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Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Published by Universitas Islam Balitar Blitar
ISSN : 19786255     EISSN : 25273906     DOI : https://doi.org/10.35457/akuntabilitas
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Akuntabilitas : Jurnal Ilmiah Ilmu Ilmu Ekonomi a national scientific journals are open to seeking innovation, creativity and novelty. Akuntabilitas : Jurnal Ilmiah Ilmu Ilmu Ekonomi is a peer review journal published by Universitas Islam Balitar (UNISBA) Blitar. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. Akuntabilitas : Jurnal Ilmiah Ilmu Ilmu Ekonomi is published every Juni and December by publishing research results and critical analysis studies in the field of economy.
Arjuna Subject : -
Articles 145 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI ADOPSI GREEN FINANCE PADA PERBANKAN DI INDONESIA Risna Kartika; Andini Grace Tinia; Toto
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 2 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/0d8x0e18

Abstract

This research aims to analyze the factors influencing the adoption of green finance in the Indonesian banking sector. Green finance serves as an important strategy to support sustainable development through environmentally friendly financing activities. The research uses a literature review method by examining various national and international journal articles, official reports from the Financial Services Authority (OJK), and publications from global financial institutions related to green finance policies and practices. The results indicate that the main factors affecting the adoption of green finance are government regulations and OJK’s sustainable finance policies. Internal factors such as environmental awareness, top management support, technological innovation, and market pressure also play a significant role in accelerating implementation. However, the adoption of green finance in Indonesia remains relatively low and is still largely administrative, rather than being integrated into long-term business strategies. The study also identifies a research gap in examining the relationship between green finance and bank performance. Therefore, this study is expected to serve as a foundation for developing future policies and research to strengthen the implementation of green finance in Indonesia.
Analisis Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Keripik Bawang NS Ampel TRIATMOKO; ANFAS
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 2 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/qh6pfa70

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan strategi bauran pemasaran (marketing mix 4P: produk, harga, tempat, dan promosi) dalam meningkatkan volume penjualan pada usaha keripik bawang NS Ampel. Latar belakang penelitian ini didasari oleh meningkatnya persaingan dalam industri makanan ringan serta perlunya strategi pemasaran yang efektif agar pelaku usaha mampu bertahan dan berkembang di tengah dinamika pasar. NS Ampel sebagai salah satu pelaku usaha mikro di bidang makanan ringan menghadapi berbagai tantangan, antara lain ketidakstabilan pasokan bahan baku dan keterbatasan dalam strategi promosi yang masih terfokus pada media sosial. Oleh karena itu, penelitian ini mencoba mengkaji sejauh mana penerapan strategi bauran pemasaran dapat memberikan pengaruh positif terhadap peningkatan penjualan dan daya saing produk. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan jenis studi kasus. Data diperoleh melalui wawancara mendalam dengan pemilik usaha, observasi kegiatan pemasaran melalui media sosial, serta studi kepustakaan untuk memperkuat dasar teori. Teknik triangulasi digunakan guna memastikan keabsahan data yang diperoleh dari berbagai sumber. Hasil penelitian menunjukkan bahwa penerapan strategi bauran pemasaran 4P berdampak signifikan terhadap peningkatan volume penjualan keripik bawang NS. Dalam aspek produk, NS telah menciptakan identitas merek melalui inovasi kemasan dan label informatif. Dari sisi harga, penetapan harga kompetitif yang disesuaikan dengan demografi konsumen mampu menarik minat pasar. Pada aspek tempat, penggunaan media sosial memberikan efektivitas promosi yang cukup baik, meskipun perlu diperluas ke platform e-commerce. Sementara itu, strategi promosi yang melibatkan kegiatan pameran dan testimoni konsumen terbukti meningkatkan kesadaran merek. Secara keseluruhan, penerapan bauran pemasaran 4P memberikan dampak positif terhadap peningkatan penjualan dan citra merek NS Ampel. Namun demikian, penelitian ini juga merekomendasikan perlunya diversifikasi saluran distribusi dan penguatan identitas merek agar pertumbuhan usaha dapat berkelanjutan dalam jangka panjang.
PENGARUH FIRST-PARTY COOKIES DAN RELEVANSI IKLAN YANG DIPERSONALISASI TERHADAP CUSTOMER RETENTION PADA PENGGUNA E-COMMERCE DI INDONESIA ade taruna wijaya; churin in
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 2 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/jzda7a65

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas data first-Party Cookies dan relevansi iklan personalisasi terhadap Customer Retention pada pengguna e-commerce di Indonesia. Latar belakang penelitian didorong oleh perubahan regulasi privasi global yang membatasi penggunaan third-party cookies sehingga meningkatkan nilai strategis first-Party Cookies dalam pemasaran digital. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner daring kepada 120 pengguna aktif e-commerce yang pernah menerima iklan personalisasi, diikuti uji validitas, reliabilitas, serta analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas data first-Party Cookies berpengaruh positif dan signifikan terhadap Customer Retention, karena data yang akurat membantu platform memahami kebutuhan pengguna dengan lebih tepat. Selain itu, relevansi iklan personalisasi terbukti memiliki pengaruh yang lebih kuat dibandingkan kualitas data, menandakan bahwa pengguna lebih merespons konten yang relevan, tidak mengganggu, dan sesuai minat mereka. Secara simultan, kedua variabel menjelaskan lebih dari setengah variasi retensi pelanggan, yang menunjukkan bahwa strategi retensi efektif memerlukan integrasi antara kualitas data internal dan personalisasi iklan yang tepat sasaran. Temuan ini menegaskan bahwa strategi berbasis first-party data dan iklan relevan menjadi kunci dalam mempertahankan pelanggan di tengah persaingan e-commerce yang semakin kompetitif di Indonesia.    This study aims to examine the influence of first-party cookie data quality and personalized advertising relevance on Customer Retention among e-commerce users in Indonesia. This research is driven by global privacy regulations that increasingly restrict third-party cookies, making first-Party Cookies a crucial resource for digital marketing strategies. A quantitative approach was applied by distributing an online questionnaire to 120 active e-commerce users who had previously received personalized advertising, followed by validity and reliability testing and multiple linear regression analysis. The findings indicate that the quality of first-party cookie data has a positive and significant effect on Customer Retention, as accurate and updated data enable platforms to better understand user needs. Furthermore, personalized advertising relevance demonstrates a stronger influence than data quality, suggesting that users respond more positively to ads that are meaningful, non-intrusive, and aligned with their interests. Simultaneously, both variables explain more than half of the variation in Customer Retention, implying that effective retention strategies require the integration of high-quality data management with precise and relevant ad personalization. Overall, the results confirm that first-party-data-driven strategies combined with relevant personalized advertising are essential for maintaining customer loyalty within Indonesia’s highly competitive e-commerce environment
INTEGRASI MANAJEMEN SUMBER DAYA MANUSIA DAN KODE ETIK INSINYUR DALAM MENDORONG PEMBANGUNAN BERKELANJUTAN  (SUATU KAJIAN LITERATUR) Satyadharma, Maudhy
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 2 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/58ynbj02

Abstract

Sustainable development demands a multidimensional approach that emphasizes not only technical and economic aspects, but also ethical dimensions and human resource (HR) management. In the context of the engineering profession, the success of sustainable development is largely determined by the quality of engineers as the main actors in the planning, design, and implementation of development projects. This article aims to examine the integration of HR management and the engineering code of ethics in promoting sustainable development through a literature review approach. The method used is a literature study of various scientific sources in the form of books, national and international journals, and policy documents related to HR management, engineering professional ethics, and sustainable development. The results of the study indicate that sustainable development requires a strong integration between technical competence and moral integrity of professional actors, especially engineers. This study shows that human resource management and the engineering code of ethics are two strategic instruments that complement each other in promoting sustainable development. The integration of the two has been proven to be able to create synergy between technical performance achievements and ethical responsibilities, so that development can take place consistently, accountably, and long-term.
ANALISIS PENGEMBANGAN STRATEGIS PEMASARAN PUPUK ORGANIK MERK BIOGRANO ORGANIS PADA PT. SUMBER MULYA GRAND ORGANIK BLITAR yufron, ahmad
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 2 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/9vqzkd37

Abstract

The development of a strategic marketing approach is a crucial factor in supporting company growth and competitiveness in an increasingly competitive business environment. PT. Sumber Mulya Grand Organik Blitar, as a producer of organic fertilizer under the BIOGRANO Organis brand, requires an effective, accurate, and sustainable marketing strategy so that its products can be widely accepted and demanded by the market. This study aims to: (1) measure the effectiveness of the marketing activities that have been and are currently implemented by the company, (2) identify the key factors that can strengthen the company’s marketing strategy, and (3) formulate the most ideal marketing strategy to increase sales volume, company profitability, and market share. This research is classified as explanatory research and was conducted at PT. Sumber Mulya Grand Organik Blitar, focusing on the company’s marketing management by involving employees as well as consumers of organic fertilizer products. The analytical method used in this study is SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) through the preparation of the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices, the SWOT matrix, and strategic determination analysis. The results of the SWOT analysis indicate that the most appropriate and optimal strategy with the highest score is the Strength–Threat (ST) strategy, which focuses on utilizing the company’s strengths to overcome external threats. This strategy is implemented through the intensification of distribution channels, optimization of promotional and advertising activities, provision of complete product variants at all company branches, development of an integrated organic farming system, collaboration with farmer groups across Indonesia, provision of free consultation services for farmers, continuous improvement of customer service, clarification of sales targets, facilitation of purchasing and product delivery, and the implementation of a flagship program, namely the “BSP (Pay After Harvest)” program for farmers who meet certain criteria.  

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