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All Journal Populer: Jurnal Penelitian Mahasiswa Jurnal Al-Fatih Global Mulia Jurnal Online Skripsi Manajemen Rekayasa Konstruksi (JOS-MRK)
Churin In
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SHOPEE COLLABORATION WITH AFFILIATES TO CREATE CONSUMER IMPULSE BUYING Churin In; Risna Nur Ainia; Firza Agung Prakoso
Jurnal Al-fatih Global Mulia Vol. 5 No. 2 (2023): Jurnal Al Fatih Global Mulia
Publisher : STEBI Global Mulia Cikarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59729/alfatih.v5i2.70

Abstract

One of the platforms developing in Indonesia is "Shopee". Shopee is an online shopping platform that has successfully expanded its market coverage and become one of the leading e-commerce companies in the Southeast Asia region. With the continued growth in the number of users, Shopee provides consumers with access to explore products practically and efficiently. Shopee is not only limited to online business transactions but also creates large and easily accessible job opportunities. One of them is opening an affiliate program by becoming a Shopee content creator. The Shopee affiliate program is a Shopee program for content creators who will promote various products on Shopee for which they will later be given a commission. The more active an affiliate is in promoting Shopee goods, the more commission he will get. This research aims to determine the collaboration between Affiliates and Shopee in encouraging consumers to make unplanned purchases (impulse buying). The method used is a qualitative method with a case study approach. The results of this research show that the Shopee Affiliate program is a collaboration program between Affiliates and Shopee so that Shopee products are better known to the wider community so that Shopee customers continue to increase and this, without realizing it, causes more customers to do impulse buying.
Perbedaan Perilaku Konsumtif Ditinjau dari Jenis Kelamin Pada Mahasiswa Fakultas Ekonomi di Universitas Muhammadiyah Gresik Churin In; Hasanah, Muhimmatul; Sholichah, Ima Fitri
Populer: Jurnal Penelitian Mahasiswa Vol. 3 No. 3 (2024): September : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v3i3.2588

Abstract

Along with ongoing economic changes and globalization, people's shopping behavior is also changing. Sometimes, someone buys something not because of need, but just for pleasure. This leads to wastefulness known as consumptive behavior. This research aims to determine the differences in consumptive behavior based on gender among students of the Faculty of Economics at Muhammadiyah University of Gresik. This type of research is quantitative research. The participants in this research numbered 285 students. The measuring instrument used is the consumptive behavior scale (Fromm, 1995). The statistical analysis method used is comparative analysis with chi-square testing. The results of this research show no difference in consumptive behavior between male and female students with a significance value of 0.840 > 0.05. The data categorization results show that the majority of subjects are at a moderate level of consumptive behavior, with a percentage of 72% for male students and 73% for female students. It is hoped that both male and female students can manage their finances as well as possible by saving and prioritizing needs over wants.
STUDI KELAYAKAN TEKNIS DAN FINANSIAL PROYEK PEMBANGUNAN PASAR ATAS KOTA BUKITTINGGI SUMATERA BARAT Churin In; Joko Setiono; Dyah Lidyaningtyas
Jurnal Online Skripsi Manajemen Rekayasa Konstruksi (JOS-MRK) Vol. 1 No. 2 (2020): SEPTEMBER 2020
Publisher : Jurusan Teknik Sipil Politeknik Negeri Malang

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Abstract

Proyek pembangunan Pasar Atas Kota Bukitinggi Sumatera Barat dengan luas total bangunan 35.445,05 m2 yang terdiri dari empat lantai dan satu basement memerlukan studi kelayakan. Tujuan skripsi ini yaitu menganalisis kelayakan teknis berdasaekan KDB, KLB, KDH, dan GSB sesuai dengan peraturan yang berlaku, menghitung biaya investasi, menghitung pendapatan bangunan, menganalisis kelayakan finansial menggunakan parameter Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (BCR), dan Payback Period (PP), serta menganalisis sensitivitas untuk mengetahui tingkat sensitivitas terhadap parameter – parameter ynag ditinjau. Data yang diperlukan yaitu gambar teknis, Rencana Anggaran Biaya (RAB), biaya pengadaan lahan, biaya IMB, serta peraturan – peraturan yang digunakan. Hasil analisis kelayakan teknis menunjukkan bahwa pembangunan Pasar Atas Kota Bukittinggi sesuai dan layak dengan peraturan – peraturan yang berlaku, sedangkan hasil analisis kelayakan finansial menunjukkan bahwa pembangunan Pasar Atas Kota Bukittinggi layak (menguntungkan) karena diperoleh hasil perhitungan dengan parameter NPV sebesar Rp 279.292.553.765>0; BCR sebesar 1,7366045≥1; IRR sebesar 10,6624%> MARR; dan PP selama 2 tahun 3 bulan 6 hari < umur rencana investasi yaitu 15 tahun. Hasil analisis sensitivitas menyatakan bahwa faktor penurunan jumlah pengunjung pasar menyebabkan perubahan yang cukup sensitif terhadap kelayakan, sedangkan faktor jumlah kekosongan kios dan los serta kenaikan suku bunga tidak menyebabkan perubahan yang cukup sensitive terhadap kelayakan.
Shopee Spaylater Syari’ah Business Management In The Perspective Of The Qur'an Churin In
Jurnal Al-fatih Global Mulia Vol. 6 No. 2 (2024): Jurnal Al Fatih Global Mulia
Publisher : STEBI Global Mulia Cikarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59729/alfatih.v6i2.118

Abstract

As time goes by and technology advances, purchases can not only be made offline but can also be made online. Currently, many shops are starting to join and adapt to the digital world because of the increasingly diverse consumer behavior in making purchases. Shops are currently collaborating with the marketplace world that helps the online buying and selling process. One of the marketplaces that is widely visited by Indonesian consumers is Shopee. Shopee provides a variety of community needs in various choices. The payment system on Shopee also has many choices, including the COD system (pay on the spot), Shopeepay, via Bank and there is also a shop now pay later or later week system known as the SPayLater system. This study analyzes Sharia Business Management on the SPayLater service on the Shopee platform through the perspective of the Qur'an, with a focus on the application of Islamic principles in financial practices. This service that allows users to shop with deferred payments poses challenges related to compliance with the prohibition of usury and the principle of fairness in transactions. Through a qualitative approach, this study explores how Shopee seeks to integrate Sharia values, such as transparency and responsibility, into its operations. The research findings show that although SPayLater offers easy access for consumers, there is a risk of public misunderstanding regarding Sharia compliance in this system. This research is expected to provide insights for the development of Sharia financial products and strengthen the understanding of the application of the teachings of the Qur'an in modern business.
Co-Authors Dyah Lidyaningtyas Hasanah, Muhimmatul Ima Fitri Sholichah Joko Setiono Prakoso, Firza Agung Risna Nur Ainia