cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Resista Vikaliana
Contact Email
resistav31@gmail.com
Phone
-
Journal Mail Official
journalbijak@gmail.com
Editorial Address
-
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol. 22 No. 2: September 2025" : 9 Documents clear
Exploration of the Influence of Price and Customer Reviews on Body Lotion Purchase Decisions: A Study on Teenage Users Arizona, Anisa; Elvasandora, Dewinta Khana
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4196

Abstract

This study explores the influence of pricing strategies and online customer reviews on the purchasing decisions of teenage users regarding body lotion, specifically focusing on the Scarlett Whitening brand available through the Shopee e-commerce platform. Utilizing a quantitative research approach, data was collected from 112 adolescent respondents in Depok through structured questionnaires. The findings reveal that both pricing and online reviews significantly impact purchase intentions among Gen Z consumers, who exhibit a strong preference for products that balance quality and affordability. The results indicate that competitive pricing and positive online reviews enhance the attractiveness of beauty products, while the integration of social media and influencer marketing further amplifies these effects. The study underscores the necessity for brands to cultivate a positive online reputation and engage with credible influencers to effectively capture the attention and loyalty of this discerning consumer group. Overall, the research highlights the critical role of eWOM (electronic word-of-mouth) and pricing in shaping the purchasing behavior of Gen Z in the beauty skincare market.
Work-Life Balance and Employee Performance: The Mediating Roles of Job Engagement, Satisfaction, and Stress : A Case in an Indonesian Private University Marpudianto, Kharis; Yuniningsih, Yuniningsih; Rini, Hesty Prima
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4775

Abstract

The performance of educators is a crucial factor in achieving the effectiveness of educational institutions. However, in recent years, the performance of educators at X University in Surabaya has declined. One factor suspected to influence performance is work-life balance. This study aims to analyze the effect ofWork-life balance on employee performance, both directly and through job engagement, job satisfaction, and job stress as mediating variables. This study employs a survey method to analyze the influence of work engagement, job satisfaction, and work stress on the performance of educators at Wijaya Kusuma University Surabaya. Data were collected using a systematically designed questionnaire to measure these variables. The results indicate thatWork-life balance contributes to improving employee performance. Job engagement and job satisfaction strengthen this relationship, while job stress can hinder optimal performance achievement. Therefore, educational institutions need to implement policies that support a balance between work and personal life, such as flexible work arrangements and stress management programs, to create a more productive and conducive work environment.
Integrating Halal and Thayyib Principles into Global Logistics Operation: A Comparative Analysis in Malaysia, UAE, and Indonesia Yunanto, Dwi; Amalia, Euis; Saharuddin, Desmadi
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4867

Abstract

This paper examines how the concepts of halal and thayyib have evolved from basic religious dietary laws to broader principles guiding global industry practices. It explores how these principles are integrated into halal logistics systems in Malaysia, the UAE, and Indonesia. While Malaysia and the UAE have well-developed halal logistics systems, Indonesia is working to strengthen its own through regulations like Law No. 33 of 2014. However, challenges remain in Indonesia, including industry misunderstanding, infrastructure limitations, and regulatory delays. A real challenge is the postponement of the implementation of halal certification requirements until further notice, which was originally scheduled to start in October 2024. This qualitative study uses comparative analysis, literature reviews, and expert interviews to understand these challenges and proposes using ICT to improve halal logistics. The study's novelties include a comprehensive comparative analysis of halal logistics implementation across three countries, the integration of the conceptualization of halal and thayyib in Islam with halal value chain theory and institutional theory, and the emphasis on ICT's role in enhancing logistics efficiency. The study concludes that success in halal logistics requires coordinated efforts from policymakers, industry players, and technological advancements.
Impact of Price Perception, Service Quality, and Brand Image on Customer Satisfaction in Hajj And Umrah Travel Services Permata, Shynta; Susanto, Heri; Rumna, Rumna
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5324

Abstract

This study aims to examine and analyze the Perception of Price, Service Quality, and Brand Image on Customer Satisfaction of Hajj and Umrah Travel. The sample used in this study is Bawazier Travel PT. Sutan Alzahira Wisata. Data were collected using a census method and analyzed using multiple linear regression. Based on this study, it can be concluded that Bawazier Travel customer satisfaction is significantly influenced by price perception, service quality, and brand image. Respondents showed a high level of satisfaction with prices commensurate with benefits, satisfactory service, and Bawazier Travel's reputation as a trusted Umrah travel. Perceptions of reasonable prices, friendly and timely service quality, and a positive brand image also play a major role in increasing customer satisfaction. Therefore, to maintain and increase satisfaction, Bawazier Travel needs to continue to offer competitive prices, maintain service quality, and strengthen its brand image in the eyes of customers.
Digital Marketing Strategies for attract Millenial Travelers to Hotel Santika Premiere ICE BSD City Rosim; Siswara, Githa; Suwarta, Firdaus
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes digital marketing strategies for attract millennial travelers (aged 25–40) to Hotel Santika Premiere ICE BSD City, based on trends for 2024–2025. The background is rooted in the dominance of millennials in the domestic travelers market (72% rely on digital recommendations) and the urgency of digital transformation post-pandemic. A descriptive qualitative method through case study was employed, with data collection techniques including in-depth interviews (5 informants: marketing manager, social media staff, millennial guests), participatory observation, and document analysis. The research findings indicate that the MySantika app is the key driver behind a 30% increase in direct bookings, with three critical features: Exclusive Discounts (25% interest vs. OTAs), leveraged through Ramadan promotions (10% discount & free breakfast), Digital Check-in/out (15% guest satisfaction), saving 5 minutes of waiting time through OTP verification and PMS integration, and Personalized Recommendations based on machine learning (20% conversion rate), tailored to room preferences and nearby activities. Supporting strategies include Instagram visual content optimization (Reels/Stories with 40% engagement), Collaboration with local influencers (live session Santai Sore Ramadhan), integration of digital payment methods (OVO / QRIS / PayLater). The main challenges are the limited features of MySantika for the international market and dependence on internet connectivity. Recommended solutions include expanding the global loyalty program and developing an offline mode feature. The research conclusion emphasizes that the combination of mobile apps, interactive content, and personalization is an effective strategy to reach millennials. The practical implication encourages continuous technology-based innovation to sustain growth in the digital era.
Factors Supporting the Implementation of Green Accounting with Profitability as an Intervening Variable Puspita, Apriliana Sindy; Purbasari, Heppy
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to examine the influence of environmental costs, and firm value on green accounting, mediated by profitability. The research method used is a quantitative research method. The population in this study is all companies listed on the Indonesia Stock Exchange (IDX) except in the financial sector. The sampling technique is a purposive sampling technique based on certain criteria so that a sample of 182 data is obtained. The type of data used is secondary data and the analysis technique used is multiple linear regression analysis with the Sobel Test test tool. The results of the study show that environmental costs and firm value affect profitability, while environmental costs and profitability have no affect on green accounting but firm value affects green accounting. The results of the study also show that profitability cannot mediate the influence of environmental costs and firm value on green accounting.
The Role of University-based Business Incubation and Innovation Hubs in Accelerating Student Entrepreneurial Learning Muazu, Muazu Hassan; Bello, Shukurat M.
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the role of university business incubation and innovation hubs in student entrepreneurial learning. Universities worldwide have increasingly established incubation centres and innovation hubs to foster student entrepreneurship. However, despite these initiatives, their effectiveness in facilitating entrepreneurial learning remains largely unexplored. The objective of this study is to bridge this gap by examining the impact of university incubation and innovation hubs on the development of student entrepreneurs. The study used a case-study research approach, and gather comprehensive data from students of Bayero University, Kano, who have undergone the incubation program within the university. The data was collected through a closed-ended questionnaire on students' experiences with university-based entrepreneurship support programs, including seminar, business ideas competition, hackathon, business plan competition, coaching/mentorships, and study tour/industry. The Statistical Package for Social Science (SPSS) is the tool used for the data analysis and presentation. Analysis techniques such as descriptive statistics, correlation and regression analysis are conducted, and the result indicated significant effect of the programs of the university innovation and incubation hubs on students venture start-up, except for seminar. About 30 students’ businesses were registered to fruition in 2022-2023 and millions of naira were won as grants by students from different donors. Furthermore, the study identifies key challenges encountered by students in leveraging these initiatives and propose strategies for enhancing their effectiveness. The implications of the findings derived from this research are manifold. The results provide valuable insights for university administrators, policymakers, and educators seeking to optimize entrepreneurship education programs within their institutions
Marketing Analysis of Kopi Kenangan: Enhancing Customer Purchase Decisions Sarjono, Haryadi; Gading, Indira Ausani; Fatima, Nazwa; Randy, Aisyah Rahma; Jasmine, Syakira Fakhriya; Putri , Kalea Okta; Soeratin, Boyke Setiawan
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the marketing strategy of Kopi Kenangan, a Grab-and-Go coffee brand founded in 2017. On its first day, it sold 700 cups of coffee, showing strong market interest. The company uses the 4P marketing mix (Product, Price, Place, Promotion) effectively, supported by product innovation and active social media promotion. Kopi Kenangan targets Millennials and Gen Z, who often visit coffee shops to relax and socialize. The brand offers a unique customer experience through tasty, affordable drinks, modern café designs, and free WiFi. This research uses a qualitative narrative method, based on secondary data from journals, articles, and market reports. The analysis includes content analysis and SWOT analysis. The results show that Kopi Kenangan has strong brand recognition and market opportunities, but also faces competition and potential risks. Its success lies in building a positive brand image, maintaining high product quality, and using smart marketing strategies. While image attracts interest, product quality is a key factor in actual purchasing decisions. To sustain growth, Kopi Kenangan must continue to innovate, maintain quality, and stay connected with the preferences of young consumers. This study gives valuable insights for businesses aiming to thrive in the competitive coffee market by appealing to the younger generation
eWOM on Tokopedia Marketplace to Enhancing Purchase Decisions: The Role of eWOM Information Usefulness and eTrust Syahputri, Mawa; Savitri, Citra; Faddila, Syifa Pramudita
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to discuss the role of ewom information usefullnes and etrust in mediating ewom information quality, ewom information quantity, ewom information credibility on epurchase decision on Tokopedia.The method used in this study is quantitative, while the analysis technique used is descriptive and verification analysis. The population in this study is all Tokopedia users during 2024, which according to Databoks in 2024 Tokopedia users numbered 18 million.This research was conducted with 130 generation z male respondents, the sampling technique used Hair's theory with SEM-PLS data analysis techniques.This study found that ewom information quality has no effect on etrust and ewom information usefulness, then ewom information quantity has an influence on etrust and ewom information usefulness. eWom information credibility has an influence on etrust and ewom information usefulness. eWom information usefulness and etrust affect ePurchase Decision.This research also provides a view for Tokopedia, which must increase new innovations to attract female consumers, so that its market reach is wider, as it is known that Tokopedia is mostly used by men, it could be due to the lack of information factors needed on Tokopedia

Page 1 of 1 | Total Record : 9

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 22 No. 2: September 2025 Vol. 22 No. 1: March 2025 Vol. 21 No. 2: September 2024 Vol. 21 No. 1: Maret 2024 Vol 20, No 2: September 2023 Vol. 20 No. 2: September 2023 Vol 20, No 1: March 2023 Vol 19, No 2: September 2022 Vol. 19 No. 2: September 2022 Vol. 19 No. 1: March 2022 Vol 18, No 3: December 2021 - SPECIAL ISSUE Vol 18, No 2: September 2021 Vol 18, No 1: March 2021 Vol 17, No 2: september 2020 Vol. 17 No. 1: March 2020 Vol 17, No 1: March 2020 Vol 16, No 2: September 2019 Vol 16, No 1: March 2019 Vol 15, No 2: September 2018 Vol 15, No 1: March 2018 Vol 14, No 2 (2017): September 2017 Vol 14, No 2: September 2017 Vol 14, No 1: march 2017 Vol 13, No 2: september 2016 Vol 13, No 1: march 2016 More Issue