Humaniora
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
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Conversational Implicature of Peanuts Comic Strip Based on Grice’s Maxim Theory
Muhartoyo Muhartoyo;
Sistofa Sistofa
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3422
This article discusses about conversational implicature that occurs in Peanuts comic strips. The objectives of this study are to find out the implied meaning in the conversation between Charlie Brown with Lucy van Pelt and Lucy van Pelt with Linus van Pelt to evaluate the existence of maxim flouting and maxim violating in those conversations in relation to the four maxims such as quantity, quality, relation, and manner. Likewise, this study attempts to find out the reason for using conversational implicature in a comic strip. The writers uses a qualitative method with library research concerning to Grice’s maxim theory to analyze the conversational implicature. Based on the analysis, it can be concluded that all the comics that comprise 14 comics generate conversational implicature since all the characters breach rules of maxim. The result of this analysis shows that flouting maxim of manner has the highest occurrence of conversational implicature and the least occurrences belong to flouting maxim of relation and violating maxim of quantity. Moreover, the writers concludes that to make a successful communication ideally the speaker and the hearer to cooperate in the conversation by saying explicitly so the hearer can grasp the meaning as the goal of communication is to deliver a message to the hearer.
Perspektif Karyawan Perbankan pada Komunikasi Internal dengan Two-Way Symmetrical Communication dan Internal Marketing
Mia Angeline
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3423
The article investigates the internal communication in the two branches of foreign banks in Kelapa Gading from the perspectives of two-way symmetrical communication and internal marketing. The second problem investigated is the effectiveness of the use of email as a means of internal communication. Data were collected through interviews and literature. The results showed that the perception of employees not in accordance with the concept of two-way communication and internal marketing, but this policy has led the organization to these concepts. In the use of email, employee perceptions still see that the email is an effective internal communication media despite having many weaknesses.
Aplikasi Nilai Objektivitas pada Konsep Desain Interior Kantor
Ulli Aulia Ruki
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3424
Now days, planning an office was more than preparing desk and chair, it needed numbers of important decisions to be considerered, such as, where and how did the workers want to work?, What kinds of workspace that supported employee’s activities and how much did the office use the new technologies. Article would acknowledge the designer about nine objectives that needed to be known before planning an office and six crucial choices about the place and way of working. Moreover, the designer would have the same frame of working with managers to create the success of office facilities. Researcher used library research to compile data.It is concluded that manager and designer needs to prioritize and discusses detail such as location, use, layout, appearance, filling and standardization concept to make an office efficient and meet the employess needs.
Taman Mini Indonesia Indah: Education or Entertainment?
Anak Agung Ayu Wulandari
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3425
With combination of attractive appearance, taste, smell and sound, open air-museums can offer so many things to visitors; from educate to educate and entertain. Here, ‘edutainment’ concept starts to take place. The problem is there can be misconception between the creators and visitor’s perception. In this research, qualitative methodology, through interviews to get information form creator’s perspective and visitor survey to get information form the visitors’ perspectives were conducted with Taman Mini Indonesia Indah as the case study. The findings show that there is still misconception about education and entertainment perceptions in Taman Mini. Taman Mini has strong educational purposes, but because of ack of attractive educational programs, lack of information and interpretation and no encouragement to participate in the educational programmes, visitors considered their visits as recreational, rather than educational. In relation with postmodern phenomenon, Taman Mini can be considered as postmodern and adopting ‘edutainment’ concept, but this concept has became blur and vague, thus Taman Mini now only famous as a recreation venue.
Strategic Implementation of Corporate Identity in A Design Company
Yunida Sofiana
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3426
Implementation of Corporate Identity has been increase enormously over the past 20 years and predicting will be increase higher in the future. Design Company will be the one who will get the big impact from these changes. Business world believes that corporate identity as important aspect to consider if they want to succeed and competed in their business. An important part of this article is to learn about corporate identity from the literatures and then apply that knowledge and the experiences gained to discuss the strategic implementation of a corporate identity within Design Company. Many companies especially design companies try very hard and seriously to develop a corporate identity of their clients other than their own. As part of the review, the concept of corporate identity, corporate image, corporate communication, corporate structure, corporate culture and how design companies implement and designing a corporate identity for themselves will be examined.
Perbandingan Metode Depth of Field pada Lensa Kamera Fotografi dengan Efek Lensa pada Software Animasi
Ahmad Faisal Choiril Anam Fathoni;
Dermawan Syamsuddin
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3427
The knowledge of photography becomes fundamental importance in the understanding of digital cinematography. The work of a good photography is a blend of knowledge and photographic ability (skill) correctly. By learning photography properly, it allows an animator or digital art workers to apply some standard cinematography as well. By knowing the comparison between photography with "photographic" in 3D animation, animators will be easier to create a digital aesthetic standard with the help of the software. This paper discusses the comparison of the use of photographic camera lenses and camera parameters found in animation software 3D Studio Max. The final form is the camera pictures and parameters of used lens with the results of rendering images with the software-related parameter.
Fenomena Mal bagi Masyarakat Urban di Jakarta
Amarena Nediari
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3428
Mall building is a place where urban communities come together with their specific interest. People go to the mall with their independent needs without any emotional bonding between each other. As a public space, mall is trying to meet the needs of urban communities especially as an entertaining space for the visitors. Go to the mall has become a way of life in urban society, as a destination for the whole family. While on the other hand the existence of many mall building are the traits of sick city, because as a public space, city does not meet the social and environmental objectives anymore. Jakarta has more than 75 building mall, it has exceeded the limit of the population. Mall has become a phenomenon because it has met the lifestyle of urban society but on the other side mall has spent water absorption area. This disagreement about mall building requires a mall that friendly to the environment, so that the green open spaces and water absorption area can be provided or replaced as well. The next discussion is about mall that should build friendly to the environment and its importance to the urban community.
Pentingnya Peran Logo dalam Membangun Brand
Angela Oscario
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3429
Brand is an intangible asset of an entity. It’s a summary of experiences of an entity. Well-developed brand is a very high value asset, even higher than all of the physical assets owned by the entity. Because brand is created on people’s mind, brand can build customer’s loyalty. Brand can be built in many ways. One of the most important way is designing visual indentity, such as logo. Logo is a graphical element in the form of ideogram, symbol, emblem, icon, sign that is collectively form a trademark or commercial brand. Logo is the entrance that reflects a brand. Because of that, a logo must reflect the soul of the entity. Considering how important a logo for a brand, a logo should be designed seriously. Ironically, there’re so many fast, and cheap logo design services that create an instant logo. Why is it happened? It’s because the brand owners have a lack of awareness of the important of a brand and a logo. It’s also because there are a lot of designers who have no respect on their profession. These kind of designers offer cheap services for an easy money with a little work. This situation can be bad for both of the brand owner and the designer. The price of logo design will be cheaper and cheaper, and the brand will not be developed well. That’s why it’s important to raise the awareness of the importance of a branding and a well designed logo which represent the soul of the entity.
Berpikir dan Berperilaku dengan Rasa
Devi Kurniawati Homan
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3430
Article discusses the importance for a designer to understand about psychology and consumers’ behaviors that act based on their feelings. Human as a complicated living creature has lot of feelings before making a reaction. The reaction itself is based on their own feeling from their experiences or the others’ before. In our daily life, we think a lot based on our feelings. We associate a stimulus with an unconscious physical or emotional response. A designer often needs to make a promotion, branding, and campaign for a product or something else. So, it is important for designers to know their targets and behaviors. By understanding their target behaviors, it is easier to predict or to design the reaction and response when the product or campaign is launched. The understanding of the psychology study is important for a designer as well as understanding the other branch of study beside their own study about aesthetics. When the designer understands a lot of things, they can make a creative, good and useful visual communication.
Nekara: Peninggalan Seni Budaya dari Zaman Perunggu
Hanny Wijaya
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v4i1.3431
Cultural development nowadays could not be separated with the cultural development from the past. Dong Son culture, which was developed in Vietnam area, had given a big influence to cultural development in Asian regions during the Bronze Age. One of the great heritages from Dong Son culture was a Dong Son drum or was known as Nekara in Indonesian region. Nekara which forms like a drum has many functions that based on culture and tradition from each area. The main function of Nekara was generally as a music instrument for festivals or cultural events, such as prayers for rain, good harvest, funeral, wedding ceremony, etc. Moreover, in some specific regions, nekara had also been used as a mausoleum to keep the corpse or dead body for funeral, it was also had a function as a symbol of power for tribe leaders. The motifs on drums or nekara also had a symbolic meaning or a specific representation based on its function.Article presents the knowledge on the background and function of nekara more specific and readers will know more details about Dong Son culture and its unique heritage, i.e. Nekara.