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JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Published by Universitas Kadiri
ISSN : -     EISSN : 26212374     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Mahasiswa Ekonomi (JIMEK) merupakan jurnal ilmiah yang berisi publikasi beberapa skripsi dan hasil penelitian mahasiswa Fakultas Ekonomi Universitas Kadiri yang berdasar dari teori Manajemen dan Ekonomi Pembangunan. JIMEK terbit setahun dua kali yaitu pada bulan Juli dan Desember.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024" : 10 Documents clear
P PENGARUH PROMOSI, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE: Promosi mempengaruhi keputusan pembelian, Persepsi Harga mempengaruhi keputusan pembelian, Kepercayaan mempengaruhi keputusan pembelian Rina Ayu Vildayanti; ADAWIYAH, ROBIYATUL
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.4967

Abstract

The purpose of this study is to determine the influence of Promotion, Price Perception and Trust on Purchasing Decisions. This research is a quantitative research by distributing questionnaires to 100 respondents from students of the Faculty of Economics and Business, Budi Luhur University Jakarta, calculated using the accidental sampling method. The research instrument is in the form of a questionnaire with Likert Scale. The results of respondents' answers to the questionnaire given were then processed using SPSS Software version 21. The results showed that promotion, price recession and trust variables had a significant influence on purchasing decisions.
PENGARUH PENGETAHUAN KEUANGAN, SIKAP KEUANGAN, INKLUSI KEUANGAN DAN FINANCIAL TECHNOLOGY TERHADAP PERSONAL FINANCE UMKM DI MADURA Siti Sundari; Moh. Zaki Kurniawan; Bambang Sudarsono
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the impact of financial knowledge, financial attitudes, financial inclusion, and Financial Technology on Personal Finance in Micro, Small and Medium Enterprises (MSMEs) in the Madura region. The subject of this study is MSME actors in Madura. As many as 100 MSME actors in Madura became respondents in this study through the distribution of questionnaires. The method used in this research is purposive sampling. The results of the study indicate that there is a positive impact of financial attitudes on the personal finance of MSMEs in Madura. However, financial knowledge, financial inclusion, and financial technology did not have a significant impact on MSME personal finance in Madura.
PENGARUH HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION E-MARKETPLACE DENGAN MEDIASI CITRA MEREK I Putu Artha Yasa Wijaya; Indiani, Ni Luh Putu; Ni Luh Anik Puspa Ningsih
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5517

Abstract

This study aims to analyze the influence of price and product design on the purchase decision of e-marketplace fashion products with brand image mediation in Bali Province. This study obtained 200 valid samples. This study used PLS-based SEM as an analytical tool. The results showed that price, product design, and brand image have a positive and significant influence on brand image and purchase decision. Brand image mediates the influence of price and product design on purchase decision. Aspects that need to be considered to increase purchase intention through prices are ensuring prices are affordable by the target market, prices in accordance with product quality, competitive prices with similar competitors' offers, prices following the benefits obtained by consumers, and providing regular discounts. In the product design aspect, namely up-to-date clothing models, varied product design choices, materials with long durability, comfortable products to wear, and stylish. In brand image, marketers need to ensure the brand is known to consumers, has a good reputation, and builds a good emotional connection with consumers.
Implementation of Android-based MSME Bookkeeping Applications Using the Buku Warung Application at CV Andi Windu Masrizal, Masrizal; Meldona
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5563

Abstract

Indonesia is a developing country, where developing countries focus on development and economic growth in a better direction. Micro, small and medium enterprises (MSMEs) are one type of business that contributes to economic growth and development in Indonesia. Micro, Small and Medium Enterprises (MSMEs) have an important role in a country's economy. They are a vital part of the economic sector, playing a major role in job creation. They are often the main providers of employment for local residents, including those with limited qualifications or work experience
Pengaruh Brand Image, Brand Engagement, Brand Love Terhadap Customer Loyalty PutriHandayani, Wahyu Prabawati Putri Handayani; Dyah Kurniawati; Didik Joko Pitoyo
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5587

Abstract

The rise of coffee shops in Madiun City can be seen as both an opportunity and a challenge for coffee businesses. To win the competition, coffee shop entrepreneurs must have a good marketing strategy, including building brand loyalty. A pleasant experience will bring customers back, while an unpleasant experience will cause them to leave. Maintaining brand image, brand engagement, and brand love is crucial for customer loyalty. The study's population consists of coffee shop customers in Madiun. Purposive sampling was used for the study, while multiple regression was used for analysis. The research results show that brand image, brand engagement, and brand love have a significant positive impact on customer loyalty, and brand engagement significantly affects brand love positively. Brand love acts as a partial mediation between brand engagement and customer loyalty. This can be interpreted as brand engagement can have a direct effect on customer loyalty, and brand engagement can have an indirect effect on customer loyalty through brand love.
Keputusan Wisatawan berkunjung ke Objek Wisata Budaya di Kabupaten Tulang Bawang Barat Provinsi Lampung muhammad saputra; Yusminar Wahyuningsih; Novita Sari; Bimo Wira Gayo
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5591

Abstract

The purpose of this study is to determine tourist decision to visiting tourist destination in West Tulang Bawang regency Lampung Province effected of tourist attraction, brand destination, tourist event. This research focus on Uluan Nughik “Badui Homes” etnic city tourist destination. This study is asosiatif research. Total sample of this study taken by purposive sampling technique with 130 repondent used Hair formula. Data analysis in this study used smart PLS. The result of this study show tourist attraction variable influence tourist decision to visit. Brand destination influence tourist decision to visit. Tourist event influence tourist decision to visit.
Conflict of Interest in Public Procurement : A Case Study of Indonesia’s Government Institution XYZ Atika Yanel Fauziah; Marpaung, Jonathan
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5638

Abstract

This research aims to analyze the implications of conflicts of interest in procurement activities within Indonesian government institutions, focusing on motives such as personal gain, nepotism, and political influence on Procurement Committees. The study conducted interviews with seven procurement committees in a government institution in Indonesia. The findings indicate that the acceptance of personal gain significantly affects the procurement process, as the authority held by procurement committees provides opportunities to exploit gaps in each procurement process. Additionally, nepotism leads to biased decisions by the procurement committee, resulting in deviations from established procedures. Meanwhile, political influence on procurement committees, both directly and indirectly, poses a risk of intervention that disrupts the procurement process from planning to the determination of winners. Furthermore, based on Cause-Effect Diagram analysis, it was found that factors such as low individual moral principles, suboptimal inherent supervision, and the lack of stringent sanctions against fraudulent actors are the main triggers of conflicts of interest in the procurement process. Proposed improvements include the implementation of moral principles to encourage individuals involved in procurement to prioritize institutional interests and the involvement of internal supervisors in every stage of the procurement process to help identify signs of fraud or "red flags" that arise during the process.
BENEFITS OF AUDIT QUALITY: EVIDENCE FROM INDONESIA Jumaiyah, Jumaiyah
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5640

Abstract

The audit opinion and the financial statement presentation are inextricably linked; the auditor cannot be blind to the facts surrounding the organization. As a result, the factors influencing the audit quality of manufacturing enterprises in the consumer product industry sector are experimentally examined in this study. This study covers the Indonesian Stock Exchange (IDX) from 2018 to 2021. The study's independent variables include audit committees, tenure audits, rotational audits, cost audits, and auditor gender. The research samples consist of all manufacturing companies in the consumer goods industry sector that have registered on the IDX up to 60 times. In this study, the sample technique employed was purposeful sampling. The IDX lists four research periods and 32 manufacturing businesses in the Goods Industry Sector, for a total of 128 samples. According to the findings, shareholders must also give corporate managers permission to charge reasonable audit fees. This audit fee may be one of the reasons why shareholders would want high-quality audits from auditors.
Teknologi Informasi Dan Produktivitas Pada Industri Pengolahan Skala Mikro Kecil di Indonesia yefita, angi; Edi Ariyanto; Maryanti
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5660

Abstract

The objective of this research is to determine the influence of technology utilization on the productivity of micro and small manufacturing firms in Indonesia. In doing so, we explore the direct effects using company level data from the micro and small manufacturing firms survey data carried out by Indonesian Central Bureau of Statistics in 2019. To perform our empirical analysis, we estimate an ordinary least squares model by adding several control variables including financial access., workforce training, entrepreneur education and company age. Our main results uncover that the impact of technology utilitation components are significant and positive on labor productivity. Furthermore, there is also evidence that financial access, company age, entrepreneur education influence the productivity of micro and small manufacturing firms.
Analisis Pemasaran Syariah Pembiayaan Cicil Emas Bank Syariah Indonesia KCP Bangkalan Trunojoyo Ahmad Muharram Alafi; Trischa Relanda Putra
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5725

Abstract

This research aims to identify the marketing strategies implemented by Bank Syariah Indonesia KCP Bangkalan Trunojoyo in marketing gold installment financing products and to increase the number of customers for these products. This research uses a qualitative descriptive approach, with data processing using Nvivo software and analyzed using the reduction method. The research results reveal that Bank Syariah Indonesia KCP Bangkalan Trunojoyo has succeeded in adopting the 4C Marketing Mix concept in its marketing strategy. The bank has also discovered variables that influence consumer choices for gold installment financing products. This includes cultural, social, economic, and psychological preferences that influence their purchasing decisions. This shows that understanding customer needs and desires with a comprehensive and organized approach is very important for the success of marketing sharia products.

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