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Dekave : Jurnal Desain Komunikasi Visual

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Published by Universitas Negeri Padang

ISSN : - EISSN : 23023228 DOI : -

Core Subject : Humanities, Art,

Arts Humanities

Arjuna Subject : -

Articles 545 Documents

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PERANCANGAN VISUAL IDENTITY CENTRAL COFFFEE DI ALAHAN PANJANG TAUFIK KURNIAWAN, Dr. M. Nasrul Kamal, M.Sn., Riri Trinanda, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 2 (2018): Seri B
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Central coffee is a coffee producer and coffee shop that is located in Alahan Panjang with an owner named Marnofi Hendri. Previously, Central coffee did not yet have an identity, therefore the identity was designed in the form of a logo with color and typography that represented the previous concept so that consumers or prospective consumers could easily remember and increased its brand loyalty.This logo is formed from Mount Talang silhouette that resembles coffee topping, coffee cups and coasters form the letter “C” which is the initial of the object design namely Central Coffee followed by a letter mark beside it to form the word “Central”, and the headline “Coffee” below. This form is in accordance with the concept that Central Coffee used, simple and modern.The analytical method that is used in designing visual Central Coffee is SWOT (Strength, Weakness, Opportunity, Threat) analysis method to highlight the Central Coffee characteristics. The design of visual identity includes media: manual book, poster, x-banner, name card, sticker, t-shirt, totebag, mug, packaging and backdrop. It is hoped that this visual identity design could help increase brand royalty and get brand awareness so that the design results are right on target, effective and communicative so that it can be known among the wider community.Keywords : Visual Identity, Logo, Central Coffee.

MENUJU BUKU SAKU YANG INFORMATIF DAN KOMUNIKATIF DAN WISATA WISATA KOTA BUKITTINGGI MUHAMMAD IQBAL ASRIL, Ir. Drs. Heldi, M.Si., Ph.D., Riri Trinanda, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 7, No 2 (2018): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

West Sumatera own assets of the heritage cultural relic Duch Colonial in Bukittinggi famous by Jam Gadang as a icon, the monument is the oldest clock tower in the world. Jam Gadang become main attraction tourism and main asset to escalate locally-generated revenue.Current development in the world of technology like internet globalization is unconvincingly information. Information of the media printing it had opportunities and key part as a media information in tourism development. Prospect of making pocket book Bukittinggi with communicative and informative is expected gave the contribution to people, traveling with happiness and top experiences.Design method of tourism guide pocket book Bukittinggi city is created through metaphor method and adjusted with SWOT analysis, the colletion of data is do it by interview, survey in fields and documentation data and relevant reviews.The tourism pocket book design of Bukittinggi city is created by with purpose main media with creative program used with design principal method, photo documentation, explained texts, colour, interested layout and unique. The Design is support with some of media like: sticker, poster, x-banner, bookmark, t-shirt, pin and key chain.Keyword : Book, Pocket Book, Informative, Communicative, Tourism,Bukittinggi

SEMIOTIC STUDY OF TETRALOGY LASKAR PELANGI COVER DESIGN NOVEL BOOK BY ANDREA HIRATA IRMA OCTAVIANI, Drs. Syafwan, M.Si., Hendra Afriwan, S.Sn., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 7, No 2 (2018): Seri C
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

The purpose of this study were to: (1) describe icon, symbol, index that appear in design book cover Tetralogy of Novel Laskar Pelangi by Andrea Hirata and (2) describe visual element that appear in design book cover of Novel Laskar Pelangi by Andrea Hirata.This research used a qualitative with descriptive intrepretative method, the data collected in the form of word and images and then explained the meaning with interpretation or construe in paragraph and in table form. Data source obtained from: (1) Laskar Pelangi, (2) Sang Pemimpi, (3) Edensor, and (4) Maryamah Karpov by Andrea Hirata that published by Penerbit Bentang. The theory used is the semiotic by Peirce who divide between sign and referent into three categories: icon, symbol and index is a sign that the related between the marker and the marker is the same shape.Key Word: Design, Cover, Visual, Semotic

REDESIGN BRAND IDENTITY LOGO ZERO PARFUME FIKRI ZARKI, Ir. Drs. Heldi, M.Si., Ph,.D. Dra. Zubaidah, M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 1 (2019): Seri B
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Zero Parfum is one of the business forms of refill (refill) in the city of Padang, this business has been pioneered by Ade Zalindro since 2016 located at Jl. Gajah 8 Air Tawar Barat Padang City. His business has progressed received a response from consumers. However, the underlying problem of the appearance of the Zero Parfum logo does not yet reflect the characteristics of identity as a brand, people's perceptions are similarities in the identity of the logo with other product brands.The purpose of the design of the Zero Parfum logo re-design is to present a logo that is simple, elegant, easy to remember, flexible, dynamic and communicative, reflecting the strong characteristics of being a visual identity and identity as the appearance of the informative and communicative Zero Perfume logo This logo designMethod uses Glass Box. Glass box method (glass box method) where thinking rationally objectively and systematically examines things logically and free from thoughts and considerations.The analytical approach uses the principle of 5W + 1H. The results of the design of the Zero Parfum logo redesign as the main media and supporting media: manual books, posters, menus, x-banners, paper bags, t-shirts, stickers, business cards, perfume bottles, stampsKey Words : Redesign, logo, Zero, Parfum.

PERANCANGAN BUKU POP-UP MENGENAI MANFAAT BUAH DAN SAYUR UNTUK ANAK-ANAK RUHI ELWARAK, Dini Faisal, S.Ds., M.Ds., San Ahdi, S.Sn., M.Ds.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 1 (2018): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

The aims of the design of the benefits of fruit and vegetable for children entitled Petualangan Daisy bersama Peri Kebun was as medium of education and interaction in order to deliver the advantages of those fruits and vegetables. Afterward, it was expected that the children will interested in consuming fruits and vegetables because the nutrition in them is importance for development and growth of the children. Pop-up book was selected as one of the medium of learning for introducing children to the fruits and vegetables because it contains some interesting elements that will raise children’s enthuthiasm and passion in learning those knowledge.Method of analyzing data was 5W+1H technique in order to find the solution for the problem. Data were collected through interview and documentation. Pop-up book about the benefits of fruits and vegetables was designed through the theory of visual communication design, children psychology, medium of learning, pop-up book, illustration, color, layout and typography. Behind the pop-up book as the main medium, several stuffs like poster, x-banner, pin, sticker, coloring book, notebook and thumbler is served as the supporting medium.Kata kunci : buah dan sayur, buku pop-up, media interaktif, komsumsi.

PERANCANGAN PACKAGING USAHA TEMPE APDET JL. DR. M. HATTA KETAPING PADANG APRILIANI PUTRI, Dra. Zubaidah, M.Sn., Riri Trinanda, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 2 (2018): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Tempe date of profile update is located at Jl. Dr.M. Ketaping Hatta Padang. This effort is an attempt First Instance in the city of Padang, because this business process food tempe tempeh traditional into modern food. The goal of this effort to entice consumers to gravitate back to traditional foods that are less favored by teenagers.The tempeh effort existence is still unclear, it is the lack of business owners do promosian via social media and fliers. Previous packaging only using ordinary plastic. From the problems of interest to the design is to make tempeh date of profile update product packaging design.The design of packaging is carried out by stages such as data collection and design. This collection process through interviews with business owners. While the data analysis process by means of a SWOT analysis (Strength, Weakness, Opportunity, Thethreat) in getting through the collection of data observation and documentation directly to the business location. Further analysis of a product and designing products. This design will show the final design at the date of profile update tempeh products. This packaging design adjusted to the date of profile update tempe own business.Keywords: Packaging, Tempe date of profile update, design.

PERANCANAGAN VISUAL IDENTITY MAHA PUDING BUKITTINGGI REZI ASMARNI, Dra. Zubaidah, M.Sn., Eliya Pebriyeni, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 3 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Maha Pudding is one of the businesses that provides dessert in the form of ice cream pudding located at Jalan Pemda, Pasar Bawah, Bukittinggi. Maha Puding was founded in March 2006 and managed by Anjar Rahman as the owner and founder of Maha Puding until now. Maha Puding requires a visual identity that includes logos, colors, and fonts, and rules in its application, according to the reference set by the designer in the manual book as the main media, in order to establish a consistent identity, enhance the business image, and become a distinctive and unique feature for Maha Puding.The design method that I use is the glasbox method while in the data analysis the author uses SWOT analysis, strength (weakness), weakness (Weakness), chance (Oppurtunity), and threat (Threat) from Maha Puding. The main media used in the design of the Maha Puding logo is the media manual book. Then the application media include business cards, envelopes, letterhead, sales invoices, stamps, table numbers, menu lists, aprons, t-shirts, posters and x-banners.Keywords: Visual Identity, Maha Puding, Logo

REDSAIN LOGO USAHA ROTI DAN KUE ANITA PAYAKUMBUH FAUZAN AGUNG, Dra. Zubaidah, M.Sn., Riri Trinanda, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 7, No 2 (2018): Seri B
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Bread and Cake Anita is one of cooky company in Payakumbuh. It is located at Kemuning Street number 9 at Koto Tangah, Payakumbuh. It was pionered by Anita Saura since 2007 by selling “ragam” cake and “bolu batik”. The target consuments of is company is especially for children at the age of 6-12 years old. This company has it’s own production place and distribution unit which distribute it’s products not only in Payakumbuh, but also to others regions like Duri and Pekanbaru.Actually, Bread and Cake Anita has logo but it did not have strong visual identity. It was caused by the logo didn’t use the principle and elements of design well. For examples, simplicity principle which can make the logo become simple and easy to remember, unity principle to get harmony impression in the logo when there was the form element that didn’t have relationship with this company that made the identity of Bread and Cake Anita Company become weak.Redesign of logo consist of collecting of the data, analize the data and redesign the new logo. Trough SWOT, data about Bread and Cake Anita and target consuments was analized to get a concept of redesign logo. In the process redesigning the new logo, the concept of redesigning was implemented creatively in visualized logo. As the result, a new logo of Bred and Cake Anita which consist of image of that company and actualized in the identity system of the company including stationery, supporting media like poster, x-banner, neon box, t-shirt, cup, sticker, secondary cover, so the new image of Bread and Cake Anita could be recognize by society.Key words: Logo, Redesign, Identity.

PERANCANGAN BUKU CERITA BERGAMBAR PERMAINAN TRADISIONAL ANAK-ANAK KABUPATEN KERINCI IZWAN JAILANI, Ir. Drs. Heldi, M.Si., Ph,.D. Eliya Pebriyeni, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 9, No 1 (2019): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Thirteen years ago there was a phenomenon where traditional games in the Kerinci Regency began to be rarely played and began to disappear while children today don’t even know some of the traditional Kerinci games due to lack of information.The aim of the designer is to design a Kerinci Regional Traditional Game book optimally for information about traditional games for children, through informative and communicative picture books as a source of knowledge in the Kerinci Regency and to add a collection of books on the traditional district games.The method used in the design of a picture story book uses a combination of rational and systematic glass box methods and a 4-D model that includes the stages of define, design, develop, and disseminate and analysis of 5W + 1H data which is used as the basic concept of problem solving.This design produced a draft of the Kerinci Regional Traditional Picture Book as the main media and was supported by several media: x-banners, posters, stickers, phleg chains, bookmarks, pins, totebags, and calendars.Keywords: Book, Picture, Game, Kerinci, Traditional.

PERANCANGAN BUKU CERITA BERGAMBAR ANGGUN NAN TONGGA (CERITA RAKYAT PARIAMAN) RIZALLUN FIQRI, San Ahdi, S.Sn., M.Ds., Elya Pebriyeni, S.Pd., M.Sn.
DEKAVE : Jurnal Desain Komunikasi Visual Vol 8, No 1 (2018): Seri A
Publisher : DEKAVE : Jurnal Desain Komunikasi Visual

Folklore is a story that comes from a society and has evolved into a cultural characteristic. The author raised the story of the people of Pariaman namely Anggun Nan Tongga. The purpose of this design is in the form of comic book Anggun Nan Tongga and other supporting media to provide information directly and delivery of more detailed, communicative and effective. The method used in data collection is by conducting interviews, literature studies, observation, and documentation. While the method used to analyze the data is 5W + 1H analysis. The main media used in this design is the book while the supporting media used are t-shirts, x-banners, bookmarks, fans, stickers, wall clocks.Keywords : Folklore, Comic, Anggun Nan Tongga

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