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<![CDATA[Pengaruh Citra Merek, Persepsi Harga Dan Lokasi Terhadap Keputusan Menginap Kembali (Studi Pada Konsumen Hotel Kriyad Arra Amandaru Cepu, Jawa Tengah) ]]>
<![CDATA[Handrianto, Budi]]>;
<![CDATA[Vildayanti, Rina Ayu]]>;
<![CDATA[Noermijati]]>;
<![CDATA[Aisjah, Siti]]>;
<![CDATA[Ananda Sabil Hussein]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4175
<![CDATA[The purpose of this study was to determine the effect of brand image, perceived price, and location on the decision to stay again. The sample in this study was 96 consumers from the Kyriad Arra Amandaru Cepu Hotel, Central Java, calculated using the Slovin Formula, with the method used being non-probability sampling by distributing questionnaires using the simple random sampling technique. The research instrument is a questionnaire with a Likert scale. The results of the respondents' answers to the questionnaire given were then processed using SPSS software version 25. The researchers found that the brand image variable partially affected the purchase decision variable, and the price perception and location variables had an effect on the decision variable to stay again.]]>
<![CDATA[Increasing The Effectiveness And Efficiency Of Supply Chain Management In Increasing Customer Loyalty B21 Digital Printing ]]>
<![CDATA[Annan Putri, Perdana Argi]]>;
<![CDATA[Raden Johny Hadi Raharjo]]>;
<![CDATA[Nurul Hasanah]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4373
<![CDATA[Supply Chain Management (SCM) has been implemented in various industries, one of which is B21 Digital Printing, a digital and textile printing facility in Gresik Regency. Supply Chain Management (SCM) is a process and production activity starting from obtaining raw materials and the production process to distributing goods to customers. The obstacle here is the lack of adequate suppliers in accepting requests for raw materials, and this is the primary goal of the research, namely how to increase the effectiveness and efficiency of supply chain management in achieving customer loyalty. The method used in this research is descriptive qualitative research. Research subjects are informants who provide research data through interview sessions. Based on the results of qualitative research using interview and observation techniques as well as data collected by the authors, it can be concluded that developing a structured supply chain management model can maintain and increase customer loyalty.]]>
<![CDATA[PENGARUH PENGALAMAN PEMASARAN TERHADAP PEMBELIAN ULANG YANG DI MEDIASI OLEH KEPUASAN PELANGGAN DI UD SINAR HARAPAN KEDIRI ]]>
<![CDATA[Nur Hidayati]]>;
<![CDATA[Nurali Agus Najibul Z]]>;
<![CDATA[Prasetya, Hendri Eka]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4396
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh antaravariabel Pengalaman Pemasaran (X) terhadap Pembelian Ulang(Y) yang dimediasi oleh Kepuasan Pelanggan (Z) di UD SinarHarapan Kediri. Pemilihan sampel menggunakan metodesampling jenuh, jumlah sampel dalam penelitian diperoleh 34responden pada UD Sinar Harapan Kediri. Berdasarkan hasilpenelitian ini menunjukkan bahwa variabel PengalamanPemasaran terhadap pembelian ulang memiliki nilai t-statistik1.595 <1.96, dan nilai p-values 0.111 <0.05. Variabel PengalamanPemasaran terhadap Kepuasan Pelanggan memiliki nilai t-statistik3.043 >1.96, dan nilai p-values 0.002 <0.05. Variabel KepuasanPelanggan terhadap Pembelian Ulang memiliki nilai t-statistik5.106 >1.96, dan nilai p-values 0.000 <0.05. Variabel PengalamanPemasaran terhadap Pembelian Ulang yang dimediasi olehKepuasan Pelanggan jika dilihat dari hasil pengujianbootstrapping memiliki nilai Indirect Effect 0.021 <0.05. Hal inimenunjukkan bahwa variabel Kepuasan Pelanggan (Z) mampumemediasi variabel Pengalaman Pemasaran (X) terhadapPembelian Ulang (Y)]]>
<![CDATA[Dampak Akses dan Infrastruktur, Penggunaan, dan Keahlian Teknologi Informasi dan Komunikasi terhadap Konsumsi Telekomunikasi Rumah Tangga ]]>
<![CDATA[Priambodo, Aji]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4453
<![CDATA[This study aims to determine the effect of access and infrastructure, use, and expertise of information and communication technology on the average household telecommunication consumption. By using the panel data regression analysis method and the selected model is the Fixed Effect Model (FEM), in this study it was found that access and information and communication technology infrastructure had a positive but not significant effect, the use of information and communication information technology had a positive and significant influence, and Information and communication technology expertise has a positive and significant impact on household telecommunication consumption in 34 provinces in Indonesia in the 2017-2021 period.]]>
<![CDATA[Pengaruh Siaran Langsung Dan Konten Promosi Terhadap Minat Beli Mahasiswa Bisnis Digital UPI Di TikTok Shop ]]>
<![CDATA[-, Atthaya Layla Zhafira Hilwana]]>;
<![CDATA[Adam Pratama Yudha Putra]]>;
<![CDATA[Muhammad Fadhli Al Multazim]]>;
<![CDATA[Muhammad Zhafran Hafiz]]>;
<![CDATA[Syti Sarah Maesaroh]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4600
<![CDATA[The increasingly intense business competition at the TikTok Shop makes sellers have to carry out promotional strategies that can attract consumers' buying interest in their products. Therefore, this study aims to find out how live broadcasts and promotional content influence the buying interest of UPI Digital Business students in the TikTok Shop. By using the associative quantitative research method, it can be seen how the relationship between live broadcast variables and promotional content variables as independent variables with buying interest as the dependent variable. From the total population, 33 UPI Digital Business students were sampled in this study based on the minimum sample size. The data collected through questionnaires were then analyzed using multiple regression analysis on SPSS version 27. Then from the results of the study, it was found that partially live broadcasts did not have a significant effect on purchase intention. Conversely, promotional content partially has a significant influence on buying interest and simultaneously, live broadcasts and promotional content can significantly influence UPI Digital Business students' buying interest in the TikTok Shop.]]>
<![CDATA[KUPAS TUNTAS PERAN DIGITALISASI PERPAJAKAN ]]>
<![CDATA[Farras Mufidah, Imtiyaz]]>;
<![CDATA[Anisaul Hasanah]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4717
<![CDATA[This research focuses on thoroughly examining the modernization of taxation with all-electronic tax applications. The era of taxation digitalization has affected taxpayer services to fulfill their tax obligations to be easier, faster and more accurate. This study uses a qualitative method with a comprehensive and thorough Focused Discussion Group (FDG) technique. The participants in this study were FEB students at Universitas Selamat Sri. Based on the results of the study, it shows the important role of taxes, namely, tax digitalization in Indonesia's development which must continue. Students as the younger generation or Gen-Z have an important role in the development and progress of Indonesia. The role of higher education institutions is also very important as the prime mover for creating tax awareness, both in tax digitization such as e-registration, e-SPT, e-Faktur, e-Form, e-Billing, and e-Filling]]>
<![CDATA[CORPORATE SOCIAL RESPONCIBILITY DIPENGARUHI OLEH UKURAN PERUSAHAAN, PROFITABILITAS, DAN LEVERAGE ]]>
<![CDATA[Anisaul Hasanah]]>;
<![CDATA[Imtiyaz Farras Mufidah]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4718
<![CDATA[This study aims to determine and analyze corporate social responcibility is influenced by company size, profitability, and leverage in Food and Beverages companies listed on the Indonesia Stock Exchange (IDX) during the period 2016 – 2020. The results of this study are expected to be used by companies as material evaluation in order to increase the disclosure of Corporate Social Responsibility. Research method : This study uses a quantitative approach. The method used is the method of multiple linear regression analysis, by testing classical assumptions, testing hypotheses and coefficients of determination. The population of this study were 30 food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the period 2016 – 2020. Based on the purposive sampling method, a sample of 11 companies was obtained. The data analysis technique used in this research is multiple linear regression. Findings : The results obtained partially, Corporate Social Responsibility has a significant effect on Firm Size, Corporate Social Responsibility has a significant effect on Profitability,and Corporate Social Responsibility has no and no significant effect on Leverage. Meanwhile, simultaneously, Corporate Social Responsibility have a significant effect on Company Size, Profitability, and Leverage.]]>
<![CDATA[ANALISIS PEMASARAN; BERSAING DI PASAR GLOBAL ]]>
<![CDATA[Pratama, Mochammad Nova Rizqi Ade]]>;
<![CDATA[Manafe, Leonard Adrie]]>;
<![CDATA[Lestari, Sri]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4729
<![CDATA[Companies in running their own business are certainly inseparable from how the strategy is implemented so that they are able to sell their products globally and thoroughly. Marketing strategy is important and influential for businesses and companies. The purpose of this study was conducted to analyze the marketing of raffia rope products in competing in the global market at UD. Jaya Abadi (JA). The research was conducted using qualitative methods by means of literature studies and interviews with five informants. The results of the research show that JA in competing in the global market implements Segmentation, Targeting, Positioning strategies, and distributes locally and internationally. The data shows that raffia rope products have adequate strength and are resistant to physical damage. In addition, raffia rope can also be recycled and has lower carbon content compared to conventional packaging materials. This study also considers the economic aspect, by analyzing the production costs and potential benefits associated with the use of raffia rope. The use of raffia rope as a packaging material can be a sustainable and environmentally friendly alternative. Taking into account the environmental and economic benefits, the use of raffia contributes to reducing the negative impact of the packaging industry on the environment. Further studies can be conducted to explore the practical application and global market potential of raffia as a sustainable packaging material.]]>
<![CDATA[IMPLEMENTASI STRATEGI PEMASARAN MELALUI WEBSITE DENGAN METODE SWOT SEBAGAI UPAYA PENINGKATAN PENJUALAN ]]>
<![CDATA[Putri, Anisa Meliantika]]>;
<![CDATA[Manafe, Leonard Adrie]]>;
<![CDATA[Wahyudi, Agus]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4730
<![CDATA[This research was conducted with the aim of knowing the increase in sales with a marketing strategy through the website at PT. Roda Hammerindo Jaya (RHJ). This research was investigated based on increasingly advanced internet technology at this time. The author in analyzing this study the approach used is a qualitative approach with descriptive analysis. To measure strengths, weaknesses, opportunities and threats, the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) is used. Data techniques collected by researchers through interviews, observation and documentation. The resulting research is the strength that RHJ has, namely competitive prices by offering a variety of products. There is a weakness that is often the occurrence of empty stock items. The opportunity that RHJ has of selling through the website is one way to reach consumers broadly and to increase sales volume. The threat that is currently being faced is many business competitors selling similar products. So that it can be illustrated that the online marketing strategy through the website carried out by RHJ has strengths and opportunities that can be used optimally in promoting products online.]]>
<![CDATA[A ANALISIS KINERJA KEUANGAN DENGAN PENDEKATAN VALUE FOR MONEY PADA DINAS SOSIAL KABUPATEN TAPANULI SELATAN: ANALISIS KINERJA KEUANGAN DENGAN PENDEKATAN VALUE FOR MONEY PADA DINAS SOSIAL KABUPATEN TAPANULI SELATAN ]]>
<![CDATA[Alviana Sahrini Nasution]]>;
<![CDATA[Fauzi Arif Lubis]]>;
<![CDATA[Rahmat Daim Harahap]]>
<![CDATA[ JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/jimek.v6i01.4754
<![CDATA[Finance at the Social Service of the South Tapanuli Regency in the Institutional Empowerment and Social Welfare Program in 2019-2021 using the Value for Money concept. The research method used in this research is descriptive qualitative method. Sources of data used are primary data and secondary data. Data collection techniques used are observation/observation, interviews and documentation. The Value for Money approach is seen from three aspects, namely the economic level, the efficiency level and the level of effectiveness. Measurement of economic value is based on a comparison of the budget with budget realization. The measurement of efficiency value is based on a comparison of output and input, where the output is obtained from the performance achievements of the South Tapanuli Regency Social Service. While the value of effectiveness is based on a comparison of outcomes with outputs, where outcomes are targets to be achieved, while outputs are performance achievements of the South Tapanuli Regency Social Service. The results of this study indicate that the financial performance of the Social Services Office of South Tapanuli Regency in the Institutional Empowerment and Social Welfare Program in 2019-2021 in terms of the economic level, namely 71.66% is in the fairly economical category, 89.40% is included in the economic category and 97 .77% fall into the very economical category. Judging from the level of efficiency that is equal to 97.68%, 91.72% and 94.09% fall into the very efficient category. Judging from the level of effectiveness, namely 70% is included in the quite effective category, 82% is included in the effective category and 92% is included in the very effective category.]]>
