cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota medan,
Sumatera utara
INDONESIA
Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas
ISSN : 14120593     EISSN : -     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Manajemen dan Bisnis (JMB), ISSN 1412-0593, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Majajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen.
Arjuna Subject : -
Articles 16 Documents
 1   2 
Search results for , issue "Vol 21 No. 2 Tahun 2021" : 16 Documents clear
PENGARUH UPA TULANG, JUMLAH ULOS, PEKERJAAN, DAN PENDIDIKAN TERHADAP SINAMOT: KASUS PERKAWINAN BATAK TOBA DI MEDAN Purba, Elvis Fresly; Lastri, Lastri
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1416

Abstract

The purpose of the research is to identify four factors that are consider to influence dowry (sinamot) in Batak Toba traditional marriage (traditional wedding) before the Covid-19 pandemic in Medan. The sample research is purposive sampling namely the parents of the groom as the providers of sinamot and financing their son’s traditional wedding. The sample method is non probability sampling, that is an accidental sampling with 40 families. Besides other the groom family (paranak), other sources of additional information are raja parhata because they can provide general information for the independent factors on sinamot. The factors considered in this research as independent variabales consist of upa tulang, number of ulos from the bride family (parboru) and two dummy variables that are job status and level education of the bride. The data is tabulated and then analyzed by multiple linear regression. The research show that four variables have a positive effect on the dowry. This is accordance with economic criteria show that upa tulang, number of ulos, job status of the bride and level education of the bride have positive effect on the sinamot. However based on partial test (t - test) only two variables have positive significant on the dowry namely upa tulang and job status of the bride. But based on simultaneous test (F-test) the four factors simultaneously effects on the dowry. Coefficient of determination (R2) is 0,846 and R square adjusted is 0,828 which means 4 independent variables are able to explain the variation of the dowry between 82,8 to 84,6 percent.
PENINGKATAN DISIPLIN, SISTEM INFORMASI SUMBER DAYA MANUSIA DAN KOMPETENSI TERHADAP PENINGKATAN KUALITAS LAYANAN INTERNAL APARATUR SIPIL NEGARA DI PEMERINTAH KOTA MEDAN Simanjuntak, Alida; Panjaitan, Ferry
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1417

Abstract

This study aims to determine the effect of increasing discipline, human resource information systems and competence on improving the quality of internal services of state civil servants in the city government of Medan, implementing a good human resource information system that is in accordance with established regulations certainly provides various conveniences and benefits. for ASN. The research method in this research is using descriptive analysis method and verification analysis. The population in this study were all state civil servants who worked in the Medan city government, except those working in the education office, health office and also those in the sub-district office. The results of this study are as follows: Partially disciplinary variables, HR information system variables, competency variables have a positive and significant influence on the quality of internal services in the city government of Medan, Simultaneously the discipline variables, information systems and competencies have a positive and significant effect on internal service quality. in the government of the city of Medan.
MEDIASI VARIABEL KREDIBILITAS MEREK DALAM MENGANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP EVALUASI MEREK: Sebuah Studi Kasus Pada Pengguna Smartphone Samsung di Kota Medan Silaban, Pantas H.; Silalahi, Andri Dayarana K.
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1418

Abstract

This study aimed to examined the effect of Electronic Word-Of-Mouth on Samsung brand evaluation moderated brand credibility. The population in this study is infinite numberwhich contained by all the people who are using the Samsung products in Medan. The number of samples used in this study are 100 respondents with technique of determining the sample is purposive random sampling with judgment sampling method that researchers use certain criteria that will be used as a sample in this study. The type of research used in this study is the type of causality research. The independent variable in this research is electronic word-of-mouth, and the dependent variable is the brand evaluation and the moderation/intervening variable is brand credibility. The results showed that partially electronic word-of-mouth has a positive and significant effect on brand credibility, electronic word-of-mouth have positive and significant effect on brand evaluation, brand credibility has a positive and significant impact on brand evaluation, electronic word-of- mouth has a positive and significant influence on brand evaluation with brand credibility as a moderating variable. In addition, the results of this study also indicate that there is an indirect effect of the more dominant electronic word-of-mouth on brand evaluation through brand credibility is 0.529. The conclusion in this research is E-WOM not directly against Samsung brand evaluation in Medan. Suggestions for further research are to add more independent variables and use SEM analysis tools with more objectives in research objectives and targets.
PENGARUH TINGKAT SUKU BUNGA DEPOSITO, KURS VALUTA ASING DAN TINGKAT INFLASI TERHADAP VOLUME PERDAGANGAN SAHAM PADA BURSA EFEK INDONESIA Situmeang, Susi E.; Munthe, Kornel; Purba, Antonius M
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1419

Abstract

The purpose of this study was to determine the effect of deposit interest rates, foreign exchange rates and inflation rates on the volume of stock trading on the Indonesia Stock Exchange. This study applies a survey method to 54 Manufacturing companies that have been listed on the Indonesia Stock Exchange for the 2017-2019 period. The sampling technique used the proportional random sampling method. The research data were analyzed using multiple linear regression analysis. The results showed that the variable deposit interest rate, foreign exchange rate, inflation rate simultaneously had a significant effect on stock trading volume and the variable deposit interest rate, foreign exchange rate, inflation rate partially had a positive and significant effect on the volume of stock trading in manufacturing companies in Indonesia. Indonesia stock exchange. The coefficient of determination (R^2) is 50.7 percent, this shows that variations in the variable deposit interest rate, foreign exchange rate, inflation rate can explain the variation in stock trading volume 50.7%.
ANALISIS PENGARUH ANTARA DISIPLIN KERJA, KOMPENSASI, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN PT SEJATI KARYA PERKASA MEDAN Kosasih, Hengky
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1420

Abstract

This research is motivated by the level of work discipline, compensation and organizational structure at PT Sejati Karya Perkasa Medan which is still not good. This can be seen from the increase in employee absenteeism and delays as well as employee absenteeism every year so that it has an impact on decreasing employee performance. This study is a descriptive study with a quantitative approach, with a population of 87 employees and taking a sample of 87 people using the census method, then analyzed with multiple regression analysis with the results showing that there is a positive and significant influence between work discipline, compensation and organizational culture on employee performance. Based on the termination test of 65.9%, while the most influential variable is work discipline.
EXPLORING THE IMPACT OF EXPERIENTIAL MARKETING, WORD-OF-MOUTH (WOM), AND PROMOTIONAL STRATEGIES ON USER LOYALTY TOWARDS THE TOKOPEDIA APP Panjaitan, Raya; Manurung , Hiskia
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.3530

Abstract

Drawing upon the dynamic interplay of experiential marketing, word of mouth, and promotional strategies within the realm of e-commerce, this study pivots on their collective influence on customer loyalty, particularly among Tokopedia app users at the Immigration Office in Medan. The phenomenon of increased online shopping among Indonesian public sector employees provides the backdrop against which this research unfolds, aiming to discern the potency of these marketing strategies in fostering loyalty. The research objectives include evaluating the impact of experiential marketing, understanding the role of electronic word of mouth, and assessing the efficacy of promotions in cultivating a loyal customer base. Findings indicate that experiential marketing significantly enhances customer loyalty, electronic word of mouth is a positive and significant loyalty driver, and promotional activities, while positive, show a less pronounced impact on loyalty. Contributions of this research are twofold: it extends academic perspectives on e-commerce loyalty in the context of Indonesian public sector employees and offers pragmatic insights for e-commerce platforms to refine their marketing strategies. By fortifying the customer experience and addressing service quality, Tokopedia can potentially amplify customer satisfaction and consolidate its user base's loyalty.

Page 2 of 2 | Total Record : 16

 1   2 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Volume 25 No. 2 Tahun 2025 Volume 25 No. 1 Tahun 2025 Volume 24 No. 2 Tahun 2024 Volume 24 No. 1 Tahun 2024 Volume 23 No. 2 Tahun 2023 Volume 23 No. 1 Tahun 2023 Volume 22 No. 2 Tahun 2022 Volume 22 No. 1 Tahun 2022 Vol 21 No. 2 Tahun 2021 Vol 21 No. 1 Tahun 2021 Vol 20 No. 2 Tahun 2020 Vol 20 No. 1 Tahun 2020 Vol 19 No. 2 Tahun 2019 Vol 19 No. 1 Tahun 2019 Vol 18 No. 2 Tahun 2018 Vol 18 No. 1 Tahun 2018 Vol 17 No. 2 Tahun 2017 Vol 17 No. 1 Tahun 2017 Vol 16 No. 2 Tahun 2016 Vol 16 No. 1 Tahun 2016 Vol 15. No. 2 Tahun 2015 Vol 15 No. 1 Tahun 2015 Vol 14 No. 2 Tahun 2014 Vol 14 No. 1 Tahun 2014 Vol 13 No. 2 Tahun 2013 Vol 13 No. 1 Tahun 2013 Vol 12 No. 2 Tahun 2012 Vol 12 No. 1 Tahun 2012 Vol 11. No. 1 Tahun 2011 Vol 10 No. 2 Tahun 2010 Vol 10 No. 1 Tahun 2010 More Issue