emon uses semiotic elements to convey social criticism in his stand-up comedy on YouTube. The research method used is the Charles Sanders Peirce semiotic analysis method which focuses on three main elements, namely signs, objects, and interpretations with a qualitative approach. The results of the study showed several findings, including the first that resistance to social criticism in stand-up comedy occurs because of the use of verbal signs such as word choice, analogies and punchlines, as well as non-verbal signs such as gestures and intonation can be interpreted as a form of sarcasm, and the second, stand-up comedy through the YouTube platform becomes a kind of virtual community to spark dialogue in building public awareness and encouraging critical discussion of social and political issues.]]>
