cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 1,770 Documents
 149   150   151   152   153 
Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014) Angela Oscario; Hagung Kuntjara; Agus Adhityatama
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3511

Abstract

Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students. 
Pentingnya Aktualisasi Keterampilan Interpersonal Eksekutif Demi Menciptakan Organisasi yang Efektif Lelo Yosep Laurentius
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3512

Abstract

Research on close groups reveals that the construction of a shared reality in the minds of members as well as a shared view and appreciation of their work, the essence of effectiveness.  From the cases analyzed descriptive ensure that the most effective way is, perhaps, to give an example. Personal transparency of the leader disclosing important information about ideas and feelings which are relevant to the group work in a harmonious manner encourages the participation of others. 
Creativity and Impact of Advertising Electronic Led Billboards in Jakarta Suprayitno Suprayitno
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3513

Abstract

The creativity and the impact of advertising electronic LED billboards in Jakarta was an approach to see, to know and to understand in a deeper way. Creativity decisions affect all advertising, art, and knowledge combined with the phrase creative strategy. Creative advertising ideas must be original, unique, different, new, unexpected and right on target. The approach used was qualitative research methods, including data collection in the form of literature review, interviews with the actors and the surrounding communities, as well as documenting the billboard directly outside the media was located. The results of this research are the analysis report the creativity and impact of LED electronic billboard advertising effectiveness, is expected to produce a more detailed picture. So that students and practitioners can use the visual communication design, process, and maximize the advertising rules in designing a design to reach the stage of design creativity and better application. 
A Case Study of Academic Writing Development Through Principled Versus Standard Clt Method at Binus University Almodad Biduk Asmani
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3514

Abstract

The purpose of the research project is to investigate how far the academic writing skills of Binus University students can be developed through two conflicting CLT methods: standard and principled. The research project is expected to result in computer-animated format which can be used as one of the main tools in teaching and learning grammar at Binus University. The research project uses the qualitative approach, and thus uses verbal data. The research project involves two subject groups (experimental and control). The experimental group will receive the treatment of grammar learning by using the Principled CLT approach, while the control group receives the standard CLT approach. Survey is then conducted to the two groups so as to find out their comments on the two teaching methods. From the results of the questionnaires, it is found that Principled CLT method is favored for its knowledge and accuracy factors, while the Standard CLT is preferred for its fun and independence factors.   
Doubly–Negating Complicatedness of Undoing Love: A Stylistic Reading of I Can’t Unlove You by Kenny Rogers Akun Akun
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3515

Abstract

This wasa research about the role of linguistic features in contributing to the overall meaning of a song entitled I Can’t Unlove You by Kenny Rogers. The goal of the research was to prove that special linguistic features used in the song played a significant role in conveying the meaning of the song. This wasa library research by identifying and elaborating the special linguistic construction found in the song lyric text. It is concluded that the use of double negation combined with invented negative verbs has successfully build up the idea of impossibility in undoing love. This double negative expression is needed because love intricacy and complicatedness can only be expressed in a stylistically special way where common expressions are unable to reach the intended meaning.  
Analisis Perubahan Partai Politik Pemenang Pemilu di Indonesia Handy Martinus
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3516

Abstract

By three elections in Indonesia, the pattern seen is a change in a very significant political force. It changed not only the party in the first position, but also a different party: three elections produced three different parties that received the most votes. Major political changes in Indonesia have been coloring since the reformation in 1998. The first change occurred in the 1999 election. PDIP evicted Golkar that has ruled for more than 30 years claiming an absolute majority. Then in the 2004 election, the strength of the party with the most votes moved to Golkar. In 2009, a major change occurred again. Top position was taken by Democrats. This article is a study using secondary data from a survey conducted by the Indonesian Survey Institute (LSI) during the period 1 to 12 February 2012 with the population of all Indonesian citizens who have the rights to vote in elections when the survey was conducted. Number of samples taken ranged up to 2,050. Based on the sample, it is estimated margin of error of + / -2.2% at the 95% confidence level. It is concluded that the political change will continue in the 2014 election along with the negative sentiments from Indonesian people against politics and law enforcement today. Election results earlier in some parts of Indonesia showed a progressive trend increasing number of non-voters and swing voters. NasDem and Gerindra are quite prominent in voter mobilization through the air via mass media. Both attract Democrats’ swing voters whom are middle-class which are more intensively following the national news. 
Documenting The Richness of Indonesia Through The Cultural Color of Sumatera’s Traditional Textile and Culinary Product Mita Purbasari; Anita Rahardja
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3517

Abstract

Analysis of cultural color was an approach to a better understanding color from cultural stand point, unlike the others color studies which looked at the psychological aspect of color. Johannes Itten’s theory of color served as a thinking base in this study. The theory was reflected in the cultures of Indonesia and represented by island of Sumatera (Aceh Darussalam, Medan, Padang, Bengkulu, Palembang, and Lampung). The scope of the subject matters was limited to traditional textile products such as traditional costumes, bridal apparel, and culinary. The textile products were chosen because they became reflection of a culture whose place was close to society and this color became the its own identity. The research method was qualitative that consisted of doing literature study, interviewing experts (historians and artists), and visiting cultural centers especially the ones associated with textile and culinary product. The result of this study is presented in the form of morphological matrix on cultural color. The matrix of analysis is supported with arguments and a classroom experiment, which allows students to use, cultivate, and maximize the method of applying color in visual communication to achieve harmony and contrast. 
Komunikasi dan Konflik Antarorganisasi Elsye Rumondang Damanik
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3518

Abstract

Conflict may take place in interpersonal, group, and organizational level. In the organizational level, conflict very often influences the organization performance. In the case of interorganizational conflict, Apple and Samsung experienced the open-to-public conflict when Apple filed Samsung on rights violation charges. The purpose of this study is to discuss the role of communication in coping with organizational conflict. Qualitative research method is applied to analyze research problem.  Data are obtained from academic journal, and case study published in media. The data are descriptively prepared. This research used the dispute on rights violation between Apple and Samsung in 2012 as the case study. In order to focus on the problem, the case study is discussed using interorganizational conflict and organization change concepts. The analysis resulted on the idea that interorganizational conflict may bring negative and positive impacts to the organization. The conflict may potentially exist when two producers who manufactured identical product variants with different brand dispute innovation exclusive rights. The discussion concluded that conflict is the way organization interact with its environment, learn, and develop. Communication can be used to resolve the conflict. 
Pola Komunikasi Mahasiswa dalam Penggunaan Smartphone (Studi pada Mahasiswa Marketing Communication Fek Binus University) Rosidah Rosidah; Erni Herawati
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3519

Abstract

This research aimed to identify and know the pattern of smartphone usage among university students and pattern of communication they are doing with the smartphone. Quantitative research was used in this study, with descriptive design. Survey was conducted as data collecting method by distributing questionnaires to students of Marketing Communication (Marcomm) department, Faculty of Economic and Communication (FEK), Binus University. As a result, there were 134 questionnaires that can be proceed for data analysis. Sampling technique used in the research was simple random sampling. Since the research used descriptive design, thus the data analysis technique was descriptive statistics. The research is only limited to study the pattern of smartphone usage and pattern of communication among students of Marcomm department, FEK, Binus University, with their smartphone. Given the fact that smartphone has changed people’s behavior in communicating with others, it can be useful for example in developing appealing learning plan in education field, especially for youth. The function of mobile phone has undergone a rapid change with the existence of smartphone. With smartphone, one cannot only perform the traditional types of communication (phone or sms), but also go beyond that. This is due to the features provided by the smartphone which indeed accommodate the person’s needs to communicate each other more than just phone calls. Additionally, with the presence of Internet which has made the smartphone becoming inseparable with human’s life, since it integrates all medium and activities of communication into a single gadget. Smartphone has been proved to change the people’s habit in communicating each other and caused people’s dependency on the presence of this medium.  
Komunikasi Politik Pemerintah Susilo Bambang Yudhoyono (Sby) (Studi Kasus Masalah Bahan Bakar Minyak Tahun 2012) Tukina Tukina
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3520

Abstract

Price of international oil and gas has fluctuatively increased from time to time. The reality encourages the government of Susilo Bambang Yudhoyono (SBY) to raise (or adjust) the price of fuel in the country. Viewed from the history, since the era of President Soekarno, Soeharto, Megawati, and Gusdur fuel price increase policy has always been controversial, inviting pros and cons, although the actual adjustment is reasonable and necessary. Government policy of SBY to raise fuel prices and ultimately failed is interesting to learn. This study focused on the political communication of SBY government. The SBY government's efforts to raise fuel prices got tough challenge from several people, including members of the Parliament. The pros and cons protracted and eventually the SBY government failed to raise the fuel prices. Methodology of this article used descriptive-qualitative research. Data obtained through field observations and literature. Data were analyzed descriptively based on research purposes. Role of the writer in a descriptive qualitative study was the main thing. Results showed that the failure of SBY political communication was caused by the failure in convincing Indonesian people. SBY government needed to clarify and reinforce the authority to raise fuel prices belong to the Government. Any information (messages) should be communicated directly, clearly, and firmly through the process. Messages from the source to the target (society) needs to be maintained properly. If not, the messages can be misused. Each message can be added, subtracted (either partially or completely) which will lead to misunderstanding, biased, confusing, and protracting situasions. 

Page 151 of 177 | Total Record : 1770

 149   150   151   152   153 

Filter by Year

2010 2024


Reset
Filter By Issues
All Issue Vol. 15 No. 2 (2024): Humaniora Vol. 15 No. 1 (2024): Humaniora Vol. 14 No. 3 (2023): Humaniora Vol. 14 No. 2 (2023): Humaniora Vol. 14 No. 1 (2023): Humaniora Vol. 13 No. 3 (2022): Humaniora Vol. 13 No. 2 (2022): Humaniora Vol. 13 No. 1 (2022): Humaniora Vol. 12 No. 3 (2021): Humaniora Vol. 12 No. 2 (2021): Humaniora Vol. 12 No. 1 (2021): Humaniora Vol. 11 No. 3 (2020): Humaniora Vol. 11 No. 2 (2020): Humaniora Vol 11, No 1 (2020): Humaniora (In Press) Vol. 11 No. 1 (2020): Humaniora Vol 10, No 3 (2019): Humaniora (In Press) Vol. 10 No. 3 (2019): Humaniora Vol 10, No 3 (2019): Humaniora Vol. 10 No. 2 (2019): Humaniora Vol 10, No 2 (2019): Humaniora Vol 10, No 1 (2019): Humaniora Vol. 10 No. 1 (2019): Humaniora Vol 9, No 3 (2018): Humaniora Vol 9, No 3 (2018): Humaniora Vol. 9 No. 3 (2018): Humaniora Vol 9, No 2 (2018): Humaniora Vol 9, No 2 (2018): Humaniora Vol. 9 No. 2 (2018): Humaniora Vol. 9 No. 1 (2018): Humaniora Vol 9, No 1 (2018): Humaniora Vol 9, No 1 (2018): Humaniora Vol 8, No 4 (2017): Humaniora Vol 8, No 4 (2017): Humaniora Vol. 8 No. 4 (2017): Humaniora Vol. 8 No. 3 (2017): Humaniora Vol 8, No 3 (2017): Humaniora Vol 8, No 3 (2017): Humaniora Vol 8, No 2 (2017): Humaniora Vol 8, No 2 (2017): Humaniora Vol. 8 No. 2 (2017): Humaniora Vol 8, No 1 (2017): Humaniora Vol 8, No 1 (2017): Humaniora Vol. 8 No. 1 (2017): Humaniora Vol. 7 No. 4 (2016): Humaniora Vol 7, No 4 (2016): Humaniora Vol 7, No 4 (2016): Humaniora Vol 7, No 3 (2016): Humaniora Vol 7, No 3 (2016): Humaniora Vol. 7 No. 3 (2016): Humaniora Vol 7, No 2 (2016): Humaniora Vol 7, No 2 (2016): Humaniora Vol. 7 No. 2 (2016): Humaniora Vol 7, No 1 (2016): Humaniora Vol 7, No 1 (2016): Humaniora Vol. 7 No. 1 (2016): Humaniora Vol 6, No 4 (2015): Humaniora Vol 6, No 4 (2015): Humaniora Vol. 6 No. 4 (2015): Humaniora Vol. 6 No. 3 (2015): Humaniora Vol 6, No 3 (2015): Humaniora Vol 6, No 3 (2015): Humaniora Vol 6, No 2 (2015): Humaniora Vol. 6 No. 2 (2015): Humaniora Vol 6, No 2 (2015): Humaniora Vol 6, No 1 (2015): Humaniora Vol. 6 No. 1 (2015): Humaniora Vol 6, No 1 (2015): Humaniora Vol 5, No 2 (2014): Humaniora Vol. 5 No. 2 (2014): Humaniora Vol 5, No 2 (2014): Humaniora Vol 5, No 1 (2014): Humaniora Vol 5, No 1 (2014): Humaniora Vol. 5 No. 1 (2014): Humaniora Vol. 4 No. 2 (2013): Humaniora Vol 4, No 2 (2013): Humaniora Vol 4, No 2 (2013): Humaniora Vol. 4 No. 1 (2013): Humaniora Vol 4, No 1 (2013): Humaniora Vol 4, No 1 (2013): Humaniora Vol 3, No 2 (2012): Humaniora Vol. 3 No. 2 (2012): Humaniora Vol 3, No 2 (2012): Humaniora Vol 3, No 1 (2012): Humaniora Vol. 3 No. 1 (2012): Humaniora Vol 3, No 1 (2012): Humaniora Vol. 2 No. 2 (2011): Humaniora Vol 2, No 2 (2011): Humaniora Vol 2, No 2 (2011): Humaniora Vol. 2 No. 1 (2011): Humaniora Vol 2, No 1 (2011): Humaniora Vol 2, No 1 (2011): Humaniora Vol 1, No 2 (2010): Humaniora Vol. 1 No. 2 (2010): Humaniora Vol 1, No 2 (2010): Humaniora Vol. 1 No. 1 (2010): Humaniora Vol 1, No 1 (2010): Humaniora Vol 1, No 1 (2010): Humaniora More Issue