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Proceeding of World Conference

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Published by Universitas Narotama Surabaya

ISSN : - EISSN : 26561174 DOI : -

Core Subject : Economy, Health, Education, Engineering,

Economics, Econometrics & Finance Education Engineering Mathematics Medicine & Pharmacology

Proceeding of World Conference, is Publication of conference articles in the field of multidisciplinary sciences published by the World conference; aims to make it easier for readers and writers to access articles during time and make it easier to download and distribute.

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Articles 265 Documents

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The Influence Of Effort Of Use, Features Of Products And Promotions On Purchase Decisions And Customers Loyalty: (Study On Customers T-Cash In Surabaya) Rahjuno Saktio Darpito
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

This study aims to analyze the influence of ease of use, productfeatures, promotions and purchasing decisions in relation to the loyalty ofT-Cash customers in Surabaya. The research method used is to use an explanatory type of research. With the number of samples, namely the T-Cash users who have not yet been approved, so it is necessary to do the calculation using the lemeshow formula. In the analysis of this study using data collection with the help of filling out questionnaires accompanied by Partial Least Square (PLS) analysis techniques. Research shows the ease of use variables, product features and promotions have a positive and significant relationship simultaneously and partially in its development.

Analysis Strategic Partnership , Design Innovation Product Impact To Product Quality And Competitive Advantage SMES Convection In North Surabaya Area Mohammad Fathur Rochman
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

This research gives an overview of the studies emergence of the measurement influence to strateghic partnership, design innovation against product quality and competitiveness of small medium enterprises convection became object goal of my research. Type of this research is quantitative, population and sample based on the spread of to the 3 different companies with operations , designer and customer convection in the area North of Surabaya. Engineering data retrieval using the questionnaire. This research data analysis using the method of Partial least Squares (PLS) . Results the study proves all dependen variables a significant effect with a Quality Product (Y1) < 0.05, but the testing equation structure against a Competitive Advantage (Y2), design Innovation Product (X 2) showed no significant influence with p value 0.05 >. So, the competitive advantage in this region refer to the results of the product not of through an innovation concept with a uncertain results.

Effectiveness Analysis of Working Capital on MSME Handycraft Laras Nada Wahyu Atika; Agus Sukoco
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

This study aims to determine the effectiveness of working capital management in MSME Rozatajaya Souvenir in Sidoarjo through the analysis of liquidity and activity ratios. The research method is using descriptive qualitative. Data obtained from financial transaction records for two semesters of 2018. The results of this study found that the average Liquidity Ratio was very good which included Current Ratio of 3.02, Quick Ratio of 2.93 and Cash Ratio of 2.25. The effectiveness of working capital using the Activity Ratio was considered less effective including the average Working Capital Turnover of 1.23, Receivable Turnover of 4.22 and Turnover Inventory of 14.95 times. The findings of this study, working capital is very necessary for business operations, however, management of working capital is still not effective so it requires a strategy to increase the effectiveness of working capital in business development.

The Influence Of Reference Group, Brand Image And Internet Marketing On Buying Decision Moh Khotib
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

with the development of technology and information as well as the rapid growth and spread of the population today, has an impact on all aspects of human life. One of them is to communicate fluently in conveying information. In marketing products there are several strategies used, such as the use of reference groups, brand image and internet marketing in determining purchasing decisions. The purpose of this study was to determine the effect of reference groups, brand image and internet marketing on purchasing decisions on As card products. The sampling method uses random sampling, with the method of multiple linear linear analysis the research shows that the reference group, brand image and internet marketing have an effect on the As card purchase decision. In this research, it is expected to be able to give a new view in marketing products, especially among the community.

The Influence of Electronic Word of Mouth, Trust and Product Quality On Purchase Decision of Fashion Product Through Online Shop: (Case Study : UMKM House of Sabrina In Surabaya) Mukayati Mukayati
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

The purpose of this research to analyze the effect of electronic word of mouth, trust and product quality on purchasing decisions fashion products towards online shop at the House of Sabrina. This study design using quantitative methods the hypotheses by using SPSS version 20.0 with multiple linear regression analysis. The population this study were consumers of House of Sabrina. The sampling technique used was random sampling with the total 131 respondents who had purchased products by online. The results of this study show that electronic word of mouth variables, trust and product quality have an effect on simultaneously and significantly on purchasing decisions. Partially electronic word of mouth variables, trust and product quality have a significant effect on purchasing decisions. The Determination Coefficient value is 57.7% while the rest is influenced by other variables.

The influence of Brand trust, Social Media Marketing and e-WOM on interest purchasing in Snake Socks products in Surabaya Moch Rifan al faizin
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

The purpose of this research are for known as brand trust, social media marketing, electronic word of mouth and purchase intention of Snake socks consuments product in Surabaya. .This research is a quantitave. The population and samples are based upon questionnaire that had been given to 100 respondents of Snake Socks consuments product in Surabaya. Data retrieval techniques by interview, observation and questionnaire. The method used is quantitative research method. For the method of data analysis using Path Analyze) with IBM SPSS 23.0 Data analysis that had been use are validity test, reability test, classic assumption test, and multiple linear analysis test. The result of his study showed that partially brand trust (X1), social media marekting (X2),electronic word of mouth (X3) has positive significant positive significant toward purchase intention (Y). While brand image gives impact toward two variables electronic word of mouth and purchase intention as the intervening variable.The research has a significant correlation towards employe performance (Y) the value is < 0,05.

The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya Dimas Septian Wijiantoro
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Companies need to maintain their survival by developing and earning profits. Consumers have ever-changing tastes and desires, so companies must be prepared to face all these changes and constantly review and improve their offerings. Companies need to pay attention to factors that affect consumers' buying interest, including products, prices, and locations. This study aims to determine and analyze the effect of simultaneous product, price, and location on consumer buying interest in Bakso Pak Kus Jalan Sudirman Residen Surabaya. The study population was all consumers of Bakso Pak Kus Jalan Sudirman Resident Surabaya. The sampling technique is based on Hair, et al. (2010), that the number of samples is at least 5 times the number of indicators so that the number of samples in this study is 85 people. The data analysis technique used multiple linear regression, t test, and F test. The results showed that the product, price, and location partially affected the consumer buying interest of Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the t test showing the calculated t value all independent variables are greater than t table (1,989), which is 2,015 for the effect of product variables (X1), 2,608 for the influence of price variables (X2), and 6,037 for the effect of location variables (X3). . The results also show that the products, prices, and locations simultaneously influence consumers' buying interest in Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the F test which shows the value of F count> F table which is 45,001> 2,716.

The influence of prices, facilities, and promotions on customer satisfaction at Grand Darmo Suite Surabaya Harun Alrasyid Oktabar Sutomo; Ec. R. Agus Baktiono
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Grand Darmo Suite Surabaya Hotel has many determinants in customer satisfaction, these factors are Price, Facilities, and Promotion. And these factors will be examined statistically which aims to determine how much influence the price, facilities, and promotions on customer satisfaction Grand Darmo Suite Surabaya Hotel. The population in this study were guests of the Grand Darmo Suite Hotel Surabaya, who were staying at this hotel. While the determination of samples on customer satisfaction will use a purposive sampling technique, and the data used is primary data with a sample of 85 respondents. The analysis technique used is multiple linear regression analysis. Based on the results of the study indicate that the variables of price, facilities, and promotions have a significant effect on customer satisfaction. And in terms of the closeness between prices, facilities, and promotions on customer satisfaction, the Grand Darmo Suite Surabaya Hotel has a fairly high relationship.

The Effect Of Using Online Technology On Quality Of Services For Opening Accounts In BCA Bank Surabaya Novaquita Novaquita
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

This study aims to analyze the effect of perceived usefulness, perceived ease of use, convenience, and security have a simultaneous and partial effect on quality online technology usage services for customers in opening accounts at BCA Bank Surabaya .The method used by the author is a quantitative method with an approach analytical descriptive. The research variable used is TAM (Technology Acceptance Model). The research results show that Perceived Usefulness (X1), Perceived Ease of Use (X2), Comfort (X3), and Security (X4), affect simultaneously to dependent variable Service Quality (Y). Thus the first hypothesis is states "That Perceived Usefulness, Perceived Ease of Use, Comfort, and Simultaneous influential security of service quality "is empirically proven the truth. While partially, perceived ease of use, security, and comfort, no significant effect on service quality, only perceived usefulness variables only that has a significant effect on service quality variables. Research results too shows that the perceived usefulness variable is the dominant variable affect the quality of service at the opening of an online account system at the bank BCA.

The Effect Of Intrinsic Motivation And Work Stress On Performance Of Employee Pizza Hut Merr Surabaya Mochammad Fajar
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

The purpose of this study is 1. To analyze work motivation on employee performance 2. To analyze work performance with employees 3. To analyze employee performance at Pizza Hut Merr Surabaya. This research is quantitative research. The population and samples were distributed by 47 respondents. Data collection techniques using a questionnaire. The data analysis used is the Statistical Package for Social Sciences (SPSS). The results of the study showed the effect of the Intrinsic Motivation Variable (X1) on employee performance (Y) showed a significant amount of 0,000. And Job stress variable (X2) on Employee Performance (Y) shows no significant value of 0.083.The results of this study indicate that compared to work stress, intrinsic motivation has a stronger dancer on employee performance at Pizza Hut Merr Surabaya.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Muh Ikhsan Setiawan

Contact Email ikhsan.setiawan@narotama.ac.id

Phone -

Journal Mail Official baridnizar84@gmail.com

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Abstract

Contact Name
Muh Ikhsan Setiawan

Contact Email
ikhsan.setiawan@narotama.ac.id

Phone
-

Journal Mail Official
baridnizar84@gmail.com

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA