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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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Articles 25 Documents
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Search results for , issue "Vol. 21 No. 2: September 2024" : 25 Documents clear
Factors Influencing Customer Satisfaction With Demand for Make Up Artist (MUA) Services Fortuna, Salsa Dwi; Mustafa, Sry Wahyuny; Muhani, Mustafa
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4329

Abstract

Customer satisfaction is an element in achieving the goals of Kya Stephanie Make Up salon and maintaining income in a company. Various factors to obtain customer satisfaction, and in service quality is needed to obtain customer satisfaction. In this study describes the influence of customer satisfaction, on the demand for make up services at Kya Stephanie salon with the number of data collection techniques through the distribution of questionnaires to 40 respondents who arehave used MUA services as the population and sample in this study.The results of this study indicate that price on consumer demand itself has an influence but is not significant and Customer Satisfaction has a positive impact on the Consumer Demand variable but in testing the level of accuracy and significance of these two variables do not have an influence and are significant. While Social Media on Consumer Demand among MUA service users has an influence but is not significant. These results illustrate that the role of social media certainly has an influence on online content references that allow MUA and consumers themselves to share
Ikhtiar: Fostering Youth Entrepreneurship Through Empowering Student Ventures Arifin, Antoni Ludfi; Nugroho, Joko; Warcito, Warcito
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4177

Abstract

The development of entrepreneurial character among students is a strategic step in encouraging the younger generation to actively participate in the business and economic spheres. This study aims to identify the key characteristics that aspiring student entrepreneurs should possess, as well as to create a supportive ecosystem for them. The methodology employed in this research includes a literature review analyzing various academic sources related to entrepreneurial values such as integrity, keep collaborating, humility, tactfulness, inspiring others, agility, and respect. The findings indicate that the characteristics of integrity and collaboration are crucial in building trust and establishing long-term relationships with customers and business partners. Additionally, a humility and tactfulness approach in decision-making can enhance customer satisfaction and employee motivation. This research also emphasizes the necessity of creating an entrepreneurial ecosystem that involves collaboration among the government, educational institutions, and the private sector to provide access to knowledge and practical opportunities. By fostering outstanding character and a supportive ecosystem, it is anticipated that students can develop their entrepreneurial potential and positively impact economic development.
Logistics Cost Analysis in Fish Supply Chain in West Sumatra Using Activity-based Costing Method Iskandar, Yelita Anggiane; Ikhlas, Muhammad Fajar; Hartono, Werdaningtyas Evivani; Afdiyan, Hafidz Al; Mubarak, Alfi
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4294

Abstract

Pariaman is a city in West Sumatra with many residents whose livelihoods are in the fisheries sector. Usaha Perikanan Mandiri Muaro Cinto (UPMMC) located in the Pariaman area faces challenges in managing logistics costs. This MSME has not been able to identify the components of the logistics costs of the business they run so business improvement strategies have not been formulated considering that key activities along the supply chain have not been mapped. Therefore, a logistics cost analysis was conducted for the UPMMC fish supply chain using the activity-based costing method. Several actors in the supply chain observed include suppliers, distributors, manufacturers/retailers, and customers. Based on the calculations carried out, it is known that the largest costs are in procurement activities, especially in fishing operations with a proportion of 33.15%. In addition, it is also known that shipping costs have a proportion of 32.93% or equivalent to IDR 2,143 per kg of tuna while packaging costs take a proportion of 19.98% of the total logistics costs.
The Impact of Brand Attitude on Brand Image and Equity in The Indonesian Outdoor Industry Atmaja, Dodi Ria; Atsir, Achmad Zaidan
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4333

Abstract

This study examines the impact of brand attitude on brand image and brand equity for the Eiger Indonesia brand. In the context of intense competition in the outdoor products industry, understanding the influence of consumer attitudes on brand image and equity is crucial for effective marketing strategies. This study aims to analyze the relationship between brand attitude, brand image, and brand equity in the context of Eiger Indonesia. The research population is social media users who buy products from Eiger Indonesia. This research uses a quantitative approach with a survey method involving 160 consumers of Eiger products. Data collection used purposive sampling method through online questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that a positive attitude towards the brand significantly improved brand image, and a strong brand image contributed significantly to brand equity. Eiger is advised to explore more focused marketing strategies based on the findings of this study, to strengthen consumers' positive attitudes and brand image, and maximize their brand equity. The implications of this study significantly contribute to Eiger's brand equity showing that a positive brand image not only strengthens brand perception, but also increases brand value in the eyes of consumers.
Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City Prayoga, Riky Gilang
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4169

Abstract

This research aims to analyze the influence of information, prices and purchasing decisions. The method used is multiple linear regression with the dependent variable being Purchase Decision and the independent variables being Brand Image, Price and Product Quality. The results of this research show that price and purchasing decisions have a significant effect on purchasing decisions

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