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Andry Herawati
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INDONESIA
Jurnal Ilmiah Administrasi Bisnis dan Inovasi
ISSN : 2581124X     EISSN : 25974092     DOI : -
Core Subject : Economy, Social,
Redaksi Jurnal Ilmiah Administrasi Bisnis dan Inovasi mengundang para peneliti untuk mengirimkkan artikel ilmiah berupa kajian ilmiah, karya penelitian dan ide-ide inovasi ilmmiah di Bidang Ilmu Administrasi khususnya terkait dengan pengembangan dan inovasi ilmu, isu-isu sosial yang mendukung pengembangan Ilmu Administrasi Bisnis, Managemen, dan industri kreatif. artikel yang dimuat melalui proses telaan dari reviewer sertra proses penyuntingan tim redaksi. Jurnal Ilmiah Administrasi dan Inovasi ternit dua kali dalam setahun dibulan Juli dan Desember.
Arjuna Subject : -
Articles 179 Documents
Pengaruh Tourist Motivation dan Tourist Attraction Terhadap Tourist Satisfaction Serta Dampaknya Pada Tourist Benefit di Masa Pandemi Covid 19
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.387 KB) | DOI: 10.25139/jiabi.v6i1.4522

Abstract

The tourist village is a unique destination because in addition to having natural attractions, community life and interactions are unique and still original. This peculiarity makes tourist villages with one another have differences that cannot be imitated. Tourist villages during the COVID-19 pandemic became an alternative to safe outdoor destinations in terms of recreation and health. The objectives of this research are 1). to determine the significant effect of Tourist Motivation on Tourist Satisfaction. 2). Does Tourist Attraction have a significant effect on Tourist Satisfaction. 3). to determine the significant effect of Tourist Motivation on Tourist Benefit. 4). to determine the significant effect of Tourist Satisfaction on Tourist Benefit. This research was conducted in the Nglanggeran Tourism Village, Gunungkidul. The sample in the researcher is tourists who have visited the Nglanggeran Tourism Village. The number of tourists who became the sample as many as 128 people. Dissemination of the questionnaire in the form of a google form by sending a questionnaire link to social media such as WhatsApp Story and placing a questionnaire link in the Instagram bio and Instagram story and distributing the questionnaire link on twitter. The analysis technique uses SEM AMOS. The results showed 1). Tourist Motivation has a significant effect on Tourist Satisfaction. 2). Tourist Attraction has a significant effect on Tourist Satisfaction. 3). Tourist Motivation has a significant effect on Tourist Benefit. 4). Tourist Satisfaction has a significant effect on Tourist Benefit.)
Sikap Nasabah dan Kinerja Atribut Produk Mobile Banking: Studi Pengguna Mobile Banking di Kota Surabaya
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 5 No 2 (2021)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.935 KB) | DOI: 10.25139/jiabi.v5i2.4560

Abstract

Mobile Banking is a form of banking information system service, which may be the best solution for busy customers. Regarding the number of customer complaints related to mobile banking applications, it is important to conduct this research to analyze which attributes influence customer attitudes towards the use of mobile banking services, and how the performance of banking attributes mobile. The research method used is a quantitative descriptive approach. The sampling technique used is simple random sampling, obtained from 100 respondents using mobile banking services. The data analysis method uses Fishbein's multi-attribute model and importance-performance analysis (IPA). The results of the study show that consumer attitudes towards the attributes of mobile banking are positive, with a value of 218.81. The performance of Mobile Banking attributes is analyzed by the Importance Performance Analysis, showing the results that the attributes that need to be prioritized to improve their performance are the attributes that are included in quadrant I (Main Priority): Mobile Banking website and ease of operation of Mobile Banking during transactions.
Pengaruh Teknologi Keuangan Terhadap Preferensi Konsumen Memilih Uang Digital Dalam Transaksi Keuangan: Studi Kasus Masyarakat Kota Bukittinggi
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.358 KB) | DOI: 10.25139/jiabi.v6i1.4602

Abstract

The purpose of this study is to find out the influence of Financial Technology on people's preferences to choose E-Money as an alternative to facilitate financial transactions in Bukittinggi City. The method used in this study is a quantitative method. The research variable is financial technology (X) as a free variable and consumer preferences choose E-Money (Y) as the bound variable. Sampling with purposive sampling technique with a sample number of 100 respondents. While the data analysis techniques used are simple regression analysis, validity test, reliability test, classical assumption test and hypothesis test. The results of the study data were tested using SPSS IBM 26. Based on the results of research obtained through a simple regression analysis that is Y = 0.755 + 0.55X. The results showed that financial technology had a positive and significant effect on the prefrence of consumers choosing E-Money because thitung 17,564 > 1,660 and significance of 0.000 < 0.05 then H1 received. Based on the research results, it is expected that the community will be able to be adaptive to modern-day developments that are influenced by the industrial revolution 4.0 so that technological changes can make it easier for consumers, not the other way around, on the other hand, support and socialization from regulators (government) and e-money provider institutions must also be improved so that people do not feel burdened by changes to the system that is applied
Mengukur Kinerja Layanan Internet Indihome dari Opini Masyarakat Menggunakan Sentimen Analisis Twitter Dengan Metode Naïve Byes
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.203 KB) | DOI: 10.25139/jiabi.v6i1.4765

Abstract

In 2019, 73.7% of Indonesians said that their purpose for using the internet was to access social media. One of the social media used is Twitter. With many tweets that have been published through Twitter, these tweets can contain user opinions on a particular thing, it can be like an event in the surrounding Indihome. Through Twitter, users can discuss their complaints or satisfaction with the Indihome service. For that reason, a method is needed, namely sentiment analysis to find out whether the data contains negative or positive opinions. The author uses the Naïve Bayes method in conducting sentiment analysis on the opinions or opinions of Indihome service users on Twitter, to know how accurate the Naïve Bayes method is applied to sentiment analysis. After testing using the Naïve Bayes method, the results obtained are 82% accuracy, 78% precision, 84% recall, and 81% f1-score.
Pengaruh Komunikasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di PT Stars Internasional Surabaya
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.636 KB) | DOI: 10.25139/jiabi.v6i1.4766

Abstract

This research is aimed to examine the effect of communication and work environment on employee performance. This research was carried out at the PT Stars International, Surabaya office with quantitative method and collect data by questioner, interview, observation. Population research is all permanent employee at the PT Stras International, Surabaya office with a large sample taken as many as 33 samples and analysis data use SPSS program version 25. The data analysis technique used in this study is multiple linear regression test, determination coefficient test, and hypothesis test. Based on the result of research and hypothesis test that has been done shows there is a significant influence of communication and work environment effect the employee performance at the PT Stars International, Surabaya together (simultaneous) this can be seen from the value of F arithmetic greater than F table is 9,791 greater than 3,3158. Hypothesis test results partially communication on employee performance shows a significant effect this can be seen from the t value is greater than t table is 2,763 greater than 2,0423. Hypothesis test results partially work environment on employee performance shows a significant effect this can be seen from the t value is greater than t table is 2,103 greater than 2,0423. For the results of hypothesis testing the coefficient of determination (R square) in this study shows that the communication and work environment variables have an influence of 39.5% on employee performance.
PENGARUH PERPUTARAN PIUTANG DAN PERPUTARAN PERSEDIAAN TERHADAP PROFITABILITAS: Pada Perusahaan Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2016-2020
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 5 No 2 (2021)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.478 KB) | DOI: 10.25139/jiabi.v5i2.4854

Abstract

There are several objectives in this study, including: To find out and analyze the effect of receivable turnover and inventory turnover partially on profitability in food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the period 2016-2020. And also to find out and analyze the effect of receivable turnover and inventory turnover simultaneously on profitability in food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the period 2016-2020. The sample in this study was the financial statements on 9 (Nine) food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the period 2016-2020 which amounted to 45 financial statements selected using purposive sampling techniques. The data used is secondary data taken from www.idx.co.id data. This study uses quantitative methods with multiple regression analysis techniques assisted by using the SPSS (Statistical Product and Service Solution) application program version 20. The results of the first t test proved that the hypothesis partially had no effect on independent variables i.e. the variable turnover of receivables to profitability was not proven to be true. While the results of the second t test proved that the hypothesis partially affects independent variables, namely inventory turnover to profitability is proven to be true. And the results of regression analysis from the F test showed that simultaneously or together there was an influence between the variable turnover of receivables and inventory turnover affecting profitability in food and beverage sub-sector companies listed on the Indonesia Stock Exchange.
Strategi Promosi dalam Bisnis oleh PT. BMW Astra Surabaya
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.659 KB) | DOI: 10.25139/jiabi.v6i2.4879

Abstract

The strategy in the promotion of the company is basically important, because it greatly affects the level of success of the company. This study aims to determine the promotion strategy at PT. BMW Astra Surabaya. The researcher used a qualitative descriptive method, by collecting data using interviews and observations. The results showed that the promotion strategy at BMW Astra Surabaya came from internal and external sides. The internal side is depicted by the strengths and weaknesses of the company's activities related to promotion, while the external is depicted from the opportunities and threats. The promotional strategies carried out are in the form of: (1) advertising (advertising), (2) sales promotion by providing cashback, gifts, even free fuel for 1 (one) year, (3) sales promotion (personal selling), (4) public relations (public relations). Internal factors show an excess score of 2.18, while a deficiency score of 1.54. External factors showed the opportunity score reached 0.70, greater than the threat. An effective promotion strategy used by PT. BMW Astra Surabaya is personal selling, because it can interact directly with consumers. It is intended that consumers can be interested in buying at the same time remembering the product, thereby increasing sales. Great Opportunity owned by PT. BMW Astra Surabaya must be utilized as best as possible. Salesmen who are an important instrument for companies related to promotions must be given proper training. Loyalty of all employees is also needed to support the company's promotion strategy so that it can run effectively.
Pengaruh Social Media Marketing Terhadap Brand Equity dan Dampaknya Pada Minat Beli Produk Merek Pobosoccer
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 1 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.647 KB) | DOI: 10.25139/jiabi.v6i1.4882

Abstract

This study aims to determine the effect of social media marketing on brand equity and its impact on buying interest in Pobosoccer brand products. The population in this study are active followers of Pobosoccer social media who have purchased Pobosoccer products, the number of which is unknown. The number of samples in this study were 100 responses. Data collection techniques in the study used a questionnaire. The analytical technique in this research is path analysis, which is to analyze the causal relationship between exogenous variables and endogenous variables. The results of the research on the structure of the first model show that the value of the Beta Coefficient of entertainment variables is 0.159, customization is 0.190, interaction is 0.300, trendiness is 0.181, and word of mouth is 0.189, where each of these variables has a significance value of <0.05, which means the entertainment variable, customization, interaction, trendiness, and word of mouth have a positive and significant effect on the brand equity variable. While the results of the research on the structure of the second model show the Beta coefficient of the entertainment variable is 0.158, customization is 0.147, interaction is 0.168, trendiness is 0.138, word of mouth is 0.238, and brand equity is 0.189.
Analisis Penyimpanan dan Penempatan Barang Pada PT Bintang Dagang Internasional (Haistar) Surabaya Dalam Mendukung Ketersediaan Barang di Era Pandemi
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.305 KB) | DOI: 10.25139/jiabi.v6i2.5212

Abstract

Gudang menyediakan porsi besar untuk mendukung kinerja perusahaan yang bergerak di bidang logistik. Peningkatan daya saing dapat dilakukan melalui pengelolaan gudang. Kondisi pola penyimpanan dan penyusunan barang yang dilakukan secara acak dan kurang teratur akan mengakibatkan terjadinya penumpukkan barang ataupun tercampurnya barang-barang di dalam satu slot rack. Sehingga, kondisi tersebut akan mengakibatkan waktu pencarian yang lebih lama. Kajian ini akan membahas mengenai analisis penyimpanan dan penempatan barang pada PT Bintang Dagang Internasional (Haistar) Surabaya. Metode penelitian yang digunakan adalah metode deskriptif kualitatif dan menggunakan pengambilan data menggunakan metode observasi, dan interview. Hasil analisis menunjukkan penyimpanan dan penempatan barang di PT Bintang Dagang Internasional (Haistar) telah menggunakan WMS (Warehouse Management System) dan DDC (Daily Cycle Count) walaupun sistem tersebut belum dilakukan secara maksimal, tetapi hal tersebut tidak menganggu persediaan barang di gudang sehingga pengiriman barang-barang baik pangan maupun non pangan ke konsumen selama masa pandemi selalu tersedia dan dapat terkirim secara cepat ditangan konsumen dengan kondisi yang baik dan bagus. Apalagi metode penyimpanan barang-barang di PT Haistar Surabaya mempergunakan “FIFO” dan sudah melalui proses quality control (QC) sehingga barang-barang tersebut selalu dalam kondisi yang baru.
Pengaruh Kualitas Pelayanan Dan Penanganan Komplain Terhadap Loyalitas Pelanggan PT. First Media Di Sidoarjo
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 6 No 2 (2022)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.333 KB) | DOI: 10.25139/jiabi.v6i2.5325

Abstract

The purpose of this study was to analyze the effect of service quality and complaint handling on customer loyalty. The research was conducted using causal quantitative research methods. Causal research is used to prove the relationship between cause and effect of several variables. Data analysis used multiple linear analysis, and used statistical tests of T-test and F-test for hypothesis testing. The results show that service quality has a partial effect on customer loyalty and complaint handling does not partially affect customer loyalty. Simultaneous test results show that service quality and complaint handling have a joint influence on customer loyalty, while the dominant test cannot be tested because one of the research variables has no effect on customer loyalty variables.