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Jurnal Ilmiah Administrasi Bisnis dan Inovasi
Published by Universitas Dr. Soetomo Surabaya
ISSN : 2581124X     EISSN : 25974092     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Redaksi Jurnal Ilmiah Administrasi Bisnis dan Inovasi mengundang para peneliti untuk mengirimkkan artikel ilmiah berupa kajian ilmiah, karya penelitian dan ide-ide inovasi ilmmiah di Bidang Ilmu Administrasi khususnya terkait dengan pengembangan dan inovasi ilmu, isu-isu sosial yang mendukung pengembangan Ilmu Administrasi Bisnis, Managemen, dan industri kreatif. artikel yang dimuat melalui proses telaan dari reviewer sertra proses penyuntingan tim redaksi. Jurnal Ilmiah Administrasi dan Inovasi ternit dua kali dalam setahun dibulan Juli dan Desember.
Arjuna Subject : -
Articles 179 Documents
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STRATEGI PENGEMBANGAN EKOWISATA BERBASIS KOMODITAS LOKAL DESA KARE KECAMATAN KARE KABUPATEN MADIUN
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.873 KB) | DOI: 10.25139/jiabi.v6i2.5515

Abstract

Analisis situasi. Desa Kare merupakan daerah berbatasan dengan Kabupaten Ponorogo, Trenggalek, Tulungagung, Nganjuk dan Kediri. Desa Kare, Kecamatan Kare, Kabupaten Madiun adalah salah satu desa yang jaraknya sekitar 24 km dari pusat kota atau alun-alun Kota Madiun. Hasil bumi utamanya berasal dari sektor pertanian dan perkebunan. Komoditas utama perkebunannya meliputi kopi, cengkeh, dan coklat. Adapun Potensi Wisata alam biasanya yang lebih banyak ada di derah Pedesaan seperti halnya di Desa Kare, Kecamatan Kare, Kabupaten Madiun. Rumusan masalah dalam penelitian ini adalah 1. Komoditas Lokal apa saja yang dapat dikembangkan sebagai daya tarik Ekowisata di Desa Kare, Kecamatan Kare, Kabupaten Madiun? 2. Bagaimana Strategi untuk mengembangkan Ekowisata yang berbasis Komoditas Lokal di Desa Kare Kabupaten Madiun? Tujuan dari penelitian ini adalah untuk mengetahui Komoditas/Potensi Lokal apa saja, yang dapat dikembangkan sebagai daya Tarik Eko Wisata di Desa Kare dan untuk mengetahui Strategi pengembangan Ekowisata yang berbasis Komoditas Lokal di Desa kare kabupaten Madiun. Metode Penelitian ini menggunakan pendekatan deskripstif kualitatif denga jenis data nominal. Hasil analisis menggunakan SWOT. Hasil Penelitian menunjukkan strategi terbesar pada rangking 1) Streghts Opportunities (SO) dengan nilai matrik sebesar 3,46, Preoritas Strategi adalah Growt dengan Strategi Agresif 2) Weakneses Opportunities dengan nilai matrik sebesar 2,83, Rangking 2 Preoritas Strategi Kombinasi, Strategi Deversifikasi 3) Strenghts Threats (ST) dengan nilai matrik sebesar 2,36, Rangking 3 Strategi Penciutan dengan Strategi Turnaround 4) Weaknesses Threats (WT) dengan nilai matrik 1,93. Preoritas Strategi Penciutan dengan Strategi Defensif . Hasil analisis posisi menunjukkann Desa Kare berada pada kuadran I yang menunjukkan bahwa Pengembangan Ekowisata Berbasis Komoditas Lokal memiliki kekuatan dan peluang sehingga dengan memanfaatkan peluang yang ada.
Analisis Karakteristik Demografis Dan Lama Penggunaan Kosmetik Terhadap E-WOM Dan Keputusan Pembelian Merk Emina di Kota Semarang
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.743 KB) | DOI: 10.25139/jiabi.v6i2.5562

Abstract

Cosmetics are currently a commodity that is needed by women to support their daily appearance. As a primary need for women, of course, the cosmetics industry encourages higher competition, one of which is Emina as a local cosmetic brand in Indonesia. Local brands certainly not easy to occupy the top position compared to imported brands. Thus the ability of E-Wom to influence purchasing decisions is very important by taking into account the demographic characteristics of consumers in Indonesia. This study aims to determine the effect of E-Wom on purchasing decisions with the moderation of demographic characteristics and length of use. This study used a sample of 100 respondents who live in Semarang, Central Java. This research was conducted by distributing questionnaires directly and questionnaires in the form of google forms. The analytical tool used in this research is WarpPls analysis. The results showed that E-Wom had a significant effect on purchasing decisions, the length of use of cosmetics had a significant effect as a moderator between E-Wom and purchasing decisions, demographic characteristics, namely age and income level, had no significant effect on moderating the relationship between E-Wom and purchasing decisions. Emina Cosmetics needs to consider the role of the best experiences from consumers as users of local cosmetics because with experience, consumers can provide the best information to others. This experience can be applied in the form of product and pricing strategies that are better than before. Keywords: E WOM; Demographic characteristics; prolonged use of cosmetics; buying decision
The Influence of Brand Ambassador and Electronic Word Of Mouth (E-WOM) on Brand Switching in Tokopedia Applications
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 1 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i1.5603

Abstract

In the era of globalization, the world of information and communication technology continues to advance and develop. Technological developments help humans in completing work more easily. Technological developments also have an impact on all aspects of human life, one of which is the business world. . Tokopedia is one of the largest e-commerce platforms in Indonesia, where sellers and buyers meet on buying and selling sites. Tokopedia has succeeded in becoming one of the unicorn companies in Indonesia after eight years of existence. This study aims to determine the influence of Brand Ambassadors and Electronic Word of Mouth (e-WOM) on brand switching in the Tokopedia application. The type of research used is quantitative research with a descriptive analysis method approach. Data collection was carried out by distributing questionnaires in the form of a Google form. The population in this study are consumers who visit the Tokopedia shopping site in the fourth quarter of 2020. The number of samples needed is 100 respondents with the criteria of being 17 years old and are consumers of Tokopedia users who have previously used other e-commerce applications. The sampling technique used is non-probability sampling technique. Data analysis technique using multiple linear regression analysis. The results of this study indicate that simultaneously Brand Ambassador and Electronic Word of Mouth (e-WOM) have a significant effect on Brand Switching. And partially simultaneously Brand Ambassador and Electronic Word of Mouth (e-WOM) have a significant effect on Brand Switching.
Pengaruh Disiplin, Beban Kerja, Dan Inovasi Terhadap Kinerja Pegawai Pada PT Prima Duta Nusantara
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 1 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i1.5807

Abstract

Tujuan dilakukannya penelitian ini adalah untutk mengetahui dan mengalisis bagaimana disiplin kerja, beban kerja, dan inovasi berpengaruh terhadap kinerja karyawan PT Prima Duta Nusantara. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan kausalitas. Pengambilan sampel dilakukan menggunakan metode non-probability sampling dengan jenis sampel jenuh untuk pengumpulan data dan jumlah responden sebanyak 40 responden PT Prima Duta Nusantara. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian secara parsial menunjukan bahwa disiplin kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, beban kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, inovasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, disiplin kerja, beban kerja, dan inovasi memiliki pengaruh signifikan terhadap kinerja karyawan dengan Hal ini menunjukan bahwa pengaruh variabel independen yaitu disiplin kerja, beban kerja, dan inovasi terhadap variabel dependen yaitu kinerja karyawan adalah 45% sedangkan sisanya 55% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Kata Kunci: Manajemen Sumber Daya Manusia, Disiplin Kerja, Beban Kerja, Inovasi, Kinerja Pegawai.
Pengaruh Citra Merek, Harga, Kualitas Produk Terhadap Loyalitas Pelanggan dengan Kepuasan Konsumen sebagai Variabel Intervening
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 1 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i1.5811

Abstract

This research is a study of the effect of brand image, price and product quality on customer loyalty with consumer satisfaction as an intervening variable on Miniso brand. The purpose of this research is to find out whether the variables of brand image, price and product quality affect customer loyalty through the intervening variable, namely customer satisfaction. In this study it is known that product quality at the Miniso brand has a strong influence on customer loyalty through customer satisfaction. The research method used is path analysis method. While the samples in this study were withdrawn using a purposive sampling method with a total sample of 100 respondents taken from the consumer population of the Miniso brand. The results of the Sobel test show that brand image and price have no effect on customer loyalty with consumer satisfaction as intervening variables where both have t count values less than t table. Product quality has an influence on customer loyalty with customer satisfaction as an intervening variable, this is because the calculated t value is greater than the t table value. Brand image has no effect on customer loyalty. Price, product quality and consumer satisfaction have an influence on customer loyalty. Companies must be able to maintain and provide good product quality to create a sense of satisfaction in consumers and make consumers loyal.
PENGARUH LITERASI KEUANGAN, LIFE STYLE, FINANCIAL ATTITUDE DAN SELF-CONTROL TERHADAP FINANCIAL MANAGEMENT BEHAVIOR
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 1 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i1.5812

Abstract

This study aims to determine the significant effect of financial literacy, life style, financial attitude, and self-control to financial management behavior. The population used is all the people of Surabaya City who have used Shopee Paylater. The sampling technique uses a non-probability sampling method with purposive sampling. the sample in this study amounted to 100 respondents. Collecting data in this study using a questionnaire. The analysis technique used is multiple linier regression analysis. The results of this study indicate that simultaneously the financial management behavior of buy now paylater users is significantly influenced by financial literacy, life style, financial attitude, and self-control. Partially, the financial management behavior of users of buy now pay later is significantly influenced by life style, financial attitude, and self-control, but not affected by financial literacy.
Pengaruh Budaya Organisasi, Kepemimpinan, dan Kepuasan Kerja Terhadap Kinerja Karyawan Dinas Kebudayaan dan Pariwisata Kota Bandung
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 1 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i1.5816

Abstract

Tujuan penelitian ini adalah untuk menganalisis dan mengetahui pengaruh secara parsial maupun simultan budaya organisasi, kepemimpinan, dan kepuasan kerja terhadap kinerja karyawan pada Dinas Kebudayaan dan Pariwisata Kota Bandung. Kinerja karyawan yang tercermin dari kinerja organisasi selama tiga periode dari tahun 2019 sampai dengan 2021 masih belum mencapai target yang diharapkan. Penelitian ini adalah deskriptif kausal dan metode penelitian kuantitatif dengan menggunakan metode sampling jenuh dan non-probability sampling dengan jumlah 55 responden. Data tersebut diproses menggunakan program SPSS dan hasil penelitian menunjukkan bahwa budaya organisasi, kepemimpinan, kepuasan kerja memperoleh nilai F hitung 23,184 > F tabel (2,78) terhadap variabel kinerja karyawan. Serta budaya organisasi secara parsial memperoleh nilai t hitung 2,075 > t tabel (2.00), variabel kepemimpinan memperoleh nilai t hitung sebesar 4,641 > t tabel (2,00), dan variabel kepuasan kerja memperoleh nilai t hitung 3,315 > t tabel (2,00). Dari hasil penelitian kinerja karyawan pada Dinas Kebudayaan dan Pariwisata Kota Bandung dipengaruhi secara parsial oleh budaya organisasi, kepemimpinan, dan kepuasan kerja dan secara simultan menunjukkan bahwa kinerja karyawan Kota Bandung dipengaruhi secara signifikan oleh budaya organisasi, kepemimpinan, dan kepuasan kerja sebesar 57,7% dan sisanya dipengaruhi oleh variable lain. Kata kunci: Budaya Organisasi, Kepemimpinan, Kepuasan Kerja, dan Kinerja Karyawan.
Pengaruh Kepercayaan dan Kualitas Website (Webqual) terhadap Keputusan Pembelian Tiket Kereta Api melalui Aplikasi KAI Access di Surabaya
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 1 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i1.6550

Abstract

The purpose of this study is to determine and analyze the influence of trust and website quality on train ticket purchase decisions through the KAI Access application both simultaneously and partially as well as to determine the dominant variables on purchasing decisions. This research is quantitative research with a causal type of research. The results of this study show that the trust and quality of the website simultaneously affect the purchase decision at KAI Access in the city of Surabaya, with a test value of F-calculated. greater than ,F-table. That is with a value of 77,196 greater than 3,089. The trust variable partially affects the purchase decision on the KAI Access Application with a value of ,t-calculate. greater than ,t-table. which is 2,806 greater than 1,984. Website quality variables are the dominant variables that influence purchasing decisions on the KAI Access application with a value of ,t-calculate. greater than ,t-table. which is 6,302 which is greater than 1,984. While the website quality variable (,X-1.) that obtains the value of ,t-calculate. 6.302 is greater than the value of ,t-count. from the trust variable (,X-1.) which is 2,802 so that the website quality variable (,X-2.) is said to have a dominant influence on purchasing decisions (Y). The variables trust (,X-1.) and website quality (,X-2.) have an influence of 72.7% on purchasing decisions (Y). This is evidenced by the value of R Square, which is 0.727. While the rest (100% - 72.7% = 27.3%) are influenced by other variables outside the variables not studied by the author.
Pengaruh Customer Engangement Dan Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Di Urban Wagyu Steak House Surabaya
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 1 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i1.6563

Abstract

This study aims to determine the effect of Customer Engagement and ElectronicWord of Mouth (E-WOM) on Purchase Decisions at Urban Wagyu Steak House Surabaya both simultaneously and partially as well as to determine variable that have a dominant influence on Purchase Decisions at Urban Wagyu Steak House Surabaya. This research is a quantitative research using multiple linear regression analysis method. The population in this study are Customers at Urban Wagyu Steak House Surabaya whose number is unknown. The sampling technique in this study is to use a simple random sampling technique or sampling taken by random and simple technique from the existing population. Based on the formula used to determine the sample, the number of samples are 100 people. Furthermore, the data were analyzed using the instrument test, classical assumption test, and multiple linear regression analysis. The results showed that Customer Engagement and Electronic Word Of Mouth (E-WOM) simultaneously had a significant positive effect on Purchase Decisions at Urban Wagyu Steak House Surabaya. Customer Engagement and ElectronicWord of Mouth (E-WOM) partially have a significant positive effect on Purchase Decisions at Urban Wagyu Steak House Surabaya. Electronic Word Of Mouth (E-WOM) has a dominant influence on Purchase Decisions at Urban Wagyu Steak House Surabaya, with a partial effect of 48,0%.
Pengaruh Person-Job Fit dan Person-Organization Fit Terhadap Kinerja Karyawan PT. Sumatraco Langgeng Makmur Sayuga, Hadad Dinanjar; Ambarwati, Arie; Fatmawati, Rini
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 7 No 2 (2023)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v7i2.5772

Abstract

This research is motivated by facts or phenomena that are happening at this time, namely the fit between personality and work (Person-Job Fit) and the fit between personality and company environment/culture (Person-Organization Fit) which still influence employee performance at PT. Sumatraco Langgeng Prosperous. This study uses a quantitative approach and the type of research used is explanation/relationship. The sample used in this study amounted to 225 respondents. The results of this study using multiple regression methods can be concluded that partially the person-job fit variable has a significant influence on employee performance with a significance value of 0.000 <0.05 and also tcount (5.577) > ttable (1.972). Meanwhile, the person-organization fit variable also has a significant influence on employee performance with a significance value of 0.000 <0.05 and tcount (3.941) > ttable (1.972). Simultaneously the variables person-job fit and person-organization fit have a significant effect on employee performance with a significance value of 0.000 <0.05 and also the value of Fcount (42.088) > Ftable (4.7)

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